Item 1. Report to Shareholders

DECEMBER 31, 2004

DIVIDEND GROWTH FUND

Annual Report

T. ROWE PRICE



The views and opinions in this report were current as of December 31, 2004. They
are not guarantees of performance or investment results and should not be taken
as investment advice. Investment decisions reflect a variety of factors, and the
managers reserve the right to change their views about individual stocks,
sectors, and the markets at any time. As a result, the views expressed should
not be relied upon as a forecast of the fund's future investment intent. The
report is certified under the Sarbanes-Oxley Act of 2002, which requires mutual
funds and other public companies to affirm that, to the best of their knowledge,
the information in their financial reports is fairly and accurately stated in
all material respects.

REPORTS ON THE WEB

Sign up for our E-mail Program, and you can begin to receive updated fund
reports and prospectuses online rather than through the mail. Log in to your
account at troweprice.com for more information.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

Fellow Shareholders

The stock market finished the year strongly, up 9.23% in the fourth quarter and
10.88% for the year, as measured by the Standard & Poor's 500 Stock Index.
Bucking headwinds generated by higher oil prices, large budget and trade
deficits, and continued geopolitical conflict, investors focused instead on
solid earnings growth, relatively low interest rates, and managements' renewed
commitment to returning money to shareholders via dividends.

Overall, this was a favorable environment for your fund even though large,
high-quality growth companies were not performance leaders. As has been the case
for several years, small- and mid-cap stocks outperformed large-cap, and value
outperformed growth. Traditional value-oriented areas such as energy, materials,
industrials, and utilities did very well, while more traditional growth areas
including health care and information technology lagged.

The cut in taxes on dividends continued to bear fruit, which is positive for
your fund. The S&P 500 recorded 269 dividend increases in 2004, up from 240 in
2003 and the most since 1998. Altogether 376 companies in the index now pay
dividends compared with 351 two years ago. Within the index, financial companies
posted the most dividend increases (70 of 81 companies), followed by consumer
discretionary and industrials. Even among the index's information technology
companies, there were 16 dividend increases, including Microsoft's $33 billion
special payout.

PERFORMANCE COMPARISON
- --------------------------------------------------------------------------------

Periods Ended 12/31/04                    6 Months     12 Months
- --------------------------------------------------------------------------------

Dividend Growth Fund                         8.90%        11.90%

S&P 500 Stock Index                          7.19         10.88

Lipper Multi-Cap Core Funds Index            8.01         12.39

Your fund performed well in the second half with a return of 8.90%, surpassing
the broad market represented by the S&P 500 as well as its Lipper peer group
index. For the year, the fund's 11.90% return exceeded the broad market but not
that of the peer group index.

PERFORMANCE REVIEW

Top contributors for the second half of the year generally fell into the energy,
materials, telecommunications services, and consumer discretionary sectors. The
fund's energy holdings did well as oil climbed to $55 a barrel in October. In
particular, Diamond Offshore and ExxonMobil


(the fund's second-largest position) performed well. For Diamond Offshore,
higher oil prices led to increased demand at higher day-rates for the company's
drilling rigs. (Please refer to our portfolio of investments for a complete
listing of the fund's holdings and the amount each represents of the portfolio.)

Potash Corporation, a fertilizer company, and Nucor Steel, a leading steel
manufacturer, benefited greatly from an imbalance in demand versus supply in
their respective markets. As a result, both companies enjoyed pricing power not
seen in years. Our enthusiasm for these stocks has subsequently waned due to
their spectacular performance, so we trimmed our positions.

Reflecting healthy consumer spending throughout most of 2004, stocks of Target,
Home Depot, and Carnival all enjoyed strong returns. These companies offer their
customers a quality product at affordable prices, which is generally a recipe
for success. In addition, Carnival is benefiting from its undisputed title as
industry leader following its purchase of Princess Cruise Lines.

SECTOR DIVERSIFICATION

                                       Percent of    Percent of
                                       Net Assets    Net Assets
                                          6/30/04      12/31/04
- --------------------------------------------------------------------------------
Financials                                  24.2%         22.9%

Consumer Discretionary                      13.9          15.4

Industrials and Business Services           14.9          14.4

Information Technology                      11.4          10.5

Energy                                       7.6           8.0

Health Care                                  9.6           7.9

Consumer Staples                             7.5           7.9

Telecommunications Services                  4.5           5.7

Materials                                    2.5           3.2

Cash                                         2.7           2.5

Utilities                                    1.2           1.6
- --------------------------------------------------------------------------------

Total                                      100.0%        100.0%

Historical weightings reflect current industry/sector classifications.

Telecommunications services, and our large holdings in Sprint and Vodafone in
particular, performed admirably in the second half of the year. The companies
appreciated because of solid quarterly earnings and a growing recognition that
their stocks were inexpensive. In addition, prospects for another round of
consolidation in the industry buoyed share prices. We wrote about Sprint in our
mid-year letter as a new addition. We liked the company's improved growth
prospects, particularly at a share price of $18. Following two quarters of solid
performance, the stock now trades at $24, and the company has a merger agreement
in place with Nextel Communications. The merger


will create the third-largest wireless operator in the U.S. (behind Cingular
Wireless and Verizon Communications), and we are optimistic about the combined
company's prospects.

Holdings that generally detracted from performance included pharmaceuticals and
insurance companies. Among the former, Pfizer, one of our top-10 positions, had
a rough year. Pharmaceutical stocks in general have not been this inexpensive
since the early 1990s when the Clinton administration's health care reform
initiative frightened investors, but the large drug companies' fundamental
prospects are not as attractive as they were then. The companies are larger,
which makes growth more difficult. Generally speaking, soft new-product
pipelines, significant patent expirations, increased government scrutiny of drug
prices, and litigation concerns have put extreme pressure on these companies.
Pfizer is a case in point. Despite delivering record sales and earnings for the
year, the company was hampered by fallout from rival Merck's problems with pain
drug Vioxx. Subsequent to Merck's pulling Vioxx from the market, new studies
indicated Pfizer's competing drug Celebrex had similar (though not as severe)
cardiovascular safety concerns. While it has not caused Pfizer to remove the
drug from the market, the reaction has been harsh. Prescriptions have declined,
trial attorneys have filed scores of lawsuits, and the stock market has punished
the stock. Pfizer remains inexpensive (11.8 times 2005 estimated earnings) but
still carries risk given the challenging industry environment as well as patent
exposure on some of its key drugs a few years away. We sold a fair bit of Pfizer
in the second half, much of it before the Celebrex news. While we are unlikely
to completely abandon our position, we are not comfortable with it as a top-10
holding.

Financials, the fund's largest sector exposure, posted a generally lackluster
year amid uncertainties over inflation and interest rates. Major bank holdings
Citigroup and State Street were basically flat for 2004, while U.S. Bancorp rose
modestly. Insurance was a difficult investment area in the second half of the
year. While prospects of higher interest rates hurt the group, the New York
attorney general's office caused the most headaches. AIG and St. Paul Companies
suffered flesh wounds while Marsh & McLennan took a full body blow. An
investigation that focused on the insurance brokerage business and so-called
"contingent commissions" sent the shares of Marsh & McLennan from $43 to $24
over the course of several days. We added to the stock on the break, believing
the


company's earning power to be in the $2.50-$3.00 range by 2006. In fact,
signs are that the company is retaining most of its customers, and the stock has
rebounded into the low $30s.

PORTFOLIO CHANGES

We increased our exposure to the telecommunications sector in the second half of
the year by adding Canadian service provider Telus to the portfolio. Telus is
focusing on its faster-growing wireless business in an industry structure that
is improving with consolidation. In addition, wireless penetration in the
Canadian market is only 47% (versus 60% for the U.S.), which provides for an
above-average growth opportunity for the foreseeable future. We anticipate the
company will translate single-digit top-line growth into double-digit
bottom-line growth while also generating a large amount of free cash flow, which
it is using for dividend growth and share repurchases. Telus, even after
appreciating 15% since our purchase, trades at just 5.4 times 2005 estimated
cash flow.

