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                                                                     EXHIBIT 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS

      We hereby consent to the incorporation by reference in this Registration
Statement on Form S-8 of our report dated February 5, 1998, on our audits of the
consolidated financial statements of VF Corporation as of January 3, 1998 and
January 4, 1997, and for each of the three fiscal years in the period ended
January 3, 1998, appearing on page 33 of the 1997 Annual Report to Shareholders,
which is incorporated by reference in the 1997 VF Corporation Annual Report on
Form 10-K. We also consent to the incorporation by reference in this
Registration Statement on Form S-8 of our report dated February 5, 1998 on our
audits of the consolidated financial statement schedule of VF Corporation as of
January 3, 1998 and January 4, 1997, and for each of the three fiscal years in
the period ended January 3, 1998, which report is included in the VF Corporation
1997 Annual Report on Form 10-K.

                              /s/ PRICEWATERHOUSECOOPERS LLP

PRICEWATERHOUSECOOPERS LLP
Greensboro, North Carolina
February 9, 1999