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                                                                    EXHIBIT 99.3



                              Susquehanna Media Co.

                              Offer to Exchange its
                    8 1/2% Senior Subordinated Notes Due 2009
           Which Have Been Registered Under the Securities Act of 1933
                       For Any and All of its Outstanding
                    8 1/2% Senior Subordinated Notes Due 2009

TO OUR CLIENTS:

         Enclosed for your consideration is a prospectus, dated _________, 1999
(the "prospectus"), and a form of Letter of Transmittal (the "Letter of
Transmittal"), relating to the offer (the "exchange offer") of Susquehanna Media
Co. ("Susquehanna Media") to exchange its 8 1/2% Senior Subordinated Notes due
2009, which have been registered under the Securities Act of 1933 (the "exchange
notes"), for any and all of its outstanding 8 1/2% Senior Subordinated Notes due
2009 (the "outstanding notes"), upon the terms and subject to the conditions
described in the prospectus and the Letter of Transmittal. The exchange offer is
being made in order to satisfy certain of Susquehanna Media's obligations
contained in the Registration Rights Agreement dated as of May 12, 1999, among
Susquehanna Media, First Union Capital Markets Corp., and Banc of America
Securities LLC (formerly NationsBanc Montgomery Securities LLC).

         This material is being forwarded to you as the beneficial owner of the
outstanding notes carried by us in your account but not registered in your name.
A TENDER OF SUCH OUTSTANDING NOTES MAY ONLY BE MADE BY US AS THE HOLDER OF
RECORD AND PURSUANT TO YOUR INSTRUCTIONS.

         Accordingly, we request instructions as to whether you wish us to
tender on your behalf the outstanding notes held by us for your account,
pursuant to the terms and conditions set forth in the enclosed prospectus and
Letter of Transmittal.

         Your instructions should be forwarded to us as promptly as possible in
order to permit us to tender the outstanding notes on your behalf in accordance
with the provisions of the exchange offer. The exchange offer will expire at
5:00 p.m., New York City time, on _________, 1999, unless extended by
Susquehanna Media (the "expiration date"). Any outstanding notes tendered
pursuant to the exchange offer may be withdrawn, subject to the procedures
described in the prospectus and the Letter of Transmittal, at any time prior to
the expiration date.

         If you wish to have us tender your outstanding notes, please so
instruct us by completing, executing and returning to us the instruction form
included with this letter.

         THE LETTER OF TRANSMITTAL IS FURNISHED TO YOU FOR INFORMATION ONLY AND
MAY NOT BE USED DIRECTLY BY YOU TO TENDER OUTSTANDING NOTES.
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                          INSTRUCTIONS WITH RESPECT TO
                               THE EXCHANGE OFFER

         The undersigned acknowledge(s) receipt of your letter and the enclosed
material referred to therein, including the prospectus and the accompanying form
of Letter of Transmittal, relating to the exchange offer made by Susquehanna
Media Co. with respect to its outstanding notes.

         This will instruct you as to the action to be taken by you relating to
the exchange offer with respect to the outstanding notes held by you for the
account of the undersigned, upon and subject to the terms and conditions set
forth in the prospectus and the Letter of Transmittal.

         The aggregate principal amount of the outstanding notes held by you for
the account of the undersigned is (fill in amount):

         $ __________ of the 8 1/2% Senior Subordinated Notes due 2009

With respect to the exchange offer, the undersigned hereby instructs you (check
appropriate box):

[ ] To TENDER the following outstanding notes held by you for the account of
the undersigned (insert aggregate principal amount at maturity of outstanding
notes to be tendered, in integral multiples of $1,000):

         $ __________ of the 8 1/2% Senior Subordinated Notes due 2009

[ ] NOT to tender any outstanding notes held by you for the account of the
undersigned.

         If the undersigned instructs you to tender the outstanding notes held
by you for the account of the undersigned, it is understood that you are
authorized to make, on behalf of the undersigned (and the undersigned, by its
signature below, hereby makes to you), the representations, warranties and
agreements contained in the Letter of Transmittal that are to be made with
respect to the undersigned as beneficial owner.

                                    SIGN HERE

Name of beneficial owner(s):____________________________________________________

Signature(s):___________________________________________________________________

Name(s) (please print):_________________________________________________________

Address:________________________________________________________________________

Telephone Number:_______________________________________________________________

Taxpayer Identification or Social Security Number(s):___________________________

Date:___________________________________________________________________________


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         None of the outstanding notes held by us for your account will be
tendered unless we receive written instructions from you to do so. Unless a
specific contrary instruction is given in the space provided, your signature(s)
hereon shall constitute an instruction to us to tender all the outstanding notes
held by us for your account.


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