Exhibit 10.1


                           PURCHASE AND SALE AGREEMENT

                                     BETWEEN

                            THE BON-TON STORES, INC.

                                       AND

                             HSBC BANK NEVADA, N.A.

                            DATED AS OF JUNE 20, 2005



                                TABLE OF CONTENTS


                                                                              
ARTICLE  1  DEFINITIONS.....................................................      4
     Section 1.1  Definition of Terms Used in the Agreement.................      4

ARTICLE  2  PURCHASE OF ACCOUNT PORTFOLIO ASSETS............................      9
     Section 2.1  Purchase..................................................      9
     Section 2.2  Preliminary Information...................................      9
     Section 2.3  Purchase Price............................................      9

ARTICLE  3  THE CLOSING AND POST-CLOSING ADJUSTMENTS........................     11
     Section 3.1  Place and Date of Closing.................................     11
     Section 3.2  Bank's Deliveries at Closing..............................     11
     Section 3.3  Bon-Ton's Deliveries at Closing...........................     11
     Section 3.4  Final Closing Statement...................................     12

ARTICLE  4  REPRESENTATIONS AND WARRANTIES..................................     14
     Section 4.1  General Representations and Warranties of Bon-Ton.........     14
     Section 4.2  Representations and Warranties of Bon-Ton Regarding
                    the Accounts and the Indebtedness.......................     15
     Section 4.3  General Representations and Warranties of Bank............     16

ARTICLE  5  CONDITIONS PRECEDENT............................................     17
     Section 5.1  Conditions to Obligations of Bank.........................     17
     Section 5.2  Conditions to Obligations of Bon-Ton......................     18

ARTICLE  6  ADDITIONAL AGREEMENTS AND COVENANTS.............................     19
     Section 6.1  Account Payments..........................................     19
     Section 6.2  No Sale of Assets.........................................     19
     Section 6.3  Tax on Sale...............................................     19
     Section 6.4  Public Announcements......................................     20
     Section 6.5  Confidentiality...........................................     21
     Section 6.6  Notices to Account Debtors; Use of Account Debtor List....     22
     Section 6.7  Conversion of Accounts....................................     22
     Section 6.8  Credit Bureau Reporting...................................     22
     Section 6.9  Further Assistance........................................     22

ARTICLE  7  INDEMNIFICATION.................................................     23
     Section 7.1  Indemnification by Bon-Ton................................     23


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     Section 7.2  Indemnification by Bank...................................     23
     Section 7.3  Procedures................................................     24
     Section 7.4  Limitations on Indemnification............................     25
     Section 7.5  Survival; Remedies........................................     25

ARTICLE  8  MISCELLANEOUS...................................................     26
     Section 8.1  Waiver....................................................     26
     Section 8.2  No Joint Venture..........................................     26
     Section 8.3  Payment Terms.............................................     26
     Section 8.4  Entire Agreement..........................................     26
     Section 8.5  Notices...................................................     27
     Section 8.6  Modification..............................................     28
     Section 8.7  Governing Law.............................................     28
     Section 8.8  Severability..............................................     28
     Section 8.9  Assignment................................................     28
     Section 8.10  Accounting Terms.........................................     28
     Section 8.11  Singular and Plural......................................     29
     Section 8.12  Headings.................................................     29
     Section 8.13  Expenses.................................................     29
     Section 8.14  Counterparts.............................................     29
     Section 8.15  Waiver of Jury Trial; Consent to Jurisdiction............     29


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                           PURCHASE AND SALE AGREEMENT

      This Purchase and Sale Agreement is made and entered into as of the 20th
day of June, 2005 by and between THE BON-TON STORES, INC. ("Bon-Ton"), with its
principal place of business at 2801 East Market Street, York, Pennsylvania 17402
and HSBC Bank Nevada, N.A. ("Bank" or "HSBC"), with its principal place of
business at 1111 Town Center Drive, Las Vegas, NV 89144.

                                   WITNESSETH

      WHEREAS, Bon-Ton desires to sell the portfolio of accounts and related
indebtedness that arose from the sale of goods and services to its customers and
accountholders; and

      WHEREAS, Bank desires to purchase from Bon-Ton such accounts and related
indebtedness and related assets on the terms and conditions set forth herein;

      NOW, THEREFORE, in consideration of the premises, the mutual agreements
set forth herein, the benefits to be derived herefrom, and for other good and
valuable consideration, the receipt and sufficiency of which are hereby
acknowledged, the Parties hereby agree as follows:

                                    ARTICLE 1
                                   DEFINITIONS

SECTION 1.1  DEFINITION OF TERMS USED IN THE AGREEMENT.

The following terms shall have the following meanings when used in this
Agreement:

(a)   "Account" means (a) any account, account receivable, Indebtedness, other
      receivable, contract right, chose in action, general intangible, chattel
      paper, instrument, document, note, and proceeds thereof, wherever located,
      whether now owned or hereafter acquired by Bon-Ton, arising out of the
      sale of Merchandise or Cross-Marketing Merchandise to an Account Debtor
      pursuant to a Credit Card Agreement, (b) all Account Documentation
      evidencing the same, (c) any and all rights and remedies as to
      stoppage-in-transit, reclamation, return and repossession of Merchandise
      and Cross-Marketing Merchandise financed pursuant thereto, (d) all rights
      as to any Merchandise, Cross-Marketing Merchandise, goods or other
      property, contracts of indemnity, guaranties or sureties, proceeds of
      insurance and other proceeds at any time standing as security therefor;
      provided, that "Account" shall not include any Account as of the Cut-Off
      Time, (i) that is a Bankruptcy Account, (ii) as to which the

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      Account Debtor is deceased ("Deceased Account"), (iii) disputed
      Indebtedness with respect to any Account as to which Bon-Ton has notice of
      actual or possible fraud from the Account Debtor ("Fraud Account"), (iv)
      that is a Lost or Stolen Account, (v) that is paying under a Consumer
      Credit Counseling Service or similar debt management payment plan
      ("CCCS/DMP Account"), (vi) that is subject to any pending litigation
      ("Pending Litigation Account") or (vii) as to which the Account Debtor is
      on the U.S. Office of Foreign Assets Control Specially Designated
      Nationals list ("OFAC Accounts").

(b)   "Account Debtor" means any Person who is or who may become obligated
      pursuant to an Account and whose Account has not been purged from
      Bon-Ton's systems.

(c)   "Account Debtor List" means the list of Account Debtors, including names
      and addresses.

(d)   "Account Documentation" means any and all documentation relating to
      Accounts to the extent such documentation is in Bon-Ton's possession or
      control as of the Cut-Off Time, and all rights and privileges accruing
      under such documentation, including, without limitation, applications for
      Accounts, outstanding solicitations for Accounts, pending applications for
      Accounts, Credit Card Agreements, sales orders and finance copies thereof,
      billing statements, all Account Debtor records including all lists and
      compilations in whatever form of the Accounts, the Account Debtors, and
      the Credit Card Agreements, and all correspondence, memoranda, magnetic
      tapes, disks, or hardcopy formats, and all other written material relating
      to Accounts.

(e)   "Account Marks" means, with respect to any Person, the name, trademarks,
      and service marks used by such Person in connection with the Accounts.

(f)   "Account Portfolio Assets" means all of the following: (i) the Accounts;
      (ii) the Indebtedness; (iii) any and all rights to process such Accounts;
      (iv) the Account Documentation; (v) all rights and privileges accruing
      under the Account Documentation on and after the Cut-Off Time; and (vi)
      all rights with respect to the Related Contracts.

(g)   "Accrued Interest" means interest accruing to an Account between the last
      Account billing date prior to the Cut-Off Time and the Cut-Off Time.

(h)   "Affiliate" means, with respect to any Person, any entity that controls,
      is controlled by, or is under common control with such Person. For the
      purpose of this definition, "control" of a Person shall mean the
      possession, directly or indirectly, of the power to direct or cause the
      direction of its management or policies, whether through the ownership of
      voting securities, by contract, or otherwise.

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(i)   "Agreement" means this Purchase and Sale Agreement, including all addenda,
      exhibits, and schedules hereto.

(j)   "Agreement Confidential Information" has the meaning assigned to it in
      Section 6.5(a).

(k)   "Assumption Agreement" means the agreement to be executed by Bank and
      Bon-Ton and delivered at Closing pursuant to Sections 3.2(a) and 3.3(a) of
      this Agreement in substantially the form of Exhibit B.

