<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC
SUNWEAR OF CALIFORNIA, INC.'S FORM 10Q FOR THE QUARTERLY PERIOD ENDED NOVEMBER
2, 1997, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10-Q.
</LEGEND>
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          FEB-01-1998
<PERIOD-START>                             AUG-04-1997
<PERIOD-END>                               NOV-02-1997
<CASH>                                       7,467,925
<SECURITIES>                                16,676,534
<RECEIVABLES>                                1,452,042
<ALLOWANCES>                                         0
<INVENTORY>                                 35,349,278
<CURRENT-ASSETS>                            65,986,994
<PP&E>                                      61,661,970
<DEPRECIATION>                            (19,437,598)
<TOTAL-ASSETS>                             117,449,134
<CURRENT-LIABILITIES>                       22,636,327
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       136,649
<OTHER-SE>                                  88,706,743
<TOTAL-LIABILITY-AND-EQUITY>               117,449,134
<SALES>                                     65,312,228
<TOTAL-REVENUES>                            65,312,228
<CGS>                                       41,641,155
<TOTAL-COSTS>                               14,536,882
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           (465,822)
<INCOME-PRETAX>                              9,600,013
<INCOME-TAX>                                 3,796,000
<INCOME-CONTINUING>                          5,804,013
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 5,804,013
<EPS-PRIMARY>                                     0.42
<EPS-DILUTED>                                     0.42