We took a position in Wal-Mart in the back half of 2004. Many investors are
unaware that Wal-Mart has a terrific record of dividend growth even though its
current yield is less than 1%. The dividend has been raised every year since
1974. The company's share price struggled in 2004 because of tough competition
(partly from another of our favorites, Target Stores) as well as the effect of
higher oil prices on consumers' discretionary income. Unimpressive comparable
store sales provided an opportunity to purchase this world-class retailer at an
attractive price. We bought the stock at 20 times 2005 earnings per share (EPS),
a modest premium to the "market multiple" but well below the 10%-15% premium the
company generally commands. We believe Wal-Mart's sales weakness is transitory;
in fact, the company reaffirmed its sales and earnings estimates following the
holiday season. In the meantime, oil has eased below $50 per barrel, which
should bode well for discretionary spending.

With a 70% market share of the slot machine business, International Game
Technology is the "arms dealer" to gaming companies around the world. The global
proliferation of gaming provides an opportunity for this company to continue its
impressive growth record. While international markets have not been a huge part
of its business to date, the company has made good progress in Asia and is
eyeing the rapidly growing Macau market. New domestic markets in California and
Pennsylvania are set to


benefit IGT in late 2005 into 2006. We bought the stock for 20 times forward EPS
(down from 25 times), a reasonable price we believe for a company growing
15%-20% per year and generating a 20% return on invested capital. Additionally,
the company has proven willing to return capital to shareholders through
aggressive share repurchases as well as dividend growth.

International Paper (IP), the world's largest paper and forest products company,
was the fund's largest addition in the second half of 2004. Materials and
commodity-based sectors generally did well in 2004, but paper was an exception.
While the paper group has begun to see some pricing power over the last year and
supply conditions appear favorable, rising input costs and slow demand growth
have kept profits somewhat below expectations. We are of the opinion that IP
will show tremendous earnings leverage to a pricing recovery in almost all of
the commodity paper and packaging grades. In the meantime, the company is doing
what it can--selling non-core assets, using free cash flow to pay down excess
debt, and cutting costs aggressively. We feel the company has mid-cycle earnings
power in the range of $3.75, and with the stock in the low $40 range (with a
2.5% yield) IP is trading at a significant discount to its timberland and paper
net asset value.

During the second half, we eliminated the rest of our positions in Nordstrom and
Starwood Hotels & Resorts Worldwide. Both were terrific performers for the
portfolio but had risen to levels where their risk/reward potential was no
longer favorable, in our opinion.

We continued to reduce our REIT exposure during the period, eliminating one of
our holdings, Duke Realty, and trimming another, Vornado Realty Trust. We have
nothing against the companies, but our view of the sector grew increasingly
bearish after it chalked up another spectacular year in 2004. The long period of
low interest rates and skyrocketing real estate values have driven REIT prices
to a premium to net asset value (NAV) not seen in years. We redeployed some of
the proceeds into utilities, another higher-yielding sector, in particular by
adding to our position in NiSource, a gas utility holding company. Finally, we
took advantage of strength in materials stocks such as Nucor and Potash to trim
the positions and reinvest the proceeds in areas we felt offered better value.


OUTLOOK

We are cautiously optimistic as we head into 2005. Despite the sell-off under
way in early January, a normal market return of 5%-7% for the year seems
reasonable, matching the expected earnings growth for the S&P 500 in 2005. We
believe the greatest value lies in larger-cap securities, which again trailed
their small- and mid-cap brethren in 2004. Dividend-paying stocks in particular
should gain more attention as prospects for lower total returns become a
reality. We have written much about the significant historical contribution to
total return provided by dividends. As always, we will seek companies offering
an attractive combination of earnings and dividend growth whose prices reflect
attractive valuations.

Respectfully submitted,

Thomas J. Huber
President of the fund and chairman of its Investment Advisory Committee

January 19, 2005

The committee chairman has day-to-day responsibility for managing the portfolio
and works with committee members in developing and executing the fund's
investment program.


RISKS OF STOCK INVESTING

As with all stock and bond mutual funds, a fund's share price can fall because
of weakness in the stock or bond markets, a particular industry, or specific
holdings. Stock markets can decline for many reasons, including adverse
political or economic developments, changes in investor psychology, or heavy
institutional selling. The prospects for an industry or company may deteriorate
because of a variety of factors, including disappointing earnings or changes in
the competitive environment. In addition, the investment manager's assessment of
companies held in a fund may prove incorrect, resulting in losses or poor
performance even in rising markets. Funds investing in stocks with a dividend
orientation may have somewhat lower potential for price appreciation than those
concentrating on rapidly growing firms. Also, a company may reduce or eliminate
its dividend.

GLOSSARY

Dividend yield: The annual dividend of a stock divided by the stock's price.

Beta: A measure of the market risk of a stock showing how responsive it is to a
given market index, such as the S&P 500 Stock Index. By definition, the beta of
the benchmark index is 1.00. A fund with a 1.10 beta is expected to perform 10%
better than the index in up markets and 10% worse in down markets. Usually,
higher betas represent riskier investments.

Lipper indexes: Fund benchmarks that consist of a small number (10 to 30) of the
largest mutual funds in a particular category as tracked by Lipper Inc.

Price/earnings ratio (P/E): A valuation measure calculated by dividing the price
of a stock by its current or projected earnings per share. This ratio gives
investors an idea of how much they are paying for current or future earnings
power.

Risk/reward: The relationship between the degree of risk associated with an
investment and its return potential. Typically, the higher the potential return
of an investment, the greater the risk.

Standard & Poor's Stock Ratings: A computerized scoring system based on per
share earnings and dividend records of the most recent 10 years and measured
against a matrix derived from the scores of a large and representative sample of
stocks.

S&P 500 Stock Index: An unmanaged index that tracks the stocks of 500 primarily
large-capitalization U.S. companies.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

PORTFOLIO HIGHLIGHTS
- --------------------------------------------------------------------------------

TWENTY-FIVE LARGEST HOLDINGS
                                                                      Percent of
                                                                      Net Assets
                                                                        12/31/04
- --------------------------------------------------------------------------------

Citigroup                                                                   2.4%

ExxonMobil                                                                  2.2

GE                                                                          2.1

Vodafone                                                                    1.7

Target                                                                      1.7
- --------------------------------------------------------------------------------

State Street                                                                1.6

U.S. Bancorp                                                                1.6

Microsoft                                                                   1.5

Pfizer                                                                      1.4

Tyco International                                                          1.4
- --------------------------------------------------------------------------------

Altria Group                                                                1.3

Home Depot                                                                  1.3

XL Capital                                                                  1.3

Viacom                                                                      1.3

Wyeth                                                                       1.2
- --------------------------------------------------------------------------------

Sprint                                                                      1.2

Carnival                                                                    1.2

Diamond Offshore Drilling                                                   1.2

Verizon Communications                                                      1.2

UPS                                                                         1.2
- --------------------------------------------------------------------------------

Union Pacific                                                               1.2

St. Paul Companies                                                          1.2

Johnson & Johnson                                                           1.1

Roper Industries                                                            1.1

American Express                                                            1.1
- --------------------------------------------------------------------------------

Total                                                                      35.7%

Note: Table excludes investments in the T. Rowe Price Reserve Investment Fund.