(l)   "Bankruptcy Account" means an account as to which the Account Debtor is a
      Bankrupt Account Debtor provided that (A) Bon-Ton has received
      notification from any source of the commencement of such Bankrupt Account
      Debtor's bankruptcy case, on or prior to the Closing Date, or (B) Bon-Ton
      or Bank determines within sixty (60) days after the Closing Date that such
      Account Debtor became a Bankrupt Account Debtor prior to the Closing Date
      based upon a reliable data base.

(m)   "Bankrupt Account Debtor" means an Account Debtor who (i) has filed for
      bankruptcy under the Bankruptcy Code prior to the Closing Date and whose
      bankruptcy case has not been closed or dismissed and (ii) opened the
      subject Account prior to the commencement of such bankruptcy case.

(n)   "Bankruptcy Code" means the provisions of Title 11 of the United States
      Code, 11 U.S.C. Sections 101 et seq.

(o)   "Bill of Sale" means the agreement to be executed by Bank and Bon-Ton and
      delivered at Closing pursuant to Sections 3.2(b) and 3.3(b) of this
      Agreement in substantially the form of Exhibit C.

(p)   "Bon-Ton" means the Bon-Ton Stores, Inc., a Pennsylvania corporation, and
      its subsidiaries.

(q)   "Bon-Ton's Revolving Credit Business" means Bon-Ton's business with
      respect to the Account Portfolio Assets.

(r)   "Bon-Ton Indemnified Parties" has the meaning assigned to it in Section
      7.2.

(s)   "Business Day" means any day that is not a Saturday, a Sunday, or a day on
      which banks or Bon-Ton are required or permitted to be closed in the State
      of Nevada or the Commonwealth of Pennsylvania.

(t)   "Bank Confidential Information" has the meaning assigned to it in Section
      6.5(a).

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(u)   "Bank Indemnified Parties" has the meaning assigned to it in Section 7.1.

(v)   "Charged-Off Account" means an Account that is 180 days or more past due
      or which has otherwise been charged off by Bon-Ton.

(w)   "Closing" means the transfer of the Account Portfolio Assets from Bon-Ton
      to Bank in exchange for payment of the Purchase Price upon satisfaction or
      written waiver of the conditions precedent by the appropriate Party as set
      forth in this Agreement.

(x)   "Closing Date" means the date on which the Closing takes place, which date
      shall be June 20, 2005 if all conditions precedent to the Closing have
      been met, satisfied or waived, or such other date as is mutually agreed
      between the Parties.

(y)   "Closing Tape" means a standard master file tape or tapes of the Accounts
      to be transferred as of the Cut-Off Time, which tape or tapes shall
      include at least the following information for each Account identified on
      such Closing Tape: Account number; Account Debtor's name and address;
      origination date; current billed interest, current billed fees; credit
      limit; and current balance.

(z)   "Confidential Information" has the meaning assigned to it in Section
      6.5(a).

(aa)  "Conversion Date" has the meaning assigned to it in Section 6.7.

(bb)  "Credit Card Agreement" means the credit agreement between an Account
      Debtor and Bon-Ton pursuant to which an Account Debtor may be permitted to
      purchase, from time to time, Merchandise and Cross-Marketing Merchandise
      on credit.

(cc)  "Credit Card Program Agreement" means the Credit Card Program Agreement
      between Bank and Bon-Ton executed concurrent with this Agreement

(dd)  "Cross-Marketing Merchandise" means those goods and services, including
      accessories, extended warranties and delivery services sold in connection
      therewith, sold by any Person other than Bon-Ton in connection with the
      Program.

(ee)  "Cross-Reference File" means a file provided by Bon-Ton post-closing
      setting forth the account numbers of any accounts retained by Bon-Ton.

(ff)  "Cut-Off Time" means the close of Bon-Ton's business on the Business Day
      before the Closing Date.

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(gg)  "Estimated Purchase Price" has the meaning assigned to it in Section 2.3.

(hh)  "Federal Funds Interest Rate" means the average of the high and low
      "Federal Funds" interest rates for the Business Day immediately preceding
      the Final Settlement Date, as such rate is reported on the Final
      Settlement Date in the Money Rates Column of The Wall Street Journal or as
      determined in such other mutually acceptable manner as the Parties agree
      if The Wall Street Journal is no longer reporting such rate.

(ii)  "Final Closing Statement" means the final closing statement described in
      Section 3.4, satisfactory in form and substance to the Parties, which
      closing statement sets forth the Purchase Price and which reflects all
      adjustments from the Preliminary Closing Statement as are agreed to by the
      Parties with respect to such Accounts.

(jj)  "Final Settlement Date" shall have the meaning assigned to it in Section
      3.4(a).

(kk)  "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
      as amended.

(ll)  "Indebtedness" means an obligation incurred by an Account Debtor in
      respect of an Account, including, without limitation, any charges for
      Merchandise and Cross-Marketing Merchandise, sales tax, and all finance
      charges, late charges, and other similar charges and fees added to an
      Account, as such charges are accrued pursuant to Bon-Ton's accounting
      practices and net of any credit balances.

(mm)  "Indemnified Party" shall have the meaning assigned to it in Section
      7.3(a).

(nn)  "Indemnifying Party" shall have the meaning assigned to it in Section
      7.3(a).

(oo)  "Interim Servicing Agreement" shall have the meaning assigned to it in
      Section 6.7.

(pp)  "Lost or Stolen Account" means an account as to which the related credit
      card or account number has been reported to Bon-Ton as lost or stolen.

(qq)  "Merchandise" means those goods and services, including accessories,
      extended warranties and delivery services sold in connection therewith,
      sold by Bon-Ton and its subsidiaries.

(rr)  "Party" means, when used in the singular, either Bank or Bon-Ton, as the
      context requires; when used in the plural, Bank and Bon-Ton.

(ss)  "Person" shall mean any individual, sole proprietorship, partnership,
      limited liability

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      company, joint venture, trust, unincorporated organization, association,
      corporation, institution, public benefit corporation, entity, or
      government (whether federal, state, county, city, municipal, or otherwise,
      including, without limitation, any instrumentality, division, agency,
      body, or department thereof).

(tt)  "Preliminary Closing Statement" means a draft closing statement that is
      prepared by Bon-Ton and presented to Bank pursuant to Section 2.2.

(uu)  "Prepetition Indebtedness" means Indebtedness arising under the Account of
      a Bankrupt Account Debtor that arose prior to the commencement of such
      Bankrupt Account Debtor's bankruptcy case.

(vv)  "Program" means Bon-Ton's revolving credit program.

(ww)  "Purchase Price" means the purchase price to be paid by Bank to Bon-Ton
      for the Account Portfolio Assets finally determined pursuant to Section
      3.4 of this Agreement.

(xx)  "Related Contracts" means the agreements set forth on Exhibit D.

(yy)  "Securitization Trust" means the Bon-Ton Receivable Master Note Trust.

(zz)  "Taxes" means any federal, state, local, or foreign net income, gross
      income, gross receipts, windfall profit, severance, property, production,
      sales, use, license, excise, franchise, employment, payroll, withholding,
      alternative or add-on minimum, ad valorem, value added, transfer, stamp,
      or environmental tax, or any other tax, custom, duty, governmental fee or
      other like assessment or charge of any kind whatsoever, together with any
      interest or penalty, addition to tax or additional amount imposed by any
      governmental authority.

(aaa) "Total Receivables Purchased" shall be the amount calculated on Exhibit A.

                                    ARTICLE 2
                      PURCHASE OF ACCOUNT PORTFOLIO ASSETS

SECTION 2.1  PURCHASE.

On the Closing Date, effective as of the Cut-Off Time, and subject to the terms
and conditions of this Agreement, Bon-Ton shall sell, assign, and transfer to
Bank, and Bank shall purchase from Bon-Ton for the Purchase Price, all of
Bon-Ton's right, title, and interest in the Account Portfolio Assets as of the
Cut-Off Time.

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Subject to the terms herein, commencing on the Cut-Off Time and continuing
thereafter, Bank shall assume the obligations of Bon-Ton, and Bon-Ton shall
assign its rights to Bank, under the Related Contracts and the terms of
Bon-Ton's Account Documentation.

SECTION 2.2  PRELIMINARY INFORMATION.

