<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Pacific
Sunwear of California, Inc's Form 10-Q for the quarterly period ended October
31, 1999, and is qualified in its entirety by reference to such Form 10-Q.
</LEGEND>

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-30-2000
<PERIOD-START>                             AUG-02-1999
<PERIOD-END>                               OCT-31-1999
<CASH>                                      12,122,777
<SECURITIES>                                         0
<RECEIVABLES>                                3,632,903
<ALLOWANCES>                                         0
<INVENTORY>                                 66,630,894
<CURRENT-ASSETS>                            90,864,095
<PP&E>                                     121,055,319
<DEPRECIATION>                            (34,423,751)
<TOTAL-ASSETS>                             189,252,388
<CURRENT-LIABILITIES>                       31,637,080
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       312,699
<OTHER-SE>                                 147,079,877
<TOTAL-LIABILITY-AND-EQUITY>               189,252,388
<SALES>                                    124,043,858
<TOTAL-REVENUES>                           124,043,858
<CGS>                                       78,507,789
<TOTAL-COSTS>                               25,873,696
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           (291,265)
<INCOME-PRETAX>                             19,953,638
<INCOME-TAX>                                 7,689,000
<INCOME-CONTINUING>                         12,264,638
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                12,264,638
<EPS-BASIC>                                       0.39
<EPS-DILUTED>                                     0.38