<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from Pacific Sunwear of California, Inc's Form 10-Q for the quarterly period ended October 31, 1999, and is qualified in its entirety by reference to such Form 10-Q. </LEGEND> <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> JAN-30-2000 <PERIOD-START> AUG-02-1999 <PERIOD-END> OCT-31-1999 <CASH> 12,122,777 <SECURITIES> 0 <RECEIVABLES> 3,632,903 <ALLOWANCES> 0 <INVENTORY> 66,630,894 <CURRENT-ASSETS> 90,864,095 <PP&E> 121,055,319 <DEPRECIATION> (34,423,751) <TOTAL-ASSETS> 189,252,388 <CURRENT-LIABILITIES> 31,637,080 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 312,699 <OTHER-SE> 147,079,877 <TOTAL-LIABILITY-AND-EQUITY> 189,252,388 <SALES> 124,043,858 <TOTAL-REVENUES> 124,043,858 <CGS> 78,507,789 <TOTAL-COSTS> 25,873,696 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> (291,265) <INCOME-PRETAX> 19,953,638 <INCOME-TAX> 7,689,000 <INCOME-CONTINUING> 12,264,638 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 12,264,638 <EPS-BASIC> 0.39 <EPS-DILUTED> 0.38