EXHIBIT 99.1




BOOKS-A-MILLION News Release
402 Industrial Lane
Birmingham, AL  35211
205-942-3737

Contact: Richard S. Wallington
         Chief Financial Officer
         (205) 942-3737


              BOOKS-A-MILLION, INC. REPORTS HOLIDAY SALES RESULTS
                          ---------------------------
                     Comparable Store Sales Increased 2.9%
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          Increases Earnings Guidance for Fourth Quarter and Full Year

     BIRMINGHAM, Ala. (January 10, 2005) Books-A-Million,  Inc. (Nasdaq/NM:BAMM)
today  announced  that sales for the  nine-week  period  ended  January 1, 2005,
totaled  $114.1  million  compared with $111.4 million during the same period of
fiscal  2004,  an  increase  of 2.4%.  Comparable  store  sales  for the  period
increased 2.9% compared with the same period of last year.

     For the  first 11 months of fiscal  2005,  sales  increased  3.1% to $441.1
million from $427.8 million in the year-earlier  period.  Comparable store sales
for the first 11 months of fiscal 2005 increased 2.6%.

     Commenting on the results, Sandra B. Cochran, President and Chief Executive
Officer,  said, "We are very pleased with our sales for the holiday season.  Our
merchandise  and  marketing  strategies,  combined  with solid  execution in the
stores,  allowed us to achieve these results despite strong  bestseller sales in
the prior year.

     "Among the sales  leaders for the season,"  Cochran  continued,  "were Joel
Osteen's Your Best Life Now,  Michael  Crichton's  State of Fear, Jimmy Buffet's
Salty  Piece of Land,  Fannie  Flagg's  Redbird  Christmas,  and John  Stewart's
America:  The Book. In addition,  The Da Vinci Code and The Five People You Meet
In Heaven remained strong, and we had a good line-up of movie tie-ins, including
The Polar Express and The Series of Unfortunate Events."

     Fourth quarter and full-year  results will be released on or about March 9,
2005.  Our previous  earnings  guidance was $0.49 to $0.51 per diluted share for
the  fourth  quarter  and $0.55 to $0.57 per  diluted  share for the full  year.
Because of our strong  performance  during the holiday season, we are increasing
the fourth  quarter  and  full-year  guidance  by $0.01 per  diluted  share.  In
addition,  in January we confirmed that we will realize a gain of $0.04 to $0.06
per diluted share in the fourth quarter on insurance recoveries related to three
stores  damaged in hurricanes  earlier in the year.  As a result,  including the
gain from insurance recoveries, we expect to report net income of $0.54 to $0.58
per  diluted  share for the fourth  quarter and full year net income of $0.60 to
$0.64 per diluted share.

     Books-A-Million  is one of the nation's leading book retailers and sells on
the Internet at www.booksamillion.com. The Company presently operates 206 stores
in 18 states and the District of Columbia.  The Company  operates  four distinct
store  formats,   including   large   superstores   operating  under  the  names
Books-A-Million  and Books & Co.,  traditional  bookstores  operating  under the
names  Books-A-Million  and Bookland,  and Joe Muggs  Newsstands.  The Company's
wholesale operations include American Wholesale Book Company and Book$mart, both
based in Florence, Alabama.


     Safe Harbor Statement Under the Private Securities Litigation Reform Act of
1995:  This document  contains  certain  forward-looking  statements  within the
meaning of the Private  Securities  Litigation Reform Act of 1995 that involve a
number of risks  and  uncertainties.  A number of  factors  could  cause  actual
results,  performance,  achievements of the Company,  or industry  results to be
materially  different  from any  future  results,  performance  or  achievements
expressed or implied by such forward-looking statements.  These factors include,
but are not limited to, the competitive  environment in the book retail industry
in general  and in the  Company's  specific  market  area;  inflation;  economic
conditions in general and in the Company's  specific market areas; the number of
store openings and closings; the profitability of certain product lines, capital
expenditures and future  liquidity;  liability and other claims asserted against
the Company;  uncertainties  related to the Internet and the Company's  Internet
initiative.  In  addition,  such  forward-looking   statements  are  necessarily
dependent  upon  assumptions,  estimates  and  dates  that may be  incorrect  or
imprecise and involve known and unknown risks,  uncertainties and other factors.
Accordingly, any forward-looking statements included herein do not purport to be
predictions  of future events or  circumstances  and may not be realized.  Given
these uncertainties, shareholders and prospective investors are cautioned not to
place undue reliance on such forward-looking  statements.  The Company disclaims
any  obligations to update any such factors or to publicly  announce the results
of any revisions to any of the  forward-looking  statements  contained herein to
reflect future events or developments.