1
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                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                   FORM 10-Q

                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934


   For the Quarterly Period Ended                    Commission File Number
         October 27, 1996                                  1-3822
                                                   
                                                   


                             CAMPBELL SOUP COMPANY



             NEW JERSEY                                  21-0419870
       State of Incorporation               I.R.S. Employer Identification No.

                                                   

                                 CAMPBELL PLACE
                         CAMDEN, NEW JERSEY  08103-1799
                          Principal Executive Offices

                        TELEPHONE NUMBER: (609) 342-4800




        INDICATE BY CHECK MARK WHETHER THE REGISTRANT: (1) HAS FILED ALL
 REPORTS REQUIRED TO BE FILED BY SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
 ACT OF 1934 DURING THE PRECEDING 12 MONTHS (OR FOR SUCH SHORTER PERIOD THAT
 THE REGISTRANT WAS REQUIRED TO FILE SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO
 SUCH FILING REQUIREMENTS FOR THE PAST 90 DAYS.


                           YES    X       NO        .
                              ---------     --------

      THERE WERE 233,643,861 SHARES OF CAPITAL STOCK OUTSTANDING AS OF
                              DECEMBER 2, 1996.


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PART I.  FINANCIAL INFORMATION

                       CAMPBELL SOUP COMPANY CONSOLIDATED

                             STATEMENTS OF EARNINGS

                                  (unaudited)
                   (million dollars except per share amounts)



                                                       Three Months Ended   
                                                     ----------------------

                                                      OCTOBER      October
                                                     27, 1996     29, 1995
                                                     --------     --------
                                                              
 Net sales                                             $2,052       $1,990
- ----------------------------------------------------------------------------
 Costs and expenses

   Cost of products sold                                1,112        1,143

   Marketing and selling expenses                         396          358

   Administrative expenses                                 83           83

   Research and development expenses                       18           20

   Other expense                                           38           24

   Restructuring charges                                  216            -
- ----------------------------------------------------------------------------
       Total costs and expenses                         1,863        1,628
- ----------------------------------------------------------------------------
 Earnings before interest and taxes                       189          362
 Interest, net                                             29           35
- ----------------------------------------------------------------------------
 Earnings before taxes                                    160          327

 Taxes on earnings                                         72          108
- ----------------------------------------------------------------------------
 Net earnings                                          $   88       $  219
============================================================================

 Per share
   Net earnings                                        $  .36       $  .88
============================================================================
   Dividends                                           $ .345       $  .31
============================================================================
 Weighted average shares outstanding                      246          249
============================================================================


See Notes To Financial Statements





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                       CAMPBELL SOUP COMPANY CONSOLIDATED

                                 BALANCE SHEETS

                                  (unaudited)
                               (million dollars)



                                                                               OCTOBER                July
                                                                              27, 1996              28, 1996
                                                                              --------              --------
                                                                                                
Current assets
  Cash and cash equivalents                                                    $    52                $   34
  Accounts receivable                                                              888                   618
  Inventories                                                                      852                   739
  Other current assets                                                             218                   227
- ----------------------------------------------------------------------------------------------------------------
       Total current assets                                                      2,010                 1,618
- ----------------------------------------------------------------------------------------------------------------
Plant assets, net of depreciation                                                2,717                 2,681
Intangible assets, net of amortization                                           1,967                 1,808
Other assets                                                                       521                   525
- ----------------------------------------------------------------------------------------------------------------
       Total assets                                                            $ 7,215                $6,632
================================================================================================================

Current liabilities
  Notes payable                                                                $ 1,832                $  865
  Payable to suppliers and others                                                  552                   568
  Accrued liabilities                                                              893                   593
  Dividend payable                                                                  86                    86
  Accrued income taxes                                                             227                   117
- ----------------------------------------------------------------------------------------------------------------
       Total current liabilities                                                 3,590                 2,229
- ----------------------------------------------------------------------------------------------------------------

Long-term debt                                                                   1,041                   744
Nonpension postretirement benefits                                                 454                   452
Other liabilities, including deferred
  income taxes of $269 and $274                                                    482                   465
- ----------------------------------------------------------------------------------------------------------------
       Total liabilities                                                         5,567                 3,890
- ----------------------------------------------------------------------------------------------------------------
Shareowners' equity
  Preferred stock; authorized 40 shares;
    none issued                                                                      -                     -
  Capital stock, $.075 par value; authorized
    280 shares; issued 271 shares                                                   20                    20
  Capital surplus                                                                  235                   228
  Earnings retained in the business                                              3,213                 3,211
  Capital stock in treasury, at cost                                            (1,879)                 (779)
  Cumulative translation adjustments                                                59                    62
- ----------------------------------------------------------------------------------------------------------------
       Total shareowners' equity                                                 1,648                 2,742
- ----------------------------------------------------------------------------------------------------------------