T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

PORTFOLIO HIGHLIGHTS
- --------------------------------------------------------------------------------

MAJOR PORTFOLIO CHANGES
Listed in descending order of size

6 Months Ended 12/31/04

Largest Purchases                       Largest Sales
- --------------------------------------------------------------------------------

International Paper *                   Pfizer

Clear Channel Communications *          Duke Realty **

Telus *                                 Nucor

Mattel *                                ARAMARK

Wal-Mart *                              SBC Communications **

SBC Communications *                    Hasbro **

International Game Technology *         Vornado Realty Trust

NiSource                                Adobe Systems **

State Street                            Amerada Hess

Time Warner                             Applied Materials **


 * Position added

** Position eliminated


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

GROWTH OF $10,000
- --------------------------------------------------------------------------------
This chart shows the value of a hypothetical $10,000 investment in the fund over
the past 10 fiscal year periods or since inception (for funds lacking 10-year
records). The result is compared with benchmarks, which may include a
broad-based market index and a peer group average or index. Market indexes do
not include expenses, which are deducted from fund returns as well as mutual
fund averages and indexes.

[Graphic Omitted]

DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

As of 12/31/04

Dividend Growth Fund    $29,240

S&P 500 Stock Index     $31,258

Lipper Multi-Cap Core Funds Index     $28,721


                   Dividend Growth            S&P 500           Lipper Multi-Cap
                         Fund               Stock Index         Core Funds Index

12/94                 $10,000                $10,000                $10,000

12/95                  13,175                 13,758                 13,221

12/96                  16,516                 16,917                 15,927

12/97                  21,598                 22,561                 20,112

12/98                  24,846                 29,008                 23,871

12/99                  24,145                 35,112                 28,828

12/00                  26,573                 31,915                 27,866

12/01                  25,606                 28,122                 24,868

12/02                  20,877                 21,907                 19,461

12/03                  26,132                 28,190                 25,555

12/04                  29,240                 31,258                 28,721


AVERAGE ANNUAL COMPOUND TOTAL RETURN
- --------------------------------------------------------------------------------

This table shows how the fund and its benchmarks would have performed if their
actual (or cumulative) returns for the periods shown had been earned at a
constant rate.

Periods Ended 12/31/04                      1 Year        5 Years       10 Years
- --------------------------------------------------------------------------------

Dividend Growth Fund                        11.90%          3.90%         11.33%

S&P 500 Stock Index                         10.88          -2.30          12.07

Lipper Multi-Cap Core Funds Index           12.39          -0.07          11.13

Current performance may be higher or lower than the quoted past performance,
which cannot guarantee future results. Share price, principal value, and return
will vary, and you may have a gain or loss when you sell your shares. For the
most recent month-end performance information, please visit our Web site
(troweprice.com) or contact a T. Rowe Price representative at 1-800-225-5132.

Average annual total return figures include changes in principal value,
reinvested dividends, and capital gain distributions. Returns do not reflect
taxes that the shareholder may pay on fund distributions or the redemption of
fund shares. When assessing performance, investors should consider both short-
and long-term returns.



FUND EXPENSE EXAMPLE
- --------------------------------------------------------------------------------

As a mutual fund shareholder, you may incur two types of costs: (1) transaction
costs such as redemption fees or sales loads and (2) ongoing costs, including
management fees, distribution and service (12b-1) fees, and other fund expenses.
The following example is intended to help you understand your ongoing costs (in
dollars) of investing in the fund and to compare these costs with the ongoing
costs of investing in other mutual funds. The example is based on an investment
of $1,000 invested at the beginning of the most recent six-month period and held
for the entire period.

Actual Expenses
The first line of the following table ("Actual") provides information about
actual account values and actual expenses. You may use the information in this
line, together with your account balance, to estimate the expenses that you paid
over the period. Simply divide your account value by $1,000 (for example, an
$8,600 account value divided by $1,000 = 8.6), then multiply the result by the
number in the first line under the heading "Expenses Paid During Period" to
estimate the expenses you paid on your account during this period.

Hypothetical Example for Comparison Purposes
The information on the second line of the table ("Hypothetical") is based on
hypothetical account values and expenses derived from the fund's actual expense
ratio and an assumed 5% per year rate of return before expenses (not the fund's
actual return). You may compare the ongoing costs of investing in the fund with
other funds by contrasting this 5% hypothetical example and the 5% hypothetical
examples that appear in the shareholder reports of the other funds. The
hypothetical account values and expenses may not be used to estimate the actual
ending account balance or expenses you paid for the period.

Note: T. Rowe Price charges an annual small-account maintenance fee of $10,
generally for accounts with less than $2,000 ($500 for UGMA/UTMA). The fee is
waived for any investor whose T. Rowe Price mutual fund accounts total $25,000
or more, accounts employing automatic investing, and IRAs and other retirement
plan accounts that utilize a prototype plan sponsored by T. Rowe Price (although
a separate custodial or administrative fee may apply to such accounts). This fee
is not included in the accompanying table. If you are subject to the fee, keep
it in mind when you are estimating the ongoing expenses of investing in the fund
and when comparing the expenses of this fund with other funds.

You should also be aware that the expenses shown in the table highlight only
your ongoing costs and do not reflect any transaction costs, such as redemption
fees or sales loads. Therefore, the second line of the table is useful in
comparing ongoing costs only and will not help you determine the relative total
costs of owning different funds. To the extent a fund charges transaction costs,
however, the total cost of owning that fund is higher.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

                                Beginning           Ending         Expenses Paid
                            Account Value    Account Value        During Period*
                                   7/1/04         12/31/04    7/1/04 to 12/31/04
- --------------------------------------------------------------------------------

Actual                          $1,000.00        $1,089.00                 $4.10

Hypothetical (assumes 5%
return before expenses)          1,000.00         1,021.22                  3.96

*    Expenses are equal to the fund's annualized expense ratio for the six-month
     period (0.78%), multiplied by the average account value over the period,
     multiplied by the number of days in the most recent fiscal half year (184)
     divided by the days in the year (366) to reflect the half-year period.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

FINANCIAL HIGHLIGHTS              For a share outstanding throughout each period
- --------------------------------------------------------------------------------

                                    Year
                                   Ended
                                12/31/04  12/31/03  12/31/02  12/31/01  12/31/00
NET ASSET VALUE

Beginning of period            $  20.72   $ 16.76   $ 20.79   $ 21.88   $ 20.21

Investment activities

  Net investment income (loss)     0.26      0.22      0.20      0.27      0.30

  Net realized and
  unrealized gain (loss)           2.19      3.97     (4.03)    (1.08)     1.71

  Total from
  investment activities            2.45      4.19     (3.83)    (0.81)     2.01

Distributions

  Net investment income           (0.25)    (0.23)    (0.20)    (0.28)    (0.29)

  Net realized gain                    -         -         -        -     (0.05)

  Total distributions             (0.25)    (0.23)    (0.20)    (0.28)    (0.34)

NET ASSET VALUE

End of period                  $  22.92   $ 20.72   $ 16.76   $ 20.79   $ 21.88
                               -------------------------------------------------

Ratios/Supplemental Data

Total return^                     11.90%    25.17%  (18.47)%   (3.64)%    10.06%

Ratio of total expenses to
average net assets                 0.78%     0.83%     0.83%     0.82%     0.81%

Ratio of net investment
income (loss) to average
net assets                         1.21%     1.25%     1.08%     1.31%     1.43%

Portfolio turnover rate            16.5%     17.5%     20.4%     34.9%     35.7%

Net assets, end of period
(in millions)                  $    754   $   695   $   531   $   692   $   751

^    Total return reflects the rate that an investor would have earned on an
     investment in the fund during each period, assuming reinvestment of all
     distributions.

