EMPLOYMENT AGREEMENT


     This  Employment  Agreement is entered into as of October 1, 2005,  between
ALLAN McLENNAN  ("Executive")  and RENTRAK  CORPORATION,  an Oregon  corporation
("Corporation").

1.   SERVICES

     1.1  Employment  Position.   Corporation  agrees  to  employ  Executive  as
President of  Corporation's  Information  Division,  and Executive  accepts such
employment,  under the terms and  conditions of this  Agreement.  Executive also
agrees to serve, if elected, without separate compensation, as an officer and/or
director of any subsidiary or affiliate of Corporation.  Corporation  represents
to Executive  that it currently  has and will  maintain  directors  and officers
liability insurance.

     1.2 Term; At-Will Employment Relationship.  The term of this Agreement (the
"Term")  will  commence on October 1, 2005,  and will expire  October 31,  2006.
Notwithstanding  the  foregoing,  (a) in the  event of a Change  in  Control  of
Corporation,  as defined in Section 7 of this Agreement, during the Term of this
Agreement,  the Term will automatically be extended to December 31 of the second
calendar year following the year in which the Change in Control occurs;  and (b)
the  parties   acknowledge  that  Executive  will  be  an  at-will  employee  of
Corporation and nothing in this Agreement will limit the right of Corporation or
Executive  to  terminate  this  Agreement  at any time for any  reason or for no
reason,  subject to the provisions of this Agreement describing the compensation
payable, if any, in connection with such a termination of employment.

     1.3 Duties.  For the period from October 1, 2005, through October 31, 2005,
Executive will be a part-time  employee of  Corporation  with such duties as are
assigned by Corporation's Chief Executive Officer.  During the remaining portion
of the Term, Executive will serve in a full-time executive capacity as President
of  Corporation's  Information  Division.  Executive  will  report  directly  to
Corporation's  Chief  Executive  Officer.  Executive  will  be  responsible  for
management  of the  Information  Division and such other or different  duties on
behalf of  Corporation  as may be  assigned  from time to time by  Corporation's
Chief Executive  Officer or Board of Directors (the "Board").  Executive will do
such  traveling as may be required in the  performance  of his duties under this
Agreement.

     1.4 Outside  Activities.  Except as provided in Section 1.3 with respect to
the  initial   part-time   engagement  and  except  as  expressly   approved  by
Corporation's  Chief  Executive  Officer,   during  his  employment  under  this
Agreement, Executive will devote his full business time, energies, and attention
to the business and affairs of Corporation, and to the promotion and advancement
of its interests.  Executive will perform his services faithfully,  competently,
and to  the  best  of  his  abilities  and,  except  as  expressly  approved  by
Corporation's  Chief  Executive  Officer,  will not  engage in  professional  or
personal  business  activities  that  may  require  an  appreciable  portion  of
Executive's time or effort to the detriment of Corporation's business.

     1.5 Application of Corporate Policies.  Executive will, except as otherwise
provided in this Agreement,  be subject to Corporation's rules,  practices,  and
policies applicable generally


                                        1
EMPLOYMENT AGREEMENT



to  Corporation's  senior  executive  employees,  assuch rules,  practices,  and
policies may be revised from time to time by the Board.

2.   COMPENSATION AND EXPENSES

     2.1 Base  Salary.  As  compensation  for  services  under  this  Agreement,
Corporation will pay to Executive a base salary of $275,000 per year, payable in
a  manner  consistent  with  Corporation's   payroll  practices  for  management
employees,  as such practices may be revised from time to time.  Effective April
1, 2006,  Corporation's  Compensation  Committee (the  "Committee")  will review
Executive's  performance,  the  performance of  Corporation,  and  Corporation's
economic  prospects  for the coming  fiscal year,  and will consider in its sole
discretion  whether to increase (but will not decrease) the base salary  payable
to Executive.

     2.2 Bonus Compensation.

          2.2.1 General. Executive will participate, together with Corporation's
     other senior  executives,  in Corporation's  Annual Incentive  Compensation
     Plan under which Executive will be assigned predetermined  incentive target
     levels and performance  criteria and factors  established in the discretion
     of  the  Committee  and  will  have  the   opportunity   to  receive  bonus
     compensation based on such criteria.

