<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DIEDRICH
COFFEE, INC. UNAUDITED FINANCIAL STATEMENTS FOR THE TWENTY-SIX WEEKS ENDED AND
AS OF JULY 30, 1997 CONTAINED IN COMPANY'S 2ND QUARTER AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-28-1998
<PERIOD-START>                             JAN-30-1997
<PERIOD-END>                               JUL-30-1997
<CASH>                                         571,752
<SECURITIES>                                         0
<RECEIVABLES>                                  178,256
<ALLOWANCES>                                         0
<INVENTORY>                                  1,572,795
<CURRENT-ASSETS>                             2,865,417
<PP&E>                                      12,936,700
<DEPRECIATION>                               2,613,175
<TOTAL-ASSETS>                              13,943,662
<CURRENT-LIABILITIES>                        4,966,467
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        53,917
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                13,943,662
<SALES>                                     11,678,242
<TOTAL-REVENUES>                            11,678,242
<CGS>                                        5,902,708
<TOTAL-COSTS>                                5,902,708
<OTHER-EXPENSES>                            11,827,507
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              21,651
<INCOME-PRETAX>                            (6,078,381)
<INCOME-TAX>                                     2,890
<INCOME-CONTINUING>                        (6,081,271)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (6,081,271)
<EPS-PRIMARY>                                   (1.13)
<EPS-DILUTED>                                        0