Execution Copy









                            STOCK PURCHASE AGREEMENT

                                      among

                           NONNI'S FOOD COMPANY, INC.

                                 B&G FOODS, INC.

                                       and

                              BURNS & RICKER, INC.


                          Dated as of January 17, 2001









                                TABLE OF CONTENTS


                                                                            Page

ARTICLE I           PURCHASE AND SALE OF THE SHARES...........................1
        1.1.      Purchase and Sale of the Shares.............................1
        1.2.      Post-Closing Inventory Adjustment...........................1
        1.3.      Closing Date, Time and Place................................3
        1.4.      Assignment and Assumption of Contracts......................5

ARTICLE II          REPRESENTATIONS AND WARRANTIES OF SELLER..................5
        2.1.      Organization................................................5
        2.2.      Authorization and Enforceability............................5
        2.3.      No Violations of Laws or Agreements.........................6
        2.4.      Capital Structure...........................................6
        2.5.      Subsidiaries................................................7
        2.6.      Financial Information.......................................7
        2.7.      Taxes.......................................................7
        2.8.      Properties..................................................9
        2.9.      Intellectual Property.......................................9
        2.10.     Material Contracts..........................................9
        2.11.     Litigation.................................................10
        2.12.     Insurance..................................................11
        2.13.     Employee and Labor Matters.................................11
        2.14.     Benefit Plans..............................................12
        2.15.     Absence of Changes or Events...............................13
        2.16.     Compliance with Applicable Laws............................15
        2.17.     Licenses and Permits.......................................15
        2.18.     Environmental Matters......................................16
        2.19.     Inventory..................................................17
        2.20.     Equipment..................................................17
        2.21.     Brokers....................................................17
        2.22.     No Liabilities.............................................17
        2.23.     Major Customers............................................18
        2.24.     Related Party Transactions.................................18
        2.25.     Sale of Products; Promotions...............................19
        2.26.     Certain Payments...........................................19

ARTICLE III         REPRESENTATIONS AND WARRANTIES OF BUYER..................19
        3.1.      Organization...............................................19
        3.2.      Authorization and Enforceability...........................20
        3.3.      No Violations of Laws or Agreements........................20
        3.4.      Purchase for Investment....................................20
        3.5.      Brokers....................................................21


                                       2






ARTICLE IV          COVENANTS................................................21
        4.1.      Confidentiality............................................21
        4.2.      Financial Information......................................21
        4.3.      Solicitations of Employees.................................21
        4.4.      Employees..................................................22
        4.5.      Taxes......................................................23
        4.6.      Trade Discounts............................................23
        4.7.      Returns....................................................24
        4.8.      Accounts Payable...........................................24
        4.9.      Prepaid Expenses...........................................24
        4.10.     USPTO Filings..............................................24
        4.11.     Further Assurances.........................................24
        4.12.     Press Releases.............................................24

ARTICLE V           INDEMNIFICATION..........................................25
        5.1.      Indemnification by Seller..................................25
        5.2.      Indemnification by Buyer...................................25
        5.3.      Indemnification Limitations and Procedures.................25
        5.4.      Procedures Relating to Indemnification.....................27

ARTICLE VI          MISCELLANEOUS............................................28
        6.1.      Expenses...................................................28
        6.2.      Construction of this Agreement.............................29
        6.3.      Assignment.................................................29
        6.4.      No Third-Party Beneficiaries...............................29
        6.5.      Amendments.................................................29
        6.6.      Notices....................................................29
        6.7.      Consent to Jurisdiction....................................30
        6.8.      Severability...............................................31
        6.9.      Waiver.....................................................31
        6.10.     Counterparts...............................................31
        6.11.     Entire Agreement...........................................31
        6.12.     Governing Law..............................................31
        6.13.     Certain Defined Terms......................................31
        6.14.     Time is of the Essence.....................................32


                                       3





                                    Schedules
                                    ---------


Schedule 2.1  - Directors and Executive Officers
Schedule 2.3. - Violations of Laws or Agreements;  Consents
Schedule 2.4. - Capital Structure
Schedule 2.6. - Financial  Information
Schedule 2.7. - Taxes
Schedule 2.8. - Properties;  Liens
Schedule 2.9. - Intellectual Property
Schedule 2.10 - Material Contracts
Schedule 2.11 - Litigation
Schedule 2.12 - Insurance
Schedule 2.13 - Employee and Labor Matters
Schedule 2.14 - Benefit Plans
Schedule 2.15 - Absence of Changes or Events
Schedule 2.16 - Compliance with  Applicable  Laws
Schedule 2.17 - Licenses  and  Permits
Schedule 2.18 - Environmental   Matters
Schedule 2.19 - Inventory
Schedule 2.20 - Equipment
Schedule 2.23 - Major Customers
Schedule 2.24 - Related Party  Transactions
Schedule 2.25 - Sale of Products;  Promotions
Schedule 4.4. - Employees
Schedule 6.13 - Executive Management


                                      4





                                TABLE OF EXHIBITS


Exhibit A  -        Form of Noncompetition Agreement

Exhibit B  -        Form of Transitional Services Agreement

Exhibit C  -        Form of Release Agreement

Exhibit D  -        Form of License Agreement

Exhibit E  -        Form of Direct to Store Delivery Agreement

Exhibit F  -        Form of Opinion of Dechert

Exhibit G  -        Form of Certificate of the Secretary of the Company

Exhibit H  -        Form of Certificate of the Secretary of Seller

Exhibit I  -        Form of Opinion of Cooley Godward LLP

Exhibit J -         Form of Opinion of Greenberg Traurig, P.A.

Exhibit K  -        Form of Certificate of the Secretary of Buyer


                                       5





                                  DEFINED TERMS

                                                                            Page

Adjustment Amount.............................................................2
Agreement.....................................................................1
Ancillary Agreements..........................................................6
Benefit Plans................................................................12
BRS..........................................................................18
Buyer.........................................................................1
Buyer Indemnified Parties....................................................24
Buyer's Returns..............................................................23
Buyer's Welfare Plans........................................................22
CERCLA.......................................................................17
Closing.......................................................................3
Closing Date..................................................................3
Closing Inventory Amount......................................................1
Closing Inventory Statement...................................................1
Code..........................................................................7
Common Stock..................................................................1
Company.......................................................................1
Confidentiality Agreement....................................................21
Employee.....................................................................12
Environmental Laws...........................................................17
ERISA........................................................................12
FDC Act......................................................................17
finally determined............................................................3
Financial Information.........................................................7
GAAP..........................................................................7
GAHL.........................................................................18
Governmental Authority........................................................6
Hazardous Substances.........................................................17
Hazardous Waste..............................................................17
HSR Act.......................................................................6
Indemnified Party............................................................27
Indemnifying Party...........................................................27
Initial Cash Consideration....................................................1
Intellectual Property.........................................................9
Inventory....................................................................17
Leases........................................................................9
License Agreement.............................................................4


                                       6






Liens.........................................................................9
Losses.......................................................................25
Material Adverse Effect......................................................31
Material Contracts...........................................................10
Noncompetition Agreement......................................................4
Notice.......................................................................27
Obsolete Inventory............................................................2
Permitted Liens...............................................................9
petroleum products...........................................................17
Prepaid Expense Amount.......................................................24
Product Contribution Statement................................................7
Purchase Price................................................................1
RCRA.........................................................................17
Reference Amount..............................................................2
Release Agreement.............................................................4
Remediation..................................................................28
Returns......................................................................24
Review Period.................................................................2
Securities Act...............................................................21
Seller........................................................................1
Seller's Returns.............................................................23
Seller's Welfare Plans.......................................................22
Shares........................................................................1
Slow-Moving Closing Inventory.................................................2
Slow-Moving Closing Inventory Amount..........................................2
Statement of Assets...........................................................7
Stockholder Indemnified Parties..............................................25
Tax...........................................................................8
Tax Proceeding...............................................................23
Tax Return....................................................................9
Tax Returns...................................................................9
Taxes.........................................................................8
Third Accounting Firm.........................................................2
Third Party Claim............................................................27
Trade Discounts..............................................................24
Transferred Employees........................................................22
Transitional Services Agreement...............................................4


                                       7






                            STOCK PURCHASE AGREEMENT


     THIS IS A STOCK  PURCHASE  AGREEMENT,  dated as of  January  17,  2001 (the
"Agreement"),  by and among  Nonni's Food Company,  Inc., a Florida  corporation
("Buyer"),  B&G Foods,  Inc.,  a Delaware  corporation  ("Seller"),  and Burns &
Ricker, Inc., a Delaware corporation (the "Company").

                                   Background

     A.  Seller  owns all of the issued  and  outstanding  capital  stock of the
Company,  consisting of one (1) share of Common Stock, $0.01 par value per share
(the "Common Stock").  The issued and outstanding shares of the Common Stock are
collectively referred to herein as the "Shares."

     B. Subject to the terms and conditions set forth in this  Agreement,  Buyer
desires to purchase from Seller, and Seller desires to sell to Buyer, all of the
Shares.

     THEREFORE,  intending to be legally bound hereby,  the parties hereto agree
as follows:

                                   ARTICLE I

                         PURCHASE AND SALE OF THE SHARES

     1.1.  Purchase  and  Sale of the  Shares.  (a)  Subject  to the  terms  and
conditions of this Agreement,  at the Closing  referred to in Section 1.3 below,
Seller will sell,  transfer  and  deliver to Buyer all of the  Shares,  free and
clear of any Liens (as such term is  defined  in  Section  2.8),  and Buyer will
purchase such Shares from Seller for the Purchase Price referred to below.

          (a) The aggregate purchase price (the "Purchase Price") for the Shares
shall be $26,000,000 (the "Initial Cash  Consideration"),  subject to adjustment
pursuant to Section 1.2.