The accompanying notes are an integral part of these financial statements.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------
                                                               December 31, 2004

PORTFOLIO OF INVESTMENTS (1)                             Shares            Value
- --------------------------------------------------------------------------------
(Cost and value in $ 000s)

COMMON STOCKS   97.5%


CONSUMER DISCRETIONARY   15.4%


Hotels, Restaurants & Leisure   1.7%

Carnival                                                160,000            9,221

International Game Technology                           100,000            3,438

                                                                          12,659

Household Durables   0.4%

Newell Rubbermaid                                       125,000            3,024

                                                                           3,024

Leisure Equipment & Products   0.7%

Mattel                                                  270,000            5,262

                                                                           5,262

Media   7.8%

Clear Channel Communications                            140,000            4,689

Disney                                                  220,000            6,116

EchoStar Communications, Class A                        110,000            3,657

McGraw-Hill                                              82,500            7,552

Meredith                                                 85,000            4,607

New York Times, Class A                                 175,000            7,140

Omnicom                                                  87,500            7,378

Time Warner *                                           400,000            7,776

Viacom, Class B                                         265,000            9,643

                                                                          58,558

Multiline Retail   2.7%

Family Dollar Stores                                    260,000            8,120

Target                                                  245,000           12,723

                                                                          20,843

Specialty Retail   2.1%

Home Depot                                              235,000           10,044

Ross Stores                                             205,000            5,918

                                                                          15,962

Total Consumer Discretionary                                             116,308



CONSUMER STAPLES   7.9%

Beverages   0.9%

PepsiCo                                                 135,000            7,047

                                                                           7,047

Food & Staples Retailing   2.3%

Sysco                                                   130,000            4,962

Wal-Mart                                                 85,000            4,490

Walgreen                                                195,000            7,482

                                                                          16,934

Food Products   2.3%

General Mills                                           150,000            7,456

McCormick                                               170,000            6,562

Unilever N.V. (GBP)                                     360,000            3,528

                                                                          17,546

Household Products   0.3%

Colgate-Palmolive                                        50,000            2,558

                                                                           2,558

Personal Products   0.8%

Estee Lauder, Class A                                   125,000            5,721

                                                                           5,721

Tobacco   1.3%

Altria Group                                            165,000           10,082

                                                                          10,082

Total Consumer Staples                                                    59,888


ENERGY   8.0%

Energy Equipment & Services   2.2%

Baker Hughes                                            170,000            7,254

Diamond Offshore Drilling                               230,000            9,211

                                                                          16,465

Oil & Gas   5.8%

Amerada Hess                                             40,000            3,295

BP ADR                                                  140,000            8,176

ChevronTexaco                                           150,000            7,877


ExxonMobil                                              325,000           16,659

Total ADR                                                70,000            7,689

                                                                          43,696

Total Energy                                                              60,161


FINANCIALS   22.9%

Capital Markets   5.2%

Bank of New York                                        170,000            5,681

Mellon Financial                                        245,000            7,622

Morgan Stanley                                          110,000            6,107

State Street                                            245,000           12,035

Waddell & Reed Financial, Class A                       320,000            7,645

                                                                          39,090

Commercial Banks   2.9%

Fifth Third Bancorp                                      30,000            1,418

U.S. Bancorp                                            380,000           11,902

Wells Fargo                                             135,000            8,390

                                                                          21,710

Consumer Finance   1.6%

American Express                                        150,000            8,456

SLM Corporation                                          65,000            3,470

                                                                          11,926

Diversified Financial Services   3.0%

Citigroup                                               375,000           18,068

Principal Financial Group                               110,000            4,503

                                                                          22,571

Insurance   5.7%

American International Group                            125,000            8,209

Genworth Financial, Class A                             100,000            2,700

Hartford Financial Services                              65,000            4,505

Marsh & McLennan                                        200,000            6,580

Prudential                                               50,000            2,748

St. Paul Companies                                      235,000            8,711

XL Capital                                              125,000            9,706

                                                                          43,159


Real Estate   2.2%

Archstone-Smith Trust, REIT                             145,000            5,554

Cousins Properties, REIT                                135,000            4,086

Vornado Realty Trust, REIT                               90,000            6,852

                                                                          16,492

Thrifts & Mortgage Finance   2.3%

Fannie Mae                                               92,500            6,587

Freddie Mac                                              90,000            6,633

Radian                                                   80,000            4,259

                                                                          17,479

Total Financials                                                         172,427


HEALTH CARE   7.9%

Biotechnology   0.6%

MedImmune *                                             150,000            4,067

                                                                           4,067

Health Care Equipment & Supplies   1.3%

Dentsply International                                  100,000            5,620

Medtronic                                                90,000            4,470

                                                                          10,090

Health Care Providers & Services   0.6%

HCA                                                     115,000            4,595

                                                                           4,595

Pharmaceuticals   5.4%

Abbott Laboratories                                     110,000            5,131

Bristol Myers Squibb                                    155,000            3,971

Eli Lilly                                                50,000            2,838

Johnson & Johnson                                       135,000            8,562

Pfizer                                                  400,000           10,756

Wyeth                                                   220,000            9,370

                                                                          40,628

Total Health Care                                                         59,380


INDUSTRIALS & BUSINESS SERVICES   14.4%

Aerospace & Defense   3.3%

General Dynamics                                         40,000            4,184


Honeywell International                                 150,000            5,312

Lockheed Martin                                         150,000            8,332

Rockwell Collins                                        175,000            6,902

                                                                          24,730

Air Freight & Logistics   1.8%

C.H. Robinson Worldwide                                  40,000            2,221

Expeditors International of Washington                   52,500            2,934

UPS, Class B                                            102,500            8,759

                                                                          13,914

Building Products   1.0%

Masco                                                   200,000            7,306

                                                                           7,306

Commercial Services & Supplies   1.2%

ARAMARK, Class B                                         75,000            1,988

Waste Management                                        250,000            7,485

                                                                           9,473

Industrial Conglomerates   4.7%

GE                                                      430,000           15,695

Roper Industries                                        140,000            8,508

Teleflex                                                  5,800              302

Tyco International                                      300,000           10,722

                                                                          35,227

Machinery   1.3%

Danaher                                                  90,000            5,167

Pall                                                    150,000            4,342

                                                                           9,509

Road & Rail   1.1%

Union Pacific                                           130,000            8,743

                                                                           8,743

Total Industrials & Business Services                                    108,902


INFORMATION TECHNOLOGY   10.5%


Communications Equipment   0.5%

Cisco Systems *                                         180,000            3,474

                                                                           3,474


Computers & Peripherals   2.1%

Dell *                                                  130,000            5,478

Diebold                                                 115,000            6,409

Hewlett-Packard                                         200,000            4,194

                                                                          16,081

Electronic Equipment & Instruments   1.0%

Jabil Circuit *                                         100,000            2,558

Molex, Class A                                          200,000            5,330

                                                                           7,888

IT Services   2.9%

Automatic Data Processing                               100,000            4,435

Certegy                                                 160,000            5,685

First Data                                              175,000            7,444

Paychex                                                 120,000            4,090

                                                                          21,654

Semiconductor & Semiconductor Equipment   2.0%

Intersil Holding, Class A                               225,000            3,767

Linear Technology                                       120,000            4,651

Texas Instruments                                       210,000            5,170

Xilinx                                                   55,000            1,631

                                                                          15,219

Software   2.0%

Jack Henry & Associates                                 175,000            3,484

Microsoft                                               425,000           11,352

                                                                          14,836

Total Information Technology                                              79,152


MATERIALS   3.2%

Chemicals   1.8%

Dow Chemical                                            110,000            5,446

Potash Corp./Saskatchewan                                92,500            7,683

                                                                          13,129

Metals & Mining   0.7%

Nucor                                                   100,000            5,234

                                                                           5,234


Paper & Forest Products   0.7%

International Paper                                     130,000            5,460

                                                                           5,460

Total Materials                                                           23,823


TELECOMMUNICATION SERVICES   5.7%

Diversified Telecommunication Services   4.0%

Alltel                                                  100,000            5,876

Sprint                                                  375,000            9,318

Telus                                                   200,000            5,780

Verizon Communications                                  225,000            9,115

                                                                          30,089

Wireless Telecommunication Services   1.7%

Vodafone ADR                                            475,000           13,006

                                                                          13,006

Total Telecommunication Services                                          43,095


UTILITIES   1.6%

Electric Utilities   0.6%

Pinnacle West Capital                                    90,000            3,997

                                                                           3,997

Gas Utilities   1.0%

NiSource                                                340,000            7,745

                                                                           7,745

Total Utilities                                                           11,742


Total Common Stocks (Cost  $525,675)                                     734,878


SHORT-TERM INVESTMENTS   2.1%


Money Market Fund   2.1%

T. Rowe Price Reserve Investment Fund, 2.28% #!      16,012,379           16,012


Total Short-Term Investments (Cost  $16,012)                              16,012



Total Investments in Securities

99.6% of Net Assets (Cost $541,687)                                     $750,890
                                                                        --------