On the second Business Day prior to the Closing Date, Bon-Ton shall deliver to
Bank a Preliminary Closing Statement that shall calculate the estimated Purchase
Price for the Account Portfolio Assets being transferred on the Closing Date,
which Preliminary Closing Statement shall be based on the information available
to Bon-Ton prior to the Closing Date. The form of both the Preliminary Closing
Statement and the Final Closing Statement, showing the manner in which the
Purchase Price is to be calculated in accordance with Bon-Ton's established
accounting practices, is attached hereto as Exhibit A.

SECTION 2.3  PURCHASE PRICE.

The estimated Purchase Price (the "Estimated Purchase Price") shall be
calculated using the Preliminary Closing Statement. The Estimated Purchase Price
shall be subject to post-closing adjustments in accordance with Section 3.4,
with the result being the final Purchase Price.

SECTION 2.4  TRANSACTIONAL ALLOCATION FOR U.S. FEDERAL INCOME TAX PURPOSES

Bank and Bon-Ton agree that the Purchase Price shall be allocated for U.S.
federal income tax purposes among the Account Portfolio Assets (and adjusted as
soon as possible thereafter following any post-closing adjustments) in
accordance with Section 1060 of the Internal Revenue Code of 1986 and the
regulations promulgated thereunder as set forth in Schedule 2.4. As promptly as
practicable following the Closing Date, the Parties mutually shall determine the
value of the Indebtedness and the Account Portfolio Assets and the values
determined by such valuation shall be deemed to be final and conclusive as to
their fair market values. Bank and Bon-Ton will file all applicable tax returns
and other required tax related schedules and documents (including Form 8594, if
applicable) in accordance with those fair market values and allocations, and
will not adopt or otherwise assert tax positions inconsistent therewith.
Notwithstanding the foregoing, in the event the Internal Revenue Service
challenges any position taken by any Party hereto, the Party against which a
challenge is made may settle or litigate such challenge without the consent of,
or liability to, the other Party.

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                                    ARTICLE 3
                    THE CLOSING AND POST-CLOSING ADJUSTMENTS

SECTION 3.1  PLACE AND DATE OF CLOSING.

The Closing shall take place through the wire transfer of the Estimated Purchase
Price and facsimile exchange, together with subsequent overnight courier
exchange, of the required closing documents on the Closing Date, or as otherwise
mutually agreed by the Parties.

SECTION 3.2  BANK'S DELIVERIES AT CLOSING.

On the Closing Date, upon satisfaction or waiver of the conditions precedent in
Section 5.1 of this Agreement, Bank shall deliver to Bon-Ton:

      (a)   the Assumption Agreement;

      (b)   the Bill of Sale;

      (c)   the Estimated Purchase Price;

      (d)   the Credit Card Program Agreement and Interim Servicing Agreement;
            and

      (e)   all such additional instruments, documents, or certificates as may
            be necessary for the consummation at such Closing of the
            transactions contemplated by this Agreement.

SECTION 3.3  BON-TON'S DELIVERIES AT CLOSING.

In order to transfer and assign all of the right, title, and interest of Bon-Ton
in the Account Portfolio Assets as of the Cut-Off Time, upon satisfaction or
waiver of the conditions precedent in Section 5.2 of this Agreement and upon
receipt of the Estimated Purchase Price, Bon-Ton shall deliver the following to
Bank:

      (a)   the Assumption Agreement;

      (b)   the Bill of Sale;

      (c)   the Closing Tape, together with a format of such tape, and a
            description of the fields on such tape;

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      (d)   all UCC-1 financing statements required by Section 5.1(d) of this
            Agreement;

      (e)   the Credit Card Program Agreement and Interim Servicing Agreement;

      (f)   the Account Documentation;

      (g)   documentation reasonably deemed necessary by Bank to evidence the
            termination of previous encumbrances of the Accounts or the
            Indebtedness due to Bon-Ton's securitization of the Account
            Portfolio Assets; and

      (h)   all such additional instruments, documents, or certificates as may
            be necessary for the consummation at such Closing of the
            transactions contemplated by this Agreement.

SECTION 3.4  FINAL CLOSING STATEMENT.

      (a)   Within sixty (60) days after the Closing Date, or at such other time
            as is mutually agreed to by the Parties, Bank shall prepare (with
            the assistance of Bon-Ton with respect to items under Bon-Ton's
            control) and deliver to Bon-Ton a Final Closing Statement or other
            mutually acceptable documentation showing the changes to the
            Preliminary Closing Statement. Bon-Ton shall review such Final
            Closing Statement within thirty (30) days and shall promptly notify
            Bank of any discrepancies. The Parties shall confer until they are
            in agreement on the Final Closing Statement. In the event the
            Parties are unable to reach agreement on the Final Closing Statement
            within ten (10) Business Days of the date Bank has been notified of
            any discrepancies by Bon-Ton, with respect to the funds that are the
            subject of the discrepancy, either Party shall by written notice to
            the other Party, have the right to require that promptly thereafter
            the Parties shall jointly hire a nationally recognized public
            accounting firm as the Parties mutually agree, to resolve any
            discrepancies in the Final Closing Statement, and shall equally
            share the costs of such resolution. The accounting firm selected
            shall not at the time of selection or for six months prior thereto
            (or at any time during its engagement hereunder) be performing
            services for the Bank, Bon-Ton or any of their respective
            Affiliates. The final resolution and decision issued by such
            accounting firm shall be binding upon the Parties. The Parties shall
            use their commercially reasonable efforts to cause the accounting
            firm to complete its work and render its report in respect thereof
            to the Parties no later than thirty (30) days following the
            engagement of the accounting firm. The date when Bon-Ton and Bank
            reach agreement on the Final Closing Statement or, in the absence of
            such agreement the date when final resolution and decision is
            issued, is referred to in this Agreement as the "Final Settlement
            Date."

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      (b)   If the Final Closing Statement establishes an increase in the
            Purchase Price for the Account Portfolio Assets over that calculated
            based on the Preliminary Closing Statement for any reason, including
            the addition of Accounts between the Cut-Off Time and the Final
            Settlement Date, the amount of any such increase shall be delivered
            to Bon-Ton by Bank within three (3) Business Days after the Final
            Settlement Date. If the Final Closing Statement establishes a
            decrease in the Purchase Price for the Account Portfolio Assets over
            that calculated based on the Preliminary Closing Statement for any
            reason, including the removal of Accounts that are determined not to
            have met the definition of "Account" as of the Cut-Off Time based
            upon information received and verified prior to the Final Settlement
            Date, the amount of such decrease shall be delivered by Bon-Ton to
            Bank within three (3) Business Days after the Final Settlement Date.
            Any payment made to any Party pursuant to this Section 3.4(b) shall
            include interest calculated on a daily basis from the Closing Date
            to the date such payment is made at the Federal Funds Interest Rate.

      (c)   If a receivable that was included in the Preliminary Closing
            Statement does not satisfy the definition of "Account" as of the
            Cut-Off Time based upon information received and verified prior to
            the Final Settlement Date and is therefore excluded from the Final
            Closing Statement, such exclusion shall be effective retroactively
            as of the Cut-Off Time, and Bank shall remit to Bon-Ton within three
            (3) Business Days after Bank and Bon-Ton agree to the Final Closing
            Statement the amount of any payment Bank received from an Account
            Debtor on such receivable on or after the Cut-Off Time net of any
            amount previously credited to such receivable by Bank which after
            the Cut-Off Time was determined to be a check for insufficient
            funds, stop-payment or any amount required to be refunded by Bank to
            or on behalf of any Account Debtor. Within ten (10) Business Days
            after Bank and Bon-Ton agree to the Final Closing Statement, Bank
            shall deliver to the Bon-Ton any assignment, acknowledgment, or
            other document necessary to evidence Bon-Ton's continuing right,
            title, and interest in such receivable.

      (d)   If a receivable that was excluded from the Preliminary Closing
            Statement satisfies the definition of "Account" as of the Cut-off
            Time based upon information received and verified prior to the Final
            Settlement Date, and is therefore included in the Final Closing
            Statement, such inclusion shall be effective retroactively as of the
            Cut-Off Time, and Bon-Ton shall remit to Bank within three (3)
            Business Days after Bank and Bon-Ton agree to the Final Closing
            Statement the amount of any payment Bon-Ton received from an Account
            Debtor on such receivable on or after the Cut-Off Time net of any
            amount previously credited to such receivable by Bon-Ton which after
            the Cut-

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            Off Time was determined to be a check for insufficient funds,
            stop-payment or any amount required to be refunded by Bon-Ton to or
            on behalf of any Account Debtor. Within ten (10) Business Days after
            Bank and Bon-Ton agree to the Final Closing Statement, Bon-Ton shall
            deliver to the Bank any assignment, acknowledgment, or other
            document necessary to evidence Bank's continuing right, title, and
            interest in such receivable.

