<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Pacific
Sunwear of California, Inc.'s Form 10Q for the quarterly period ended 
November 3, 1996 and is qualified in its entirety by reference to such Form 10Q.
</LEGEND>
<MULTIPLIER> 1
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-02-1997
<PERIOD-START>                             AUG-05-1996
<PERIOD-END>                               NOV-03-1996
<CASH>                                       6,006,550
<SECURITIES>                                         0
<RECEIVABLES>                                1,044,509
<ALLOWANCES>                                         0
<INVENTORY>                                 22,684,879
<CURRENT-ASSETS>                            33,584,243
<PP&E>                                      44,219,082
<DEPRECIATION>                            (15,649,422)
<TOTAL-ASSETS>                              63,442,766
<CURRENT-LIABILITIES>                       15,351,157
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        80,600
<OTHER-SE>                                  43,636,951
<TOTAL-LIABILITY-AND-EQUITY>                63,442,766
<SALES>                                     43,247,154
<TOTAL-REVENUES>                            43,247,154
<CGS>                                       28,959,797
<TOTAL-COSTS>                                9,837,141
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (89,862)
<INCOME-PRETAX>                              4,540,078
<INCOME-TAX>                                 1,801,000
<INCOME-CONTINUING>                          2,739,078
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,739,078
<EPS-PRIMARY>                                    $0.33
<EPS-DILUTED>                                    $0.33