 (1) Denominated in U.S. dollars unless otherwise noted

   # Seven-day yield

   * Non-income producing

   ! Affiliated company - See Note 4

 ADR American Depository Receipts

 GBP British pound

REIT Real Estate Investment Trust

The accompanying notes are an integral part of these financial statements.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------
                                                               December 31, 2004
STATEMENT OF ASSETS AND LIABILITIES
- --------------------------------------------------------------------------------
(In thousands except shares and per share amounts)

Assets

Investments in securities, at value

  Affiliated companies (cost $16,012)                           $        16,012

  Non-affiliated companies (cost $525,675)                              734,878

  Total investments in securities                                       750,890

Other assets                                                              5,701

Total assets                                                            756,591

Liabilities

Total liabilities                                                         2,816

NET ASSETS                                                      $       753,775
                                                                ---------------

Net Assets Consist of:

Undistributed net investment income (loss)                      $           269

Undistributed net realized gain (loss)                                       (6)

Net unrealized gain (loss)                                              209,203

Paid-in-capital applicable to 32,892,372 shares of
$0.0001 par value capital stock outstanding;
1,000,000,000 shares authorized                                         544,309

NET ASSETS                                                      $       753,775
                                                                ---------------

NET ASSET VALUE PER SHARE                                       $         22.92
                                                                ---------------

The accompanying notes are an integral part of these financial statements.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

STATEMENT OF OPERATIONS
- --------------------------------------------------------------------------------
($ 000s)
                                                                            Year
                                                                           Ended
                                                                        12/31/04
Investment Income (Loss)

Income

  Dividend                                                      $        14,076

  Securities lending                                                          7

  Total income                                                           14,083

Expenses

  Investment management                                                   3,632

  Shareholder servicing                                                   1,627

  Custody and accounting                                                    119

  Prospectus and shareholder reports                                         82

  Registration                                                               39

  Legal and audit                                                            14

  Directors                                                                   6

  Miscellaneous                                                               9

  Total expenses                                                          5,528

Net investment income (loss)                                              8,555

Realized and Unrealized Gain (Loss)

Net realized gain (loss)

  Securities                                                             20,554

  Foreign currency transactions                                              (5)

  Net realized gain (loss)                                               20,549

Change in net unrealized gain (loss) on securities                       51,147

Net realized and unrealized gain (loss)                                  71,696

INCREASE (DECREASE) IN NET
ASSETS FROM OPERATIONS                                          $        80,251
                                                                ---------------

The accompanying notes are an integral part of these financial statements.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

STATEMENT OF CHANGES IN NET ASSETS
- --------------------------------------------------------------------------------
($ 000s)
                                                            Year
                                                           Ended
                                                        12/31/04        12/31/03
Increase (Decrease) in Net Assets

Operations

  Net investment income (loss)                       $    8,555       $   7,368

  Net realized gain (loss)                               20,549          (2,244)

  Change in net unrealized gain (loss)                   51,147         131,897

  Increase (decrease) in net assets
  from operations                                        80,251         137,021

Distributions to shareholders

  Net investment income                                  (8,286)         (7,544)

Capital share transactions *

  Shares sold                                           108,886         113,468

  Distributions reinvested                                7,772           7,013

  Shares redeemed                                      (129,907)        (86,163)

  Increase (decrease) in net assets
  from capital share transactions                       (13,249)         34,318

Net Assets

Increase (decrease) during period                        58,716         163,795

Beginning of period                                     695,059         531,264

End of period                                        $  753,775       $ 695,059
                                                     --------------------------

(Including undistributed net investment income of
$269 at 12/31/04 and $0 at 12/31/03)

*Share information

    Shares sold                                           5,139           6,222

    Distributions reinvested                                358             378

    Shares redeemed                                      (6,147)         (4,759)

    Increase (decrease) in shares outstanding              (650)          1,841

The accompanying notes are an integral part of these financial statements.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------
                                                               December 31, 2004
NOTES TO FINANCIAL STATEMENTS

NOTE 1 - SIGNIFICANT ACCOUNTING POLICIES

T. Rowe Price Dividend Growth Fund, Inc. (the fund) is registered under the
Investment Company Act of 1940 (the 1940 Act) as a diversified, open-end
management investment company. The fund commenced operations on December 30,
1992. The fund seeks to provide increasing dividend income over time, long-term
growth of capital, and a reasonable level of current income through investments
primarily in dividend-paying stocks.

The accompanying financial statements were prepared in accordance with
accounting principles generally accepted in the United States of America, which
require the use of estimates made by fund management.

Valuation
The fund values its investments and computes its net asset value per share at
the close of the New York Stock Exchange (NYSE), normally 4 p.m. ET, each day
that the NYSE is open for business. Equity securities listed or regularly traded
on a securities exchange or in the over-the-counter market are valued at the
last quoted sale price or, for certain markets, the official closing price at
the time the valuations are made, except for OTC Bulletin Board securities,
which are valued at the mean of the latest bid and asked prices. A security that
is listed or traded on more than one exchange is valued at the quotation on the
exchange determined to be the primary market for such security. Listed
securities not traded on a particular day are valued at the mean of the latest
bid and asked prices for domestic securities and the last quoted sale price for
international securities.

Investments in mutual funds are valued at the mutual fund's closing net asset
value per share on the day of valuation.

Other investments, including restricted securities, and those for which the
above valuation procedures are inappropriate or are deemed not to reflect fair
value are stated at fair value as determined in good faith by the T. Rowe Price
Valuation Committee, established by the fund's Board of Directors.

Most foreign markets close before the close of trading on the NYSE. If the fund
determines that developments between the close of a foreign market and the close
of the NYSE will, in its judgment, materially affect the value of some or all of
its portfolio securities, which in turn will affect the fund's share price, the
fund will


adjust the previous closing prices to reflect the fair value of the securities
as of the close of the NYSE, as determined in good faith by the T. Rowe Price
Valuation Committee, established by the fund's Board of Directors. A fund may
also fair value securities in other situations, such as when a particular
foreign market is closed but the fund is open. In deciding whether to make fair
value adjustments, the fund reviews a variety of factors, including developments
in foreign markets, the performance of U.S. securities markets, and the
performance of instruments trading in U. S. markets that represent foreign
securities and baskets of foreign securities. The fund uses outside pricing
services to provide it with closing market prices and information used for
adjusting those prices. The fund cannot predict how often it will use closing
prices and how often it will adjust those prices. As a means of evaluating its
fair value process, the fund routinely compares closing market prices, the next
day's opening prices in the same markets, and adjusted prices.