          2.2.2 Bonus Pool Program.  Executive's  Information  Division business
     unit  "Report  Card"  parameters  and  "Personal  Expectation"  performance
     parameters  for the fiscal year ending March 31, 2006 ("Fiscal  2006") will
     be prepared by  Corporation  and  reviewed  with  Executive  not later than
     November 30, 2005.  Executive's initial targeted bonus for Fiscal 2005 will
     be $40,000. As soon as practicable after March 31, 2006, the Committee will
     determine the bonus pool for  Corporation's  senior  executives  for Fiscal
     2005,  and  evaluate  the  extent  to  which  Executive  and  other  senior
     executives have met their respective  Report Card and Personal  Expectation
     parameters  for  Fiscal  2005,  and,  based on the  extent  to  which  such
     parameters have been  accomplished,  (a) determine which senior  executives
     will  participate  in the bonus pool for Fiscal 2006 and (b)  determine the
     allocation  of the bonus pool among the  participating  senior  executives.
     Notwithstanding  the foregoing,  recognizing  that,  during his first year,
     Executive  will likely spend more time than in subsequent  years on overall
     orientation,   establishing   internal   relationships,    organizing   the
     Information  Division and his management team, etc.,  $20,000 of the target
     bonus for Fiscal 2006 is guaranteed to be paid to Executive. Executive will
     not be eligible to receive  any  portion of the bonus pool  (including  any
     guaranteed portion) for Fiscal 2005 unless Executive remains an employee of
     Corporation  through  March  31,  2006.   Executive  will  be  entitled  to
     participate in Corporation's Bonus Pool Program for subsequent fiscal years
     during which  Executive  remains  employed by Corporation  based on similar
     performance parameters as approved by Corporation.

          2.2.3 Signing Bonus. Corporation will pay Executive a signing bonus in
     the amount of $10,000 (subject to applicable withholding and payroll taxes)
     in its first payroll period following Executive's commencement of full time
     employment with  Corporation  (providing this Agreement has been executed).
     Executive  agrees to repay

                                       2
EMPLOYMENT AGREEMENT


     the full  $10,000  signing  bonus to  Corporation  in the  event  Executive
     voluntarily terminates his employment with Corporation for any reason on or
     before October 31, 2006.

          2.2.4 Information  Division Performance  Incentive.  In the event that
     operating  income for the  Information  Division for the fiscal year ending
     March 31, 2006,  exceeds  $4,542,500  (115% of $3,950,000  (the  "Projected
     Amount")  projected by Corporation for such fiscal year),  Corporation will
     pay  Executive an  Information  Division  Performance  Incentive  Bonus (in
     addition to the other bonus amounts  described in this Section 2.2.4) equal
     to 15% of the excess of the operating  income for such fiscal year over the
     Projected  Amount.  Such Incentive payment will be payable in a single lump
     sum payment  (subject to applicable  withholding and payroll taxes) as soon
     as practicable after the operating income for the Information  Division for
     the  fiscal  year is  determined  by  Corporation.  Executive  will  not be
     eligible  to receive any portion of the  Information  Division  Performance
     Incentive  for such  fiscal year  unless  Executive  remains an employee of
     Corporation through March 31, 2006.

     2.3 Equity-Based or Other Long-Term Incentive Compensation.

          2.3.1 General. Executive will participate, together with Corporation's
     other senior  executives,  in Corporation's  2005 Stock Incentive Plan (the
     "Plan").   Executive  will  be  granted   options  to  purchase  shares  of
     Corporation's common stock and/or other equity-based awards under the Plan,
     or  under  another  long-term  incentive  compensation  plan  that  may  be
     developed by Corporation for its senior executives, at the times and in the
     amounts  determined  by the  Committee.  All awards  will be subject to the
     provisions of the Plan or such other long-term plan.

          2.3.2 Initial Grant. Effective as of October 3, 2005, Corporation will
     grant  Executive  a  nonqualified  stock  option  under the Plan for 75,000
     shares with an option  price equal to the Fair Market  Value (as defined in
     the Plan) of a share of Corporation's common stock on such date. The option
     will be subject to the terms and  conditions  of an Award  Agreement in the
     form attached to this Agreement as Appendix 2.3.2.

     2.4 Additional Employee Benefits. Executive will receive an annual grant of
208  hours of  credit  (or such  higher  number  of  hours  as are  credited  to
Corporation's  other senior  executives) under  Corporation's  Personal Time Off
(PTO)  program.  Personal time off and vacation may be taken in accordance  with
Corporation's rules, practices,  and policies applicable to Corporation's senior
executive employees, as such rules, practices,  and policies may be revised from
time to time by the Board or the Committee.  During the Term,  Executive will be
entitled to any other employee  benefits approved by the Board or the Committee,
or available to officers and other management employees generally, including any
life and medical insurance plans, 401(k) and other similar plans, and health and
welfare plans,  each whether now existing or hereafter  approved by the Board or
the Committee ("Benefit Plans").  The foregoing will not be construed to require
Corporation to establish any such plans or to prevent Corporation from modifying
or terminating any such Benefit Plans.

