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                                                                   EXHIBIT 99.1


                                                                   NEWS RELEASE


CONTACTS:      Loren Pannier
               Senior Vice President, Investor Relations
               714.778.7109

                CKE RESTAURANTS, INC. PRICES PRIVATE PLACEMENT OF
                   $200.0 MILLION OF SENIOR SUBORDINATED NOTES

        ANAHEIM, Calif. - February 25, 1999 - CKE Restaurants, Inc. (NYSE:CKR)
today announced that it has priced a $200.0 million private placement of 10-year
senior subordinated notes due 2009, with a coupon of 9 1/8 percent. The notes
are non-callable for the first five years. The offering is expected to close on
March 4, 1999.

        Net proceeds are expected to be approximately 194.8 million. The Company
intends to use the proceeds to repay a portion of the indebtedness outstanding
under its senior credit facility.

        The securities offered have not been registered under the Securities Act
of 1933, as amended, or applicable state securities laws, and may not be offered
or sold in the United States absent registration or applicable exemption from
registration requirements.

        CKE Restaurants, Inc., through its subsidiaries, franchisees and
licensees, operates 852 Carl's Jr. quick-service restaurants, primarily located
in California, Oklahoma, Arizona, Nevada, Oregon, Colorado and Mexico; 2,813
Hardee's quick-service restaurants in 34 states and 10 foreign countries and 111
Taco Bueno quick-service restaurants in Texas and Oklahoma.