     1.2. Post-Closing  Inventory Adjustment.  (a) Within thirty (30) days after
the Closing, Seller shall prepare and deliver to Buyer a statement (the "Closing
Inventory  Statement")  stating the amount of inventory of the Company as of the
close of business on the Closing Date (the "Closing Inventory Amount"), together
with a calculation of the Adjustment Amount,  the Slow-Moving  Closing Inventory
Amount and the  Obsolete  Inventory  Amount,  and a statement of the actual cost
used for each  product  in  calculating  the  Closing  Inventory  Amount and the
Slow-Moving  Inventory  Amount.  The Closing  Inventory Amount shall include the
Slow-Moving  Inventory Amount,  but shall exclude the Obsolete Inventory Amount.
The Closing Inventory  Statement shall be prepared on a rolled-up,  actual basis
and shall present fairly the Closing  Inventory  Amount and shall be prepared in
conformity with and in a manner  consistent with the Statement of Assets.  Buyer
and/or  its  independent  accounting  firm shall have the right to be present to
observe the taking of any physical inventory in conjunction with the preparation
of the Closing Inventory Statement. For purposes hereof, (i) "Adjustment Amount"
means the dollar amount by which the Closing  Inventory  Amount, as set forth on
the Closing Inventory Statement, is more or less than $2,500,000 (the "Reference
Amount"),  (ii)  "Slow-Moving  Closing  Inventory  Amount" means the  forecasted
dollar amount (based on the lower of cost or






market value using the "first-in, first-out" method) of finished goods inventory
of the  Company as of the close of  business  on the  Closing  Date which is not
saleable  within six (6) months from the date on which such inventory shall have
been placed in finished goods inventory  ("Slow-Moving  Closing  Inventory") and
(iii) "Obsolete  Inventory"  means inventory that has a useful life of less than
ninety (90) days. The calculation of Slow-Moving Closing Inventory shall be made
using the  Company's  forecasted  usage,  based upon the  Company's  most recent
twelve (12)-month average sales of applicable  finished goods inventory and with
consideration of the Company's  historical  seasonality trends.  Buyer agrees to
cooperate, and agrees to cause its agents and representatives to cooperate, with
Seller and its agents and  representatives in connection with the preparation of
the Closing Inventory  Statement and related  information,  and shall provide to
Seller and such agents and representatives books, records and information as may
be reasonably  requested  from time to time.  Seller  agrees to  cooperate,  and
agrees to cause its  agents to  cooperate,  with  Buyer and its  accountants  in
connection with Buyer's  observation of the preparation of the Closing Inventory
Statement  and  related  information,   and  shall  provide  to  Buyer  and  its
accountants such books,  records and information as may be reasonably  requested
by Buyer and its accountants.

     (a) Subject to this  Section  1.2,  the Closing  Inventory  Statement,  the
Closing  Inventory  Amount  calculation  and the Slow-Moving  Closing  Inventory
Amount calculation  delivered by Seller to Buyer shall be deemed to be and shall
be final,  binding and conclusive on the parties  hereto.  Buyer may dispute any
amounts  reflected on the Closing  Inventory  Statement or in the calculation of
the Closing Inventory  Amount,  the Slow-Moving  Inventory Amount,  the Obsolete
Inventory  Amount or the Adjustment  Amount  calculation,  but only on the basis
that such amounts were not calculated in accordance with the Statement of Assets
(or math errors);  provided,  however, that Buyer shall notify Seller in writing
of each  disputed  amount,  and  specify the amount  thereof in dispute,  within
thirty (30) days of Buyer's  receipt of the Closing  Inventory  Statement  (such
thirty (30) day period hereinafter  referred to as the "Review Period").  In the
event of a dispute  with  respect to the  Closing  Inventory  Statement,  or the
calculation  of the  Closing  Inventory  Amount,  the  Adjustment  Amount or the
Slow-Moving  Inventory Amount, Buyer and Seller shall attempt to reconcile their
differences  and any  resolution  by them as to any  disputed  amounts  shall be
final,  binding and conclusive on the parties. If Buyer and Seller are unable to
reach a resolution to such effect within fifteen (15) days of receipt of Buyer's
written  notice of dispute to Seller,  Buyer and Seller shall submit the amounts
remaining in dispute for  resolution to an  independent  accounting  firm (other
than  Buyer's  accountants  or  Seller's  accountants)  of  national  reputation
mutually  appointed by Seller and Buyer (such independent  accounting firm being
herein referred to as the "Third Accounting Firm"),  which shall,  within thirty
(30) days after such  submission,  determine and report to the parties upon such
remaining  disputed  amounts,  and such  report  shall  be  final,  binding  and
conclusive on the parties hereto with respect to the amounts disputed.  The fees
and  disbursements of the Third Accounting Firm shall be allocated between Buyer
and Seller so that Buyer's share of such fees and disbursements  shall be in the
same proportion that the aggregate amount of such remaining  disputed amounts so
submitted by Buyer to the Third Accounting Firm that is unsuccessfully  disputed
by Buyer (as finally determined by the Third Accounting Firm) bears to the total
amount of such  remaining  disputed  amounts so  submitted by Buyer to the Third
Accounting  Firm.  Each party shall pay the fees and expenses of its accountants
incurred in connection with this Section 1.2.


                                       2





     (c) If the Adjustment  Amount as finally  determined is positive (i.e., the
Closing Inventory Amount exceeds the Reference Amount),  then the Purchase Price
shall  be  increased,  on a  dollar-for-dollar  basis,  by the  lesser  of  such
Adjustment  Amount and  $100,000,  and Buyer shall pay Seller the lesser of such
Adjustment  Amount and  $100,000 in cash by federal or other wire  transfer,  or
certified or bank cashier's  check. If the Adjustment  Amount is negative (i.e.,
the Reference Amount exceeds the Closing  Inventory  Amount),  then the Purchase
Price shall be  decreased,  on a  dollar-for-dollar  basis,  by such  Adjustment
Amount and Seller  shall pay Buyer the  Adjustment  Amount in cash by federal or
other wire transfer,  or certified or bank cashier's check.  Buyer or Seller, as
the case may be, shall make any payment required pursuant to this Section 1.2(c)
within ten (10)  business  days  after the  Adjustment  Amount has been  finally
determined in accordance  with this Section 1.2 (it being  understood  that with
respect to any portion of the Adjustment Amount which is not subject to dispute,
the phrase "finally determined" shall mean the expiration of the Review Period).

     (d) If the  Slow-Moving  Closing  Inventory  as  finally  determined  shall
include more than  twenty-five  (25) cases of any SKU, then Buyer shall have the
right,  exercisable in its sole  discretion,  to require Seller to purchase from
the  Company  such SKU of  inventory  included  within the  Slow-Moving  Closing
Inventory at the cost  attributed to such  inventory in the  calculation  of the
Slow-Moving Closing Inventory Amount.  Seller shall pay the Company or Buyer the
Slow-Moving  Closing Inventory Amount in cash by federal or other wire transfer,
or certified  or bank  cashier's  check,  such amount to be paid within ten (10)
business days after delivery to Seller of such SKU of inventory  included within
the Slow-Moving  Closing Inventory.  After such purchase,  Seller shall have the
right  to sell or  dispose  of the  Slow-Moving  Closing  Inventory  in its sole
discretion.  In addition,  Buyer and Seller agree that the inventory represented
by the  Obsolete  Inventory  Amount shall be retained by Seller and Seller shall
have the right to sell or dispose of such inventory in its sole discretion.

     1.3.  Closing Date, Time and Place. (a) Subject to the terms and conditions
hereof, the closing (the "Closing") of the purchase and sale of the Shares shall
be held at the offices of Dechert,  30 Rockefeller Plaza, New York, New York, at
10:00 a.m. on the date hereof.  The date on which the Closing occurs is referred
to herein as the "Closing Date."

          (b) Subject to the terms and conditions hereof, at the Closing:

               (i) Seller and Buyer will execute and deliver the  Noncompetition
Agreement  in the  form  attached  hereto  as  Exhibit  A  (the  "Noncompetition
Agreement");

               (ii) Seller and Buyer will  execute and deliver the  Transitional
Services  Agreement in the form attached hereto as Exhibit B (the  "Transitional
Services Agreement");

               (iii)  Seller and Buyer will  execute  and  deliver  the  Release
Agreement in the form attached hereto as Exhibit C (the "Release Agreement");

               (iv)  Seller and Buyer  will  execute  and  deliver  the  License
Agreement in the form attached hereto as Exhibit D (the "License Agreement");


                                       3





               (v) Seller and Buyer will execute and deliver the Direct to Store
Delivery  Agreement  in the form  attached  hereto as Exhibit E (the  "Direct to
Store Delivery Agreement");

               (vi) Seller will deliver the certificates representing the Shares
being purchased hereunder,  accompanied by instruments of transfer or assignment
endorsed in blank and dated the Closing Date. To the extent any transfer  stamps
are required under applicable law, Seller will, at its expense, obtain and affix
such  stamps  to the  foregoing  certificates  in the  appropriate  amounts  and
cancelled as of the Closing Date;

             (vii) Seller will pay all recording fees (other than those relating
to any  financing of Buyer  obtained in  connection  herewith)  and other sales,
transfer,  use,  purchase or similar  Taxes (as defined in Section 2.7), if any,
resulting from the transactions contemplated hereby;

       (viii) Seller will deliver the consents, approvals and waivers from third
parties, governmental authorities and other parties set forth on Schedule 2.3;

          (ix) Seller  will  deliver to Buyer (a) a copy of the  Certificate  of
Incorporation,  including all amendments thereto,  of the Company,  certified by
the Secretary of State of the State of Delaware;  and (b) a certificate from the
Secretary of State of the State of Delaware to the effect that the Company is in
good standing in such jurisdiction;

               (x) Seller will deliver to Buyer the written  resignations of the
officers and directors of the Company;

              (xi) Seller will deliver to Buyer  executed  financing  statements
and an executed  termination  and release of  security  interest in  trademarks,
which,  when filed,  will  release all security  interests of Lehman  Commercial
Paper Inc. on the Shares and in the Intellectual Property;

            (xii) Seller will deliver to Buyer an opinion  letter from  Dechert,
dated the Closing Date, in the form attached hereto as Exhibit F;

           (xiii) Seller will deliver to Buyer  certificates  of the Secretaries
of the Company and Seller, in the forms attached hereto as Exhibit G and Exhibit
H, respectively,  certifying as to certain corporate matters,  together with all
the attachments referred to therein;

            (xiv) Buyer will pay the Initial Cash  Consideration and the Prepaid
Expense  Amount (as defined in Section 4.9 below) to Seller (or any  designee in
writing of Seller) by wire  transfer of  immediately  available  funds to a bank
account designated by Seller;

            (xv)  Buyer  will  replace  and cause to be  released  to Seller the
letter of credit  issued by The Bank of New York for the  benefit  of  Southview
Properties LLC;

           (xvi)  Buyer will  deliver to Seller an opinion  letter  from  Cooley
Godward LLP, dated the Closing Date, in the form attached hereto as Exhibit I;


                                       4





          (xvii) Buyer will deliver to Seller an opinion  letter from  Greenberg
Traurig, P.A., dated the Closing Date, in the form attached hereto as Exhibit J;

          (xviii) Buyer will deliver to Seller a certificate of the Secretary of
Buyer,  in the form  attached  hereto as  Exhibit  K,  certifying  as to certain
corporate matters, together with all the attachments referred to therein.

     1.4.  Assignment and Assumption of Contracts.  Effective as of the Closing,
Seller shall assign and transfer to Buyer all of Seller's  rights and  interests
in and to the Material  Contracts  listed as items 6, 7 and 8 on Schedule  2.10,
and Buyer shall accept the foregoing  assignment  and transfer and assume all of
Seller's obligations and liabilities under such Material Contracts.