                                       3
EMPLOYMENT AGREEMENT


     2.5   Expenses.   Subject  to  review  and  approval  by  the  chairman  of
Corporation's   audit  committee,   Corporation  will  reimburse  Executive  for
reasonable  expenses  actually  incurred by  Executive  in  connection  with the
business   of   Corporation.   Executive   will  submit  to   Corporation   such
substantiation for such expenses as may be reasonably required by Corporation.

     2.6  Relocation.  The parties are targeting  January 1, 2006 as the date by
which  Executive's  relocation to Portland  will be  completed.  To simplify the
relocation  process and fully  enable  Executive to manage his move from the Bay
Area to the  Portland  area in a manner best suited to his needs,  Rentrak  will
provide  Executive with a lump sum payment of $43,000.  This payment is designed
to cover all out-of-pocket  expenses related to the movement and  transportation
of his personal property,  as well as any other relocation  expenses not covered
by this  agreement.  During  the  relocation  process,  Corporation  will pay or
reimburse  Executive for reasonable  transportation and interim housing expenses
as approved by Corporation.

3.   CONFIDENTIAL INFORMATION

     3.1 Definition.  "Confidential  Information"  is all nonpublic  information
relating to  Corporation  or its business that is disclosed to  Executive,  that
Executive  produces,  or that Executive  otherwise  obtains  during  employment.
Confidential  Information also includes  information received from third parties
that Corporation has agreed to treat as  confidential.  Examples of Confidential
Information  include,  without  limitation,  marketing plans,  customer lists or
other customer information,  product design and manufacturing  information,  and
financial information. Confidential Information does not include any information
that (i) is within the public  domain  other than as a result of  disclosure  by
Executive  in violation  of this  Agreement,  (ii) was, on or before the date of
disclosure to  Executive,  already  known by  Executive,  or (iii)  Executive is
required  to  disclose  in  any  governmental,   administrative,   judicial,  or
quasi-judicial  proceeding, but only to the extent that Executive is so required
to disclose  and  provided  that  Executive  takes  reasonable  steps to request
confidential treatment of such information in such proceeding.

     3.2 Access to Information. Executive acknowledges that in the course of his
employment  he has had and will have access to  Confidential  Information,  that
such information is a valuable asset of Corporation,  and that its disclosure or
unauthorized use will cause Corporation substantial harm.

     3.3 Ownership.  Executive  acknowledges  that all Confidential  Information
will continue to be the exclusive  property of  Corporation  (or the third party
that disclosed it to  Corporation),  whether or not prepared in whole or in part
by  Executive  and whether or not  disclosed  to  Executive  or entrusted to his
custody in connection with his employment by Corporation.

     3.4 Nondisclosure and Nonuse. Unless authorized or instructed in advance in
writing by  Corporation,  or required by law (as  determined  by licensed  legal
counsel),  Executive will not, except as required in the course of Corporation's
business,  during  or  after  his  employment,  disclose  to  others  or use any
Confidential  Information,  unless and until,  and then only to the extent that,
such items become available to the public through no fault of Executive.

                                       4
EMPLOYMENT AGREEMENT


     3.5 Return of Confidential Information.  Upon request by Corporation during
or after his  employment,  and without  request upon  termination  of employment
pursuant to this  Agreement,  Executive will deliver  immediately to Corporation
all  written,   stored,   saved,  or  otherwise  tangible  materials  containing
Confidential Information without retaining any excerpts or copies.

     3.6  Duration.  The  obligations  set forth in this Section 3 will continue
beyond the term of  employment  of Executive by  Corporation  and for so long as
Executive  possesses  Confidential  Information or, if earlier,  until 18 months
following termination of Executive's employment for any reason.

4.   NONCOMPETITION

     4.1  Competitive  Entity.  For purposes of this  Agreement,  a  Competitive
Entity  is  any  firm,  corporation,  partnership,  limited  liability  company,
business   trust,   or  other  entity  that  is  engaged  in  the   development,
distribution,  sale, or servicing of analytical  software and/or the analysis of
market information  relating to all or any of the following (a "Software Related
Activity"):

               (a) The wholesale  and/or revenue sharing  physical or electronic
          distribution of home  entertainment  software in any media,  including
          without   limitation  video  cassettes,   DVDs,  and  Video  On-Demand
          ("Entertainment Software");

               (b) The  fulfillment,  warehouse,  or  distributing  business  in
          connection with the Entertainment Software industry;

               (c) The collection,  aggregation,  tracking, and dissemination of
          market  information  and data  (such as sales,  marketing,  inventory,
          occurrence,  expenditure,  and  advertising  data) related to consumer
          activity in connection with the Entertainment Software industry; or

               (d)  The  delivery  of   technological   intelligence,   industry
          analysis, and strategic and tactical guidance with respect to consumer
          activity in connection with the Entertainment Software industry.

