<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC
SUNWEAR OF CALIFORNIA, INC.'S FORM 10-K FOR THE ANNUAL PERIOD ENDED FEBRUARY 2,
1997, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10-K.
</LEGEND>
<MULTIPLIER> 1
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-02-1997
<PERIOD-START>                             FEB-05-1996
<PERIOD-END>                               FEB-02-1997
<CASH>                                       9,962,626
<SECURITIES>                                         0
<RECEIVABLES>                                  583,811
<ALLOWANCES>                                         0
<INVENTORY>                                 19,760,412
<CURRENT-ASSETS>                            34,881,742
<PP&E>                                      45,455,393
<DEPRECIATION>                             (15,952,174)
<TOTAL-ASSETS>                              65,704,557
<CURRENT-LIABILITIES>                       13,191,508
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        80,921
<OTHER-SE>                                  47,465,121
<TOTAL-LIABILITY-AND-EQUITY>                65,704,557
<SALES>                                    155,261,558
<TOTAL-REVENUES>                           155,261,558
<CGS>                                      106,126,306
<TOTAL-COSTS>                               37,126,318
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                            (236,889)
<INCOME-PRETAX>                             12,245,823
<INCOME-TAX>                                 4,834,000
<INCOME-CONTINUING>                          7,411,823
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 7,411,823
<EPS-PRIMARY>                                    $0.89
<EPS-DILUTED>                                    $0.89