       Total liabilities and shareowners' equity                               $ 7,215                $6,632
================================================================================================================

  See Notes to Financial Statements





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                       CAMPBELL SOUP COMPANY CONSOLIDATED

                            STATEMENTS OF CASH FLOWS
                                  (unaudited)
                               (million dollars)




                                                                                        Three Months Ended    
                                                                                   -----------------------------

                                                                                      OCTOBER           October
                                                                                     27, 1996           29, 1995
                                                                                     --------          ---------
                                                                                                    
Cash flows from operating activities:
  Net earnings                                                                        $    88             $ 219
  Non-cash charges to net earnings
    Restructuring charges                                                                 216                 -
    Depreciation and amortization                                                          79                78
    Deferred taxes                                                                        (61)                6
    Other, net                                                                             46                26
  Changes in working capital
    Accounts receivable                                                                  (237)             (226)
    Inventories                                                                           (79)             (147)
    Other current assets and liabilities                                                  115               134
- ------------------------------------------------------------------------------------------------------------------
         Net cash provided by operating activities                                        167                90
- ------------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Purchases of plant assets                                                               (69)              (79)
  Sales of plant assets                                                                    16                 6
  Businesses acquired                                                                    (227)             (107)
  Sales of businesses                                                                      73                 -
  Net change in other assets and liabilities                                               (1)               (6)
- ------------------------------------------------------------------------------------------------------------------
         Net cash used in investing activities                                           (208)             (186)
- ------------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
  Long-term borrowings                                                                    300                 -
  Repayments of long-term borrowings                                                       (3)               (5)
  Short-term borrowings                                                                   979               322
  Repayments of short-term borrowings                                                     (19)             (104)
  Dividends paid                                                                          (86)              (77)
  Treasury stock purchased                                                             (1,101)              (40)
  Treasury stock issued                                                                     1                11
  Other, net                                                                               (4)                -
- ------------------------------------------------------------------------------------------------------------------
         Net cash provided by financing activities                                         67               107
- ------------------------------------------------------------------------------------------------------------------

Effect of exchange rate changes on cash                                                    (8)                5
- ------------------------------------------------------------------------------------------------------------------
Net change in cash and cash equivalents                                                    18                16

Cash and cash equivalents - beginning of period                                            34                53
- ------------------------------------------------------------------------------------------------------------------
Cash and cash equivalents - end of period                                             $    52             $  69
==================================================================================================================

See Notes to Financial Statements





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                       CAMPBELL SOUP COMPANY CONSOLIDATED
                  STATEMENTS OF CHANGES IN SHAREOWNERS' EQUITY
                                  (unaudited)
                               (million dollars)




                                                                           Earnings          Capital
                                                                           Retained           Stock    Cumulative       Total
                                      Preferred   Capital    Capital        in the             in      Translation    Shareowners'
                                        Stock      Stock     Surplus       Business         Treasury   Adjustments      Equity   
                                       -------    -------    -------   ---------------     ---------   -----------    -----------
                                                                                                    
Balance at July 30, 1995               $    -       $20       $165          $2,755         $  (550)        $78           $2,468
Net earnings                                                                   219                                          219
Cash dividends ($.31 per share)                                                (77)                                         (77)
Treasury stock purchased                                                                       (38)                         (38)
Treasury stock issued under
  Management incentive and Stock                                                                                        
  option plans                                                   6                               7                           13
Translation adjustments                                                                                     (1)              (1)
- ----------------------------------------------------------------------------------------------------------------------------------
Balance at October 29, 1995            $    -       $20       $171          $2,897         $  (581)        $77           $2,584
==================================================================================================================================
BALANCE AT JULY 28, 1996               $    -       $20       $228          $3,211         $  (779)        $62           $2,742
NET EARNINGS                                                                    88                                           88
CASH DIVIDENDS ($.345 PER SHARE)                                               (86)                                         (86)
TREASURY STOCK PURCHASED                                                                    (1,101)                      (1,101)
TREASURY STOCK ISSUED UNDER
  MANAGEMENT INCENTIVE AND STOCK                                                                                        
  OPTION PLANS                                                   7                               1                            8
TRANSLATION ADJUSTMENTS                                                                                     (3)              (3)
- ----------------------------------------------------------------------------------------------------------------------------------
BALANCE AT OCTOBER 27, 1996            $    -       $20       $235          $3,213         $(1,879)        $59           $1,648
==================================================================================================================================