Furthermore,  a Competitive  Entity includes any business  directly  competitive
with a business then engaged in by  Corporation  or identified in  Corporation's
three-year  business  plan that is  related to a Software  Related  Activity  of
Corporation.

     4.2 Covenant. During the Term of and for a period ending on the last day of
the applicable  Noncompete Period described in Section 5.7,  Executive will not,
within any geographical area where Corporation engages in business:

               (a)  Directly  or  indirectly,  alone  or  with  any  individual,
          partnership,  limited liability company, corporation, or other entity,
          become  associated  with,  render  services to, invest in,  represent,
          advise, or otherwise participate in any Competitive Entity;  provided,
          however,  that  nothing  contained  in this  Section 4.1

                                       5
EMPLOYMENT AGREEMENT


          will prevent Executive from owning less than 5 percent of any class of
          equity or debt securities listed on a national  securities exchange or
          market, provided such involvement is solely as a passive investor;

               (b) Solicit any business on behalf of a  Competitive  Entity from
          any individual,  firm, partnership,  corporation, or other entity that
          is  a  customer  of  Corporation  during  the  12  months  immediately
          preceding  the  date   Executive's   employment  with  Corporation  is
          terminated; or

               (c) Employ or otherwise  engage, or offer to employ for Executive
          or  any  other  person,  entity,  or  corporation,   the  services  or
          employment   of  any   person   who  has  been  an   employee,   sales
          representative, or agent of Corporation during the 12 months preceding
          the date Executive's employment with Corporation is terminated.

For  purposes  of  this  Section  4,  "Corporation"  means  Corporation  and its
subsidiaries (whether now existing or subsequently created) and their successors
and assigns.

     4.3 Severability;  Reform of Covenant.  If, in any judicial  proceeding,  a
court  refuses to enforce  this  covenant  not to compete  because it covers too
extensive a geographic  area or is too long in its duration,  the parties intend
that  it be  reformed  and  enforced  to  the  maximum  extent  permitted  under
applicable law.

5.   TERMINATION

     Executive's employment under this Agreement may terminate as follows:

     5.1 Death.  Executive's  employment will terminate  automatically  upon the
date of Executive's death.

     5.2  Disability.  Corporation  may,  at its option,  terminate  Executive's
employment  under this  Agreement upon written notice to Executive if Executive,
because of physical or mental  incapacity  or  disability,  fails to perform the
essential functions of his position, with reasonable accommodation,  required of
him under this  Agreement  for a  continuous  period of 120 days or any 180 days
within any 12-month period.

     5.3  Termination  by  Corporation  for  Cause.  Corporation  may  terminate
Executive's  employment under this Agreement for Cause at any time. For purposes
of this Agreement, "Cause" means: (a) Executive's willful material misconduct in
performance of the duties of his position with  Corporation or a material breach
by Executive of this Agreement, (b) Executive's willful commission of a material
act of malfeasance,  dishonesty,  or breach of trust against  Corporation or its
successors that materially harms or discredits  Corporation or its successors or
is materially detrimental to reputation of Corporation or its successors, or (c)
Executive's  conviction of or a plea of nolo  contendere  to a felony  involving
moral  turpitude.  In all cases,  Corporation will give Executive notice setting
for forth in reasonable  detail the specific  respects in which the  Corporation
believes it has Cause to terminate  Executive  and allow  Executive a reasonable
opportunity to correct such conduct.

                                       6
EMPLOYMENT AGREEMENT


     5.4  Termination by Executive for Good Reason.  Executive may terminate his
employment  with   Corporation   under  this  Agreement  for  "Good  Reason"  if
Corporation has not cured the actions or  circumstances  which are the basis for
such termination within 30 days following receipt by the Board of written notice
from  Executive  setting forth the actions or  circumstances  constituting  Good
Reason. For purposes of this Agreement, "Good Reason" means:

               (a)  Failure  of  Corporation  to  comply  with the terms of this
          Agreement; or

               (b) The occurrence (without  Executive's express written consent)
          of any of the following acts by Corporation or failures by Corporation
          to act:

                    (i) A substantial adverse alteration in the nature or status
               of   Executive's   title,   position,    duties,   or   reporting
               responsibilities as an executive of Corporation;

                    (ii) A reduction in Executive's  base salary as set forth in
               this Agreement;

                    (iii) The  failure by  Corporation  to  continue  to provide
               Executive with benefits and participation in Benefit Plans; or

                    (iv) The relocation of  Corporation's  executive  offices at
               which Executive is to provide services to a location more than 35
               miles  from its  current  location  on N.E.  Ambassador  Place in
               Portland, Oregon.

     5.5  Termination by Corporation  Without Cause.  Corporation  may terminate
Executive's  employment with Corporation  without Cause for any reason or for no
reason at any time by written notice to Executive.