      (e)   Any payment made to any Party pursuant to this Section 3.4(c) and
            3.4(d) shall include interest calculated on a daily basis from the
            Closing Date to the date such payment is made at the Federal Funds
            Interest Rate.

      (f)   If Indebtedness arising from Cross-Marketing Merchandise is included
            in the Preliminary Closing Statement and such Indebtedness
            ("Disputed Indebtedness") is subject to a bonafide dispute by the
            Account Debtor as of the Final Settlement Date, such Disputed
            Indebtedness shall be excluded from the Final Closing Statement. The
            Disputed Indebtedness exclusion shall be effective retroactively as
            of the Cut-Off Time, and Bank shall remit to the Bon-Ton within
            three (3) Business Days after Bank and Bon-Ton agree on the Final
            Closing Statement the amount of any payment Bank received from an
            Account Debtor on Account of such Disputed Indebtedness, net of any
            amount previously credited to such Disputed Indebtedness by Bank
            which after the Cut-Off Time was determined to be a check for
            insufficient funds, stop-payment or any amount required to be
            refunded by Bank to or on behalf of any Account Debtor. Within ten
            (10) Business Days after Bank and Bon-Ton agree on the Final Closing
            Statement, Bank shall deliver to the Bon-Ton any assignment,
            acknowledgment or other document necessary to evidence such
            Bon-Ton's continuing right, title and interest in such Disputed
            Indebtedness. Any payment made to any Party pursuant to this Section
            3.4(f) shall include interest calculated on a daily basis from the
            Closing Date to the date such payment is made at the Federal Funds
            Interest Rate.

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                                    ARTICLE 4
                         REPRESENTATIONS AND WARRANTIES

SECTION 4.1  GENERAL REPRESENTATIONS AND WARRANTIES OF BON-TON.

As of the Closing Date, Bon-Ton represents and warrants to Bank as set forth
below:

      (a)   ORGANIZATION. Bon-Ton is a corporation duly organized, validly
            existing, and in good standing under the laws of the Commonwealth of
            Pennsylvania. Bon-Ton has the requisite corporate power and
            authority to own and operate its properties and to carry on its
            business as it is now being conducted.

      (b)   AUTHORITY RELATIVE TO THIS AGREEMENT. Bon-Ton has the requisite
            corporate power to execute and deliver this Agreement and to
            consummate the transactions contemplated hereby. The execution and
            delivery of this Agreement by Bon-Ton and the consummation of the
            transactions contemplated hereby have been, or will be prior to the
            Closing, duly authorized by all necessary corporate action on the
            part of Bon-Ton. This Agreement has been duly executed and delivered
            by Bon-Ton and constitutes a legal, valid, and binding obligation of
            Bon-Ton and is enforceable against Bon-Ton in accordance with its
            terms except (i) that such enforcement may be subject to bankruptcy,
            conservatorship, receivership, insolvency, moratorium, or similar
            laws affecting creditors' rights generally; and (ii) that the remedy
            of specific performance and injunctive and other forms of equitable
            relief are subject to certain equitable defenses and to the
            discretion of the court before which any proceedings therefor may be
            brought.

      (c)   NO PENDING LITIGATION. There is no pending or, to the knowledge of
            Bon-Ton, threatened suit, action, injunction, investigation,
            inquiry, or other proceeding against Bon-Ton before any court or
            government agency, which has resulted or will probably result in an
            order staying or judgment restraining or prohibiting the
            transactions contemplated hereby or subjecting Bon-Ton to material
            liability on the grounds that it has breached any law or regulation
            or otherwise acted improperly in connection with the transactions
            contemplated hereby.

      (d)   NO BROKER. Bon-Ton has not, directly or indirectly, employed any
            broker, finder, financial advisor, or intermediary in connection
            with the transactions contemplated by this Agreement who would be
            entitled to a brokerage, finders', or other fee or commission
            payable by Bank upon the execution of this Agreement or consummation
            of the transactions contemplated hereby.

                                       15


      (e)   PRIVACY. Bon-Ton has complied in all material respects with the
            applicable requirements of the implementing regulations of Title V
            of the Gramm-Leach Bliley Act of 1999, specifically, 16 Code of
            Federal Regulations, Chapter I, Subchapter C, Part 313.11. Bon-Ton
            has maintained a privacy policy with respect to its handling of the
            personal information of individual consumers submitted by such
            consumers to Bon-Ton through any medium, including the Internet.
            Bon-Ton's privacy policy has been available on its Internet website.
            Bon-Ton has complied in all material respects with the provisions of
            such privacy policy.

SECTION 4.2  REPRESENTATIONS AND WARRANTIES OF BON-TON REGARDING THE ACCOUNTS
             AND THE INDEBTEDNESS.

As of the Closing Date, Bon-Ton represents and warrants to Bank with respect to
the Accounts and associated Indebtedness, that:

      (a)   TITLE TO ACCOUNTS. Except for the transfer by Bon-Ton of
            Indebtedness into the Securitization Trust, there has been no prior
            sale by Bon-Ton of the Accounts. Except for liens, encumbrances,
            pledges and transfers related to the Securitization Trust, Bon-Ton
            has not granted any encumbrances with respect to any Account,
            pledged any such Account, nor taken any action to transfer ownership
            of the Accounts to anyone other than Bank; as of the Closing,
            Bon-Ton has full right and authority to sell and assign each such
            Account to Bank pursuant to this Agreement.

      (b)   ACCURACY OF CLOSING TAPE. Each Account is as described in the
            Closing Tape in all material respects, and when delivered by Bon-Ton
            to Bank, the information contained in the Closing Tape shall be
            correct in all material respects.

      (c)   CHANGE IN TERMS. Except as may have been required by law or as set
            forth in this Agreement, Bon-Ton did not change as a result of the
            contemplated sale of Accounts to Bank, the manner in which it
            accepted or evaluated Credit Card applications, opened Accounts,
            collected Accounts, or administered Accounts in the period from
            January 1, 2005 to the Closing Date such that the value of the
            Accounts was adversely affected.

      (d)   COMPLIANCE WITH LAWS. (i) Bon-Ton's Revolving Credit Business has
            been conducted in material compliance with all applicable laws,
            rules, regulations, and orders; (ii) each of the Accounts have been
            originated, maintained and serviced in all material respects in
            accordance with applicable laws; (iii) each of the Accounts and the
            interest rates, fees, and charges in connection therewith have,

                                       16


            at all times during Bon-Ton's ownership of such Accounts, complied
            in all material respects with all applicable laws; (iv) each Account
            and the related Indebtedness is, to the knowledge of Bon-Ton, the
            legal, valid and binding obligation of the Account Debtor and any
            guarantor named therein, subject to disputes and chargebacks in the
            ordinary course of business consistent with past practice; and (v)
            Bon-Ton has all permits, licenses, certificates of authority,
            orders, and approvals of, and has, or will prior to the Closing Date
            have made all filings, applications and registrations with, federal,
            state, and local governmental or regulatory bodies that are required
            in order to permit Bon-Ton to carry on Bon-Ton's Revolving Credit
            Business as it is presently conducted and all such permits,
            licenses, certificates of authority, orders, and approvals are in
            full force and effect, except where the failure to comply with such
            applicable laws or to have such permits, licenses, certificates of
            authority, orders and approvals or the failure of same to be in full
            force and effect would not reasonably be expected to have a material
            adverse effect on the Account Portfolio Assets.

      (e)   CREDIT CARD AGREEMENT. Bon-Ton has heretofore delivered to Bank a
            true and complete copy of each form of Credit Card Agreement and any
            changes in terms or amendments thereto used in connection with the
            Credit Card Program Agreement, which would be in effect as of the
            Cut-Off Time with respect to any Account.

