<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM PACIFIC SUNWEAR OF CALIFORNIA, INC.'S FORM 10-Q FOR THE QUARTERLY PERIOD ENDED NOVEMBER 1, 1998, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FORM 10-Q. </LEGEND> <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JAN-31-1999 <PERIOD-START> AUG-03-1998 <PERIOD-END> NOV-01-1998 <CASH> 10,885,055 <SECURITIES> 0 <RECEIVABLES> 1,661,913 <ALLOWANCES> 0 <INVENTORY> 49,487,931 <CURRENT-ASSETS> 69,478,102 <PP&E> 89,265,955 <DEPRECIATION> (24,585,673) <TOTAL-ASSETS> 144,569,225 <CURRENT-LIABILITIES> 18,714,811 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 210,704 <OTHER-SE> 117,528,207 <TOTAL-LIABILITY-AND-EQUITY> 144,569,225 <SALES> 91,778,786 <TOTAL-REVENUES> 91,778,786 <CGS> 59,142,689 <TOTAL-COSTS> 19,422,592 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (237,146) <INCOME-PRETAX> 13,450,651 <INCOME-TAX> 5,313,000 <INCOME-CONTINUING> 8,137,651 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 8,137,651 <EPS-PRIMARY> 0.39 <EPS-DILUTED> 0.38