     5.6 Termination by Executive  Without Good Reason.  Executive may terminate
Executive's employment with Corporation other than for Good Reason for any other
reason  or for no reason at any time by  written  notice to the Chief  Executive
Officer of the Corporation.

     5.7  Applicable  Noncompete  Periods  upon  Termination.  The  duration  of
Executive's  obligations  under Section 4 (the  "Noncompete  Period") will be as
follows:

          5.7.1  In  the  event   Executive   terminates  his  employment   with
     Corporation  for Good Reason under  Section 5.4 or  Corporation  terminates
     Executive's  employment with  Corporation  without Cause under Section 5.5,
     the Noncompete  Period will continue so long as Executive  receives Monthly
     Severance  Payments under Section 6.2.  Executive's  obligations under this
     Agreement will terminate immediately if Corporation fails to make a Monthly
     Severance Payment within 15 days after it is due. For this purpose, a check
     for a Monthly  Severance  Payment  mailed  within  such  15-day  period (as
     evidenced  by  official  postmark)  will be deemed to be made  within  such
     15-day period.

                                       7
EMPLOYMENT AGREEMENT


          5.7.2 Subject to extension by  Corporation as provided  below,  in the
     event Executive  terminates his employment with Corporation  other than for
     Good Reason under Section 5.6 or Executive's  employment  with  Corporation
     terminates due to the expiration of the Term, the Noncompete Period will be
     one  year  from  the  date  of  termination.  Corporation  may in its  sole
     discretion  extend the Noncompete  Period for a period not to extend beyond
     24 months from the date the  Noncompete  Period would  otherwise  expire by
     agreeing  to make  Monthly  Severance  Payments  to  Executive  during  the
     extended  Noncompete Period. To extend the Noncompete  Period,  Corporation
     must give Executive written notice (an "Extension Notice") no later than 60
     days following the date of termination, stating the elected duration of the
     extended  Noncompete Period. The Extension Notice will constitute a binding
     commitment by Corporation to make Monthly  Severance  Payments for the full
     duration of the extended  Noncompete Period and no further extension of the
     Noncompete  Period will be permitted.  Executive's  obligations  under this
     Agreement will terminate immediately if Corporation fails to make a Monthly
     Severance Payment within 15 days after it is due.

          5.7.3 In the event Corporation  terminates  Executive's employment for
     Cause, the Noncompete Period will be one year from the date of termination.

6.   COMPENSATION UPON TERMINATION

     6.1  Death  or  Disability.  Upon  termination  of  Executive's  employment
pursuant to Section 5.1 or Section 5.2 prior to the  expiration of the Term, all
obligations  of  Corporation  under  this  Agreement  will  cease,  except  that
Executive will be entitled to:

               (a)  Accrued  base  salary   through  the  date  of   Executive's
          termination of employment;

               (b) A prorated  portion of the bonuses  described  in Section 2.2
          (not less than a pro rata  portion of the minimum  bonus  described in
          that Section), to the extent not previously paid; and

               (c) Other  benefits  under Benefit  Plans to which  Executive was
          entitled upon such  termination  of employment in accordance  with the
          terms of such Benefit Plans.

     6.2   Termination   Without   Cause  or  by  Executive   for  Good  Reason.

          6.2.1 Monthly Severance Payments.

               (a) In the event that no Change in Control (as defined in Section
          7) has occurred and,  prior to the  expiration of the Term,  Executive
          terminates  his  employment  with  Corporation  for Good Reason  under
          Section 5.4 or  Corporation  terminates  Executive's  employment  with
          Corporation  without  Cause  under  Section  5.5,  Executive  will  be
          entitled to the  benefits  described in Section  6.1,  plus  severance
          payments equal to 12 months multiplied by the base salary per month in
          effect  as of the  date  of  termination,  payable  in  equal  monthly
          installments  (each  installment,   a  "Monthly  Severance  Payment").



                                       8
EMPLOYMENT AGREEMENT


          Executive  acknowledges  that the 12-month  severance  period reflects
          Executive's  status as a new employee and that in the event of any new
          employment  agreement following the Term, the severance period will be
          limited to six months  (or,  if longer,  the number of whole  calendar
          months  remaining in the term of such new  agreement).  This provision
          does not require  either  Corporation  or  Executive to enter into any
          further employment agreement.

               (b) Corporation's  obligations to pay Monthly Severance  Payments
          under this Section 6.2.1 and to continue  medical and dental insurance
          benefits as provided in Section 6.2.2 are expressly conditioned on (i)
          Executive's  execution  of a  release  (in the form  attached  to this
          Agreement as Appendix 6.2.1(b),  with such modifications  specifically
          in response to changes in  applicable  law as counsel for  Corporation
          determines to be reasonably necessary or desirable to ensure effective
          release of all claims) of any and all claims that  Executive  may hold
          through the date such release is executed  against  Corporation or any
          of its  subsidiaries  or  affiliates,  and (ii) the  expiration of any
          applicable   revocation  period  specified  in  such  release  without
          revocation of the release by Executive.