                                   ARTICLE II

                    REPRESENTATIONS AND WARRANTIES OF SELLER

     Seller represents and warrants, as of the date of this Agreement,  to Buyer
as follows:

     2.1. Organization. (a) Each of Seller and the Company is a corporation duly
incorporated and validly existing under the laws of the State of Delaware.  Each
of Seller and the Company has the  requisite  corporate  power and  authority to
carry  on its  business  as  presently  conducted  and to own  and  operate  the
properties  and assets now owned and being  operated  by it. The Company is duly
qualified or registered as a foreign corporation to do business,  and is in good
standing, in all jurisdictions in which the character of the properties owned by
the Company or the nature of its activities require such  qualification,  except
where a failure to so qualify or be in good standing would not,  individually or
in the aggregate,  have a Material  Adverse Effect (as defined in Section 6.13).
Schedule 2.1 sets forth a true and complete  list of the names and titles of the
directors and executive officers of the Company.

          (b)  Seller has delivered to Buyer true and complete copies of the
Certificate of Incorporation and the Bylaws of the Company, each as in effect on
the date hereof.

     2.2.  Authorization and Enforceability.  Each of Seller and the Company has
the requisite corporate power and authority to enter into this Agreement and the
Ancillary Agreements (as defined below) to which it is a party and to consummate
the transactions  contemplated hereby and thereby.  All corporate acts and other
proceedings  required  to be taken by Seller and the  Company to  authorize  the
execution,  delivery  and  performance  of  this  Agreement  and  the  Ancillary
Agreements  to  which  they  are a party  by  Seller  and the  Company,  and the
consummation of the transactions  contemplated  hereby and thereby by Seller and
the Company have been duly taken. This Agreement and the Ancillary Agreements to
which they are a party have been duly  executed and  delivered by Seller and the
Company and, when duly  executed and  delivered by the other parties  hereto and
thereto,  will constitute the legal,  valid and binding obligation of Seller and
the Company,  as applicable,  enforceable  against them in accordance with their
respective terms,  except as such  enforceability  may be limited by bankruptcy,
insolvency or other laws affecting  creditor's  rights  generally and except for


                                       5





equitable remedies. As used in this Agreement,  "Ancillary  Agreements" mean the
Noncompetition  Agreement,  the  Transitional  Services  Agreement,  the Release
Agreement, the License Agreement and the Direct to Store Delivery Agreement.

     2.3. No Violations of Laws or  Agreements.  Except as set forth in Schedule
2.3, the execution,  delivery and  performance by Seller and the Company of this
Agreement will not (a) violate any provision of federal, state, local or foreign
law,  rule or  regulation  or any  listing  rule of any stock  exchange to which
Seller or the Company is subject or by which any of their respective  properties
are bound or affected (it being  understood  that the  necessity for filings and
consents is dealt with separately in the following paragraph), (b) conflict with
or violate any order, judgment,  injunction, award or decree binding upon Seller
or the Company,  (c) conflict with or violate the Certificate of  Incorporation,
Bylaws or other  similar  governing  documents  of Seller  or the  Company,  (d)
constitute  a default in any  respect,  or give rise to a right of  termination,
cancellation or acceleration of any right or obligation of Seller or the Company
under any provision of any agreement,  contract or other instrument binding upon
Seller or the  Company,  or any  license,  franchise,  permit  or other  similar
authorization  held by the Company,  (e) result in the creation or imposition of
any Lien (as defined in Section 2.8) upon any of the assets of the  Company,  or
(f) give any United States  federal,  state or local  governmental or regulatory
agency or authority  ("Governmental  Authority") the right to revoke,  withdraw,
suspend,  cancel,  terminate or modify, any licenses,  permits or authorizations
from such  Governmental  Authority that is held by the Company or that otherwise
relates to the  business of the Company or to any of the assets owned or used by
the Company,  except,  in the case of any of the foregoing clauses (a), (d), (e)
or (f), for any such conflict,  violation,  default,  right,  Lien,  revocation,
withdrawal,  suspension,  cancellation,  termination or modification which would
not, individually or in the aggregate, have a Material Adverse Effect.

         Except  as set forth in  Schedule  2.3,  the  execution,  delivery  and
performance  by Seller  and the  Company  of this  Agreement  and the  Ancillary
Agreements and the  consummation  by Seller and the Company of the  transactions
contemplated  hereby do not  require  any  consent  from,  or filing  with,  any
governmental  or  regulatory  authority or any third  party,  except for (a) the
filing of a report under the  Hart-Scott-Rodino  Antitrust  Improvements  Act of
1976, as amended (the "HSR Act"),  and the expiration of the applicable  waiting
period thereunder,  (b) any action,  consent or filing that Buyer is required to
obtain or make,  and (c)  consents and filings  which,  if not obtained or made,
will not,  individually or in the aggregate,  have a Material  Adverse Effect or
have a material  adverse  effect on the  ability  of Seller  and the  Company to
consummate the transactions contemplated hereby.

     2.4.  Capital  Structure.  The  authorized  capital  stock  of the  Company
consists of two thousand  (2,000) shares of preferred  stock, par value $.01 per
share, none of which is issued and outstanding,  and two thousand (2,000) shares
of Common Stock,  of which one hundred (100) shares are issued and  outstanding.
All of the foregoing issued and outstanding shares are duly authorized,  validly
issued, fully paid and nonassessable. Except as set forth in Schedule 2.4, there
are no outstanding warrants, options, arrangements,  agreements,  subscriptions,
pre-emptive  rights,  rights  of  first  refusal,  convertible  or  exchangeable
securities or other binding commitments  pursuant to which the Company or Seller
is obligated to issue,  sell,  purchase,  return or redeem any shares of capital
stock or other  securities of the Company.  Except as set forth on Schedule 2.4,
all of the issued and outstanding shares of capital stock of the Company


                                       6





are owned of record and,  except insofar as this  Agreement or the  transactions
contemplated  hereby may affect  beneficial  ownership,  beneficially by Seller,
free and clear of Liens (other than any Lien arising  pursuant to this Agreement
and other than restrictions on transfer pursuant to applicable securities laws).
Seller has, subject to compliance with applicable securities laws, the requisite
corporate power and authority to sell,  assign,  transfer and deliver the Shares
to Buyer in accordance  with this  Agreement.  Assuming that Buyer  acquires the
Shares being sold to it pursuant to this Agreement  without notice of an adverse
claim  thereto,  upon (a) the  delivery to Buyer of the Shares,  (b) the payment
therefor in accordance  with the terms of this Agreement and (c) the acquisition
by Buyer of control of the Shares,  Buyer will  acquire  good and valid title to
the Shares, free and clear of all Liens, other than any Lien arising pursuant to
this Agreement and other than  restrictions  on transfer  pursuant to applicable
securities laws.

     2.5.  Subsidiaries.  The Company does not own, directly or indirectly,  any
stock of, or any other equity interest in, any corporation or business entity.

     2.6.  Financial  Information.  Schedule  2.6  contains  (a)  the  unaudited
Statement  of Assets as of January 2, 1999,  January 1, 2000 and  September  30,
2000 (the  "Statement  of Assets")  and (b) the  unaudited  Statement of Product
Contribution  before Depreciation for the fiscal years ended January 2, 1999 and
January  1,  2000 and for the  first  thirty-nine  weeks  of 1999 and 2000  (the
"Product  Contribution  Statement," and,  together with the Statement of Assets,
the "Financial  Information").  The Financial  Information  was derived from the
internal  books and  records of the  Company,  which have been  maintained  in a
manner consistent with the Company's current  accounting  policies and which are
in accordance with U.S. generally accepted accounting  principles ("GAAP").  The
Company has not made any false or fictitious  entry, or failed to make any entry
that  should  have been made,  in any of the  internal  books and records of the
Company.  The  amounts  reflected  as  "Inventory"  and  "Fixed  Assets"  on the
Statement  of Assets have been valued in  accordance  with GAAP.  The  Financial
Information presents fairly, in all material respects, the information purported
to be  shown  therein  as of the  date of  such  Financial  Information  and for
applicable periods then ended.

     2.7.  Taxes.  (a) The  Company  has filed or caused to be filed in a timely
manner (within any  applicable  extension  periods) all Tax Returns  required to
have been filed  pursuant to the Internal  Revenue Code of 1986, as amended (the
"Code"),  or pursuant to applicable state,  local or foreign Tax laws.  Schedule
2.7  accurately  identifies all Federal and state income Tax Returns filed by or
on  behalf  of the  Company  prior  to the  date  of  this  Agreement  with  any
governmental  entity with  respect to any taxable  period  beginning on or after
January 1, 1995 and ending on or before the Closing Date. Except as set forth on
Schedule  2.7, all such Federal and state income Tax Returns have been  prepared
in all material  respects in accordance  with the Code and applicable  state and
local Tax laws, and all Taxes shown to be due on such Tax Returns have duly paid
in full on a timely basis to the appropriate governmental entity, unless the Tax
which was not duly paid in full was not a material  liability.  Any Tax required
to have been  withheld or  collected  by the Company has been duly  withheld and
collected,  unless the Tax which was not duly  withheld and  collected was not a
material liability,  and (to the extent required) each such Tax has been paid to
the appropriate governmental entity. Except as set forth on Schedule 2.7, Seller
has  delivered to Buyer  accurate  and complete  copies of all Federal and state
income Tax  Returns  (in the case of  consolidated,  combined,  or  unitary  Tax
Returns,


                                       7





prepared on a pro forma basis  reflecting  solely the operations of the Company)
filed by the Company since January 1, 1995.

          (b) Except as set forth in Schedule  2.7, no action,  claim,  suit or
other proceeding with respect to Taxes is ongoing, pending or, to the  knowledge
of Seller or the Company, has been threatened  against  or with  respect  to the
Company.  There are no  unsatisfied  liabilities  for Taxes with  respect to any
written notice of deficiency or similar document received by the Company. Seller
has  delivered to Buyer  accurate and complete  copies of all audit  reports and
similar  documents  relating to the  Federal or state Tax  Returns  filed by the
Company (so far as they relate to the Company) for any taxable period  beginning
on or after  January 1, 1995.  Except as set forth in Schedule 2.7, no extension
or waiver of the limitation  period  applicable to any of the Tax Returns of the
Company  has been  granted  (by the  Company or any other  Person),  and no such
extension or waiver has been requested from the Company.

          (c)  The Company has not entered into or become bound by any agreement
or consent pursuant to Section 341(f) of the Code.The Company has not been, and,
to the  knowledge of Seller or the Company,  the Company will not be required to
include any adjustment in taxable income for any tax period (or portion thereof)
pursuant to Section 481 or 263A of the Code or any  comparable  provision  under
state or foreign Tax laws as a result of  transactions or events  occurring,  or
accounting methods employed, prior to the Closing.