      (f)   EFFECTIVENESS OF TRANSFER. The execution and delivery of the
            Assumption Agreement and the Bill of Sale in accordance with this
            Agreement and the filing of the UCC-1 financing statement referred
            to in Section 5.1(d) are sufficient to transfer Bon-Ton's title to
            the Accounts and the related Indebtedness to Bank. Upon such
            transfer, Bank will be vested with all of Bon-Ton's right, title,
            and interest in and to the Account Portfolio Assets that relate to
            such Accounts free and clear of any lien, pledge, claim, security
            interest, encumbrance, charge, or restriction of any kind existing
            on the Account Portfolio Assets.

      (g)   PROCESSING. During the period of Bon-Ton's ownership of the
            Accounts, each Account has been processed in material conformance
            with all of the requirements of the respective Account Documentation
            and applicable law and Bon-Ton's written policies with respect to
            that Account. All Accounts presently are, and during the period of
            Bon-Ton's ownership of the Accounts always have been, processed by
            Bon-Ton or an Affiliate of Bon-Ton or third party contractor of
            Bon-Ton.

SECTION 4.3  GENERAL REPRESENTATIONS AND WARRANTIES OF BANK.

                                       17


As of the Closing Date, Bank represents and warrants to Bon-Ton as set forth
below:

      (a)   ORGANIZATION. Bank is a national bank, duly organized and validly
            existing, and in good standing under the laws of the United States.
            Bank has the requisite corporate power and authority to own and
            operate its properties and to carry on its business as it is now
            being conducted.

      (b)   AUTHORITY RELATIVE TO THIS AGREEMENT. Bank has the requisite
            corporate power to execute and deliver this Agreement and to
            consummate the transactions contemplated hereby. The execution and
            delivery of this Agreement by Bank and the consummation of the
            transactions contemplated hereby have been, or will be prior to the
            Closing, duly authorized by all necessary corporate action on the
            part of Bank. This Agreement has been duly executed and delivered by
            Bank and constitutes a legal, valid, and binding obligation of Bank
            and is enforceable against Bank in accordance with its terms except
            that (i) such enforcement may be subject to bankruptcy,
            conservatorship, receivership, insolvency, moratorium, or similar
            laws affecting creditors' rights generally; and (ii) the remedy of
            specific performance and injunctive and other forms of equitable
            relief are subject to certain equitable defenses and to the
            discretion of the court before which any proceedings therefore may
            be brought.

      (c)   PERMITS LICENSES AND APPROVALS. Bank has all permits, licenses,
            certificates of authority, orders, and approvals of, and has, or
            will prior to the Closing Date have made all filings, applications
            and registrations with, federal, state, and local governmental or
            regulatory bodies that are required in order to permit Bank to
            acquire, and conduct business with respect to, the Account Portfolio
            Assets and all such permits, licenses, certificates of authority,
            orders, and approvals are in full force and effect, except where the
            failure to comply with such applicable laws or to have such permits,
            licenses, certificates of authority, orders and approvals or the
            failure of same to be in full force and effect would not reasonably
            be expected to have a material adverse effect on the Account
            Portfolio Assets.

      (d)   NO PENDING LITIGATION. There is no pending or, to the knowledge of
            Bank, threatened suit, action, injunction, investigation, inquiry,
            or other proceeding against Bank before any court or government
            agency, which has resulted or will probably result in an order
            staying or judgment restraining or prohibiting the transactions
            contemplated hereby or subjecting Bank to material liability on the
            grounds that it has breached any law or regulation or otherwise
            acted improperly in connection with the transactions contemplated
            hereby.

      (e)   NO BROKER. Bank has not, directly or indirectly, employed any
            broker, finder,

                                       18


            financial advisor, or intermediary in connection with the
            transactions contemplated by this Agreement who might be entitled to
            a brokerage, finders', or other fee or commission upon the execution
            of this Agreement or consummation of the transactions contemplated
            hereby.

                                    ARTICLE 5
                              CONDITIONS PRECEDENT

SECTION 5.1  CONDITIONS TO OBLIGATIONS OF BANK.

The obligation upon Bank to consummate the transactions contemplated herein
shall be subject to the fulfillment on or prior to the Closing Date of the
following conditions (any of which may be waived by Bank), which conditions
Bon-Ton agrees to use its commercially reasonable efforts to fulfill (Bank
agrees to use commercially reasonable efforts to cooperate with Bon-Ton as
Bon-Ton may reasonably request in order to facilitate the satisfaction of these
conditions):

      (a)   CLOSING DOCUMENTS. Bon-Ton shall have executed and delivered this
            Agreement and the documents set forth in Section 3.3 of this
            Agreement to which it is a party, and each such document shall be in
            full force and effect.

      (b)   COMPLIANCE WITH COVENANTS. Bon-Ton shall have performed, and be in
            compliance with, in all material respects all of its agreements and
            covenants to be performed by Bon-Ton on or prior to the Closing Date
            under this Agreement.

      (c)   ACCURACY OF REPRESENTATIONS AND WARRANTIES. The representations and
            warranty of Bon-Ton contained in this Agreement shall be true in all
            material respects on and as of the Closing Date as if made on such
            date.

      (d)   FINANCING STATEMENTS. At or before the Closing Date, Bon-Ton shall
            have executed and delivered to Bank such financing statements, as
            are prepared by Bank for filing, which are reasonably necessary to
            give notice of Bank's interest in the Account Portfolio Assets
            transferred by Bon-Ton. Such financing statements may be filed by
            Bank, in its discretion, at the appropriate place or places for the
            financing statements to be filed for such purpose.

      (e)   HSR ACT. On or prior to the Closing Date, any applicable waiting
            period under the HSR Act shall have expired or been terminated.

      (f)   SECURITIZATION. Bon-Ton shall have terminated its securitization of
            the Account Portfolio Assets and shall have presented evidence of
            such termination to Bank's

                                       19


            reasonable satisfaction.

SECTION 5.2  CONDITIONS TO OBLIGATIONS OF BON-TON.

The obligation upon Bon-Ton to consummate the transactions contemplated herein
shall be subject to the fulfillment on or prior to the Closing Date of the
following conditions (any of which may be waived by Bon-Ton), which conditions
Bank agrees to use its commercially reasonable efforts to fulfill (Bon-Ton
agrees to use commercially reasonable efforts to cooperate with Bank as Bank may
reasonably request in order to facilitate the satisfaction of these conditions):

      (a)   CLOSING DOCUMENTS. Bank shall have executed and delivered this
            Agreement and the documents set forth in Section 3.2 of this
            Agreement, and each such document shall be in full force and effect.

      (b)   PURCHASE PRICE. The Estimated Purchase Price shall have been
            delivered to Bon-Ton pursuant to Bon-Ton's written instructions.

      (c)   COMPLIANCE WITH COVENANTS. Bank shall have performed, and be in
            compliance with, in all material respects all their respective
            agreements and covenants to be performed by Bank on or prior to the
            Closing Date under this Agreement.

      (d)   ACCURACY OF REPRESENTATIONS AND WARRANTIES. The representations and
            warranties of Bank contained in this Agreement shall be true in all
            material respects on and as of the Closing Date as if made on such
            date.

      (e)   HSR ACT. On or prior to the Closing Date, any applicable waiting
            period under the HSR Act shall have expired or been terminated.

      (f)   OPINION. Bon-Ton shall have received the opinion of Wolf, Block,
            Schorr and Solis-Cohen LLP, dated the Closing Date, in form
            reasonably acceptable to Bon-Ton that the transfer of the Accounts
            pursuant to this Agreement is a "true sale" for purposes of the
            Bankruptcy Code.

                                    ARTICLE 6
                       ADDITIONAL AGREEMENTS AND COVENANTS

SECTION 6.1  ACCOUNT PAYMENTS.

                                       20


After the Conversion Date, Bon-Ton agrees that it will remit or forward, as soon
as practicable, but in any event no later than three (3) Business Days after the
receipt thereof, to Bank any payment or the amount of any payment, as the case
may be, on an Account that has been transferred to Bank (in the case of a
remittance, net of any amount required to be refunded by Bon-Ton to or on behalf
of any Account Debtor, to the extent such amount has not been previously
remitted or refunded), and will promptly forward any other document pertaining
to an Account received from or on behalf of an Account Debtor after the
Conversion Date. Bank agrees that it will remit or forward, as soon as
practicable, but in any event no later than three (3) Business Days after
receipt thereof, to Bon-Ton any payment or the amount of any payment, as the
case may be, received on an account that is not an Account (in the case of a
remittance, net of any amount previously remitted representing a check returned
for insufficient funds or any amount required to be refunded by Bank to or on
behalf of the obligor on any such account, to the extent such amount has not
been previously remitted or refunded).

