Exhibit 10.1
                      EMPLOYMENT AGREEMENT


     THIS  EMPLOYMENT  AGREEMENT, dated as of  this  3rd  day  of
September,  1999, and having an "Effective Date" of September  3,
1999,  is  by  and  between SCHOOL SPECIALTY,  INC.,  a  Delaware
corporation (the "Company") and DANIEL P. SPALDING ("Employee").

                            RECITALS

     The  Company desires to continue to employ Employee  and  to
have the benefit of his skills and services, and Employee desires
to   accept  employment  with  the  Company,  on  the  terms  and
conditions set forth herein.

     This  Employment Agreement supercedes and cancels any  other
prior  employment agreements or understandings; written or  oral,
between the Company and the Employee.

     NOW,  THEREFORE,  in consideration of the  mutual  promises,
terms,  covenants  and  conditions  set  forth  herein,  and  the
performance of each, the parties hereto, intending legally to  be
bound, hereby agree as follows:

                           AGREEMENTS

     1.  Employment  and  Duties. The Company  hereby  agrees  to
         employ  the  Employee  and the Employee  hereby  accepts
         employment  as the Chairman and Chief Executive  Officer
         of  the  Company and agrees to devote his full  business
         time   and   efforts  to  the  diligent   and   faithful
         performance  of  his  duties  as  Chairman   and   Chief
         Executive  Officer  of the Company hereunder  under  the
         direction  of  the Board of Directors  of  the  Company.
         Such duties shall be performed from headquarters in  the
         Appleton, Wisconsin, area. Throughout the term  of  this
         Agreement,   the   Employee  shall  be  recommended   by
         management  of  the  Company, to its shareholders  as  a
         suitable  candidate  for  a position  on  the  Board  of
         Directors of the Company.

     2.  Term  of  Employment. Unless sooner terminated  as
         hereinafter provided, the term of the Employee's employment
         hereunder shall commence with and only with the Effective Date
         and shall continue for a period of three (3) years (the "Term").
         This Agreement may be terminated prior to the end of the Term in
         the manner provided herein. In the event that this agreement is
         not terminated pursuant to the terms of this Agreement, following
         the first year of the Term of three (3) years or the first year
         of any renewal terms thereof, said agreement shall extend for
         successive renewal terms of three (3) years each measured from
         the date of renewal, unless either party shall notify the other
         party of their desire to not renew the term of this agreement,
         with said notice to be made no later than ninety (90) days prior
         to the expiration of the first year of the Term of this agreement
         or any then effective first year of any renewal term thereof.

     3.  Compensation.  For  all services rendered  by  Employee,
         the Company shall compensate Employee as follows:

         (a) Base  Salary.  Effective on  the  date  hereof,  the
             annual base salary payable to Employee shall be  Two
             Hundred Twenty-Five Thousand ($225,000) per year  or
             such  greater amount as


             determined from time to time
             by  the  Board of Directors of the Company (but  not
             reviewed  less frequently than on an annual  basis),
             payable  on a regular basis in accordance  with  the
             Company's standard payroll procedures, but not  less
             than  monthly. It is understood that the base salary
             is  a  minimum  amount,  and shall  not  be  reduced
             during the term of this Agreement.

         (b) Incentive  Bonus. During the initial  term  and  any
             extensions  thereof, Employee shall be  eligible  to
             receive   an   incentive  bonus   based   upon   his
             participation  in  the Company's  senior  management
             bonus  program as specified in Exhibit A as attached
             hereto,   or   successor  senior  management   bonus
             programs.   The  first and last years of  employment
             will be prorated.

         (c) Perquisites,   Benefits,  and  Other   Compensation.
             During  the initial term and any extensions thereof,
             Employee   shall   be  entitled   to   receive   all
             perquisites   and   benefits  as   are   customarily
             provided  by the Company to its executive employees,
             subject to such changes, additions, or deletions  as
             the  Company may make generally from time  to  time,
             as  well  as  such other perquisites or benefits  as
             may  be specified from time to time by the Board  of
             Directors  or  the Chief Executive  Officer  of  the
             Company.

