EXHIBIT 99.1

FOR RELEASE NOVEMBER 15, 2004 AT 4:00PM EDT

Contacts:
Paul Rosenbaum                                  Investors
Rentrak Corporation                             PondelWilkinson Parham
Chairman & CEO                                  Ron Parham
503-284-7581                                    503-924-1186
exitpoll@aol.com                                rparham@pondel.com


            RENTRAK REPORTS SECOND QUARTER NET INCOME OF $1.8 MILLION
                           ON 85 PERCENT REVENUE RISE

      PORTLAND,  Ore. (November 15,  2004)--Rentrak  Corp.  (Nasdaq:RENT)  today
announced net income of $1.8 million, or $0.17 per diluted share, for the second
fiscal  quarter  ended  September  30,  2004,  compared  with a net loss of $1.5
million,  or $(0.15)  per  diluted  share,  for the same period one year ago, as
restated.

      Rentrak  Chairman and Chief  Executive  Officer Paul Rosenbaum  commented,
"We're  extremely  pleased  with our second  quarter  results.  Over the past 12
months,  our  revenue-sharing  business,  combined with early  revenues from our
newly introduced  business  intelligence  services,  generated revenues of $96.9
million,  earnings of $5.8 million,  or $0.57 per diluted  share,  and operating
cash flow of $3.9 million.  Capitalizing on that internally generated cash flow,
we've made  tremendous  progress  developing and  introducing  our full suite of
Essentials services."

      Consolidated revenues for the quarter grew 84.9 percent, to $27.0 million,
compared with $14.6 million in last year's restated  second  quarter,  primarily
due to increased activity under new revenue-sharing  agreements that took effect
during the past twelve months, increased revenue from the company's existing and
new information management services and the positive effect of a revenue-sharing
agreement  with a large  customer that was  renegotiated  in September  2003 and
expired September 30, 2004. It appears likely,  although still not certain, that
this customer will adopt a studio-direct  revenue-sharing arrangement similar in
nature to those employed by national chains. Under such an arrangement,  Rentrak
would no longer  generate  revenues  directly  from  this  customer  and  would,
instead,  realize  revenue  in lesser  amounts  from  studios  in  exchange  for
performing rental data collection, auditing and reporting services in support of
the customer's studio-direct revenue-sharing agreement."



Rentrak Fiscal 2005 Second Quarter Net Income $1.8 million on 85 Percent Revenue
Rise
Page 2 of 3

      Mr.  Rosenbaum  continued,  "We expect the movie rental industry to remain
healthy  even  as  studios,   rentailers  and  consumers   experiment  with  new
distribution  models,  including  subscription-based  programs  and  on  demand.
Despite the  reduction in near-term  revenues we expect due to the change in the
customer relationship  mentioned above, we believe our revenue-sharing  business
will  continue to generate  positive  earnings and cash flow.  Combined with our
current  cash  balance  of over $13  million,  this cash flow will  provide  the
capital  necessary for us to continue  investing in additional  staff to support
the on-going  development and expansion of our business  intelligence  and media
measurement services -- services which represent the future of Rentrak.

      "This  future  holds great  potential  for  Rentrak  and we are  intensely
focused on continuing  to transform  the company.  Today we are engaged in trial
programs  involving  data  acquisition  and  reporting  in every  one of our new
Essentials  services.  We are making steady progress gaining access to more data
from more  channels of media  distribution,  moving us nearer the critical  mass
necessary to begin generating  ongoing revenues from each of these services.  We
believe our success in acquiring broad access to industry  sell-through  data is
creating a powerful strategic advantage over potential competitors.

      "For example,  our OnDemand  Essentials(TM) pilot programs with Comcast in
its  Philadelphia  market and with  Insight  Communications  in all 12 of its on
demand-enabled  markets are  resulting  in  Rentrak's  capture of over 7 million
anonymous on-demand viewing transactions each week. OnDemand Essentials collects
and  aggregates  anonymous  on-demand  viewership  data  and  delivers  in-depth
analysis  of  actual,  real-time  viewing  patterns  at a  census  level to help
studios, television networks,  advertisers and cable companies better understand
viewer  preferences  for on-demand  content.  At present,  no other  independent
third-party  aggregator  is  involved  in similar  trials  within the  on-demand
category."

