EXHIBIT 23





                       CONSENT OF INDEPENDENT ACCOUNTANTS



     We hereby consent to the incorporation by reference in (a) the Registration
Statement on Form S-8 (Registration No. 333-87260) relating to the 2002
Non-Employee Director Stock Option Plan, the Registration Statement on Form S-8
(Registration No. 333-103734) relating to the Fortune Brands Retirement Savings
Plan, the Registration on Form S-8 (Registration No. 333-103736) relating to the
Fortune Brands Hourly Employee Retirement Savings Plan, the Registration
Statement on Form S-8 (Registration No. 33-58865) relating to the 1990 Long-Term
Incentive Plan of Fortune Brands, Inc., the Registration Statement on Form S-8
(Registration No. 333-95909) relating to the 1999 Long-Term Incentive Plan of
Fortune Brands, Inc., the Registration Statement on Form S-8 (Registration No.
333-51173) relating to the Fortune Brands, Inc. Non-Employee Director Stock
Option Plan, the Registration Statement on Form S-8 (Registration No.
333-103735) relating to the Future Brands LLC Retirement Savings Plan, and the
prospectuses related thereto, and (b) the Registration Statements on Form S-3
(Registration Nos. 33-50832 and 333-76371) of Fortune Brands, Inc. of our report
dated May 23, 2003 relating to the financial statements of the Fortune Brands
Hourly Employee Retirement Savings Plan, which appears in this Form 11-K.



PricewaterhouseCoopers LLC


Chicago, Illinois
June 30, 2003