EXHIBIT 99.1




Contact:            Richard S. Wallington
                    Chief Financial Officer
                    (205) 942-3737




                         BOOKS-A-MILLION, INC. ANNOUNCES
                            INCREASE IN CASH DIVIDEND


     BIRMINGHAM, Ala. (March 15, 2005)  Books-A-Million,  Inc. (Nasdaq/NM:BAMM)
today announced that its Board of Directors has approved a $0.02 increase in its
quarterly  dividend  to $0.05 per share  from  $0.03 per  share.  The  quarterly
dividend will be paid beginning with the quarter ended January 29, 2005.

     The quarterly  dividend of $0.05 per share is payable on April 12, 2005, to
stockholders  of record at the close of business on March 29, 2005.  The Company
will pay quarterly cash dividends in the future subject to Board approval.

     Books-A-Million  is one of the nation's leading book retailers and sells on
the Internet at www.booksamillion.com. The Company presently operates 207 stores
in 19 states and the District of Columbia.  The Company  operates  four distinct
store  formats,   including   large   superstores   operating  under  the  names
Books-A-Million  and Books & Co.,  traditional  bookstores  operating  under the
names Books-A-Million and Bookland, and Joe Muggs Newsstands.