      Rosenbaum  concluded,  "We are  committed  to working  closely with media,
entertainment,  retail and  advertising  industry  leaders to provide  them with
state-of-the-art  data  collection,  analysis and  reporting  technologies.  Our
services  are  designed  to  provide  not  only  superior  measurement  of media
consumption  but,  more  importantly,  to  enable  the  deployment  of new media
technologies that benefit from our advanced measurement technologies. We believe
our deep industry  expertise,  coupled with our proprietary  data management and
analysis  techniques,  allow us to be more  flexible  and nimble than the legacy
approaches  against which we compete in meeting the emerging  needs of these new
media technologies."



Rentrak Fiscal 2005 Second Quarter Net Income $1.8 million on 85 Percent Revenue
Rise
Page 3 of 3

Conference Call
      Rentrak has scheduled a conference call for 2 p.m. (PST) November 15, 2004
to discuss the  company's  financial  performance.  Shareowners,  members of the
media  and other  interested  parties  may  participate  in the call by  dialing
1-800-901-5226  from the U.S.  or  Canada,  or  617-786-4513  for  international
callers,  passcode  39388575.  This  call is  being  webcast  by CCBN and can be
accessed  at  Rentrak's  web site at  www.rentrak.com  where it will be archived
through  November 15, 2005.  The webcast is also being  distributed  over CCBN's
Investor  Distribution  Network to both institutional and individual  investors.
Individual  investors can listen to the call through CCBN's individual  investor
center at  www.fulldisclosure.com  or by visiting any of the  investor  sites in
CCBN's Individual Investor Network.  Institutional investors can access the call
via   CCBN's    password-protected    event   management   site,    StreetEvents
(www.streetevents.com).

About Rentrak Corporation

      Rentrak  Corporation,  based in Portland,  Oregon, is the developer of the
Essentials(TM)   suite  of  web-based   information   management   and  business
intelligence  products used by clients in the media,  entertainment,  retail and
manufacturing   industries.   Vertical   market   editions   of   Essentials(TM)
applications are customizable to the needs of each licensee,  allowing marketers
to  collect,  manage,  analyze and make  critical  business  decisions  based on
detailed,  real-time  point-of-sale  and supply chain data.  The  Essentials(TM)
suite of  services  offers  competitive  advantages  to  executives  in selected
industries by providing  timely and actionable  insight into their own company's
performance in tandem with valuable perspective against aggregated industry-wide
data.  For further  information,  please visit  Rentrak's  corporate web site at
http://www.rentrak.com.

Safe Harbor Statement

      When  used  in  this  discussion,   the  words  "anticipates,"  "expects,"
"intends"  and similar  expressions  are  intended  to identify  forward-looking
statements.  Such  statements  relate to, among other  things,  the revenues and
results  of  operations  for the  company's  PPT(R)  and  business  intelligence
services  and are subject to certain  risks and  uncertainties  that could cause
actual results to differ  materially  from those  projected.  Factors that could
affect Rentrak's financial results include customer demand for movies in various
media formats subject to company  guarantees,  the company's  ability to attract
new  revenue-sharing  customers  and retain  existing  customers,  the company's
success  in  maintaining  its  relationships  with  studios  and  other  product
suppliers, the company's ability to successfully develop and market new services
to create new revenue streams, and Rentrak's customers continuing to comply with
the terms of their  agreements.  Additional  factors that could affect Rentrak's
financial  results are  described in Rentrak's  March 31, 2004 annual  report on
Form 10-K and  subsequent  quarterly  reports,  filed  with the  Securities  and
Exchange  Commission.  Results of  operations  in any past period  should not be
considered indicative of the results to be expected for future periods.