Currency Translation
Assets, including investments, and liabilities denominated in foreign currencies
are translated into U.S. dollar values each day at the prevailing exchange rate,
using the mean of the bid and asked prices of such currencies against U.S.
dollars as quoted by a major bank. Purchases and sales of securities, income,
and expenses are translated into U.S. dollars at the prevailing exchange rate on
the date of the transaction. The effect of changes in foreign currency exchange
rates on realized and unrealized security gains and losses is reflected as a
component of security gains and losses.

Rebates
Subject to best execution, the fund may direct certain security trades to
brokers who have agreed to rebate a portion of the related brokerage commission
to the fund in cash. Commission rebates are included in realized gain on
securities in the accompanying financial statements and totaled $18,000 for the
year ended December 31, 2004.

Investment Transactions, Investment Income, and Distributions
Income and expenses are recorded on the accrual basis. Dividends received from
mutual fund investments are reflected as dividend income; capital gain
distributions are reflected as realized gain/loss. Dividend income and capital
gain distributions are recorded on the ex-dividend date. Investment transactions
are accounted for on the trade date. Realized gains and losses are reported on
the identified cost basis. Distributions to shareholders are recorded on the
ex-dividend date. Income distributions are declared and paid on a quarterly
basis. Capital gain distributions, if any, are


declared and paid by the fund, typically on an annual basis. During the year
ended December 31, 2004, the fund received a one-time special dividend on a
security held in its portfolio (Microsoft Corp.). The dividend, which totaled
$1,263,000, represents 9.0% of dividend income reflected in the accompanying
financial statements and is not expected to recur.

Other
In the normal course of business, the fund enters into contracts that provide
general indemnifications. The fund's maximum exposure under these arrangements
is dependent on claims that may be made against the fund in the future and,
therefore, cannot be estimated; however, based on experience, the risk of
material loss from such claims is considered remote.

NOTE 2 - INVESTMENT TRANSACTIONS

Consistent with its investment objective, the fund engages in the following
practices to manage exposure to certain risks or enhance performance. The
investment objective, policies, program, and risk factors of the fund are
described more fully in the fund's prospectus and Statement of Additional
Information.

Securities Lending
The fund lends its securities to approved brokers to earn additional income. It
receives as collateral cash and U.S. government securities valued at 102% to
105% of the value of the securities on loan. Cash collateral is invested in a
money market pooled account managed by the fund's lending agent in accordance
with investment guidelines approved by fund management. Collateral is maintained
over the life of the loan in an amount not less than the value of loaned
securities, as determined at the close of fund business each day; any additional
collateral required due to changes in security values is delivered to the fund
the next business day. Although risk is mitigated by the collateral, the fund
could experience a delay in recovering its securities and a possible loss of
income or value if the borrower fails to return the securities. Securities
lending revenue recognized by the fund consists of earnings on invested
collateral and borrowing fees, net of any rebates to the borrower and
compensation to the lending agent. At December 31, 2004, there were no
securities on loan.

Other
Purcases and sales of portfolio securities,  other than short-term  securities,
aggregated  $113,802,000  and  $121,790,000  respectively,  for the  year  ended
December 31, 2004.


NOTE 3 - FEDERAL INCOME TAXES

No provision for federal income taxes is required since the fund intends to
continue to qualify as a regulated investment company under Subchapter M of the
Internal Revenue Code and distribute to shareholders all of its taxable income
and gains. Federal income tax regulations differ from generally accepted
accounting principles; therefore, distributions determined in accordance with
tax regulations may differ significantly in amount or character from net
investment income and realized gains for financial reporting purposes. Financial
reporting records are adjusted for permanent book/tax differences to reflect tax
character. Financial records are not adjusted for temporary differences.

Distributions during the year ended December 31, 2004 totaled $8,286,000 and
were characterized as ordinary income. At December 31, 2004, the tax-basis
components of net assets were as follows:

- --------------------------------------------------------------------------------

Unrealized appreciation                                        $    221,926,000

Unrealized depreciation                                             (12,729,000)

Net unrealized appreciation (depreciation)                          209,197,000

Undistributed ordinary income                                           269,000

Paid-in capital                                                     544,309,000

Net assets                                                     $    753,775,000
                                                               ----------------

The fund intends to retain realized gains to the extent of available capital
loss  carryforwards  for  federal  income  tax  purposes.  During the year ended
December 31, 2004, the fund utilized $20,234,000 of capital loss carryforwards.

For the year ended December 31, 2004, the fund recorded the following permanent
reclassifications to reflect tax character. Reclassifications to paid-in capital
relate primarily to a tax practice that treats a portion of the proceeds from
each redemption of capital shares as a distribution of taxable net investment
income and/or realized capital gain. Results of operations and net assets were
not affected by these reclassifications.


Undistributed net realized gain                                $       (321,000)

Paid-in capital                                                         321,000

At December 31, 2004, the cost of investments for federal income tax purposes
was $541,693,000.

NOTE 4 - RELATED PARTY TRANSACTIONS

The fund is managed by T. Rowe Price Associates, Inc. (the manager or Price
Associates), a wholly owned subsidiary of T. Rowe Price Group, Inc. The
investment management agreement between the fund and the manager provides for an
annual investment management fee, which is computed daily and paid monthly. The
fee consists of an individual fund fee, equal to 0.20% of the fund's average
daily net assets, and the fund's pro-rata share of a group fee. The group fee is
calculated based on the combined net assets of certain mutual funds sponsored by
Price Associates (the group) applied to a graduated fee schedule, with rates
ranging from 0.48% for the first $1 billion of assets to 0.295% for assets in
excess of $120 billion. The fund's portion of the group fee is determined by the
ratio of its average daily net assets to those of the group. At December 31,
2004, the effective annual group fee rate was 0.31%, and investment management
fee payable totaled $322,000.

In addition, the fund has entered into service agreements with Price Associates
and two wholly owned subsidiaries of Price Associates (collectively, Price).
Price Associates computes the daily share price and maintains the financial
records of the fund. T. Rowe Price Services, Inc., provides shareholder and
administrative services in its capacity as the fund's transfer and dividend
disbursing agent. T. Rowe Price Retirement Plan Services, Inc., provides
subaccounting and recordkeeping services for certain retirement accounts
invested in the fund. For the year ended December 31, 2004, expenses incurred
pursuant to these service agreements were $64,000 for Price Associates, $754,000
for T. Rowe Price Services, Inc., and $484,000 for T. Rowe Price Retirement Plan
Services, Inc. At period-end, a total of $143,000 of these expenses was payable.


The fund may invest in the T. Rowe Price Reserve Investment Fund and the T. Rowe
Price Government Reserve Investment Fund (collectively, the Reserve Funds),
open-end management investment companies managed by Price Associates and
affiliates of the fund. The Reserve Funds are offered as cash management options
to mutual funds, trusts, and other accounts managed by Price Associates and/or
its affiliates, and are not available for direct purchase by members of the
public. The Reserve Funds pay no investment management fees. During the year
ended December 31, 2004, dividend income from the Reserve Funds totaled
$222,000, and the value of shares of the Reserve Funds held at December 31, 2004
and December 31, 2003 was $16,012,000 and $20,527,000, respectively.

As of December 31, 2004, T. Rowe Price Group, Inc. and/or its wholly owned
subsidiaries owned 96,070 shares of the fund, representing less than 1% of the
fund's net assets.



T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
- --------------------------------------------------------------------------------

To the Board of Directors and Shareholders of
T. Rowe Price Dividend Growth Fund, Inc.

In our opinion, the accompanying statement of assets and liabilities, including
the portfolio of investments, and the related statements of operations and of
changes in net assets and the financial highlights present fairly, in all
material respects, the financial position of T. Rowe Price Dividend Growth Fund,
Inc. (the "Fund") at December 31, 2004, and the results of its operations, the
changes in its net assets and the financial highlights for each of the fiscal
periods presented, in conformity with accounting principles generally accepted
in the United States of America. These financial statements and financial
highlights (hereafter referred to as "financial statements") are the
responsibility of the Fund's management; our responsibility is to express an
opinion on these financial statements based on our audits. We conducted our
audits of these financial statements in accordance with the auditing standards
of the Public Company Accounting Oversight Board (United States). Those
standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits, which included confirmation of securities at December 31, 2004 by
correspondence with the custodian, provide a reasonable basis for our opinion.