               (c)  Monthly  Severance  Payments  will be  payable  in a  manner
          consistent  with   Corporation's   payroll  practices  for  management
          employees.

               (d)  Executive  will not be  required  to  mitigate  the  Monthly
          Severance  Payments  pursuant  to  this  Agreement  by  seeking  other
          employment;  provided however,  that amounts payable by Corporation as
          Monthly  Severance  Payments will be reduced by compensation  actually
          received by Executive from a new employer during the severance  period
          described above.

          6.2.2 Medical and Dental  Insurance  Benefits.  In addition to Monthly
     Severance  Payments,  subject to the execution of a release as described in
     Section  6.2.1(b),  Corporation will continue to provide or will arrange to
     provide (at Corporation's cost) Executive with medical and dental insurance
     benefits  substantially similar to those to which Executive was entitled as
     of the  date  of  termination  for a  period  of 12  months  from  date  of
     termination  or until  Corporation's  obligation to make Monthly  Severance
     Payments expires, whichever is later; provided,  however, that if Executive
     is employed  with another  employer and is eligible to receive  medical and
     dental   insurance   benefits   under   another   employer-provided   plan,
     Corporation's  obligation  to  provide  the  medical  and  dental  benefits
     described in this paragraph will terminate automatically.

          6.2.3 Effect of Competition.  Corporation's obligation to make Monthly
     Severance  Payments and provide  medical and dental  insurance  benefits to
     Executive  will  terminate  if Executive  breaches a material  provision of
     Section 4.

     6.3 Termination For Cause or by Executive Without Good Reason. In the event
that, prior to the expiration of the Term,  Corporation  terminates  Executive's
employment with Corporation for Cause under Section 5.3, or Executive terminates
his employment  with  Corporation  for other than Good Reason under Section 5.6,
Corporation's  obligations under this Agreement will cease and Executive will be
entitled to that portion of his base salary and


                                       9
EMPLOYMENT AGREEMENT


employment  benefits for which he is qualified as of the date of termination and
Executive will not be entitled to any other compensation or consideration.

7.   EFFECT OF CHANGE IN CONTROL

     7.1 Definitions.

     "Change in Control".  For purposes of this Agreement, a "Change in Control"
will be deemed to have occurred upon the first fulfillment of the conditions set
forth in any one of the following three paragraphs:

               (a) Any "person" (as that term is defined in Section  3(a)(9) and
          13(d)(3)  of the  Securities  Exchange  Act of 1934,  as amended  (the
          "Exchange  Act"),  other  than a trustee  or other  fiduciary  holding
          securities  under  an  employee  benefit  plan of  Corporation,  is or
          becomes  a  beneficial   owner  (within  the  meaning  of  Rule  13d-3
          promulgated  under the  Exchange  Act),  directly  or  indirectly,  of
          securities  of  Corporation  representing  25% or more of the combined
          voting power of Corporation's then outstanding securities;

               (b) A majority of the directors  elected at any annual or special
          meeting of shareholders are not individuals nominated by Corporation's
          then incumbent Board; or

               (c)  The   shareholders  of  Corporation   approve  a  merger  or
          consolidation of Corporation with any other corporation,  other than a
          merger or consolidation which would result in the voting securities of
          Corporation   outstanding   immediately   prior  to  such  transaction
          continuing to represent  (either by remaining  outstanding or by being
          converted into voting securities of the surviving entity) at least 75%
          of the combined  voting power of the voting  securities of Corporation
          or of such surviving entity outstanding  immediately after such merger
          or consolidation, or the shareholders of Corporation approve a plan of
          complete  liquidation  of  Corporation or an agreement for the sale or
          disposition by Corporation of all or substantially all of its assets.

     "Other  Payment"  means any  payment or benefit  payable  to  Executive  in
connection  with a Change  in  Control  of  Corporation  pursuant  to any  plan,
arrangement, or agreement (other than this Agreement) with Corporation, a person
whose actions result in such Change in Control,  or any person  affiliated  with
Corporation or such person.

     "Total  Payments"  means all  payments or benefits  payable to Executive in
connection  with a Change  in  Control,  including  Change in  Control  Payments
pursuant to this  Agreement and any Other  Payments  pursuant to any other plan,
agreement, or arrangement with Corporation, a person whose actions result in the
Change in Control, or any person affiliated with Corporation or such person.