     4.  Covenants and Conditions.

         (a) The  Employee will acquire information and knowledge
             respecting the intimate and confidential affairs  of
             the  Company in the various phases of its  business.
             Accordingly, the Employee agrees that he  shall  not
             for   a  period  of  two  (2)  years  following  the
             termination of his employment with the Company,  use
             for  himself or disclose to any person not  employed
             by  the  Company  any such knowledge or  information
             heretofore acquired or acquired during the  term  of
             this  employment hereunder including but not limited
             to  the  prescribed requirements of S.134.90  of  the
             Wisconsin  Statutes,  as  hereinafter  amended  from
             time  to  time. Nothing in this agreement  shall  be
             construed  to limit or supersede the common  law  of
             torts  or  statutory  or other protection  of  trade
             secrets  where  such law provides the  Company  with
             greater  protections  or protections  for  a  longer
             duration  than that provided in this  section  4  of
             this Agreement.

         (b) The Employee agrees that all memoranda, notes,
             records, papers, or other documents and all copies thereof
             relating to the Company's operations or business, some of which
             may be prepared by him, and all objects associated therewith
             (such as models and samples) in any way obtained by him shall be
             the Company's property. This shall include, but is not limited
             to, documents and objects concerning any process, apparatus, or
             product manufactured, used, developed, investigated, or
             considered by the Company. The Employee shall not, except for
             Company use, copy or duplicate any of the aforementioned
             documents or objects, nor remove them from the Company's
             facilities, nor use any information concerning them except for
             the Company's benefit, either during his employment or
             thereafter. The Employee agrees that he will deliver all of the
             aforementioned documents and objects that may be in his
             possession to the Company on termination of his employment, or at
             any other time on the Company's request, together with his
             written certification of compliance, except for those documents
             and objects received as a director of the Company.



    5.  Death   or  Disability  of  the  Employee.   The
        Employee's  employment shall terminate  immediately  upon
        his  death.  In the event the Employee becomes physically
        or  mentally  disabled  so as to qualify  for  disability
        payments  under the then current disability coverage  for
        full  time employees of the Company, the Company  may  at
        its  option terminate his employment upon not  less  than
        thirty (30) days written notice.  The Company's right  to
        terminate  the  Employee's  employment  pursuant  to  the
        preceding  sentence shall cease in the event  the  notice
        of  termination provided for therein shall not  be  given
        during  the period of the Employee's disability or within
        ninety  (90)  days after such disability ceases.  In  the
        event  of termination, the Company shall be obligated  to
        pay  the Employee's salary under paragraph 3 hereof,  net
        of  the  gross  amount  of Long Term disability  benefits
        received  by  the Employee, through the  balance  of  the
        term  of  this Agreement and any then currently effective
        extension thereof.

    6.  Termination  and  Severance  Compensation.  The   Company
        reserves   the   right  to  immediately   terminate   the
        Employee's employment under this agreement should any  of
        the following occur:

         (a) The  Employee's commission of a felony  that  is  an
             act   which,  in  the  opinion  of  the   Board   of
             Directors,  is either abhorrent to the community  or
             is  an intentional act, which the Board of Directors
             considers  materially damaging to the reputation  of
             the Company or its successors or assigns.

         (b) The  Employee's breach of or failure to perform  his
             obligations  in  accordance  with  the   terms   and
             conditions of this agreement.  However the right  of
             the  Company  to  terminate the  employment  of  the
             Employee  under  the  terms of this  paragraph  6(b)
             shall  be  conditioned  upon  the  Company  promptly
             providing  to  the Employee a written  notice  which
             describes  the  Employee's breach of or  failure  to
             perform  his  obligations  in  accordance  with  the
             terms   and  conditions  of  this  agreement.    The
             Employee  shall have thirty (30) days from the  date
             of  the  Company's issuance of this notice  to  cure
             the  described  breach or failure.   Notwithstanding
             the  above  described language, should  the  Company
             issue  more  than one (1) notice in any twelve  (12)
             month  period  under  the terms  of  this  paragraph
             6(b),  the  Employee shall have no cure  rights  for
             such breach or failure to perform.

         (c) The death of the Employee.

