EXHIBIT 10g1



                                GALLAHER LIMITED

                            EXECUTIVE INCENTIVE PLAN

PURPOSE

The purpose of the Plan is to provide an extra immediate incentive to key
executives of Gallaher Limited to increase the earnings of Gallaher Limited and
its subsidiaries (all of which, where the context so admits, are hereinafter
called "Gallaher").

1        Available Amount

         As soon as practicable after the end of the year 1994 and of each year
         thereafter, and after receipt from Coopers & Lybrand (herein called the
         "Accountants") of the letter required by the paragraph 4, the contents
         of which letter shall be binding and conclusive on all persons, there
         shall be made available for allotment as hereinafter provided an amount
         equal to 0.389% of Gallaher's adjusted profit from continuing
         operations.

2        Allotment

         (a)      Except as otherwise provided in paragraph 2(c), of the
                  amount made available for allotment for any year, 18 1/2%
                  shall be allotted to the person (or persons) who during such
                  year held the position of Chairman of Gallaher and 13 1/2% to
                  the person (or persons) who during such year held the position
                  of Deputy Chairman of Gallaher, in each case subject to
                  reduction as permitted by paragraph 2(e). If either such
                  position shall have been vacant at any time during the year,
                  the amount to be allotted to the incumbent or incumbents of
                  such position for such year shall be reduced proportionately.
                  If either such position shall have had more than one incumbent
                  during the year, the amount to be allotted in respect of such
                  position shall be divided among the different incumbents in
                  the proportion of their respective periods of incumbency
                  during the year.

                  Except as otherwise provided in paragraph 2(c), of the amount
                  made available for allotment for any year, 68% (except for any
                  part thereof that the Committee determines shall not be
                  allotted) shall be allotted to such individuals among the
                  Eligible Employees (including the surviving spouses or estates
                  of any of them who have died during the said year) and in such
                  amounts as to individuals as the Committee in each case in its
                  sole discretion shall determine, after considering the
                  recommendations of the Chairman and Deputy Chairman of
                  Gallaher with respect thereto. In addition there shall be
                  allottable to Eligible Employees any amount which is not
                  allotted in such year to the Chairman or Deputy Chairman of
                  Gallaher by reason of vacancy at any time during such year in
                  either or both of such positions.

         (b)      If the Chairman or Deputy Chairman of Gallaher shall have
                  been an Eligible Employee for any portion of a year for which
                  they are making recommendations with respect to Eligible
                  Employees, they shall recommend that there be allotted to such
                  person for such a period the same percentage of the total
                  allottable to Eligible Employees, adjusted proportionately on
                  the basis of the period of year for which the allotment is
                  being made, as the allotment made to him for the preceding
                  year was of the total allottable to Eligible Employees for
                  that year. If any such person was not an Eligible Employee
                  during such preceding year or if no allotments were made for
                  such year, the amount allottable to him for such period shall
                  be determined by the Committee.

         (c)      No amount shall be allotted under this paragraph 2 to any
                  person for any period for which such person is eligible to
                  participate in Incentive Compensation under Article XII of the
                  Bye-Laws of American Brands, Inc. No part of the amount made
                  available for allotment for any year that shall not have been
                  allotted under this paragraph 2 within 60 days after receipt
                  of the letter required by paragraph 4 may be allotted at any
                  subsequent time.

         (d)      If at any time there shall be two or more Deputy Chairmen of
                  Gallaher, each such Deputy Chairman shall be regarded as an
                  Eligible Employee and not as a Deputy Chairman for the
                  purposes of the Plan.

         (e)      The Committee shall have authority to reduce the amount of any
                  allotment to the Chairman and Deputy Chairman or either of
                  them pursuant to paragraph 2(a) if and to the extent that the
                  Committee deems it appropriate. No part of any such reduction
                  in any allotment shall be available for allotment to any other
                  person.

3        Payment

         Payment of amounts allotted shall be remitted in sterling by Gallaher
         as soon as practicable.

4        Accountants' Letter

         As soon as practicable after the end of each fiscal year of Gallaher
         and before distribution of the amounts allotted, the Committee shall
         obtain a letter from the Accountants who have examined to consolidated
         financial statements of Gallaher and subsidiaries for such year to the
         effect that in connection with such examination they have reviewed the
         determination of the amount available for allotment under the Plan, and
         that in their opinion such determination has been made in accordance
         with the provisions of paragraphs 1 and 6(a). The review made by the
         Accountants shall include comparison of the elements entering into the
         computation of adjusted profit from continuing operations with the
         books and records of Gallaher.

5        Duration and Amendment

         The Plan shall be applicable for the year 1994 and subsequent years,
         provided that the Plan may be amended or terminated by the board of
         Directors of Gallaher at any time except as to any completed year.

6        Definitions

         (a)      "Adjusted profit from continuing operations" for any year
                  means the profit from continuing operations, before taxes on
                  profit, as reflected in Gallaher's annual report and
                  consolidated financial statements for such year, but adjusted
                  to (i) exclude the deduction for incentive compensation made
                  available for allotment under this Executive Incentive Plan,
                  (ii) exclude unrealized gains and losses on securities, and
                  adjust realized gains and losses on trading securities to
                  reflect cost, (iii) exclude restructuring charges or credits,
                  and charges for impaired assets other than those sold in the
                  ordinary course of business, (iv) include the results of
                  operations for such year from businesses classified as
                  "discontinued operations" prior to the disposition dates, and
                  (v) to the extent not adjusted pursuant to items (ii), (iii)
                  or (iv) above, exclude gains or losses included in continuing
                  operations resulting from the sale or writedown of intangible
                  assets, land or buildings, investments in business units and
                  securities resulting from the sale of business units.

         (b)      "Committee" means the Incentive Compensation Committee of
                  American Brands, Inc.

         (c)      "Eligible Employees" means those key executives of Gallaher
                  designated by the Chairman and Deputy Chairman of Gallaher to
                  participate in the Plan for any year. An employee may not be
                  designated and Eligible Employee as to any period for which he
                  participates in any other bonus or incentive plan of Gallaher.