BOOKS-A-MILLION, INC.

                                STOCK OPTION PLAN


                           NON-INCENTIVE STOCK OPTION
                               (NON-TRANSFERABLE)

                        O P T I O N C E R T I F I C A T E

                            OPTION NUMBER __________

     Books-A-Million,  Inc., a Delaware  corporation,  pursuant to action of the
Committee and in accordance with the  Books-A-Million,  Inc.,  Stock Option Plan
("Plan"),   hereby  grants  a   Non-Incentive   Stock  Option   ("Non-ISO")   to
[Non-Employee  Director],  ("Employee") to purchase from Books-A-Million,  Inc.,
6,000  shares of Stock at an Option  Price  per share of  $______,  equal to the
price at which a share of Stock last traded on December 31, ______,  the date of
the grant.  This Non-ISO is subject to all of the terms and conditions set forth
in this  Option  Certificate  and in the Plan  and is  granted  effective  as of
December 31, ______ ("Option Grant Date").

                                         BOOKS-A-MILLION, INC.



                                         By: ___________________________
                                             Richard S. Wallington
                                             Chief Financial Officer


                              TERMS AND CONDITIONS

     1. Plan.  The Non-ISO is subject to all the terms and conditions set forth
in the Plan and  Option  Certificate,  and all of the terms  defined in the Plan
shall have the same meaning herein when such terms start with a capital  letter.
A copy of the Plan will be made  available to Employee  upon written  request to
the Corporate Secretary of the Company.

     2. Order of Exercise. The exercise of this Non-ISO shall not be affected by
the exercise or non-exercise of any other option (without regard to whether such
option constitutes an "incentive stock option" within the meaning of Section 422
of the Code).

     If at the time Employee  intends to exercise any rights under this Non-ISO,
Employee is an officer or is filing  ownership  reports with the  Securities and
Exchange  Commission  under  Section  16(a) of the Exchange  Act,  then Employee
should consult the Company before  Employee  exercises such rights because there
may be additional restrictions upon the exercise of such rights.



     3. Date  Exercisable.  This Non-ISO shall become  exercisable in accordance
with the following  schedule on any business day of the Company  occurring on or
after the first date set forth  below and before the date such  Non-ISO  expires
under Section 4,  provided  Employee has remained  continuously  employed by the
Company or a  Subsidiary  from the  Option  Grant Date  through  the  applicable
vesting date in the schedule below.


                                                        Number of Shares for
                                                        which Non-ISO First
       On or After                                      Becomes Exercisable

    [Option Grant Date]                                         6,000



     The maximum number of shares of Stock which may be purchased by exercise of
this Non-ISO on any such business day shall equal the excess, if any, of (a) the
number of shares of Stock for which this Non-ISO is  exercisable on such date as
adjusted in accordance with Section 13 of the Plan over (b) the number of shares
of Stock which have  previously  been purchased by exercise of this Non-ISO,  as
adjusted in a manner consistent with Section 13 of the Plan.

     Notwithstanding  the foregoing vesting schedule,  this Non-ISO shall become
exercisable in full on any business day of the Company occurring on or after the
date Employee dies, is determined by the Committee to be disabled, or terminates
employment  with  the  Company  or a  Subsidiary  on or after  reaching  age 62,
whichever comes first, and before the date such Non-ISO expires under Section 4.

     4. Life of Non-ISO.  This  Non-ISO  shall  expire when  exercised  in full;
provided, however, this Non-ISO (to the extent not exercised in full) also shall
expire immediately and automatically on the earlier of:

     a.  the  end of the 90 day  period  which  begins  on the  date  Employee's
employment by the Company or a Subsidiary  terminates  for any reason other than
death;

     b.  the end of the 270 day  period  which  begins  on the  date  Employee's
employment by the Company or a Subsidiary terminates because of death; or

     c. the date which is the tenth anniversary of the Option Grant Date.




     5. Method of Exercise of Non-ISO.  Employee  may (subject to Sections 3, 4,
13 and 16) exercise the Non-ISO in whole or in part (before the date the Non-ISO
expires) on any normal  business day of the company by (1) delivering the Option
Certificate to the Company  together with written notice of the exercise of such
Non-ISO  and (2)  simultaneously  paying to the Company  the Option  Price.  The
payment of such Option Price shall be made either in cash,  by check  acceptable
to the Company,  by delivery to the Company of certificates  (properly endorsed)
for shares of Stock registered in Employee's name, or in any combination of such
cash,  check and Stock  which  results in  payment in full of the Option  Price.
Stock which is so tendered as payment (in whole or in part) of the Option  Price
shall be valued at its Fair Market Value on the date the Non-ISO is exercised.

