<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC
SUNWEAR OF CALIFORNIA, INC.'S FORM 10Q FOR THE QUARTERLY PERIOD ENDED AUGUST 4,
1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10Q.
</LEGEND>
<MULTIPLIER> 1
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-02-1997
<PERIOD-START>                             MAY-06-1996
<PERIOD-END>                               AUG-04-1996
<CASH>                                       2,257,160
<SECURITIES>                                         0
<RECEIVABLES>                                  754,829
<ALLOWANCES>                                         0
<INVENTORY>                                 21,714,530
<CURRENT-ASSETS>                            28,505,864
<PP&E>                                      42,013,896
<DEPRECIATION>                            (14,595,446)
<TOTAL-ASSETS>                              57,177,743
<CURRENT-LIABILITIES>                       12,208,217
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        53,579
<OTHER-SE>                                  40,688,156
<TOTAL-LIABILITY-AND-EQUITY>                57,177,743
<SALES>                                     34,566,703
<TOTAL-REVENUES>                            34,566,703
<CGS>                                       23,748,899
<TOTAL-COSTS>                                8,391,653
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (17,821)
<INCOME-PRETAX>                              2,443,972
<INCOME-TAX>                                   959,000
<INCOME-CONTINUING>                          1,484,972
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,484,972
<EPS-PRIMARY>                                    $0.27
<EPS-DILUTED>                                    $0.27