                    Changes in Number of Shares (unaudited)
                             (thousands of shares)



- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                      Issued       Outstanding      In Treasury
                                                                                      ------       -----------      -----------
                                                                                                              
Balance at July 30, 1995                                                              271,245         249,231          22,014
Treasury stock purchased                                                                                 (833)            833
Treasury stock issued under Management incentive and Stock option plans                                   540            (540)
- ---------------------------------------------------------------------------------------------------------------------------------
Balance at October 29,1995                                                            271,245         248,938          22,307
=================================================================================================================================
BALANCE AT JULY 28, 1996                                                              271,245         247,228          24,017
TREASURY STOCK PURCHASED                                                                              (13,805)         13,805
TREASURY STOCK ISSUED UNDER MANAGEMENT INCENTIVE AND STOCK OPTION PLANS                                   353            (353)
- ---------------------------------------------------------------------------------------------------------------------------------
BALANCE AT OCTOBER 27, 1996                                                           271,245         233,776          37,469
=================================================================================================================================
 
See Notes to Financial Statements





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                       CAMPBELL SOUP COMPANY CONSOLIDATED

                         NOTES TO FINANCIAL STATEMENTS

                                  (unaudited)
                                   (millions)

(a)      The financial statements reflect all adjustments which are, in the
         opinion of management, necessary for a fair presentation of the
         results for the indicated periods.  All such adjustments are of a
         normal recurring nature.

(b)      Net earnings per share are based on the weighted average shares
         outstanding during the applicable periods.  The potential dilution
         from the exercise of stock options is not material.

(c)      Inventories

                                                         
                                                                            OCTOBER                 July     
                                                                            27, 1996              28, 1996
                                                                            --------              --------
                                                                                              
     Raw materials, containers and supplies                                   $349                  $323
     Finished products                                                         547                   461
- --------------------------------------------------------------------------------------------------------------
                                                                               896                   784
     Less - Adjustment of certain inventories                     
            to LIFO basis                                                       44                    45
- --------------------------------------------------------------------------------------------------------------
                                                                              $852                  $739
==============================================================================================================
                                                          

(d) Restructuring Program
    A special charge of $216 million, $160 million after tax or $.65 per
    share, was recorded in the first quarter of fiscal 1997 to cover the costs
    of the restructuring program approved September 4, 1996 by the company's
    Board of Directors.  The restructuring program is designed to provide
    funding for the company's strategic growth plan by reconfiguring or closing
    various plants to improve operational efficiency, reducing administrative
    and operational staff functions and divesting non-strategic, 
    under-performing businesses with sales of approximately $275 million.  The
    restructuring includes the elimination of approximately 2,100 administrative
    and operational positions from the company's worldwide workforce.

    Restructuring charges include approximately $113 million in cash charges
    primarily related to severance and employee benefit costs, substantially all
    of which will be paid in fiscal 1997.  The balance of the restructuring
    charge relates to non-cash charges for the estimated losses on the 
    disposition of plant assets and business divestitures.  The company plans 
    to complete the program in fiscal 1998.





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                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
                             CAMPBELL SOUP COMPANY

RESULTS OF OPERATIONS

OVERVIEW

Campbell achieved record sales for the first quarter ended October 27, 1996.
Net sales of $2.05 billion were up 3% over $1.99 billion for the same period
last year.  Net earnings of $88 million were down from $219 million last year
and earnings per share declined to $.36 from $.88 due to a special charge
recorded in the quarter to cover the costs of a restructuring program. The
restructuring program, which resulted in a pre-tax charge of $216 million ($160
million after-tax or $.65 per share), is designed to provide funding for the
company's strategic growth plan by reconfiguring or closing plants to improve
operational efficiency, reducing administrative and operational staff functions
and divesting non-strategic, under-performing businesses.  Before the special
charge, net earnings increased 14% and earnings per share increased 15% versus
the prior year.

RESULTS BY DIVISION

U.S.A. - U.S. sales for the quarter were $1.24 billion, up 4% over $1.19
billion for the comparable period last year.  The sales increase was primarily
driven by an 11% growth in wet soup sales and a 4% growth in wet soup volume.
Operating earnings after the special charge were $189 million versus $288
million last year.  Before the charge, operating earnings grew 19% to $341
million.