PricewaterhouseCoopers LLP

Baltimore, Maryland

February 11, 2005



T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

TAX INFORMATION (UNAUDITED) FOR THE TAX YEAR ENDED 12/31/04
- --------------------------------------------------------------------------------

We are providing this information as required by the Internal Revenue Code. The
amounts shown may differ from those elsewhere in this report because of
differences between tax and financial reporting requirements.

The fund's distributions to shareholders included:

o $1,000 from short-term capital gains,

o $320,000 from long-term capital gains, subject to the 15% rate gains category.

For taxable non-corporate shareholders, $8,556,000 of the fund's income
represents qualified dividend income subject to the 15% rate category.

For corporate shareholders, $8,556,000 of the fund's income qualifies for the
dividends-received deduction.

INFORMATION ON PROXY VOTING POLICIES, PROCEDURES, AND RECORDS
- --------------------------------------------------------------------------------

A description of the policies and procedures used by T. Rowe Price funds and
portfolios to determine how to vote proxies relating to portfolio securities is
available in each fund's Statement of Additional Information, which you may
request by calling 1-800-225-5132 or by accessing the SEC's Web site,
www.sec.gov. The description of our proxy voting policies and procedures is also
available on our Web site, www.troweprice.com. To access it, click on the words
"Company Info" at the top of our homepage for individual investors. Then, in the
window that appears, click on the "Proxy Voting Policy" navigation button in the
top left corner.

Each fund's most recent annual proxy voting record is available on our Web site
and through the SEC's Web site. To access it through our Web site, follow the
directions above, then click on the words "Proxy Voting Record" at the bottom of
the Proxy Voting Policy page.

HOW TO OBTAIN QUARTERLY PORTFOLIO HOLDINGS
- --------------------------------------------------------------------------------

The fund files a complete schedule of portfolio holdings with the Securities and
Exchange Commission for the first and third quarters of each fiscal year on Form
N-Q. The fund's Form N-Q is available electronically on the SEC's Web site
(www.sec.gov); hard copies may be reviewed and copied at the SEC's Public
Reference Room, 450 Fifth St. N.W., Washington, DC 20549. For more information
on the Public Reference Room, call 1-800-SEC-0330.


T. ROWE PRICE DIVIDEND GROWTH FUND
- --------------------------------------------------------------------------------

ABOUT THE FUND'S DIRECTORS AND OFFICERS
- --------------------------------------------------------------------------------

Your fund is governed by a Board of Directors that meets regularly to review
investments, performance, compliance matters, advisory fees, expenses, and other
business affairs, and is responsible for protecting the interests of
shareholders. The majority of the fund's directors are independent of T. Rowe
Price Associates, Inc. (T. Rowe Price); "inside" directors are officers of
T. Rowe Price. The Board of Directors elects the fund's officers, who are listed
in the final table. The business address of each director and officer is 100
East Pratt Street, Baltimore, MD 21202. The Statement of Additional Information
includes additional information about the fund directors and is available
without charge by calling a T. Rowe Price representative at 1-800-225-5132.

Independent Directors

Name
(Year of Birth)               Principal Occupation(s) During Past 5 Years
Year Elected *                and Directorships of Other Public Companies

Anthony W. Deering            Director, Chairman of the Board, President, and
(1945)                        Chief Executive Officer, The Rouse Company, real
2001                          estate developers; Director, Mercantile Bank
                              (4/03 to present)

Donald W. Dick, Jr.           Principal, EuroCapital Advisors, LLC, an
(1943)                        acquisition and management advisory firm
1992

David K. Fagin                Director, Golden Star Resources Ltd., Canyon
(1938)                        Resources Corp. (5/00 to present), and Pacific
1992                          Rim Mining Corp. (2/02 to present); Chairman and
                              President, Nye Corp.

Karen N. Horn                 Managing Director and President, Global Private
(1943)                        Client Services, Marsh Inc. (1996-2003); Managing
2003                          Director and Head of International Private
                              Banking, Bankers Trust (1999-2003); Director, Eli
                              Lilly and Company and Georgia Pacific
                              (5/04 to present)

F. Pierce Linaweaver          President, F. Pierce Linaweaver & Associates,
(1934)                        Inc., consulting environmental and civil engineers
2001

John G. Schreiber             Owner/President, Centaur Capital Partners, Inc., a
(1946)                        real estate investment company; Partner,
2001                          Blackstone Real Estate Advisors, L.P.; Director,
                              AMLI Residential Properties Trust and The Rouse
                              Company, real estate developers

*    Each independent director oversees 112 T. Rowe Price portfolios and serves
     until retirement, resignation, or election of a successor.



Inside Directors

Name
(Year of Birth)
Year Elected *
[Number of T. Rowe Price      Principal Occupation(s) During Past 5 Years
Portfolios Overseen]          and Directorships of Other Public Companies

James A.C. Kennedy, CFA       Director and Vice President, T. Rowe Price and
(1953)                        T. Rowe Price Group, Inc.; Director, T. Rowe
1997                          Price Global Investment Services Limited and
[43]                          T. Rowe Price International, Inc.

James S. Riepe                Director and Vice President, T. Rowe Price; Vice
(1943)                        Chairman of the Board, Director, and Vice
1992                          President, T. Rowe Price Group, Inc.; Chairman of
[112]                         the Board and Director, T. Rowe Price Global Asset
                              Management Limited, T. Rowe Price Global
                              Investment Services Limited, T. Rowe Price
                              Investment Services, Inc., T. Rowe Price
                              Retirement Plan Services, Inc., and T. Rowe Price
                              Services, Inc.; Chairman of the Board, Director,
                              President, and Trust Officer, T. Rowe Price Trust
                              Company; Director, T. Rowe Price International,
                              Inc.; Chairman of the Board, Dividend Growth Fund

*    Each inside director serves until retirement, resignation, or election of a
     successor.


Officers

Name (Year of Birth)
Title and Fund(s) Served                Principal Occupation(s)

Stephen V. Booth, CPA (1961)            Vice President, T. Rowe Price, T. Rowe
Vice President, Dividend Growth Fund    Price Group, Inc., and T. Rowe Price
                                        Trust Company

Joseph A. Carrier (1960)                Vice President, T. Rowe Price, T. Rowe
Treasurer, Dividend Growth Fund         Price Group, Inc., T. Rowe Price
                                        Investment Services, Inc., and T. Rowe
                                        Price Trust Company

Roger L. Fiery III, CPA (1959)          Vice President, T. Rowe Price, T. Rowe
Vice President, Dividend Growth Fund    Price Group, Inc., T. Rowe Price
                                        International, Inc., and T. Rowe Price
                                        Trust Company

John R. Gilner (1961)                   Chief Compliance Officer and Vice
Chief Compliance Officer,               President, T. Rowe Price; Vice
Dividend Growth Fund                    President, T. Rowe Price Investment
                                        Services, Inc., and T. Rowe Price Group,
                                        Inc.

Unless otherwise noted, officers have been employees of T. Rowe Price or T. Rowe
Price International for at least five years.



Officers (continued)

Name (Year of Birth)
Title and Fund(s) Served                Principal Occupation(s)

David R. Giroux, CFA (1975)             Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.

Gregory S. Golczewski (1966)            Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Trust Company

Michael W. Holton (1968)                Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.

