EXHIBIT 32.1

         CERTIFICATIONS PURSUANT TO RULES 13a-14(b) and 15d-14(b) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

            In connection with the Quarterly Report of The Bon-Ton Stores, Inc.
on Form 10-Q for the period ending July 31, 2004, as filed with the Securities
and Exchange Commission (the "Report"), each of the undersigned officers of The
Bon-Ton Stores, Inc., certifies pursuant to 18 U.S.C. Section 1350, that, to his
respective knowledge:

1)    The Report fully complies with the requirements of section 13(a) or 15(d)
      of the Securities Exchange Act of 1934; and

2)    The information contained in the Report fairly presents, in all material
      respects, the financial condition and results of operations of The Bon-Ton
      Stores, Inc.

         DATE: September 10, 2004           By: /s/ Byron L. Bergren
                                                ----------------------------
                                                Byron L. Bergren
                                                President and
                                                Chief Executive Officer

                                            By: /s/ James H. Baireuther
                                                ------------------------------
                                                James H. Baireuther
                                                Vice Chairman, Chief
                                                Administrative Officer and
                                                Chief Financial Officer

A signed original of this written statement has been provided to The Bon-Ton
Stores, Inc. and will be retained by The Bon-Ton Stores, Inc. and furnished to
the Securities and Exchange Commission or its staff upon request.