         (d) There is no agreement, plan or arrangement covering any employee or
independent  contractor  or former  employee or  independent  contractor  of the
Company  that,  individually  or  collectively,  could  give  rise  directly  or
indirectly to the payment of any amount that would not be deductible pursuant to
Section  280G of the Code.  Except as set forth on Schedule  2.7, the Company is
not, and since January 1, 1995 has not ever been, a party to or bound by any tax
indemnity agreement, tax sharing agreement or tax allocation agreement.  Neither
the Company nor the Buyer will incur a liability  for taxes  resulting  from the
Company  ceasing to be a member of a  consolidated  or  combined  group that has
previously filed consolidated,  combined or unitary Tax Returns or ceasing to be
a party to any tax sharing arrangement.

          (e) For purposes of this Agreement, "Tax" or "Taxes shall mean any tax
(including  any income tax,  franchise  tax,  capital gains tax,  estimated tax,
gross  receipts  tax,  value-added  tax,  surtax,  excise tax,  ad valorem  tax,
transfer  tax,  stamp tax,  sales tax,  use tax,  property  tax,  business  tax,
occupation tax, inventory tax,  occupancy tax,  withholding tax or payroll tax),
levy, assessment,  tariff, impost, imposition, toll, duty (including any customs
duty),  deficiency or fee, and any related charge or amount (including any fine,
penalty or  interest),  that is,  has been or may in the future be (a)  imposed,
assessed or collected by or under the authority of any Federal,  state, local or
foreign  governmental  entity,  or  (b)  payable  pursuant  to  any  tax-sharing
agreement or similar  agreement.  "Tax Return" or "Tax  Returns"  shall mean any
return  (including any  information  return),  report,  statement,  declaration,
estimate, schedule, notice, notification,  form, election,  certificate or other
document or information  that is, has been or may in the future be filed with or
submitted  to, or required to be filed with or  submitted  to, any  governmental
entity in connection with the determination,  assessment,  collection or payment
of any Tax.


                                       8





     2.8. Properties.  The Company does not own any real property in fee simple.
Schedule 2.8 contains a list of all real property  leases  pursuant to which the
Company  leases or has leased any real  property  (the  "Leases").  Schedule 2.8
provides an accurate  description of the premises covered in each such Lease and
the facilities located on such premises. The Company has good and valid title to
(a) the  properties  and assets they  purport to own,  whether real or personal,
tangible or intangible, and (b) the leasehold estates conveyed under each Lease,
free and clear of all mortgages,  liens, attachments,  pledges, claims, charges,
restrictions,  encumbrances  or  security  interests  of any  nature  whatsoever
("Liens"),  except (i) Liens for current  Taxes not yet due and payable or which
may  hereafter be paid without  penalty,  (ii) Liens  described in Schedule 2.8,
(iii)  Liens of any  landlord  created or imposed by the  Leases,  (iv)  zoning,
building  and other  similar  governmental  restrictions  and Liens  imposed  by
operation  of law  (including  mechanics',  carriers',  workmen's,  repairmen's,
landlord's liens or other similar liens arising from or incurred in the ordinary
course  of  business  and  for  which  the  underlying   payments  are  not  yet
delinquent), (v) in the case of any leasehold estate held under any Lease, Liens
(not created by the Company) encumbering the underlying fee title to the demised
property, and (vi) other easements, covenants,  encroachments,  rights-of-way or
other similar  restrictions and imperfections of title,  which do not materially
impair the use of the property subject thereto in the business of the Company as
presently  conducted  (the  foregoing  items (i) through (vi) being  referred to
herein collectively as "Permitted Liens"). To Seller's knowledge,  each Lease is
in full force and effect.  The Company is not (with or without the lapse of time
or the giving of notice, or both) in breach or default under a Lease to which it
is a party, and to Seller's knowledge, no other party to any such Lease is (with
or  without  the lapse of time or the  giving of  notice,  or both) in breach or
default thereunder,  except, in either case, for such breaches or defaults which
would not,  individually  or in the aggregate,  have a Material  Adverse Effect.
Neither the Company nor Seller has  received  any notice or other  communication
(including,  without  limitation,  in electronic  form)  regarding any actual or
threatened termination of any Lease.

     2.9. Intellectual Property. Schedule 2.9 contains a list of all patents and
patent applications,  trademark and service mark registrations and applications,
material  unregistered  trademarks and copyright  registrations and applications
owned by the  Company or  necessary  to conduct  the  business of the Company as
presently  conducted  (the  "Intellectual  Property").  Except  as set  forth in
Schedule 2.8, the  Intellectual  Property is free and clear of all Liens,  other
than  Permitted  Liens.  Except as set forth in Schedule 2.9, the Company has no
knowledge  of any claim in writing  that the  operation  of the  business of the
Company as currently conducted infringes the intellectual property rights of any
third party. Except as set forth in Schedule 2.9, the Company either owns or has
a valid and binding  license to use, all  Intellectual  Property.  Except as set
forth in Schedule 2.9,  there are no actions or  proceedings  pending or, to the
knowledge of Seller,  threatened,  challenging  the rights of the Company to use
the Intellectual  Property and, to the knowledge of Seller,  no person or entity
is infringing the Intellectual  Property,  except  infringements which could not
reasonably  be  expected to have a material  adverse  effect on the value of the
Intellectual  Property that is the subject of such  infringement or otherwise is
likely to have a Material Adverse Effect.

     2.10.  Material  Contracts.  (a) Except as described  in Schedule  2.10 and
except for purchase  orders in the ordinary  course of business,  the Company is
not a party to or bound by any:


                                       9





         (i) employee collective bargaining agreement or other contract with any
labor union;

         (ii) employment agreements with any director, officer or employee;

         (iii) (A)lease or similar agreement (other than the Leases) under which
the Company is lessee of, or holds or uses, any machinery, equipment, vehicle or
other tangible personal property owned by a third party, (B) continuing contract
for the future purchase of materials,  supplies or equipment,  (C) consulting or
similar contract, or (D) non-trade  advertising agreement or arrangement,  which
(with  respect  to each of the  foregoing  clauses  (A) - (D)) has an  aggregate
future  liability  on the part of the  Company in excess of $100,000 or which is
not  terminable  by the  Company  (1) on not more than 90 days'  notice  without
penalty or premium or (2) for a cost of less than $25,000;

         (iv)  agreement  or contract  under  which the Company has  borrowed or
loaned  any money or issued  any note,  bond,  indenture  or other  evidence  of
indebtedness or guaranteed  indebtedness,  liabilities or obligations of others,
in each case for an amount in excess of $50,000;

         (v)  mortgage,  pledge,  security  agreement,  deed of  trust  or other
document, in each case granting a Lien (including Liens upon properties acquired
under  conditional  sales,  capital leases or other title  retention or security
devices) securing an obligation in excess of $50,000;

         (vi) agreement or contract concerning noncompetition; or

         (vii) other  contract  or  agreement  (other than the Leases)  which is
material to the business of the Company.

     (b) To the knowledge of Seller, each agreement, contract, lease, license or
instrument  described on Schedule  2.10 (the  "Material  Contracts")  is in full
force and  effect.  The Company is not (with or without the lapse of time or the
giving of notice,  or both) in breach or default  under a Material  Contract  to
which it is a party,  no such  breach or default  will give any person or entity
the right to accelerate the maturity or  performance  of, or the right to cancel
or  terminate,  any such Material  Contract and, to the knowledge of Seller,  no
other party to any such Material  Contract is (with or without the lapse of time
or the giving of notice,  or both) in breach or default  thereunder,  except, in
each such case, for such breaches or defaults which would not,  individually  or
in the aggregate, have a Material Adverse Effect. Neither the Company nor Seller
has received any notice or other communication  (including,  without limitation,
in  electronic  form)  regarding  any actual or  threatened  termination  of any
Material Contract.

     2.11.  Litigation.  Schedule 2.11 contains a list of all lawsuits,  claims,
proceedings or  investigations  before any court or any  Governmental  Authority
pending or, to the knowledge of Seller,  threatened against the Company,  or any
of its properties,  assets,  operations or business,  which would  reasonably be
expected to have a Material  Adverse Effect,  or which challenge the legality of
this Agreement or any action to be taken in connection herewith.  The Company is
not in default under any  judgment,  order or decree of any court binding on the
Company.


                                       10





     2.12.  Insurance.  Schedule  2.12  contains  (a) a list of all  policies of
insurance  held by, or maintained on behalf of, the Company in effect for policy
periods  beginning on or after January 1, 1999,  indicating  for each policy the
carrier,  the  insured,  the type of  insurance,  the amounts of  coverage,  the
expiration  date and a description  of any claims  currently  pending under such
policy and (b) a description of any claims currently  pending under all policies
of  insurance  held by, or  maintained  on behalf of, the  Company in effect for
policy  periods prior to January 1, 1999.  Except as set forth on Schedule 2.12,
the  Company  has not  received  any written  notice of  cancellation,  material
amendment  or  material  dispute as to  coverage  with  respect to any  policies
identified on Schedule 2.12. Since January 1, 1997, the Company has not received
any written notice (including, without limitation, in electronic form) regarding
any actual or  possible  refusal of  coverage  under,  or any actual or possible
rejection of any claim under, any of the policies identified on Schedule 2.12.

     2.13. Employee and Labor Matters.

          (a)  Schedule  2.13 sets  forth,  with  respect to each  Employee  (as
defined below):

               (i) the name and hire date of such  Employee,  including  whether
the Employee is employed by Seller or the Company;

               (ii) such Employee's title;

               (iii) the  aggregate  dollar  amount of base  salary and  bonuses
received by such  Employee  from Seller or the Company  with respect to services
performed in 1999; and

               (iv)  such  Employee's   aggregate  annualized  base  salary  and
targeted bonus for 2000.

          (b) Schedule 2.13  accurately  sets forth (i) a list of the employment
agencies used by Seller to provide  temporary  employees to the Company and (ii)
the number of leased or temporary employees employed by the Company during 2000.
None of the Employees  set forth on Schedule 2.13 under the heading  "Employees"
is a temporary or leased employee.

          (c) The  Company  does not  have  any  current  or  pending  severance
obligations to any former employee of the Company or Seller.

          (d) Except as set forth in Schedule  2.13,  the Company is not a party
to or bound by, or has ever been a party to or bound by, any written  employment
agreement, or any union contract or collective bargaining agreement.

          (e) Except as set forth in Schedule  2.13,  the  employment of each of
the  Employees is terminable by Seller or the Company,  as  applicable,  at will
without the payment of any  severance or similar  benefits.  To the knowledge of
the Company,  the Company is not currently  engaged in any material unfair labor
practices,  and,  except as set forth in Schedule 2.13, no material unfair labor
practice charges have been filed against the Company during the last two years.