SECTION 6.2  NO SALE OF ASSETS.

Prior to the Closing Date, without the prior written consent of Bank, Bon-Ton
shall not sell, lease, assign, transfer, encumber, or otherwise dispose of any
of the Account Portfolio Assets except pursuant to this Agreement and in the
ordinary course of Bon-Ton's business pursuant to the Program. Nothing in this
Section 6.2 shall refer or apply to any transactions related to Bon-Ton's
securtization of the Accounts.

SECTION 6.3  TAX ON SALE.

      (a)   RESPONSIBILITY FOR TAXES - BON-TON. Bon-Ton shall be liable for and
            pay (i) any Taxes relating to the Account Portfolio Assets that
            accrue or otherwise relate to any taxable year or period (or portion
            thereof) ending on or prior to the Closing Date (except that Taxes
            attributable to transactions or events occurring during the period
            after the Cut-Off Time and ending on the Closing Date shall be
            apportioned to Bon-Ton only if such transactions or events are
            properly includible in Bon-Ton's consolidated tax return and shall
            otherwise be apportioned to the Bank), and (ii) any Taxes imposed on
            the Bon-Ton as a result of the sale of the Account Portfolio Assets
            to the Bank. For purposes of this Agreement, Taxes attributable to a
            portion of a taxable year or period shall be determined on a
            "closing of the books" basis as of the Closing Date, except that
            Taxes imposed on a periodic basis (such as property Taxes) shall be
            allocated on a daily basis.

                                       21


      (b)   RESPONSIBILITY FOR TAXES - BANK. Bank shall be liable for and pay
            any Taxes relating to the Account Portfolio Assets that accrue or
            otherwise relate to any taxable year or period beginning after the
            Cut-Off Time; except for (i) Taxes imposed upon Bon-Ton as a result
            of the sale of the Account Portfolio Assets to the Bank and (ii) any
            other Taxes for which Bon-Ton is responsible as set forth in Section
            6.3(a)(i).

      (c)   INFORMATION REPORTING. Unless otherwise provided herein, Bon-Ton
            shall be responsible for any applicable 2005 IRS or state
            information reporting for events (including cancellation of
            indebtedness) or payments related to the Account Portfolio Assets
            which occur during the period beginning January 1, 2005 and ending
            on the Cut-Off Time. Bank shall be responsible for any applicable
            2005 IRS or state information reporting for events (including
            cancellation of indebtedness) or payments related to the Account
            Portfolio Assets which occur subsequent to the Cut-Off Time.

SECTION 6.4  PUBLIC ANNOUNCEMENTS.

The Parties shall consult with each other before they or any of their respective
Affiliates or agents issue any press releases or otherwise make any public
statements with respect to this Agreement and the transactions contemplated
hereby, and none of them nor any Affiliate of any of them shall issue any such
press release or make any public statement prior to receiving express written
approval of the other Party, which approval shall not be unreasonably withheld
or delayed, except, in each case, as may be required by applicable law or
regulation, in which case such Party or Affiliate thereof shall consult with the
other Party prior to such release or statement to the extent practicable.

                                       22


SECTION 6.5  CONFIDENTIALITY.

      (a)   This Agreement, the Interim Servicing Agreement, the performance of
            the Parties hereunder and thereunder and the transactions
            contemplated hereby and thereby, shall be confidential ("Agreement
            Confidential Information") and no Party or its officers, directors,
            shareholders, employees, attorneys, accountants, advisors, lenders,
            agents, successors, assigns or personal representatives shall
            disclose the Agreement Confidential Information to any other Person
            except as otherwise required by law or to enforce their rights with
            respect to the Agreement Confidential Information. Bank shall not
            disclose any confidential or proprietary information of Bon-Ton (the
            "Bon-Ton Confidential Information") to any Person who is not a
            partner, officer, employee, counsel, or agent of Bank except with
            the consent of Bon-Ton or pursuant to a subpoena or order issued by
            a court of competent jurisdiction or by a judicial or administrative
            or legislative body or committee with jurisdiction over Bank.
            Bon-Ton shall not disclose any confidential or proprietary
            information of Bank (the "Bank Confidential Information") to any
            Person who is not a partner, officer, employee, counsel, or agent of
            Bon-Ton except with the consent of Bank or pursuant to a subpoena or
            order issued by a court of competent jurisdiction or by a judicial
            or administrative, or legislative body or committee with
            jurisdiction over Bon-Ton. The Agreement Confidential Information,
            the Bon-Ton Confidential Information, and the Bank Confidential
            Information are hereinafter collectively referred to as the
            "Confidential Information."

      (b)   In the event that a Party receives a request to disclose any
            Confidential Information of the other Party under such subpoena or
            order, such Party shall (i) notify the other Party within five (5)
            Business Days after receipt of such request; (ii) consult with that
            Party on the advisability of taking steps to resist or narrow such
            request; and (iii) if disclosure is required or deemed advisable,
            cooperate with that Party in any attempt that such Party may make to
            obtain an order or other reliable assurance that confidential
            treatment will be accorded to designated portions of the
            Confidential Information.

                                       23


      (c)   Information will not be deemed Confidential Information if (i) the
            information is already lawfully in the possession of or was
            independently developed by the Party with respect to which the
            Confidential Information is not concerned and is not otherwise
            subject to an agreement as to confidentiality; (ii) the information
            becomes generally available in the public domain other than as a
            result of a disclosure by such Party or such Party's officers,
            employees, counsel, or agents in violation of the terms of this
            Agreement; (iii) the information is lawfully acquired from a Person
            other than the Party with respect to which it is concerned or
            Persons known to be in breach of an obligation of secrecy to such
            Party; or (iv) the information is contained in or derived from any
            Account Documentation delivered by Bank or is otherwise Account
            information Bank or Bank's counsel or underwriters determine is
            reasonably required to be disclosed in connection with the
            securitization and sale of interests in the Accounts or
            Indebtedness.

SECTION 6.6  USE OF ACCOUNT DEBTOR LIST.

Following the consummation of the transaction contemplated herein on the Closing
Date, subject to the terms of the Credit Card Program Agreement, Bon-Ton shall
relinquish all rights to the Account Debtor List. Nothing in this Section 6.6
shall prevent Bon-Ton from retaining and using any information regarding its
retail customers who also happen to be Account Debtors.

SECTION 6.7  CONVERSION OF ACCOUNTS.

Concurrently with this Agreement, the parties shall execute an interim servicing
agreement (the "Interim Servicing Agreement"), whereby Bon-Ton shall continue to
provide services for the Accounts until their transfer to Bank (currently
estimated to occur on or before November 1, 2005 - the "Conversion Date"). After
the Conversion Date, with respect to all Account Portfolio Assets, Bank shall be
responsible for all Account Debtor service issues, any and all losses resulting
from service issues, and for refunding credit balances at its expense to the
extent such credit balances were taken into account in computing the Purchase
Price as a reduction thereof. In addition, with respect to all Account Portfolio
Assets, Bank assumes and agrees to pay, perform in accordance with the terms of,
and be bound by Bon-Ton's obligations that are to be performed after the Closing
Date with respect to, the Related Contracts and the Accounts and under the
Account Documentation, including without limitation, any Cross-Marketing
Merchandise, whether or not arising after the Cut-Off time. Bank agrees that it
will conduct the conversion of Account Portfolio Assets onto its systems as
promptly as practicable following the Closing Date and compensate Bon-Ton for
their costs of conversion in an amount as set forth in the Credit Card Program
Agreement.

                                       24


SECTION 6.8  CREDIT BUREAU REPORTING.

Upon Closing, with the cooperation of Bank, Bon-Ton will notify the three major
credit reporting bureaus (Equifax, Experian and TransUnion) that the designation
on all Accounts shall reflect that the Accounts were transferred.

SECTION 6.9  FURTHER ASSISTANCE.