      Business  outlook  statements  are based on  current  expectations.  These
statements are forward-looking,  subject to risks and uncertainties,  and actual
results may differ materially. Readers are cautioned not to place undue reliance
on these  forward-looking  statements,  which  speak only as of the date of this
press  release.  The  inclusion  of any  statement  in  this  release  does  not
constitute  a  suggestion  by the company or any other person that the events or
circumstances  described in such  statements are material.  The company does not
undertake to publicly update or revise these forward-looking  statements even if
experience or future changes make it clear that any projected  results expressed
or implied in this release will not be realized.

                                      # # #
                            (Financial Tables Follow)



                               RENTRAK CORPORATION
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)



                                                           September 30,    March 31,
                                                               2004           2004
                                                           ------------   ------------
ASSETS
CURRENT ASSETS:
                                                                    
    Cash and cash equivalents                              $ 13,891,499   $  8,735,683
    Accounts receivable, net of allowance for doubtful
       accounts of $1,013,173 and $839,122                   18,047,479     15,389,867
    Advances to program suppliers, net of program
       supplier reserves of $4,532,724 and $4,520,759         1,649,809      4,188,222
    Income tax receivable                                        45,148         68,384
    Deferred tax asset                                          402,166      2,262,186
    Other current assets                                      1,135,419      1,160,952
                                                           ------------   ------------
    Total current assets                                     35,171,520     31,805,294

PROPERTY AND EQUIPMENT, net                                   2,828,256      2,466,668
DEFERRED TAX ASSET                                            1,221,074      1,099,660
OTHER ASSETS                                                    647,982        831,617
                                                           ------------   ------------
          TOTAL ASSETS                                     $ 39,868,832   $ 36,203,239
                                                           ============   ============

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
     Accounts payable                                      $ 15,479,730   $ 15,446,818
     Accrued liabilities                                        583,928        889,377
     Accrued compensation                                       737,239        598,875
     Deferred revenue                                           271,727        237,575
                                                           ------------   ------------
          Total current liabilities                          17,072,624     17,172,645
                                                           ------------   ------------

LONG-TERM LIABILITIES:
     Lease obligations and deferred gain                        156,756        234,922

COMMITMENTS AND CONTINGENCIES                                        --             --

STOCKHOLDERS' EQUITY:
     Preferred stock, $.001 par value;
       Authorized:  10,000,000 shares, none issued
      Common stock,  $.001 par value;
       Authorized:  30,000,000 shares
         Issued and outstanding: 9,850,466 shares
         at Sept 30, 2004 and 9,739,537 at
         March 31, 2003                                           9,850          9,740
     Capital in excess of par value                          41,742,044     41,093,976
     Accumulated other comprehensive income                     180,879        180,879
     Accumulated deficit                                    (19,293,321)   (22,488,923)
                                                           ------------   ------------
     Total stockholders' equity                              22,639,452     18,795,672
                                                           ------------   ------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                 $ 39,868,832   $ 36,203,239
                                                           ============   ============


 The accompanying notes are an integral part of these consolidated statements.




                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                      Three Months Ended September 30,
                                         2004                 2003
                                      -----------           ----------
                                                            (Restated)
REVENUES                               26,997,784           14,603,732

OPERATING EXPENSES:
   Cost of sales                       19,860,236           12,465,406
   Selling and administrative           4,338,227            4,140,708
                                      -----------   ------------------
                                       24,198,463           16,606,114
                                      -----------   ------------------

INCOME (LOSS) FROM OPERATIONS           2,799,321           (2,002,382)

OTHER INCOME (EXPENSE):
   Interest income                         52,812               67,428
   Interest expense                        (1,165)              (1,776)
                                      -----------   ------------------
                                           51,647               65,652
                                      -----------   ------------------

INCOME (LOSS) BEFORE TAXES              2,850,968           (1,936,730)
PROVISION (BENEFIT) FOR INCOME TAXES    1,040,605             (484,182)
                                      -----------   ------------------

NET INCOME (LOSS)                     $ 1,810,363          $(1,452,548)
                                      ===========   ==================

NET INCOME (LOSS) PER SHARE:
    Basic                             $      0.18          $     (0.15)
                                      ===========          ===========
    Diluted                           $      0.17          $     (0.15)
                                      ===========          ===========

The  accompanying  notes are an integral  part of these  condensed  consolidated
statements.



