<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC
SUNWEAR OF CALIFORNIA, INC.'S FORM 10-Q FOR THE QUARTERLY PERIOD ENDED AUGUST 3,
1997, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10-Q.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-01-1998
<PERIOD-START>                             MAY-05-1997
<PERIOD-END>                               AUG-03-1997
<CASH>                                      12,923,832
<SECURITIES>                                19,718,780
<RECEIVABLES>                                  901,750
<ALLOWANCES>                                         0
<INVENTORY>                                 31,554,197
<CURRENT-ASSETS>                            69,771,494
<PP&E>                                      53,639,938
<DEPRECIATION>                            (18,167,724)
<TOTAL-ASSETS>                             106,833,714
<CURRENT-LIABILITIES>                       18,372,225
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        90,997
<OTHER-SE>                                  82,738,341
<TOTAL-LIABILITY-AND-EQUITY>               106,833,714
<SALES>                                     48,326,141
<TOTAL-REVENUES>                            48,326,141
<CGS>                                       32,477,214
<TOTAL-COSTS>                               11,379,171
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           (293,888)
<INCOME-PRETAX>                              4,763,644
<INCOME-TAX>                                 1,884,000
<INCOME-CONTINUING>                          2,879,644
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,879,644
<EPS-PRIMARY>                                    $0.32
<EPS-DILUTED>                                    $0.32