The Parties will use all commercially reasonable efforts to obtain the
satisfaction of the conditions set forth in Article 5 hereof and to take, or
cause to be taken, all actions, and to do, or cause to be done, all things
necessary, proper or advisable to carry out all of their respective obligations
under this Agreement and to consummate and make effective the transactions
contemplated by this Agreement, including, but not limited to, (i) assisting
Bank in the orderly transition of the Account Portfolio Assets being acquired by
Bank, (ii) giving prompt notice to the other Party regarding any customer
service or Federal Fair Credit Billing Act complaints filed by an Account Debtor
which affects such other Party and (iii) delivering Account Documentation and
such other information as Bank may reasonably request in connection with the
servicing of the Accounts to the extent and in the same form and condition that
Bon-Ton maintains such information. Without limiting the foregoing, each Party
shall make or cause to be made, as promptly as practicable (which filing shall
be made in any event within five (5) days after the date of this Agreement), all
filings with governmental entities that are necessary to obtain all
authorizations, consents, orders and approvals for the execution and delivery of
this Agreement and the consummation of the transactions contemplated hereby,
including all filings required under the HSR Act, if necessary. Each Party shall
use its commercially reasonable efforts to respond to any requests for
additional information made by any governmental entities with respect to all
filings required under applicable laws. Bank shall take all actions necessary to
obtain any required approvals of any governmental entities under applicable
laws, to resist in good faith, at its cost and expense, any assertion that the
transactions contemplated hereby constitute a violation of any laws and to
eliminate any impediment under any law that may be asserted by any governmental
entity so as to enable the Closing to occur as soon as reasonably possible, all
to the end of expediting consummation of the transactions contemplated hereby.

SECTION 6.10 CROSS-REFERENCE FILE.

Bon-Ton agrees to provide Bank with the Cross-Reference File no later than
fifteen (15) days after the Closing Date. The account numbers set forth in the
Cross-Reference File shall be used solely for the purpose of Bank's conversion
and servicing of the Account Portfolio Assets or as required by applicable law.


                                       25


                                    ARTICLE 7

                                 INDEMNIFICATION

SECTION 7.1  INDEMNIFICATION BY BON-TON.

Bon-Ton agrees to indemnify and hold harmless Bank and its officers, directors,
employees, partners, agents and Affiliates (the "Bank Indemnified Parties"),
from any liability, loss, cost, or expense, including reasonable attorneys'
fees, (collectively, "Losses") which shall result from and be caused by (i) the
breach of any of Bon-Ton's representations or warranties contained in this
Agreement, (ii) the breach by Bon-Ton of any of its covenants or agreements
contained in this Agreement, or (iii) Bon-Ton's acts or omissions or failure to
satisfy any of its obligations or liabilities to third parties with respect to
the Account Portfolio Assets incurred on or prior to the Closing Date, provided;
that in no event shall Bon-Ton be obligated under this Article 7 to indemnify
the Bank Indemnified Parties against any liability, loss, cost, expense,
damages, including without limitation punitive damages, and any interest thereon
which shall result solely from the willful or negligent acts or omissions of the
Bank Indemnified Parties, but provided nevertheless that if Bank and Bon-Ton are
jointly sued by a third party and Bank and Bon-Ton are held to be liable as
joint tortfeasors by a court of competent jurisdiction, then the allocation of
loss between Bank and Bon-Ton shall be as determined by such court. Nothing in
this Section 7.1 shall limit any indemnification obligation that may arise as a
result of Bon-Ton's servicing of the Accounts under the Interim Servicing
Agreement.

SECTION 7.2  INDEMNIFICATION BY BANK.

Bank agrees to indemnify and hold harmless Bon-Ton and its officers, directors,
employees, partners, agents and Affiliates (the "Bon-Ton Indemnified Parties"),
from any Losses which shall result from and be caused by (i) the breach of any
of Bank's representations or warranties contained in this Agreement, (ii) the
breach by Bank of any of its covenants or agreements contained in this
Agreement, (iii) Bank's acts or omissions or failure to satisfy any of its
obligations or liabilities to third parties with respect to the Account
Portfolio Assets on or after the Closing Date, provided, that in no event shall
Bank be obligated under this Article 7 to indemnify the Bon-Ton Indemnified
Parties against any liability, loss, cost, expense, damages, including without
limitation punitive damages, and any interest thereon which shall result solely
from the willful or negligent acts or omissions of the Bon-Ton Indemnified
Parties; but provided nevertheless that if Bank and Bon-Ton are jointly sued by
a third party and Bank and Bon-Ton are held to be liable as joint tortfeasors by
a court of competent jurisdiction, then the allocation of loss between Bank and
Bon-Ton shall be as determined by such court.

SECTION 7.3  PROCEDURES.

      (a)   In the event any claim is made, or any suit or action is commenced,
            against a Party with respect to which such Party may seek
            indemnification under this

                                       26


            Article 7 from another Party, then such Party shall give notice
            thereof to the Party from whom indemnification is sought hereunder.
            The Party against which such claim is made, or any suit or action is
            commenced, will hereinafter be referred to as the "Indemnified
            Party"; the Party to which such notice is given will hereinafter be
            referred to as the "Indemnifying Party." Such notice must be given
            within ten (10) days of the Indemnified Party's notice of any such
            claim, suit or action (subject to Section 7.4(a)). The Indemnifying
            Party shall be entitled to participate in the defense thereof and,
            to the extent the Indemnifying Party notifies the Indemnified Party
            in writing, to assume, at the Indemnifying Party's expense, the
            defense thereof, with counsel reasonably satisfactory to such
            Indemnified Party. After notice from the Indemnifying Party to such
            Indemnified Party of its election so to assume the defense thereof,
            the Indemnifying Party will not be liable, except as provided in
            Section 7.3(b), to such Indemnified Party under this Section 7.3 for
            any legal or other expenses subsequently incurred by such
            Indemnified Party in connection with the defense thereof.

      (b)   The Indemnified Party shall have the right to employ its own counsel
            if the Indemnified Party elects, with the consent of the
            Indemnifying Party, to assume such defense, but the fees and
            expenses of such counsel shall be at the Indemnified Party's
            expense, unless (i) the employment of such counsel, at the
            Indemnifying Party's expense, shall have been authorized in writing
            by the Indemnifying Party, (ii) the Indemnifying Party shall not
            have employed counsel to take charge of the defense within thirty
            (30) days after the Indemnifying Party shall have elected to assume
            the defense of such action, or (iii) there is a reasonable basis on
            which the Indemnified Party's interests may differ from those of the
            Indemnifying Party (in which case the Indemnifying Party shall not
            have the right to direct the defense of such action on behalf of the
            Indemnified Party), in any of which events such reasonable fees and
            expenses shall be borne by the Indemnifying Party.

      (c)   The Indemnified Party shall have the right to reject any settlement
            approved by the Indemnifying Party if the Indemnified Party waives
            its right to indemnification hereunder or if the settlement requires
            any obligation other than the payment of money. The Indemnified
            Party shall have the right to settle any third party claim over the
            objection of the Indemnifying Party; provided, that if the
            Indemnifying Party is contesting such claim in good faith and has
            assumed the defense of such claim from the Indemnified Party, the
            Indemnified Party waives any right to indemnity therefor. Any such
            settlement or compromise of, or any final judgment or decree entered
            on or in, any claim, suit or action which the Indemnified Party
            defended or participated in the defense of in accordance herewith,
            shall be deemed to have been consented to by, and shall be binding
            upon, the

                                       27


            Indemnified Party as fully as if the Indemnifying Party had assumed
            the defense thereof and a final judgment or decree had been entered
            in such suit or action, or with regard to such claim, by a court of
            competent jurisdiction for the amount of such settlement,
            compromise, judgment or decree.

      (d)   In the event that the Indemnifying Party reimburses the Indemnified
            Party for any third party claim, the Indemnified Party shall remit
            to the Indemnifying Party any reimbursement that the Indemnified
            Party subsequently receives for such third party claim.

SECTION 7.4  LIMITATIONS ON INDEMNIFICATION.

      (a)   If the Indemnified Party fails to give notice of any claim being
            made or any suit or action being commenced in respect of which
            indemnification under this Article 7 may be sought within ten (10)
            days of the Indemnified Party's receipt of notice thereof, such
            failure shall not limit the liability of the Indemnifying Party;
            provided, that this provision shall not be deemed to limit the
            Indemnifying Party's rights to recover for any loss, cost, or
            expense that it can establish resulted from such failure to give
            prompt notice.