     7.2 Compensation Upon Termination Following a Change in Control.


                                       10
EMPLOYMENT AGREEMENT


          7.2.1  Change  in  Control  Payments.  In the  event of  Corporation's
     termination  of Executive  without  Cause,  or  Executive's  termination of
     employment with Corporation for Good Reason,  following a Change in Control
     and at any time during the Term of this Agreement (as extended  pursuant to
     Section  1.2),  Executive  will be entitled to the  benefits  described  in
     Section 6.1 plus the following payments (the "Change in Control Payments"):

               (a) A lump sum severance  payment equal to two times  Executive's
          annual  base  salary as in effect  immediately  before  the  Change in
          Control; and

               (b)  Continuation  for a  period  of  two  years  following  such
          termination of Executive's participation in all Benefit Plans in which
          Executive was entitled to participate immediately before the Change in
          Control,  provided that such continued participation is possible under
          the general terms and provisions of such Benefit  Plans.  In the event
          Executive's  continued  participation in any Benefit Plan is barred by
          the provisions of the Benefit Plan, Corporation will, at Corporation's
          cost, arrange to provide Executive with benefits substantially similar
          to those which  Executive  was  entitled to receive  under the Benefit
          Plan.

          7.2.2  Reduction.  In the event that any portion of the Total Payments
     payable to Executive in connection  with a Change in Control of Corporation
     would  constitute an "excess  parachute  payment" within the meaning of IRC
     ss.  280G(b) that is subject to the excise tax imposed on so-called  excess
     parachute payments pursuant to IRC ss.4999 (an "Excise Tax"), the Change in
     Control Payments otherwise payable under this Section 7.2.1 will be reduced
     to avoid such Excise Tax if, and to the extent that,  such  reduction  will
     result in a larger after-tax benefit to Executive,  taking into account all
     applicable federal, state, and local income and excise taxes.

          7.2.3 Application. For purposes of this Section 7.2:


               (a) No portion of the Total  Payments,  the receipts or enjoyment
          of which Executive has effectively waived in writing prior to the date
          of  payment  of any  Change in  Control  Payments,  will be taken into
          account;

               (b) No portion of the Total  Payments  will be taken into account
          which,  in the opinion of tax  counsel  selected  by  Corporation  and
          reasonably   acceptable  to  Executive  ("Tax   Counsel"),   does  not
          constitute a "parachute payment" within the meaning of IRC ss. 280G;

               (c) If Executive and Corporation  disagree whether any payment of
          Change in Control  Payments  will result in an Excise Tax or whether a
          reduction  in any Change in Control  Payments  will result in a larger
          after-tax  benefit  to  Executive,  the  matter  will be  conclusively
          resolved by an opinion of Tax Counsel;

               (d)  Executive  agrees to provide Tax Counsel with all  financial
          information  necessary  to determine  the  after-tax  consequences  of
          payments of Change in Control  Payments  for  purposes of  determining
          whether,  or to what

                                       11
EMPLOYMENT AGREEMENT


          extent,  Change in  Control  Payments  are to be reduced  pursuant  to
          Section 7.2.2; and

               (e) The value of any noncash  benefit or any deferred  payment or
          benefit  included in the Total  Payments,  and whether or not all or a
          portion  of any  payment  or  benefit  is a  "parachute  payment"  for
          purposes of this  Section 7.2,  will be  determined  by  Corporation's
          independent  accountants in accordance  with the principles of IRC ss.
          280(G)(d)(3) and (4).

          7.2.4  Effect  on  Other  Agreements.  In the  event  that  any  other
     agreement,  plan, or  arrangement  providing for Other  Payments (an "Other
     Agreement")  has a provision that requires a reduction in the Other Payment
     governed by such Other Agreement to avoid or eliminate an "excess parachute
     payment" for purposes of IRC ss. 280G,  the  reduction in Change in Control
     Payments  pursuant  to  Section  7.2.2  will be  given  effect  before  any
     reduction  in the Other  Payment  pursuant to the Other  Agreement.  To the
     extent  possible,  Corporation  and  Executive  agree  that  reductions  in
     benefits under any plan,  program,  or  arrangement of Corporation  will be
     reduced  (only to the extent  described in Section  7.2.2) in the following
     order of priority:

               (a) Change in Control Payments under this Agreement;

               (b)  Benefit  Plan  benefit  continuation   pursuant  to  Section
          7.2.1(b); and

               (c) The acceleration in the exercisability of any stock option or
          other stock related award granted by Corporation.

8.   REMEDIES

     The respective  rights and duties of Corporation  and Executive  under this
Agreement  are in  addition  to,  and not in lieu of,  those  rights  and duties
afforded to and imposed  upon them by law or at equity.  Executive  acknowledges
that any breach or threatened  breach of Sections 3 or 4 of this  Agreement will
cause  irreparable  harm to  Corporation  and that any  remedy  at law  would be
inadequate to protect the legitimate interests of Corporation.  Executive agrees
that Corporation will be entitled to specific performance,  or to any other form
of  injunctive  relief to  enforce  its  rights  under  Sections  3 or 4 of this
Agreement  without the necessity of showing actual damage or irreparable harm or
the posting of any bond or other security.  Such remedies will be in addition to
any other remedy available to Corporation at law or in equity.