                                       11





          (f) The term "Employee"  shall mean all  individuals  with whom Seller
maintains  an  employer-employee  relationship  as of the  Closing  Date who are
primarily  engaged in  providing  services to the Company,  and all  individuals
employed by the Company as of the Closing Date, including those on an authorized
leave of absence for any reason,  including  but not limited to,  employees on a
leave of absence under the Family and Medical Leave Act of 1993, as amended,  or
employees on a leave of absence as a result of a short term disability,  and who
are identified on Schedule 2.13.

     2.14. Benefit Plans. (a) The Company does not sponsor any "employee benefit
plans" (as defined in Section 3(3) of the Employee  Retirement  Income  Security
Act of 1974,  as amended  ("ERISA")).  Schedule  2.14 sets  forth all  "employee
benefit plans" (as defined in Section 3(3) of ERISA), bonus, incentive, deferred
compensation,  severance,  stock or  stock  option  plans,  and  other  material
employee  fringe  benefit plans or  arrangements,  (the  foregoing  being herein
called the "Benefit  Plans")  maintained,  or  contributed  to, by Seller or the
Company for the benefit of any Employees. Seller has made available to Buyer (if
applicable)  copies of (i) each of the Benefit Plans and any amendments  thereto
(or, in the case of any unwritten Benefit Plans, written descriptions  thereof),
(ii) the most recent annual report on Form 5500 filed with the Internal  Revenue
Service with respect to any of the Benefit Plans, and (iii) each trust agreement
and group annuity contract and most recent IRS determination letters relating to
any of the Benefit Plans.

          (b) The  Benefit  Plans  are,  and at all times in the past have been,
operated in compliance with the applicable provisions of ERISA, the Code, or any
other law, and the regulations and published interpretations thereunder,  except
where  noncompliance would not have a Material Adverse Effect. Each contribution
or other payment that is required to have been made under or with respect to any
Benefit Plan has been made on a timely basis except where a failure to make such
contribution or payment would not have a Material Adverse Effect.

          (c) Seller and the Company have performed in all material respects all
of their obligations under all such Benefit Plans required to be performed as of
the date of this  Agreement.  No event has  occurred  that could  reasonably  be
expected to subject any such Benefit Plan to any material tax under  Section 511
of the Code, and no "prohibited transaction" (within the meaning of Section 4975
of the Code or Sections 406 or 408 of ERISA) has  occurred  with respect to such
Benefit Plans that could reasonably be expected to give rise to any material tax
or  penalty.  There are no actions  (other  than  routine  claims for  benefits)
pending or, to the knowledge of Seller, threatened against such Benefit Plans or
their  assets,  or arising out of such Benefit  Plans,  and, to the knowledge of
Seller,  no facts exist which could  reasonably  be expected to give rise to any
such actions that would have a Material Adverse Effect on the Company.

          (d) Except as set forth on Schedule 2.14, no Benefit Plan:

               (i)  provides or provided any benefit guaranteed  by the Pension
Benefit Guaranty Corporation;

               (ii) is or was a "multiemployer  plan" as defined in Section
4001(a)(3) of ERISA; or


                                       12





             (iii) is or was subject to the minimum funding standards of Section
412 of the Code or Section 302 of ERISA.

          (e) Except as set forth on Schedule 2.14, there is no person or entity
other  than  Seller  and the  Company  that (by  reason  of  common  control  or
otherwise) is treated  together with Seller and the Company as a single employer
within the meaning of Section 414 of the Code.

          (f) Except as set forth in Schedule  2.14,  no Benefit  Plan  provides
death,  medical or health and welfare  benefits  with  respect to any current or
former Employee after any such Employee's termination of service (other than (i)
benefit  coverage  mandated  by  applicable  law,  including  coverage  provided
pursuant  to Section  4980B of the Code,  (ii)  deferred  compensation  benefits
accrued as  liabilities,  and (iii) benefits the full cost of which are borne by
current or former Employees and the Employees' beneficiaries).

          (g) With  respect to each of the Benefit  Plans  constituting  a group
health  plan  within  the  meaning  of  Section  4980B  (g)(2) of the Code,  the
provisions of Section 4980B of the Code, "COBRA",  have been materially complied
with in all material respects.

          (h) Except as set forth in Schedule 2.14, none of the Benefit Plans of
the  Company or Seller (i) provide  for the  payment of  separation,  severance,
termination  or similar  type of benefits to any person;  or (ii)  obligate  the
Company  to make any  payment or provide  any  benefit  that is subject to a tax
under Section 4999 of the Code.

          (i)  Except as set forth in  Schedule  2.14,  neither  the  execution,
delivery or performance of this  Agreement,  nor the  consummation  of the other
transactions  contemplated  by  this  Agreement,  will  result  in  any  payment
(including any bonus or parachute payment under Section 280G of the Code) to any
current or former  Employee,  service  provider or director of the  Company,  or
materially  increase the benefits  payable  under any Benefit Plan, or result in
any acceleration of the time of payment or retiring of such benefits.

          (j) Each of the Benefit Plans  intended to be qualified  under Section
401(a)  of the Code has  received  a  favorable  determination  letter  from the
Internal  Revenue  Service,  and Seller is not aware of any reasonable basis for
the revocation of such letter.

     2.15. Absence of Changes or Events. Except as set forth in Schedule 2.15 or
in any other disclosure schedule to this Agreement and except for this Agreement
and the transactions contemplated by this Agreement, since September 30, 2000:

          (a) there has not been a Material Adverse Effect;

          (b) there has not been any material loss, damage or destruction to, or
material  interruption  in the use of, any of the material assets of the Company
(whether or not covered by insurance);

          (c) the Company has not (i) declared,  accrued,  set aside or paid any
dividend  or made any other  distribution  in  respect  of any shares of capital
stock or other equity interests of


                                       13





the Company or (ii) repurchased,  redeemed or otherwise reacquired any shares of
capital stock, other equity interests or other securities of the Company;

          (d) the Company has not sold or otherwise issued any shares of capital
stock, other equity interests or any other securities of the Company;

          (e) the Company has not amended its  certificate of  incorporation  or
bylaws  or  other  constitutive  documents  or  effected  or been a party to any
acquisition  transaction,  recapitalization,  reclassification of shares,  stock
split, reverse stock split or similar transaction;

          (f) the Company has not purchased or otherwise acquired any asset from
any other person or entity, except for assets acquired in the ordinary course of
business consistent with past practice;

          (g) the Company has not entered into any lease or licensing  agreement
for any asset from any other person or entity, except for any lease or licensing
agreements entered into in the ordinary course of business  consistent with past
practice and the annual payment under each of which does not exceed $25,000;

          (h) the  Company  has not made any  capital  expenditure,  except  for
capital  expenditures  that  were  made  in  the  ordinary  course  of  business
consistent with past practice;

          (i) the Company has not sold or otherwise  transferred,  or has leased
or licensed,  any asset to any other person or entity,  except for products sold
from inventory in the ordinary course of business consistent with past practice;

          (j) the Company has not pledged or  hypothecated  any of its assets or
otherwise  permitted any of its assets to become subject to any Lien, other than
Permitted Liens;

          (k) the Company  has not made any loan or advance to any other  person
or entity other than in the  ordinary  course of business  consistent  with past
practice and each of which does not exceed $10,000;

          (l) the  Company  has not (i)  established  or adopted  any  "employee
benefit plan" (as defined under Section 3(3) of ERISA) or (ii) paid or agreed to
pay any bonus or made or agreed to make any  profit-sharing  or similar  payment
to, or  increased  or agreed  to  increase  the  amount  of the  wages,  salary,
commissions,  fringe benefits or other compensation or remuneration  payable to,
any of its directors or officers,  or Employees,  other than increases in wages,
salaries, commissions, fringe benefits or other compensation to Employees in the
ordinary course of business consistent with past practice;

          (m) no Material Contract has been materially amended or terminated;

          (n) the Company has not (i) discharged any Lien, or (ii) discharged or
paid any indebtedness  except,  in each case, in the ordinary course of business
consistent with past practice;


                                       14





          (o) the  Company  has  not  forgiven  any  indebtedness  or  otherwise
released or waived any material right or claim;

          (p) the Company has not  changed any of its methods of  accounting  or
accounting  practices  in any  respect,  other  than to  comply  with  generally
accepted accounting principles;

          (q) the  Company  has not entered  into any  transaction  or taken any
other action outside the ordinary course of business;

          (r) the Company has not failed to pay any account payable for a period
that is longer than the Company's historical payment period for accounts payable
that are similar in amount and nature as such account payable; and

          (s) the Company has not agreed or committed to take any of the actions
referred to in causes (c) through (q)) above.

     2.16.  Compliance  with  Applicable  Laws.  Except as set forth in Schedule
2.16,  the  Company and its  properties  and assets are in  compliance  with all
applicable statutes, laws, ordinances, rules and regulations of any Governmental
Authority  (other than  Environmental  Laws,  which are dealt with separately in
Section 2.18)  applicable to the Company or its properties,  assets,  operations
and  business,  except  where  noncompliance  would not have a Material  Adverse
Effect.  Since  January  1,  1997,  the  Company  has not  received  any  notice
(including,  without  limitation,  in  electronic  form)  from any  Governmental
Authority or any other person or entity regarding any actual, alleged,  possible
or potential  violation of, or failure to comply with, any such statutes,  laws,
ordinances, rules or regulations, except for any such violation or failure which
would not, individually or in the aggregate, have a Material Adverse Effect.

     2.17. Licenses and Permits. Schedule 2.17 identifies all material licenses,
permits and  authorizations  from  Governmental  Authorities held by the Company
(other  than  those  relating  to  environmental  matters,  which are dealt with
separately in Section 2.18). All such licenses, permits or authorizations of the
Company (other than those  relating to  environmental  matters,  which are dealt
with  separately  in Section  2.18) are  validly  held by the  Company,  and the
Company is in compliance in all material respects with such licenses, permits or
authorizations.  The Company has all of the  governmental  licenses,  permits or
authorizations  (other than those referred to above) which are required to carry
on the business of the Company as such business is now  conducted,  except where
the failure to have any such license,  permit or authorization  would not have a
Material  Adverse  Effect.  Except as set forth in Schedule 2.17, the execution,
delivery and  performance  by Seller and the Company of this  Agreement will not
(a)  constitute  or  result in a  violation  of any term or  requirement  of any
licenses,  permits or authorizations  identified in Schedule 2.17, or (b) result
in  the  revocation,  withdrawal,  suspension,   cancellation,   termination  or
modification of any licenses,  permits or authorizations  identified in Schedule
2.17,  except,  in each case, for any such  violation,  revocation,  withdrawal,
suspension,   cancellation,   termination  or  modification   which  would  not,
individually or in the aggregate,  have a Material Adverse Effect. Since January
1, 1997, the Company has not received any notice (including, without limitation,
in electronic form) from any Governmental Authority or any other


                                       15





person or entity  regarding  (x) any  actual,  alleged,  possible  or  potential
violation of or failure to comply with any term or  requirement of any licenses,
permits or  authorizations  identified  in  Schedule  2.17,  or (y) any  actual,
proposed,   possible   or   potential   revocation,    withdrawal,   suspension,
cancellation,   termination  or  modification   of  any  licenses,   permits  or
authorizations  identified in Schedule 2.17,  except, in each case, for any such
violation,   failure,   revocation,   withdrawal,   suspension,    cancellation,
termination or modification  which would not,  individually or in the aggregate,
have a Material Adverse Effect.