                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                      Six Months Ended September 30,
                                         2004               2003
                                      -----------        -----------
                                                          (Restated)
REVENUES                               52,330,786          33,518,104

OPERATING EXPENSES:
   Cost of sales                       38,637,297          26,924,494
   Selling and administrative           8,769,406           8,471,258
                                      -----------        ------------
                                       47,406,703          35,395,752
                                      -----------        ------------

INCOME (LOSS) FROM OPERATIONS           4,924,083          (1,877,648)

OTHER INCOME (EXPENSE):
   Interest income                        110,657             122,867
   Interest expense                        (2,296)             (7,825)
                                      -----------        ------------
                                          108,361             115,042
                                      -----------        ------------

INCOME (LOSS) BEFORE TAXES              5,032,444          (1,762,606)
PROVISION (BENEFIT) FOR INCOME TAXES    1,836,842            (440,652)
                                      -----------        ------------

NET INCOME (LOSS)                     $ 3,195,602        $ (1,321,954)
                                      ===========        ============

NET INCOME (LOSS) PER SHARE:
    Basic                             $      0.33        $      (0.14)
                                      ===========        ============
    Diluted                           $      0.31        $      (0.14)
                                      ===========        ============

The  accompanying  notes are an integral  part of these  condensed  consolidated
statements.



                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                     Three Months Ended September 30, 2004
                               ----------------------------------------------
                               ENTERTAINMENT      FULFILLMENT      TOTAL
                               -------------      -----------   -----------

REVENUES                        $ 26,997,784        $     --    $26,997,784

OPERATING EXPENSES:
   Cost of sales                  19,860,230               6     19,860,236
   Selling and administrative      4,328,593           9,634      4,338,227
                                ------------        --------    -----------

                                  24,188,823           9,640     24,198,463
                                ------------        --------    -----------

INCOME (LOSS) FROM OPERATIONS      2,808,961          (9,640)     2,799,321
                                ------------        --------    -----------

OTHER INCOME (EXPENSE):
   Interest income                    19,215          33,597         52,812
   Interest expense                   (1,165)             --         (1,165)
                                ------------        --------    -----------
                                      18,050          33,597         51,647
                                ------------        --------    -----------

INCOME BEFORE TAXES                2,827,011          23,957      2,850,968

PROVISION FOR INCOME TAXES         1,031,861           8,744      1,040,605
                                ------------        --------    -----------

NET INCOME                      $  1,795,150        $ 15,213    $ 1,810,363
                                ============        ========    ===========

NET INCOME PER SHARE:
    Basic                       $       0.18        $   0.00    $      0.18
                                ============        ========    ===========
    Diluted                     $       0.17        $   0.00    $      0.17
                                ============        ========    ===========



                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                   Six Months Ended September 30, 2004
                               --------------------------------------------
                               ENTERTAINMENT       FULFILLMENT     TOTAL
                               -------------       -----------  -----------

REVENUES                        $ 52,330,786        $     --    $52,330,786

OPERATING EXPENSES:
   Cost of sales                  38,631,258           6,039     38,637,297
   Selling and administrative      8,749,184          20,222      8,769,406
                                ------------        --------    -----------

                                  47,380,442          26,261     47,406,703
                                ------------        --------    -----------

INCOME (LOSS) FROM OPERATIONS      4,950,344         (26,261)     4,924,083
                                ------------        --------    -----------

