<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DIEDRICH COFFEE, INC. UNAUDITED FINANCIAL STATEMENTS FOR THE THIRTY-NINE WEEKS ENDED AND AS OF OCTOBER 30, 1996 CONTAINED IN THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR THE THIRD QUARTER OF FISCAL 1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> JAN-31-1997 <PERIOD-START> FEB-01-1996 <PERIOD-END> OCT-30-1996 <CASH> 5,113,553 <SECURITIES> 0 <RECEIVABLES> 189,863 <ALLOWANCES> 0 <INVENTORY> 1,454,143 <CURRENT-ASSETS> 7,208,571 <PP&E> 12,458,428 <DEPRECIATION> 1,512,680 <TOTAL-ASSETS> 19,256,910 <CURRENT-LIABILITIES> 2,984,245 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 16,014,099 <OTHER-SE> 0 <TOTAL-LIABILITY-AND-EQUITY> 19,256,910 <SALES> 14,046,778 <TOTAL-REVENUES> 14,046,778 <CGS> 6,005,203 <TOTAL-COSTS> 6,005,203 <OTHER-EXPENSES> 7,668,203 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 186,851 <INCOME-PRETAX> 261,709 <INCOME-TAX> 103,319 <INCOME-CONTINUING> 158,390 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 158,390 <EPS-PRIMARY> .04 <EPS-DILUTED> 0