      (b)   The language set forth in this Article 7 governs the obligations of
            the Parties with respect to the subject matter thereof, but shall
            not be deemed to limit the rights which any Party might otherwise
            have at law or in equity.

      (c)   Notwithstanding anything to the contrary set forth in Article 7,
            neither Bon-Ton nor Bank shall have any obligation to indemnify an
            Indemnified Party in respect of any breach of a representation or
            warranty under Section 7.1(i) or 7.2(i), as applicable, unless and
            until $200,000 in Losses have been incurred in the aggregate by the
            Indemnified Party in respect of breaches of representations and
            warranties under Section 7.1(i) or 7.2(i), as the case may be,
            Bon-Ton or Bank, as applicable, shall indemnify the Indemnified
            Party in accordance with this Article 7 to the extent of the full
            amount of such Losses in excess of such $200,000.

      (d)   The Indemnifying Party shall not be liable for any Losses relating
            to any matter to the extent the Indemnified Party has been fully
            compensated for such matter pursuant to the post Closing adjustments
            in Purchase Price arising in respect of Section 3.4. In no event
            shall an indemnified Party be indemnified for any incidental,
            consequential, punitive or special damages, except to the extent
            that such damages are recovered by a non-party to this Agreement.

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SECTION 7.5  SURVIVAL; REMEDIES.

      (a)   It is understood and agreed that the representations and warranties
            set forth in this Agreement, or in any certificate or instrument
            delivered in connection with this Agreement, shall survive the
            Closing for a period of twelve (12) months. The obligations of the
            Parties pursuant to Sections 6.4 and 6.5 with respect to public
            announcements and Confidential Information shall survive delivery
            and transfer of the Account Portfolio Assets to Bank, and shall
            inure to the benefit of Bank, Bon-Ton and any assignee thereof.
            Without limiting the foregoing, all obligations of an Indemnifying
            Party to indemnify an Indemnified Party under this Article 7 shall
            survive the Closing.

      (b)   The indemnification rights and remedies set forth in Article 7 of
            this Agreement are the exclusive remedy available to the Parties
            hereunder for breach of this Agreement, including such rights as are
            afforded by Section 7.4(b) above; provided, that any claim or action
            based on termination caused by the failure of any Party to fulfill
            the conditions precedent set forth in this Agreement shall be
            brought solely against such Party.

                                    ARTICLE 8
                                  MISCELLANEOUS

SECTION 8.1  WAIVER.

Failure or delay on the part of any Party to exercise any right provided for
herein, shall not act as a waiver thereof, nor shall any single or partial
exercise of any right by a Party preclude the exercise of any other right or the
further exercise of such right thereof. In no event shall a term or provision of
this Agreement be deemed to have been waived, modified, or amended, unless said
waiver, modification or amendment is in writing and signed by all of the Parties
hereto.

SECTION 8.2  NO JOINT VENTURE.

Nothing in this Agreement shall be deemed to create a partnership or joint
venture between any of the Parties. Except as expressly set forth herein, no
Party shall have any authority to bind or commit the other Parties.

SECTION 8.3  PAYMENT TERMS.

All payments to be made by any Party pursuant to the terms of this Agreement
shall be made by wire transfer in lawful money of the United States, immediately
available funds, to a bank

                                       29


account in a member bank of the Federal Reserve System designated by the Party
to which such payment is to be made. The wire instructions for payments to
Bon-Ton are set forth in Exhibit A.

SECTION 8.4  ENTIRE AGREEMENT.

Each Party acknowledges that no representations, agreements, or promises were
made to it by the other Party or any of the other Party's employees other than
those representations, agreements, or promises specifically contained in this
Agreement. This Agreement (a) sets forth the entire understanding among the
Parties hereto, (b) supersedes all negotiations, prior discussions and
agreements, and (c) shall be binding on and shall inure to the benefit of each
Party and their respective successors and assigns, except as otherwise provided
herein. The terms and provisions of this Agreement are for the purpose of
defining the relative rights and obligations of the Parties with respect to the
transactions contemplated hereby and no Person shall be a third party
beneficiary of any of the terms and provisions of this Agreement.

SECTION 8.5  NOTICES.

All notices, requests, demands and other communications which are required or
permitted to be given under this Agreement shall be in writing and shall be
deemed to have been duly given upon the delivery or the fifth Business Day after
mailing thereof, as the case may be, sent by registered or certified mail,
return receipt requested, postage prepaid, by fax if immediately followed by
registered or certified mail, or by a nationally recognized overnight delivery
service to:

      If to Bon-Ton:

      The Bon-Ton Stores, Inc.
      2801 East Market Street
      York, Pennsylvania  17402
      Attention: Treasurer
      Facsimile: 717-751-3240

      with a copy to:

      Wolf, Block, Schorr and Solis-Cohen LLP
      250 Park Avenue
      New York, New York  10177
      Attention: Herbert Henryson II
      Facsimile: 212-672-1192

                                       30


      If to Bank:

      HSBC Bank Nevada, N.A.
      1111 Town Center Drive
      Las Vegas, Nevada  89144
      Attention: President
      Facsimile: (702)243-1260

      with a copy to:

      HSBC Retail Services
      2700 Sanders Road
      Prospect Heights, IL 60070

      Attention: General Counsel
      Facsimile: 847-564-6001

SECTION 8.6  MODIFICATION.

This Agreement may not be modified except by a writing signed by each Party.

SECTION 8.7  GOVERNING LAW.

This Agreement shall be governed by and be construed in accordance with the laws
of the State of Delaware without regard to internal principles of conflict of
laws.

SECTION 8.8  SEVERABILITY.

Any term or provision of this Agreement which is invalid or unenforceable in any
jurisdiction shall, as to such jurisdiction, be ineffective to the extent of
such invalidity of unenforceability without rendering invalid or unenforceable
the remaining terms and provisions of this Agreement in such jurisdiction or in
any other jurisdiction. If any provision of this Agreement is deemed to be so
broad as to be unenforceable, such provision shall be interpreted to be only so
broad as is enforceable.

SECTION 8.9  ASSIGNMENT.

Neither this Agreement nor any of the rights or obligations hereunder shall be
assignable by any Party without the written consent of the other Parties.

                                       31


SECTION 8.10 ACCOUNTING TERMS.

Accounting terms used herein and not otherwise defined herein shall be construed
in accordance with United States Generally Accepted Accounting Principles (GAAP)
and definitions consistently applied.

SECTION 8.11 SINGULAR AND PLURAL.

Words used herein in the singular, where the context so permits, shall be deemed
to include the plural and vice versa. The definitions of words in the singular
herein shall apply to such words when used in the plural where the context so
permits and vice versa.

SECTION 8.12 HEADINGS.

The headings contained in this Agreement are for reference purposes only and
shall not affect in any way the meaning or interpretation of this Agreement.

SECTION 8.13 EXPENSES.

Except as otherwise specifically provided herein, all costs and expenses in
connection with this Agreement and the transactions contemplated hereby shall be
paid by the Parties, as the case may be, depending upon which Party incurred
such costs and expenses.

SECTION 8.14 COUNTERPARTS.

This Agreement may be executed in two or more counterparts, each of which
counterparts shall be deemed to be an original, and all such counterparts shall
constitute one and the same instrument.

SECTION 8.15 WAIVER OF JURY TRIAL; CONSENT TO JURISDICTION.

      (a)   The Parties hereto waive all right to trial by jury in any action or
            proceeding to enforce or defend any rights pursuant hereto.

      (b)   Each Party (i) consents and submits to the jurisdiction of the
            Courts of the State of Delaware and of the Courts of the United
            States for the District of Delaware for all purposes of this
            Agreement, including, without limitation, any action or proceeding
            instituted for the enforcement of any right, remedy, obligation or
            liability arising under or by reason hereof and (ii) consents and
            submits to the venue of such action or proceeding in the City of
            Wilmington (or such judicial

                                       32



            district of a Court of the United States as shall include the same).

      IN WITNESS WHEREOF, the Parties have caused their respective duly
authorized representatives to execute this Agreement as of the date first
written above.

THE BON-TON STORES, INC.                    HSBC BANK NEVADA, N.A.

By: /s/ H. Todd Dissinger                   By: /s/ Asin Majeed
   _______________________________             ______________________________

Name: H. Todd Dissinger                     Name: Asin Majeed
     _____________________________               ____________________________

Title: VP and Treasurer                     Title: Executive Vice President
      ____________________________                ___________________________

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