         (d) The  disability  of the Employee,  as  described  in
             Section 5 above.

         Should  the term of the Employee's employment  with  the
         Company  be terminated pursuant to the terms of  Section
         6(c)  and  7  herein,  the  Company  shall  pay  to  the
         Employee  the Base Salary described in Section 3(a)  for
         the   balance  of  the  then  effective  term  of   this
         Agreement.

    7.   Rights and Obligations of Successors. In the event
         that  any  of the following events occur, a  "Change  in
         Control"  shall  be deemed to occur for the  purpose  of
         this  Agreement:  (a)  any person or  group  of  persons
         acting   in   concert  becomes  the  beneficial   owner,
         directly  or  indirectly  (excluding  ownership  by   or
         through  employee benefit plans), of securities  of  the
         Company representing fifty percent (50%) or more of  the
         combined  voting power of the Company's then outstanding
         securities;  (b)  the  Company is combined  (by  merger,
         share   exchange,  consolidation,  or  otherwise)   with
         another  corporation and as a result of such combination
         less  than seventy five percent (75%) of the


         outstanding
         securities  of  the  surviving or resulting  corporation
         are  owned  in  the aggregate by the former shareholders
         of  the  Company; or (c) any person or group of  persons
         acting in concert obtains direct or indirect control  of
         the  Board of Directors of the Company, other  than  the
         current shareholders of the Company. The Employee  shall
         have  the  right to terminate his employment  under  the
         terms of this Agreement for a period of sixty (60)  days
         following the Change in Control. In the event  that  the
         Employee   shall   not  so  elect  to   terminate   this
         Agreement,  then this agreement shall be assignable  and
         transferable  by  the  Company  to  any  subsidiary   or
         affiliate  or  to  any subsidiary or  affiliate  of  the
         Company affiliated with the Change in Control and  shall
         inure  to  the  benefit  of  and  be  binding  upon  the
         Employee and his heirs and personal representatives  and
         the  Company  and  its successors and  assigns.  In  the
         event  the Employee elects to terminate employment,  the
         Employee  shall  be  paid  through  the  term  of   this
         Agreement  and  any  then currently effective  extension
         thereof.

     8.  Covenant Not to Compete. In consideration of the
         employment hereunder, the Employee hereby agrees that
         during the term of his employment by the Company and
         for a period of twenty four (24) months following the
         termination of his employment with the Company, the
         Employee will not either directly or indirectly own,
         have proprietary interest (except for less than 5% of
         any listed company or company traded in the over-the-
         counter market) of any kind in, be employed by, or
         serve as a consultant to or in any other capacity for
         any firm, other than the Company and its subsidiaries,
         engaged in the manufacture and distribution of school
         supplies, equipment, furniture or other products made
         and distributed by the Company or any of the Company's
         present or future subsidiary corporations (acquired
         during the term of this Agreement) during the period of
         the Employee's employment in the area where they are
         engaged in business without the express written consent
         of the Company. The Employee agrees that a breach of
         the covenant contained herein will result in
         irreparable and continuing damage to the Company for
         which there will be no adequate remedy at law and in
         the event of any breach of such agreement, the Company
         shall be entitled to injunctive and such other and
         further relief including damages as may be proper.

    9.   Notice. All notices, demands and other communications
         hereunder shall be deemed to have been duly given, if delivered
         by hand or mailed, certified or registered mail with postage
         prepaid:

         To the Company:   School Specialty, Inc.
                           426 W. College Avenue
                           P.O. Box 1579
                           Appleton, WI 54911
                           Attention: Mr. Daniel P. Spalding
                           Fax: (920) 882-5863

         With a copy to:   Joseph F. Franzoi IV, Esq.
                           Franzoi & Franzoi, S.C.
                           514 Racine Street
                           Menasha, WI 54952
                           Fax: (920) 725-0998

         To Employee:      Daniel P. Spalding
                           350 Park Street
                           Menasha, WI  54952


         or  to  such other address as the person to whom  notice
         is  to  be  given may have specified in  a  notice  duly
         given  to  the  sender as provided herein. Such  notice,
         request,  claim,  demand, waiver, consent,  approval  or
         other  communication shall be deemed to have been  given
         as  of  the  date  so  delivered, telefaxed,  mailed  or
         dispatched  and, if given by any other means,  shall  be
         deemed   given  only  when  actually  received  by   the
         addressees.