Wet soup volume was led by the traditional Red & White icons, Chicken Noodle,
Tomato and Cream of Mushroom, and the successful launch of 98% fat-free cream
soups.  Strong sales and volume performances were also achieved by "Prego"
spaghetti sauces and "Swanson" traditional frozen dinners.  "Pace" retail
Mexican sauce volume declined, due primarily to the timing of promotional
programs.

New "Prego" lasagna and frozen soups helped Food Service achieve double-digit
earnings growth.

BAKERY & CONFECTIONERY - Bakery & Confectionery sales increased 7% to $466
million from $435 million last year.  The sales increase was driven by
Pepperidge Farm cracker and cookie volume and Godiva Chocolatier volume.
Operating earnings after the special charge were $.5 million versus $53 million
last year. Before the special charge, operating earnings grew 7% to $57
million.

Pepperidge Farm's "Goldfish" crackers volume continued its strong growth
through new packaging initiatives, expansion into the grocery store snack
aisle and new channels such as club stores. "Milano" cookies reported excellent
volume growth fueled by increased marketing and





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   8
advertising.  Godiva reported strong volume growth from continued expansion in
the U.S. and Asia.  Arnotts' earnings were down due to start-up costs
associated with the new Huntingwood manufacturing facility and increased
marketing investment in the core Australian market.

INTERNATIONAL GROCERY  - International Grocery  reported sales of $375 million,
down 2% from last year's sales of $383 million. The decline is primarily
attributable to lower sales of beef products.  Operating earnings after the
special charge were $22 million, down 40% versus $37 million last year.  Before
the special charge, operating earnings were down 20% to $29 million.

Argentina experienced a sales decrease versus prior year due to the continued
decline in the demand for beef products in Europe. The grocery business in
Germany was down significantly versus the prior year due to a sluggish German
economy and lower demand for gourmet food products.

Wet soup volume outside the U.S. was up 9% led by Canada, the United Kingdom
and Asia.  The acquisition of the Erasco Group of Companies, Germany's leading
soup company, was completed in the last month of the quarter with minimal
impact on sales and earnings.

STATEMENTS OF EARNINGS

Net sales increased 3% over the prior year, with sales of ongoing businesses up
6%, driven principally by a 4% increase in worldwide soup volume based on
strength of U.S. condensed soup and growth in Canada, the United Kingdom and
Asia.

Gross margins improved 3.1 percentage points to 45.8% compared to the first
quarter last year.  Improvements resulted primarily from higher selling prices
and cost productivity programs.

Marketing and selling expenses increased 10.3%, compared to the prior year,
reflecting the launch of the 98% fat-free cream soups in the U.S. and increased
marketing efforts at Arnotts and Pepperidge Farm.  Overall, these expenses
increased 1.3 percentage points as a percent of sales from 18% last year.

Administrative expenses were flat versus last year and as a percent of sales.
Other expense rose 58% due to the effect of the increase in Campbell's share
price on the company's long-term incentive plan obligations.

The effective tax rate was 45% compared to 33% last year due to the timing of
the restructuring charges.  Before the special charge, the company expects its
effective tax rate for fiscal 1997 to approximate 34% due to tax planning
strategies, including utilization of tax loss carryforwards.

SPECIAL CHARGE

On September 4, 1996 the company's Board of Directors approved a special
charge of $216 million ($160 million after-tax or $.65 per share) to cover the
costs of a restructuring program.  The restructuring program is designed to
provide funding for the company's strategic growth plan





                                      -8-
   9
by reconfiguring or closing various plants to improve operational efficiency,
reducing administrative and operational staff functions and divesting
non-strategic, under-performing businesses with sales of approximately $275
million.  The program includes the elimination of approximately 2,100
administrative and operational positions from the company's worldwide
workforce.

Restructuring charges include approximately $113 million in cash charges
primarily related to severance and employee benefits, substantially all of
which will be paid in fiscal 1997.  The balance of the charge relates to
non-cash charges for the estimated losses on the disposition of assets and
business divestitures.  The restructuring program is expected to generate
approximately $200 million in savings over the next two years. These savings
are from reductions in employee salaries and benefits, plant overhead,
depreciation and amortization.  The company plans to complete the program in
fiscal 1998.  Cash outflows do not adversely affect the company's liquidity.

LIQUIDITY AND CAPITAL RESOURCES

The company generated cash from operations of $167 million compared to $90
million last year.  Continued tight management of working capital has been
instrumental in improving the company's cash generation performance.