     2.18. Environmental Matters. Except as set forth on Schedule 2.18:

          (a) The  Company  has all of the  governmental  licenses,  permits  or
authorizations  which are required under applicable  Environmental Laws to carry
on the business of the Company as such business is now  conducted,  except where
the failure to have any such license,  permit or authorization  would not have a
Material  Adverse  Effect.  The  Company  is in  compliance  with all  terms and
conditions of such authorizations,  and with all applicable  Environmental Laws,
except for any noncompliance which would not have a Material Adverse Effect.

          (b) The  Company  has not  received  written  notice of any  citation,
summons, order, complaint, penalty, investigation, or review by any governmental
or  other  entity  with  respect  to  any   violation  by  the  Company  of  any
Environmental Law, except for such violations which have been resolved.

          (c) The Company has not received any written request for  information,
notice of claim,  demand,  or  notification  that it is, or may be,  potentially
responsible with respect to any actual,  alleged or potential material liability
arising from or relating to the presence, generation,  manufacture,  production,
transportation,  importation, use, treatment, refinement,  processing, handling,
storage, or Release (as defined by CERCLA) any Hazardous  Substance,  except for
such requests,  notices, demands, or notifications which, individually or in the
aggregate, have been resolved or may, individually or in the aggregate, not have
a Material Adverse Effect.

          (d) Except as set forth in Schedule  2.18, to the knowledge of Seller,
the Company has never generated, manufactured,  produced, transported, imported,
used, treated,  refined,  processed,  handled, stored,  discharged,  released or
disposed of any Hazardous  Substance (whether lawfully or unlawfully) at or from
the Company's  current  properties that may result in a liability to the Company
under  applicable  Environmental  Laws which,  individually or in the aggregate,
would have a Material Adverse Effect.  Except as set forth in Schedule 2.18, the
Company has never knowingly  permitted any Hazardous  Substance to be generated,
manufactured,  produced, used, treated, refined, processed,  handled, stored, or
Released at or from any property  currently  owned or leased by the Company in a
manner that is  reasonably  likely to result in a liability of the Company which
may have a Material Adverse Effect.

          (e) Except as set forth in Schedule  2.18, to the knowledge of Seller,
there  have been no  Releases  by the  Company  of  Hazardous  Substance  at any
property currently owned by or leased to the Company which requires  remediation
under current  Environmental Laws the impact of which would reasonably be likely
to have a Material Adverse Effect.


                                       16





          (f) As used  herein,  "Environmental  Laws" means  federal,  state and
local laws, rules, regulations,  codes and ordinances,  and any orders, decrees,
judgments or injunctions  issued,  promulgated,  approved or entered thereunder,
relating to the environment and each as in effect on the date hereof, including,
without limitation, the Comprehensive  Environmental Response,  Compensation and
Liability   Act  of  1980,   as  amended  by  the   Superfund   Amendments   and
Reauthorization  Act ("CERCLA");  the Resource  Conservation and Recovery Act of
1976, as amended ("RCRA");  the Federal Water Pollution Control Act, as amended;
the Federal  Clear Air Act, as amended;  the Toxic  Substances  Control  Act, as
amended;  the Safe Drinking Water Act, as amended;  the Pollution Control Act of
1990,  as  amended;  and  comparable  state and local laws in effect on the date
hereof.  As used  herein,  "Hazardous  Substances"  has the meaning set forth in
Section 101(14) of CERCLA, 42 U.S.C. Section 9601(14) and petroleum products and
"Hazardous Waste" as defined in RCRA.

          (g) The  representations  and  warranties in this Section 2.18 are the
sole representations and warranties regarding environmental matters.

     2.19.  Inventory.  Schedule  2.19  provides a list of all  inventory of the
Company as of December 31, 2000  ("Inventory").  Such  Inventory  (i) is of such
quality and quantity as to be usable and saleable by the Company in the ordinary
course of business,  and does not have a useful life of less than 90 days,  (ii)
has been  priced  at the  lower of cost or market  value  using  the  "first-in,
first-out"  method  and  (iii)  is of such  quality  as to be  compliant  in all
material respects with the Company's current quality control standards.  None of
the  ingredients or finished goods  inventory of the Company (i) is adulterated,
contaminated  or  misbranded in any material  respect  within the meaning of the
Federal Food,  Drug and Cosmetic  Act, as amended (the "FDC Act"),  or any state
pure  food  and  drug  laws  or  (ii)  constitutes   articles   prohibited  from
introduction  into  interstate  commerce under the provisions of Section 302(d),
404, 405 or 505 of the FDC Act.

     2.20.   Equipment.   Schedule  2.20  identifies  all  material   equipment,
furniture,  fixtures,   improvements  and  other  tangible  assets  (other  than
inventory)  owned by the Company.  Each asset  identified in Schedule 2.20 is in
reasonably good condition and repair  (ordinary wear and tear excepted) and free
of material defects. The assets identified in Schedule 2.20 are adequate for the
uses for which they are put in the  manner in which the  business  is  currently
being conducted.

     2.21.  Brokers.  Except for Goldsmith,  Agio, Helms & Lynner, Ltd. ("GAHL")
and Bruckmann,  Rosser,  Sherrill & Co., Inc. ("BRS"),  Seller is not subject to
any valid claim of any broker,  investment banker,  finder or other intermediary
in connection with the  transactions  contemplated by this Agreement.  Seller is
solely  responsible  for any payment,  fee or commission that may be due to GAHL
and BRS in connection with the transactions contemplated hereby.

     2.22. No Liabilities.  As of, and after giving effect to, the Closing,  the
Company  will have no  liabilities  of a type that would be  required  to be set
forth on a balance sheet of the Company  prepared in accordance with GAAP, other
than (i) liabilities under Material  Contracts and the Leases,  (ii) liabilities
disclosed in this Agreement (including the disclosure  schedules hereto),  (iii)
liabilities  under open purchase orders,  (iv) liabilities under Trade Discounts
(as defined in Section 4.6) in effect  prior to the Closing and (v)  liabilities
created or imposed by


                                       17





actions of Buyer or,  following  the Closing,  the Company  (including,  without
limitation,  in connection  with any  financing of Buyer  obtained in connection
herewith).

     2.23. Major Customers.  Schedule 2.23 identifies,  and provides a breakdown
of the revenues  received from, (i) each customer or other person or entity that
accounted for more than One Hundred  Fifty  Thousand  Dollars  ($150,000) of the
gross  revenues of the Company  during the nine (9) months ended  September  30,
2000 and (ii) each  customer or other person or entity that  accounted  for more
than Two  Hundred  Thousand  Dollars  ($200,000)  of the gross  revenues  of the
Company  during the fiscal  year ended  January  1, 2000.  The  Company  has not
received any written notice or other written communication  (including,  without
limitation, in electronic form) from any customer or other person or entity that
accounted  for more than Two Hundred  Thousand  Dollars  ($200,000) of the gross
revenues  of the  Company  during the ten (10) months  ended  October 31,  2000,
stating that such customer,  person or entity will (i) cease doing business with
the  Company or (ii) reduce the volume of its  business  with the Company by the
lesser of (x) $200,000 of gross  revenues and (y) fifty percent (50%) or more of
the gross  revenues  accounted for by such  customer  during such ten (10) month
period, in either case, within ninety (90) days of such notice,  which cessation
or  reduction  of  business  related  in no way to the  execution,  delivery  or
performance of this Agreement,  the potential transactions  contemplated by this
Agreement  or the  identity  of Buyer or its  affiliates.  To the  knowledge  of
Seller,  the Company has not received any oral notice from any customer or other
person or entity that accounted for more than Two Hundred Forty Thousand Dollars
($240,000) of the gross revenues of the Company during the ten (10) months ended
October 31, 2000,  stating that such  customer,  person or entity will (i) cease
doing  business  with the Company or (ii) reduce the volume of its business with
the Company by fifty percent (50%) or more of the gross  revenues  accounted for
by such  customer  during such ten (10) month  period,  in either  case,  within
ninety  (90) days of such  notice,  which  cessation  or  reduction  of business
related in no way to the execution,  delivery or performance of this  Agreement,
the potential  transactions  contemplated  by this  Agreement or the identity of
Buyer or its affiliates.

     2.24.  Related Party  Transactions.  Except as set forth on Schedule  2.24:

          (a) no Related  Party (as  defined  below) is, or has been at any time
since  January  1,  1997,  involved  in any  material  business  arrangement  or
relationship with the Company;

          (b) no  Related  Party has,  or has had at any time  since  January 1,
1997,  any direct  interest in any  Material  Contract or any  property or asset
owned by the Company;

          (c) no  Related  Party is, or has been at any time  since  January  1,
1997, indebted to the Company; and

          (d)  neither  Seller  nor  any of its  subsidiaries  (other  than  the
Company) is competing,  directly or indirectly, with the Company in the business
currently conducted by the Company.


                                       18





For  purposes of this Section  2.24,  "Related  Party" means any of Seller,  its
affiliates (as defined in Rule 405 under the Securities Act of 1933, as amended)
or the Company's officers, directors or employees.

     2.25.  Sale of Products; Promotions.

          (a) Each  product that has been  manufactured,  sold or put into trade
inventory  (but in each  case as of a date and  time no  later  than the time of
shipment of such  product  from the  Company's  premises)  by the Company  since
January 1, 1997 (i)  conformed  and complied in all material  respects  with the
terms and  requirements  of any  applicable  warranty made by the Company to the
Consumers (as defined below) of such product,  other than any  non-conformity or
non-compliance   with  any  such  warranty  that  were   consistent  with  prior
non-conformities  or  non-compliances  under such  warranty and (ii) was of such
quality as to be compliant  in all material  respects  with the  Company's  then
existing quality control standards.  Except as set forth in Schedule 2.25, since
January 1, 1997,  no Consumer has asserted any material  consumer  claim against
the Company under or based upon any  applicable  warranty made by the Company to
the  Consumers  of the  Company's  products,  other than any claims  against the
Company under or based upon any such warranty  that were  consistent  with prior
claims under such warranty.  As used in this Section 2.25(a),  "Consumers" shall
mean those persons who purchase  products for personal  consumption  and not for
resale or use in the production of other products for resale,  and shall exclude
brokers,  wholesalers,  distributors,  retailers  and other  similar  persons or
entities.

          (b) No  material  amount  of  products  manufactured  and  sold by the
Company  since  January  1,  1997 has been the  subject  of any  recall or other
similar action.