9.   SEVERABILITY OF PROVISIONS

     The  provisions of this  Agreement are  severable,  and if any provision of
this  Agreement is held  invalid,  unenforceable,  or  unreasonable,  it will be
enforced to the maximum extent permissible,  and the remaining provisions of the
Agreement will continue in full force and effect.

10.  NONWAIVER

     Failure of Corporation at any time to require  performance of any provision
of this  Agreement  will not limit  the  right of  Corporation  to  enforce  the
provision.  No provision of this

                                       12
EMPLOYMENT AGREEMENT


Agreement  or breach of this  Agreement  may be waived by either party except in
writing  signed by that  party.  A waiver of any breach of a  provision  of this
Agreement  will be  construed  narrowly and will not be deemed to be a waiver of
any succeeding  breach of that provision or a waiver of that provision itself or
of any other provision.

11.  NOTICES

     All notices  required or permitted  under this Agreement must be in writing
and will be  deemed  to have  been  given if  delivered  by hand,  or  mailed by
first-class,  certified mail, return receipt requested,  postage prepaid, to the
respective  parties  as  follows  (or to such  other  address  as any  party may
indicate  by a  notice  delivered  to  the  other  parties  hereto):  (i)  if to
Executive,  to his residence as listed in Corporation's  records, and (ii) if to
Corporation, to the address of the principal office of Corporation, at:

         One Airport Center
         7700 N.E. Ambassador Place
         Portland, Oregon  97220

With a copy to:






12.  ATTORNEY FEES

     In the event of any suit or action or arbitration  proceeding to enforce or
interpret any provision of this Agreement (or which is based on this Agreement),
the  prevailing  party will be entitled to recover,  in addition to other costs,
the reasonable attorney fees incurred by the prevailing party in connection with
such suit,  action, or arbitration,  and in any appeal. The determination of who
is the prevailing party and the amount of reasonable attorney fees to be paid to
the  prevailing  party will be decided by the  arbitrator or  arbitrators  (with
respect  to  attorney  fees  incurred  prior  to  and  during  the   arbitration
proceedings)  and by the court or courts,  including  any appellate  courts,  in
which the matter is tried,  heard,  or decided,  including the court which hears
any exceptions made to an arbitration  award submitted to it for confirmation as
a  judgment  (with  respect  to  attorney  fees  incurred  in such  confirmation
proceedings).

13.  GOVERNING LAW

     This Agreement  will be construed in accordance  with the laws of the state
of Oregon,  without  regard to any  conflicts of laws rules.  Any suit or action
arising  out of or in  connection  with this  Agreement,  or any  breach of this
Agreement,  must be brought and maintained in the Multnomah County Circuit Court
of the State of Oregon.  The parties  irrevocably  submit to the jurisdiction of
such court for the purpose of such suit or action and expressly and  irrevocably
waive,  to the fullest extent  permitted by law, any claim that any such suit or
action has been brought in an inconvenient forum.

                                       13
EMPLOYMENT AGREEMENT


14.  GENERAL TERMS AND CONDITIONS

     This Agreement constitutes the entire understanding of the parties relating
to the employment of Executive by  Corporation,  and supersedes and replaces all
written  and oral  agreements  heretofore  made or  existing  by and between the
parties  relating  to  such  employment  except  that  the  Confidentiality  and
Noncompetition   Agreement  dated  October  7,  1988,  between  Corporation  and
Executive will remain in full force and effect.  Executive  acknowledges that he
has  read and  understood  all of the  provisions  of this  Agreement,  that the
restrictions  contained in Sections 4 and 5.7 of this  Agreement are  reasonable
and necessary for the  protection of  Corporation's  business and that Executive
entered  into  this  contract  in  connection  with a bona fide  advancement  of
Executive with Corporation in that Executive was granted a long-term  employment
contract.  This Agreement will inure to the benefit of any successors or assigns
of  Corporation.  All captions used in this  Agreement  are intended  solely for
convenience  of reference and will in no way limit any of the provisions of this
Agreement.

     The parties have executed this  Employment  Agreement as of the date stated
above.


                                   RENTRAK CORPORATION

/s/ Allan McLennan                      /s/ Paul Rosenbaum
- ------------------------------     By:------------------------------------------
Allan McLennan                     Title:  Paul Rosenbaum,
                                           Chief Executive Officer


                                       14
EMPLOYMENT AGREEMENT