<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC SUNWEAR OF CALIFORNIA, INC.'S FORM 10Q FOR THE QUARTERLY PERIOD ENDED AUGUST 4, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10Q. </LEGEND> <MULTIPLIER> 1 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> FEB-02-1997 <PERIOD-START> MAY-06-1996 <PERIOD-END> AUG-04-1996 <CASH> 2,257,160 <SECURITIES> 0 <RECEIVABLES> 754,829 <ALLOWANCES> 0 <INVENTORY> 21,714,530 <CURRENT-ASSETS> 28,505,864 <PP&E> 42,013,896 <DEPRECIATION> (14,595,446) <TOTAL-ASSETS> 57,177,743 <CURRENT-LIABILITIES> 12,208,217 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 53,579 <OTHER-SE> 40,688,156 <TOTAL-LIABILITY-AND-EQUITY> 57,177,743 <SALES> 34,566,703 <TOTAL-REVENUES> 34,566,703 <CGS> 23,748,899 <TOTAL-COSTS> 8,391,653 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (17,821) <INCOME-PRETAX> 2,443,972 <INCOME-TAX> 959,000 <INCOME-CONTINUING> 1,484,972 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 1,484,972 <EPS-PRIMARY> $0.27 <EPS-DILUTED> $0.27