          (c) Schedule 2.25 sets forth the Company's current published  national
promotional  schedule which is consistent with the Company's  ordinary course of
operations and past practice.

     2.26.  Certain  Payments.  Neither the Company nor any  officer,  employee,
agent or other person or entity  acting for or on behalf of the  Company,  since
January 1, 1997, has made,  directly or indirectly,  any material payment to any
person or entity, or provided anything of material value (whether in the form of
property  or  services  or in any other  form) to any person or entity,  for the
purpose of obtaining favorable treatment in securing business,  or has agreed or
committed to take any of the foregoing  actions;  except in any case for (x) any
slotting,  shipping,  dating  allowance  or similar  programs  of the Company or
defensive programs to secure or defend business, (y) Trade Discounts and (z) any
such payment or provision  which would not,  individually  or in the  aggregate,
have a Material Adverse Effect.

                                  ARTICLE III

                     REPRESENTATIONS AND WARRANTIES OF BUYER

     Buyer represents and warrants, as of the date of this Agreement,  to Seller
and the Company as follows:

     3.1. Organization.  Buyer is a corporation duly incorporated and registered
under the laws of the State of Florida.  Buyer has the requisite corporate power
and authority to carry on its


                                       19





business as presently conducted and to own and operate the properties and assets
now owned and operated by it.

     3.2.  Authorization and  Enforceability.  Buyer has the requisite corporate
power and authority to enter into this Agreement and the Ancillary Agreements to
which it is a party and to consummate the transactions  contemplated  hereby and
thereby.  All corporate acts and other proceedings required to be taken by Buyer
and its  shareholders  to authorize the execution,  delivery and  performance of
this Agreement and the Ancillary  Agreements by Buyer,  and the  consummation of
the transactions  contemplated hereby and thereby by Buyer have been duly taken.
This  Agreement  and the  Ancillary  Agreements  have  been  duly  executed  and
delivered by Buyer and,  when duly  executed and  delivered by the other parties
hereto and thereto,  will constitute the legal,  valid and binding obligation of
Buyer,  enforceable  against Buyer in accordance  with their  respective  terms,
except as such enforceability may be limited by bankruptcy,  insolvency or other
laws affecting creditor's rights generally and except for equitable remedies.

     3.3. No  Violations  of Laws or  Agreements.  The  execution,  delivery and
performance  by Buyer of this  Agreement  will not (a) violate any  provision of
federal,  state, local or foreign law, rule or regulation or any listing rule of
any stock  exchange to which Buyer is subject or by which any of its  properties
are bound or affected (it being  understood  that the  necessity for filings and
consents is dealt with separately in the following paragraph), (b) conflict with
or violate any order, judgment,  injunction, award or decree binding upon Buyer,
(c) conflict with or violate the certificate of  incorporation,  bylaws or other
similar  governing  documents of Buyer, (d) constitute a default in any material
respect, or give rise to a right of termination, cancellation or acceleration of
any right or obligation of Buyer under any provision of any agreement,  contract
or other  instrument  binding  upon Buyer or any license,  franchise,  permit or
other  similar  authorization  held by  Buyer,  (e)  result in the  creation  or
imposition  of any  Lien  upon  any of the  assets  of  Buyer,  or (f)  give any
Governmental Authority the right to revoke, withdraw, suspend, cancel, terminate
or modify,  any  licenses,  permits  or  authorizations  from such  Governmental
Authority  that is held by Buyer or that  otherwise  relates to the  business of
Buyer or to any of the assets owned or used by Buyer, except, in the case of any
of the foregoing clauses (a), (d), (e) or (f), for any such conflict, violation,
default,   right,  Lien  revocation,   withdrawal,   suspension,   cancellation,
termination or modification  which would not,  individually or in the aggregate,
have a Material  Adverse Effect or have a material adverse effect on the ability
of Buyer to consummate the transactions contemplated hereby.

     The execution,  delivery and performance by Buyer of this Agreement and the
consummation by Buyer of the transactions contemplated hereby do not require any
consent from, or filing with, any governmental or regulatory  authority,  except
for (a) the  filing of a report  under the HSR Act,  and the  expiration  of the
applicable  waiting period  thereunder,  (b) any action,  consent or filing that
Seller or the  Company  is  required  to obtain or make,  and (c)  consents  and
filings  which,  if not  obtained  or made,  will  not,  individually  or in the
aggregate,  have a Material  Adverse Effect or have a material adverse effect on
the ability of Buyer to consummate the transactions contemplated hereby.

     3.4. Purchase for Investment.  Buyer is acquiring the Shares to be acquired
by it hereunder for investment and for its own account,  and not with a view to,
or for offer or sale in


                                       20





connection with, any distribution  thereof that would violate the Securities Act
of 1933, as amended (the  "Securities  Act"), or any applicable state securities
law. Buyer is (i)  knowledgeable,  sophisticated and experienced in business and
financial  matters and fully  understands the limitations on transfer  described
above and (ii) an  "accredited  investor" as such term is defined in Rule 501(a)
of Regulation D under the Securities Act.

     3.5. Brokers.  Except for SPC Management II, LLC and Silver Brands Partners
L.P., Buyer is not subject to any valid claim of any broker,  investment banker,
finder or other intermediary in connection with the transactions contemplated by
this Agreement.  Buyer is solely responsible for any payment,  fee or commission
that may be due to SPC  Management  II, LLC and Silver  Brands  Partners L.P. in
connection with the transactions contemplated hereby.

                                   ARTICLE IV

                                    COVENANTS

     4.1.  Confidentiality.  Buyer,  on  behalf of  itself  and its  affiliates,
acknowledges  that  all  information  being  provided  to it by  Seller  and the
Company, or their representatives,  is subject to the terms of a Confidentiality
Agreement   dated   September   24,   2000,   between   Buyer  and  Seller  (the
"Confidentiality  Agreement"),  the  terms of which are  incorporated  herein by
reference.

     4.2 Financial Information.  Buyer will use its best efforts to (a) hold all
of the  material  books and records of the Company  existing on the Closing Date
and not  destroy or dispose of any  thereof for a period of three (3) years from
the  Closing  Date or such  longer time as may be required by law or by Material
Contract,  and  thereafter,  but prior to the seventh (7th)  anniversary  of the
Closing  Date,  if it desires  to destroy or dispose of such books and  records,
will offer first in writing at least  sixty (60) days prior to such  destruction
or  disposition  to  surrender  them to Seller and (b)  provide  to Seller  such
financial and other  information  with respect to the Company for the portion of
the  current  fiscal  year  during  which  the  Shares  were  owned by Seller in
accordance  with past  practice to allow  Seller to comply with  financial,  tax
reporting, legal and accounting requirements.

     4.3.  Solicitations  of  Employees.  Without the prior  written  consent of
Seller,  Buyer agrees that for a period of three (3) years following the Closing
Date,  neither Buyer nor any affiliate of Buyer (other than Swander Pace Capital
and Silver Brand Partners L.P. and their respective officers, directors, members
or partners and their  respective  portfolio  companies) shall employ or solicit
for  employment,  directly  or  indirectly,  any  employee  of Seller  (it being
expressly  understood  that the foregoing shall not prohibit Buyer or any of its
affiliates (i) from engaging in general  solicitations not targeted at employees
of Seller,  (ii) from  employing or soliciting  for  employment  any employee of
Seller  who has  been  terminated  without  cause  or (iii)  from  employing  or
soliciting for employment,  after six (6) months of the date of termination, any
employee of Seller who voluntarily has terminated his  employment).  Without the
prior  written  consent of Seller,  Buyer  agrees that for a period of three (3)
years  following  the Closing Date,  none of the portfolio  companies of Swander
Pace  Capital or Silver  Brand  Partners  L.P.  shall  solicit  for  employment,
directly or indirectly,  any employee of Seller (it being  expressly  understood
that the  foregoing  shall not  prohibit  such  companies  (i) from  engaging in
general  solicitations not targeted at employees of Seller, (ii) from soliciting
for employment any employee of Seller who has been  terminated  without cause or
(iii)  from  soliciting  for


                                       21





employment,  after six (6) months of the date of  termination,  any  employee of
Seller who voluntarily has terminated his employment).

     4.4. Employees.

          (a) Employment.  Effective as of the Closing Date,  Seller shall cause
the employment of each Employee,  other than those listed on Schedule 4.4, to be
terminated.  Buyer  shall  extend  offers  of  employment  to all the  Employees
terminated  in  accordance  with  the  preceding  sentence,  such  offers  to be
effective as of the Closing  Date.  All Employees who are offered and who accept
such  offers of  employment  are  hereinafter  referred  to as the  "Transferred
Employees".  Service  performed by such  Transferred  Employees for Seller,  the
Company  or its  affiliates  prior to  Closing  need not be  credited  under any
employee  benefit  plans of Buyer for purposes of  eligibility  to  participate,
vesting or any other purpose as if it had been performed for Buyer. Buyer is not
required to provide the  Transferred  Employees with benefits under its employee
benefit plans that are substantially  similar to the benefits under the Benefits
Plans, and Buyer shall not credit all Transferred  Employees for any deductibles
and  co-payments  made for the current  year under  Seller's  Welfare  Plans (as
defined  below).  With  respect  to any  Benefit  Plan  with a cash or  deferred
election  under  Section  401(k) of the Code,  Buyer shall not be  obligated  to
provide a matching  contribution  as  provided  by the  Company or Seller to its
Employee. The Seller's defined benefit pension plan shall remain with the Seller
and will not be assumed or  transferred  to the Buyer in any way. Buyer shall be
under no  obligation to sponsor or maintain a defined  benefit  pension plan for
the Employees, or to provide other retirement benefits for the purpose of making
up benefits  lost by the  Employee  as a result of not having a defined  benefit
plan.  Effective as of the Closing Date, Seller shall be solely  responsible for
all of the Company's or Seller's  vacation pay  liability  owed to the Employees
that is  earned  but not taken as of the  Closing  Date.  Transferred  Employees
active  participation  in the Benefits Plans that are "employee  welfare benefit
plans" (as defined in Section 3(1) of ERISA)  sponsored by Seller or the Company
(the  "Seller's  Welfare  Plans")  shall  cease  as of the  Closing  Date  or as
otherwise  provided  under  the terms of such  Benefit  Plan,  unless  Buyer and
Seller, in conjunction with any provider,  agree to extend coverage  thereafter.
Notwithstanding  the  preceding  sentence,  Seller's  Welfare Plans shall retain
liability  for all  claims  incurred  by the  Transferred  Employees  and  their
dependents  prior to the Closing Date  including  claims which are not submitted
until after the Closing Date.  Buyer's Welfare Plans (as defined below) shall be
responsible  for all claims  incurred  by the  Transferred  Employees  and their
dependants on or after the Closing Date. A claim shall be deemed incurred (i) on
the date of  occurrence  of death or  dismemberment  in the case of claims under
life insurance and accidental death and dismemberment plans and (ii) on the date
service or treatment is provided in the case of claims under medical,  hospital,
dental  and  similar  plans.  Effective  as of the  Closing  Date,  Buyer  shall
establish or designate a  pre-existing  group health plan or plans (the "Buyer's
Welfare Plans") that will provide  medical,  dental and life insurance  benefits
for the Transferred Employees and their dependents.  Buyer's Welfare Plans shall
comply with any pre-existing  condition  exclusions under applicable law for any
Transferred  Employees or their dependents.  Buyer assumes any and all liability
to provide continuation coverage under Section 4980B of the Code with respect to
any  Transferred  Employee  and any  dependant  or  spouse  of such  Transferred
Employee.