OTHER INCOME (EXPENSE):
   Interest income                    42,009          68,648        110,657
   Interest expense                   (2,296)             --         (2,296)
                                ------------        --------    -----------
                                      39,713          68,648        108,361
                                ------------        --------    -----------

INCOME BEFORE TAXES                4,990,057          42,387      5,032,444

PROVISION FOR INCOME TAXES         1,821,371          15,471      1,836,842
                                ------------        --------    -----------

NET INCOME                      $  3,168,686        $ 26,916    $ 3,195,602
                                ============        ========    ===========

NET INCOME PER SHARE:
    Basic                       $       0.33        $   0.00    $      0.33
                                ============        ========    ===========
    Diluted                     $       0.31        $   0.00    $      0.31
                                ============        ========    ===========



                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                     Three Months Ended September 30, 2003
                               -----------------------------------------------
                                                     (restated)
                               ENTERTAINMENT        FULFILLMENT       TOTAL
                               -------------        -----------    -----------

REVENUES                        $ 14,099,116        $   504,616    $14,603,732

OPERATING EXPENSES:
   Cost of sales                  10,444,120          2,021,286     12,465,406
   Selling and administrative      3,870,115            270,593      4,140,708
                                ------------        -----------    -----------

                                  14,314,235          2,291,879     16,606,114
                                ------------        -----------    -----------

INCOME (LOSS) FROM OPERATIONS       (215,119)        (1,787,263)    (2,002,382)
                                ------------        -----------    -----------

OTHER INCOME (EXPENSE):
   Interest income                    20,658             46,770         67,428
   Interest expense                   (1,776)                --         (1,776)
                                ------------        -----------    -----------
                                      18,882             46,770         65,652
                                ------------        -----------    -----------

INCOME BEFORE TAXES                 (196,237)        (1,740,493)    1,936,730)

PROVISION FOR INCOME TAXES           (49,059)          (435,123)      (484,182)
                                ------------        -----------    -----------

NET INCOME                      $   (147,178)       $(1,305,370)   $(1,452,548)
                                ============        ===========    ===========

NET INCOME PER SHARE:
    Basic                       $      (0.02)       $     (0.13)   $     (0.15)
                                ============        ===========    ===========
    Diluted                     $      (0.02)       $     (0.13)   $     (0.15)
                                ============        ===========    ===========




                               RENTRAK CORPORATION
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)

                                        Six Months Ended September 30, 2003
                               -----------------------------------------------
                                                    (restated)
                                ENTERTAINMENT       FULFILLMENT       TOTAL
                               --------------       -----------    -----------

REVENUES                        $ 28,893,805        $ 5,154,443(1) $33,518,104

OPERATING EXPENSES:
   Cost of sales                  21,201,605(1)       6,253,033     26,924,494
   Selling and administrative      7,730,663            740,595      8,471,258
                                ------------        -----------    -----------

                                  28,932,268          6,993,628     35,395,752
                                ------------        -----------    -----------

INCOME (LOSS) FROM OPERATIONS        (38,463)        (1,839,185)    (1,877,648)
                                ------------        -----------    -----------

OTHER INCOME (EXPENSE):
   Interest income                    51,703             71,164        122,867
   Interest expense                   (3,429)            (4,396)        (7,825)
                                ------------        -----------    -----------
                                      48,274             66,768        115,042
                                ------------        -----------    -----------

INCOME BEFORE TAXES                    9,811         (1,772,417)    (1,762,606)

PROVISION FOR INCOME TAXES             2,452           (443,104)      (440,652)
                                ------------        -----------    -----------

NET INCOME                      $      7,359        $(1,329,313)   $(1,321,954)
                                ============        ===========    ===========

NET INCOME PER SHARE:
    Basic                       $       0.00        $     (0.14)   $     (0.14)
                                ============        ===========    ===========
    Diluted                     $       0.00        $     (0.14)         (0.14)
                                ============        ===========    ===========


(1) - Includes  Intercompany  transactions of $530,144,  which are eliminated in
consolidated total amounts.