<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DIEDRICH COFFEE, INC. UNAUDITED FINANCIAL STATEMENTS FOR THE TWENTY-SIX WEEKS ENDED AND AS OF JULY 30, 1997 CONTAINED IN COMPANY'S 2ND QUARTER AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> JAN-28-1998 <PERIOD-START> JAN-30-1997 <PERIOD-END> JUL-30-1997 <CASH> 571,752 <SECURITIES> 0 <RECEIVABLES> 178,256 <ALLOWANCES> 0 <INVENTORY> 1,572,795 <CURRENT-ASSETS> 2,865,417 <PP&E> 12,936,700 <DEPRECIATION> 2,613,175 <TOTAL-ASSETS> 13,943,662 <CURRENT-LIABILITIES> 4,966,467 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 53,917 <OTHER-SE> 0 <TOTAL-LIABILITY-AND-EQUITY> 13,943,662 <SALES> 11,678,242 <TOTAL-REVENUES> 11,678,242 <CGS> 5,902,708 <TOTAL-COSTS> 5,902,708 <OTHER-EXPENSES> 11,827,507 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 21,651 <INCOME-PRETAX> (6,078,381) <INCOME-TAX> 2,890 <INCOME-CONTINUING> (6,081,271) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (6,081,271) <EPS-PRIMARY> (1.13) <EPS-DILUTED> 0