     6.  Delivery.  The Company's  delivery of Stock pursuant to the exercise of
this Non-ISO (as  described in Section 5) shall  discharge the Company of all of
its duties and responsibilities with respect to this Non-ISO.

     7.  Adjustment.  The Board shall have the right to make such adjustments as
described under Section 13 of the Plan.

     8.  Nontransferable.   No  rights  granted  under  this  Non-ISO  shall  be
transferable by Employee and such rights shall be exercisable  during Employee's
lifetime only by Employee. To the extent the Option Certificate provides for the
exercise of an Option after the death of Employee,  the personal  representative
of  Employee's  estate  thereafter  shall be treated as the Employee  under this
Option Certificate.

     9.  Employment  and  Termination.  Neither the Plan,  this  Non-ISO nor any
related  material shall give Employee the right to continue in employment by the
Company or by a Subsidiary or shall adversely affect the right of the Company or
a Subsidiary  to terminate  Employee's  employment  with or without cause at any
time.

     10. Stockholder Status. Employee shall have no rights as a stockholder with
respect to any shares of stock  under this  Non-ISO  until such shares have been
duly issued and  delivered  to  Employee,  and no  adjustment  shall be made for
dividends of any kind or description  whatsoever or for  distributions  of other
rights of any kind or  description  whatsoever  respecting  such stock except as
expressly set forth in the Plan.

     11.  Other  Laws.  The  Company  shall have the right to refuse to issue or
transfer  any Stock  under this  Non-ISO if the Company  acting in its  absolute
discretion  determines that the issuance or transfer of such Stock might violate
any  applicable  law or  regulation,  and any payment  tendered in such event to
exercise this Non-ISO shall be promptly refunded to Employee.

     12.  Securities  Registration.  Employee may be requested by the Company to
hold any shares of Stock received upon the exercise of this Non-ISO for personal
investment  and not for  purposes  of resale or  distribution  to the public and
Employee shall, if so requested by the Company, deliver a certified statement to
that  effect to the  Company as a  condition  to the  transfer  of such Stock to
Employee.




     13.  Other  Conditions.  Employee  shall (as a condition to the exercise of
this Non-ISO) enter into any agreement or make such representations  prepared by
the Company,  including  any  agreement  which  restricts  the transfer of Stock
acquired  pursuant  to the  exercise  of  this  Non-ISO  and  provides  for  the
repurchase of such Stock by the Company under certain circumstances.

     14. Tax Withholding. The Company may withhold or retain from any payment to
Employee  (whether or not such payment is made pursuant to this Non-ISO) or take
such  other  action as is  permissible  under the Plan which the  Company  deems
necessary to satisfy an income or other tax withholding requirements as a result
of the exercise of this Non-ISO.

     15. Governing Law. This Plan and this Non-ISO shall be governed by the laws
of the State of Delaware.

     16. Modification,  Amendment, and Cancellation.  The Company shall have the
right  unilaterally to modify,  amend, or cancel this Non-ISO in accordance with
the terms of the Plan,  and, in particular,  shall have the right under the Plan
to cancel this Non-ISO as of any date in the event of a sale or other  corporate
transaction  (described  in Section 14 of the Plan) in exchange for whole shares
of Stock (and cash in lieu of a fractional  share) the number of which,  if any,
will be  determined  by dividing  (1) the excess of the fair Market Value of the
Stock then subject to exercise under such Non-ISO (as determined  without regard
to any vesting  schedule for such  Non-ISO) over the Option Price for such Stock
by (2) the Fair Market Value of a share of such stock.

     17.  Binding  Effect.  This  Non-ISO  shall be binding upon the Company and
Employee and their respective heirs, executors, administrators and successors.








                              OPTION EXERCISE FORM


                       (To be executed by the Employee to
                      exercise the rights to purchase Stock
                       evidenced by the foregoing Option)


TO:      Books-A-Million, Inc.

     The undersigned hereby exercises the right to purchase __________ shares of

Stock covered by the attached Option in accordance with the terms and conditions

thereof, and herewith makes payment of the Option Price of such shares in full.



                                                  _____________________________
                                                  Signature




                                                  _____________________________

                                                  _____________________________
                                                  Address




Dated: _________________________