Capital expenditures were $69 million, a decrease of $10 million from fiscal
1996.  The decline is due primarily to the start-up of the new Huntingwood
manufacturing facility by Arnotts in the first quarter of 1997.  Capital
expenditures are projected to be approximately $400 million in fiscal 1997.

In the first quarter the company acquired the Erasco Group of Companies,
Germany's leading soup company, for  approximately $210 million.  In addition,
Arnotts acquired the assets of Kettle Chip Company, a Sydney, Australia based
potato chip concern.

In the first quarter the company repurchased 300,000 shares in the open market
and completed its "Dutch auction" tender offer by repurchasing 13.5 million
shares at $80 per share.  The total shares repurchased were 13.8 million versus
833,000 shares during the same period of fiscal 1996.  The repurchases were
funded by short-term borrowings of approximately $800 million and a long-term
debt issuance of $300 million at 6.9% due in fiscal 2007.


                                    PART II


ITEM 1.   LEGAL PROCEEDINGS

In management's opinion, there are no pending claims or litigation, the outcome
of which would have a material effect on the consolidated financial position of
the company.  In October 1995, the United States of America filed a complaint
against Campbell at the request of the Environmental Protection Agency in the
United States District Court for the Eastern District of





                                      -9-
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California relating to certain air emission permits at the company's
Sacramento, CA facility. The suit seeks monetary and injunctive relief for
alleged violations of the Clean Air Act claiming that the Sacramento
Metropolitan Air Quality Management District, the responsible state agency,
allowed plant modifications without the appropriate permits and pollution
control equipment.  Campbell has also received a notice of violation from the
United States Environmental Protection Agency relating to air emissions from
the can-making operations at its Sacramento, CA facility. Campbell is disputing
these alleged violations.

The company has also been named as a potentially responsible party in a number
of proceedings brought under the Comprehensive Environmental Response,
Compensation and Liability Act, commonly known as Superfund.  The ultimate
impact of these proceedings cannot be predicted at this time due to the large
number of other potentially responsible parties, and the speculative nature of
clean-up cost estimates, but it is not expected to be material either
individually or in the aggregate.


ITEM 5.   CAUTIONARY STATEMENT ON FORWARD-LOOKING STATEMENTS

This report contains certain forward-looking statements which are based on
management's current views and assumptions regarding future events and
financial performance.  These statements are qualified by reference to the
section "Cautionary Statement on Forward-Looking Statements" in Item 1 of the
registrant's Annual Report on Form 10-K for the fiscal year ended July 28,
1996.  See Item 1 for a description of important factors that could impact the
company's strategic growth plan goals and cause actual results to differ
materially from those expressed or implied in the forward-looking statements.


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K

   a.     Exhibits

   No.

   3(ii)  Campbell Soup Company's By-Laws, effective November 21, 1996.

   4      There is no instrument with respect to long-term debt of the company 
          that involves indebtedness or securities authorized thereunder 
          exceeding 10 percent of the total assets of the company and its 
          subsidiaries on a consolidated basis.  The company agrees to file a 
          copy of any instrument or agreement defining the rights of holders 
          of long-term debt of the company upon request of the Securities and 
          Exchange Commission (the "SEC").

  27      Financial Data Schedule.





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       b.    Reports on Form 8-K

             (1)  A Form 8-K containing the Financial Statements of Pace Foods
             Ltd. for the years ended December 31, 1994 and 1993 and Report of
             Independent Auditors was filed with the SEC on September 3, 1996.

             (2)  A Form 8-K containing copies of press releases announcing
             Campbell's Strategic Growth Plan initiatives including the
             acquisition of the Erasco Group of Companies, the authorization of
             a share repurchase program, brand building initiatives and
             reconfigured operations was filed with the SEC on September 5,
             1996.



                                   SIGNATURES



Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                       CAMPBELL SOUP COMPANY




Date:  December 11, 1996           By: /s/JOHN M. COLEMAN
                                       -----------------------------------------
                                       John M. Coleman, Senior Vice President -
                                       Law and Public Affairs




Date:  December 11, 1996           By: /s/BASIL L. ANDERSON
                                       -----------------------------------------
                                       Basil L. Anderson
                                       Senior Vice President - Finance,
                                       Chief Financial Officer and Treasurer





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                               INDEX TO EXHIBITS



Exhibit Number

    3(ii)  Campbell Soup Company's By-Laws, effective
           November 21, 1996

   27      Financial Data Schedule





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