EXHIBIT 23.2

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the use in this Registration Statement on Form S-4 of The
Bon-Ton Department Stores, Inc. and The Bon-Ton Stores, Inc. of our report dated
April 25, 2006 relating to the financial statements of the Northern Department
Store Group, which appears in such Registration Statement. We also consent to
the reference to us under the heading "Experts" in such Registration Statement.


/s/ PricewaterhouseCoopers LLP


PricewaterhouseCoopers LLP
Birmingham, Alabama
June 26, 2006