<ARTICLE> 5 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> OCT-31-1998 <PERIOD-START> NOV-01-1997 <PERIOD-END> JUL-31-1998 <CASH> 117,003 <SECURITIES> 0 <RECEIVABLES> 308,757 <ALLOWANCES> 85,528 <INVENTORY> 146,491 <CURRENT-ASSETS> 535,369 <PP&E> 86,603 <DEPRECIATION> 6,115 <TOTAL-ASSETS> 1,176,487 <CURRENT-LIABILITIES> 77,785 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 26,000 <COMMON> 84,381 <OTHER-SE> 0 <TOTAL-LIABILITY-AND-EQUITY> 1,176,487 <SALES> 501,200 <TOTAL-REVENUES> 501,200 <CGS> 234,701 <TOTAL-COSTS> 975,027 <OTHER-EXPENSES> 79,965 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 4,110 <INCOME-PRETAX> (792,603) <INCOME-TAX> 0 <INCOME-CONTINUING> (792,603) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (792,603) <EPS-PRIMARY> (0.15) <EPS-DILUTED> (0.15)