Henry H. Hopkins (1942)                 Director and Vice President, T. Rowe
Vice President, Dividend Growth Fund    Price Investment Services, Inc., T. Rowe
                                        Price Services, Inc., and T. Rowe Price
                                        Trust Company; Vice President, T. Rowe
                                        Price, T. Rowe Price Group, Inc.,
                                        T. Rowe Price International, Inc., and
                                        T. Rowe Price Retirement Plan Services,
                                        Inc.

Thomas J. Huber, CFA (1966)             Vice President, T. Rowe Price and
President, Dividend Growth Fund         T. Rowe Price Group, Inc.

David M. Lee, CFA (1962)                Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.

Patricia B. Lippert (1953)              Assistant Vice President, T. Rowe Price
Secretary, Dividend Growth Fund         and T. Rowe Price Investment Services,
                                        Inc.

Timothy E. Parker (1974)                Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.; formerly
                                        student, Darden Graduate School,
                                        University of Virginia (to 2001);
                                        Financial Analyst, Robert W. Baird & Co.
                                        Inc. (to 1999)

Donald J. Peters (1959)                 Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.

Karen M. Regan (1967)                   Vice President, T. Rowe Price
Vice President, Dividend Growth Fund

Jeffrey Rottinghaus, CPA (1970)         Vice President, T. Rowe Price and
Vice President, Dividend Growth Fund    T. Rowe Price Group, Inc.; formerly
                                        student, the Wharton School, University
                                        of Pennsylvania (to 2001); Information
                                        Technology Consultant, Kelly-Lewey &
                                        Associates (to 1999)

Unless otherwise noted, officers have been employees of T. Rowe Price or T. Rowe
Price International for at least five years.



Officers (continued)

Name (Year of Birth)
Title and Fund(s) Served                Principal Occupation(s)

William J. Stromberg, CFA (1960)        Vice President, T. Rowe Price, T. Rowe
Vice President, Dividend Growth Fund    Price Group, Inc., and T. Rowe Price
                                        Trust Company

Julie L. Waples (1970)                  Vice President, T. Rowe Price
Vice President, Dividend Growth Fund

Unless otherwise noted, officers have been employees of T. Rowe Price or T. Rowe
Price International for at least five years.


Item 2.  Code of Ethics.

The registrant has adopted a code of ethics, as defined in Item 2 of Form N-CSR,
applicable to its principal executive officer, principal financial officer,
principal accounting officer or controller, or persons performing similar
functions. A copy of this code of ethics is filed as an exhibit to this Form
N-CSR. No substantive amendments were approved or waivers were granted to this
code of ethics during the period covered by this report.


Item 3.  Audit Committee Financial Expert.

The registrant's Board of Directors/Trustees has determined that Mr. David K.
Fagin qualifies as an audit committee financial expert, as defined in Item 3 of
Form N-CSR. Mr. Fagin is considered independent for purposes of Item 3 of Form
N-CSR.

Item 4.  Principal Accountant Fees and Services.

(a) - (d) Aggregate fees billed to the registrant for the last two fiscal years
for professional services rendered by the registrant's principal accountant were
as follows:
                                               2004                  2003
     Audit Fees                              $7,530                $9,265
     Audit-Related Fees                       1,050                   516
     Tax Fees                                 2,042                 2,406
     All Other Fees                               -                   124

Audit fees include amounts related to the audit of the registrant's annual
financial statements and services normally provided by the accountant in
connection with statutory and regulatory filings. Audit-related fees include
amounts reasonably related to the performance of the audit of the registrant's
financial statements, specifically the issuance of a report on internal
controls. Tax fees include amounts related to tax compliance, tax planning, and
tax advice. Other fees include the registrant's pro-rata share of amounts for
agreed-upon procedures in conjunction with service contract approvals by the
registrant's Board of Directors/Trustees.

(e)(1) The registrant's audit committee has adopted a policy whereby audit and
non-audit services performed by the registrant's principal accountant for the
registrant, its investment adviser, and any entity controlling, controlled by,
or under common control with the investment adviser that provides ongoing
services to the registrant require pre-approval in advance at regularly
scheduled audit committee meetings. If such a service is required between
regularly scheduled audit committee meetings, pre-approval may be authorized by
one audit committee member with ratification at the next scheduled audit
committee meeting. Waiver of pre-approval for audit or non-audit services
requiring fees of a de minimis amount is not permitted.

    (2) No services included in (b) - (d) above were approved pursuant to
paragraph (c)(7)(i)(C) of Rule 2-01 of Regulation S-X.

(f) Less than 50 percent of the hours expended on the principal accountant's
engagement to audit the registrant's financial statements for the most recent
fiscal year were attributed to work performed by persons other than the
principal accountant's full-time, permanent employees.

(g) The aggregate fees billed for the most recent fiscal year and the preceding
fiscal year by the registrant's principal accountant for non-audit services
rendered to the registrant, its investment adviser, and any entity controlling,
controlled by, or under common control with the investment adviser that provides
ongoing services to the registrant were $903,000 and $821,000, respectively, and
were less than the aggregate fees billed for those same periods by the
registrant's principal accountant for audit services rendered to the T. Rowe
Price Funds.

(h) All non-audit services rendered in (g) above were pre-approved by the
registrant's audit committee. Accordingly, these services were considered by the
registrant's audit committee in maintaining the principal accountant's
independence.

Item 5.  Audit Committee of Listed Registrants.

Not applicable.

Item 6.  Schedule of Investments.

Not applicable. The complete schedule of investments is included in Item 1 of
this Form N-CSR.

Item 7. Disclosure of Proxy Voting Policies and Procedures for Closed-End
Management Investment Companies.

Not applicable.

Item 8.  Portfolio Managers of Closed-End Management Investment Companies.

Not applicable.

Item 9. Purchases of Equity Securities by Closed-End Management Investment
Company and Affiliated Purchasers.

Not applicable.

Item 10.  Submission of Matters to a Vote of Security Holders.

Not applicable.

Item 11.  Controls and Procedures.

(a) The registrant's principal executive officer and principal financial officer
have evaluated the registrant's disclosure controls and procedures within 90
days of this filing and have concluded that the registrant's disclosure controls
and procedures were effective, as of that date, in ensuring that information
required to be disclosed by the registrant in this Form N-CSR was recorded,
processed, summarized, and reported timely.

(b) The registrant's principal executive officer and principal financial officer
are aware of no change in the registrant's internal control over financial
reporting that occurred during the registrant's second fiscal quarter covered by
this report that has materially affected, or is reasonably likely to materially
affect, the registrant's internal control over financial reporting.

Item 12.  Exhibits.

(a)(1) The registrant's code of ethics pursuant to Item 2 of Form N-CSR is
attached.

     (2) Separate certifications by the registrant's principal executive officer
and principal financial officer, pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002 and required by Rule 30a-2(a) under the Investment Company Act of
1940, are attached.

     (3) Written solicitation to repurchase securities issued by closed-end
companies: not applicable.

(b) A certification by the registrant's principal executive officer and
principal financial officer, pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002 and required by Rule 30a-2(b) under the Investment Company Act of 1940,
is attached.


                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934 and
the Investment Company Act of 1940, the registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.

T. Rowe Price Dividend Growth Fund, Inc.


By       /s/ James S. Riepe
         -----------------------------------
         James S. Riepe
         Principal Executive Officer

Date     February 18, 2005


         Pursuant to the requirements of the Securities Exchange Act of 1934 and
the Investment Company Act of 1940, this report has been signed below by the
following persons on behalf of the registrant and in the capacities and on the
dates indicated.


By       /s/ James S. Riepe
         -----------------------------------
         James S. Riepe
         Principal Executive Officer

Date     February 18, 2005



By       /s/ Joseph A. Carrier
         -----------------------------------
         Joseph A. Carrier
         Principal Financial Officer

Date     February 18, 2005