    10.  Entire  Agreement;  Amendment;  Waiver.  This  Agreement
         (including any documents referred to herein) sets  forth
         the  entire  understanding of the  parties  hereto  with
         respect  to the subject matter contemplated hereby.  Any
         and  all  previous agreements and understandings between
         or  among  the  parties  regarding  the  subject  matter
         hereof, whether written or oral, are superseded by  this
         Agreement.  This  Agreement  shall  not  be  amended  or
         modified  except by a written instrument  duly  executed
         by  each of the parties hereto. Any extension or  waiver
         by  any  party  of any provision hereto shall  be  valid
         only if set forth in an instrument in writing signed  on
         behalf of such party.

    11.  Expenses.  Each  party hereto will pay their  respective
         fees,   expenses  and  disbursements  of  their  agents,
         representatives,  accountants and  counsel  incurred  in
         connection  with  the subject matter of this  Agreement,
         and its enforcement.

    12.  Governing  Law. This Agreement shall in all respects  be
         construed  according  to  the  laws  of  the  State   of
         Wisconsin,  without  regard  to  its  conflict  of  laws
         principles.

    IN  WITNESS  WHEREOF,  the parties  hereto  have  cause  this
Agreement to be duly executed as of the date first written above.


                                COMPANY:  SCHOOL SPECIALTY, INC.


                                /s/ David Vander Zanden
                                -----------------------------------
                                David Vander Zanden, President


                                EMPLOYEE:


                                /s/ Daniel P. Spalding
                                ------------------------------------
                                Daniel P. Spalding, Individually



                        School Specialty
                           Fiscal 2000
                        Incentive Program

Executive Plan:

Corporate criteria: 100% on consolidated EBITA

Budget EBITA:  $62,829,000

Payout:

     Below budget:  $-0-
     At budget:     50% of base salary
     Max at Budget + 20%, or $75,395,000 = 100% of base salary

Specialty/Traditional Companies Plan:

Corporate criteria: 25% based upon consolidated EBITA, as above.

Division criteria:  75% based upon Division performance in three areas:

     1.  Budget EBITA:   Max payout:  37.5% of base salary
          Below budget:  $-0-
          At budget:     18.75% of base salary
          Max:  budget + 20% of Division EBITA:  37.5% of base salary

     2.  Return on Average Operating Assets:  Max payout: 18.75% of base salary
          Calc:  EBITA/Gross A/R + Gross Inv. + Net F/A - A/P =
                 Return on Average Operating Assets (RAOA)
                 (average calculated using month-end balance)

               Payout:
               0 - 20% RAOA        0
               21 - 60% RAOA       0 - 18.75% of base salary

     3.   Return on Sales:  Max payout:  18.75% of base salary
           Calc:  EBITA/Net Sales



          Payout:

               Spec. Co's
                    7 - 20% Return on Sales:  0 - 18.75% of base salary
               Trad. Co.
                    6 - 12% Return on Sales:  0 - 18.75% of base salary

Example:

     Corporate EBITA budget                  $63 million
     Spec. Co. EBITA budget                  $10 million
     Executive Base Salary                   $100,000

     If actual performance is a follows:

          EBITA Div.                    $11 million
          Avg. Operating Assets         $28 million
          Net Sales                     $61 million
          EBITA Corp.                   $68 million




Bonus:

25% Corp. EBITA:    $68-$63 = $5 mil. = 75% X $100,000 X 25% =         $18,750
37.5% Div. EBITA:   $10-$11 = $1 mil. = 75% X $100,000 X 37.5% =       $28,125
18.75% RAOA:      11 mil/28 mil = 40 RAOA = 75% X $100,000 X 18.75% =  $14,063
18.75% Rtn on Sales: 11 mil/61 mil = 18% = 85% X $100,000 X 18.75% =   $15,938


              Total Bonus                              $76,876






May 17, 1999