          (b) WARN Act. None of Seller or any  post-Closing  affiliate of Seller
shall have any liability under the Worker Adjustment and Retraining Notification
Act, or any similar


                                       22





state or local law,  with respect to any Employee on account of the  termination
of that  Employee's  employment by Buyer on or after the Closing Date (and Buyer
will hold such parties harmless from such liabilities).

          (c) Severance Pay.  Neither Seller nor any  post-Closing  affiliate of
Seller  shall have any  liability  attributable  to any  severance  benefits  or
termination  pay that become payable to any  Transferred  Employee on account of
the  termination of any Transferred  Employee's  employment by Buyer on or after
the  Closing  Date  (and  Buyer  will  hold  such  parties  harmless  from  such
liabilities).

          (d) Pension Plan. Seller shall be responsible for any notices, filings
or other  obligations  under Title IV of ERISA and any  liability  for  benefits
related to the  transactions  contemplated  by this  Agreement  with  respect to
Seller's "defined benefit plan" described under Section 3(35) of ERISA.

     4.5.  Taxes.  (a)  Seller  shall  timely  prepare  and file (or cause to be
prepared  and filed) all income Tax Returns of the  Company for taxable  periods
that end on or before the Closing Date (the "Seller's  Returns").  Such Seller's
Returns shall be true and complete in all material respects. Seller shall timely
pay (or cause to be paid) all Taxes  shown as due and  payable  on the  Seller's
Returns and all Taxes attributable to the operations of the Company prior to the
Closing Date.

          (b) Buyer shall  timely  prepare and file (or cause to be prepared and
filed) all Tax Returns of the Company  required by law that are not  required to
be  prepared  and filed by Seller  pursuant  to  Section  2.7(a)  (the  "Buyer's
Returns").  Buyer  shall  timely pay or cause to be paid all Taxes  relating  to
Buyer's Returns.

          (c) Buyer and Seller  shall  reasonably  cooperate  with each other in
connection  with the  preparation of all Tax Returns with respect to the Company
and with any tax investigation, audit or other preceding related to the Company.
Buyer and Seller shall  preserve all  information,  returns,  books,  record and
documents relating to any liabilities for Taxes with respect to a taxable period
until the later of the expiration of all  applicable  statutes of limitation and
extensions  thereof,  or the conclusion of all litigation  with respect to Taxes
for such period.  Buyer shall provide to Seller all documentation  necessary for
Seller to prepare all Tax Returns of the Company for taxable periods that end on
or before the Closing Date.  Seller shall have the right to control any audit or
examination  by any taxing  authority,  contest,  resolve and defend against any
assessment,  notice of  deficiency or other  adjustment  or proposed  adjustment
relating  to or with  respect  to Taxes (a "Tax  Proceeding")  for  which it has
responsibility under Sections 2.7(a) or 4.5(a).

     4.6.  Trade  Discounts.  Following  the  Closing,  (i) Seller  shall pay or
discharge all  obligations  under Trade  Discounts  (as defined  below) on sales
effected  prior to Closing by the  Company or Seller and (ii) Buyer shall pay or
discharge,  and indemnify and hold Seller harmless from, all  obligations  under
Trade Discounts on sales effected by Buyer or the Company following the Closing.
"Trade  Discounts"  shall mean trade  discounts,  invoice  deductions or similar
concessions to wholesalers or retailers of finished products of the Company. Any
undisputed amounts to be paid by Seller or Buyer, as the case may be, under this
Section 4.6


                                       23





shall be paid  within ten (10) days of  receipt by Seller or Buyer,  as the case
may be,  of an  invoice  from  Buyer or  Seller,  as the  case may be,  for such
amounts,  together with such other  documentation as the paying party reasonably
may request.

     4.7.  Returns.  Following  the Closing,  Seller shall pay or discharge  all
liabilities for returns,  disposals and reclamations (of which return,  disposal
or reclamation  Seller shall have received  notice) of finished  products of the
Company from wholesalers or retailers ("Returns"),  provided,  however, that (i)
(A) such  Returns  occur  within six (6) months  from the  Closing  Date and the
liabilities  for each such Return  amount to $5,000 or more or (B) such  Returns
occur within thirty (30) days from the Closing Date and the  liabilities for all
such Returns in the aggregate  amount to $15,000 or more,  and (ii) with respect
to Returns described by the foregoing clause (i)(A), such finished products were
sold and  shipped by (x) the  Company  prior to the  Closing or (y) by Seller in
connection  with its sale of  Slow-Moving  Closing  Inventory  acquired from the
Company  pursuant  to  Section  1.2(d)  above,  and  Buyer  provides  to  Seller
reasonably  satisfactory  evidence  to such  effect.  Any  amounts to be paid by
Seller  under this  Section 4.7 shall be paid within ten (10) days of receipt by
Seller of an invoice  from Buyer in  accordance  with this  Section 4.7 for such
amounts,  together  with  such  other  documentation  as Seller  reasonably  may
request.

     4.8. Accounts Payable.  Following the Closing, Seller shall pay any account
payable of the Company for goods  delivered or services  performed  prior to the
Closing  Date  within a period no longer  than the  Company's  historic  payment
period  for  accounts  payable  that are  similar  in amount  and nature to such
account payable.

     4.9.  Prepaid  Expenses.  At Closing,  Buyer and Seller  shall agree on the
amount  of rent and real  estate  taxes for the  Company  that  shall  have been
prepaid by Seller or the Company  prior to Closing and relate to the period from
and after the Closing Date (the "Prepaid  Expense  Amount"),  such amount not to
exceed  $60,000  in  the  aggregate.   Seller  shall  provide  Buyer  with  such
documentation  as Buyer may  reasonably  request to  evidence  the amount of the
Prepaid Expense Amount.

     4.10. USPTO Filings.  Promptly following the Closing, Seller will file with
the U.S. Patent and Trademark  Office the unrecorded  terminations  and releases
relating to the trademarks covered by the Liens described on Schedule 2.8.

     4.11.  Further  Assurances.  From time to time,  as and when  requested  by
either party hereto,  the other party shall execute and deliver,  or cause to be
executed and delivered,  all such documents and  instruments  and shall take, or
cause to be taken,  all such  further or other  actions as such other  party may
reasonably   deem  necessary  or  desirable  to  consummate   the   transactions
contemplated by this Agreement.

     4.12. Press Releases.  Buyer and the Company,  on the one hand, and Seller,
on the other,  agree that neither it nor its affiliates  will make any statement
to the  press,  press  release  or  other  public  announcement  regarding  this
Agreement or the transactions  contemplated  hereby after the Closing unless the
text and time of the  release of any such  statement  has been  approved  by the
other party, except where such disclosure is required pursuant to applicable law
or  applicable  listing  requirements  of any national  exchange or  interdealer
quotation  system (in


                                       24





which case such party  will  consult  with the other  party  regarding  any such
public statements prior to disclosure);  provided,  however,  that the foregoing
shall not prevent Swander Pace Capital and its affiliates from issuing  standard
"tombstone" announcements concerning the transactions contemplated hereby.

                                   ARTICLE V

                                 INDEMNIFICATION

     5.1.  Indemnification  by Seller.  Subject to the terms and  conditions  of
Section 5.3, from and after the Closing,  Seller shall  indemnify  Buyer and its
affiliates  and their  respective  officers,  directors,  members,  partners and
employees  (the "Buyer  Indemnified  Parties")  against,  and hold them harmless
from, any loss, liability,  claim, damage or expense, including reasonable legal
fees and  expenses,  but excluding  punitive  damages,  lost profits  (including
damages for loss of business  reputation) and other  unforeseen or consequential
damages ("Losses"),  suffered or incurred by any such Buyer Indemnified Party as
a direct  consequence  of (a) any breach of any  representation  or  warranty of
Seller contained in this Agreement which by the terms of Section 5.3(f) survives
the  Closing,  (b) any  breach  of any  covenant  of  Seller  contained  in this
Agreement  which by its terms requires  performance  after the Closing,  (c) any
environmental  liabilities  relating to any property formerly owned or leased by
the Company  (and not owned or leased as of the  Closing  Date) or (d) the items
set forth on each of Schedule 2.11 and Schedule 2.12 hereof.

     5.2.  Indemnification  by Buyer.  Subject  to the terms and  conditions  of
Section 5.3, each of Buyer and, after the Closing,  the Company,  on a joint and
several basis,  shall indemnify  Seller and its affiliates and their  respective
officers,  directors,  members,  partners and employees (the "Seller Indemnified
Parties") against,  and hold them harmless from, any Losses suffered or incurred
by any such Seller  Indemnified Party as a direct  consequence of (a) any breach
of any  representation or warranty of Buyer contained in this Agreement which by
the terms of Section 5.3(f) survives the Closing, (b) any breach of any covenant
of Buyer contained in this Agreement or (c) the operation of the business of the
Company after the Closing.

     5.3. Indemnification Limitations and Procedures.

          (a)  Notwithstanding  anything to the contrary in this  Agreement,  no
Buyer Indemnified Party shall be entitled to indemnification pursuant to Section
5.1 unless the  aggregate  amount of all Losses for which the Buyer  Indemnified
Parties  would,  but for this sentence,  be entitled to receive  indemnification
pursuant to Section 5.1 exceeds an amount equal to $200,000 and then only to the
extent of any such aggregate excess;  provided,  however,  that in no event will
the Buyer Indemnified  Parties be entitled to receive in the aggregate an amount
in excess of  $4,000,000  pursuant to Section 5.1,  except that no deductible or
limit  shall  apply (i) to the extent that such  liability  for  indemnification
resulted, directly or indirectly, from fraud or intentional misrepresentation on
the part of Seller or from breaches of representations and warranties  contained
in Sections 2.2 and 2.4,  (ii) to any amounts  payable by Seller under  Sections
4.6 and 4.7  hereof  or  (iii) to  Seller's  indemnification  obligations  under
paragraphs (c) and (d) of Section 5.1.


                                       25





          (b)  Notwithstanding  anything to the contrary in this  Agreement,  no
Seller  Indemnified  Party  shall be  entitled  to  indemnification  pursuant to
Section  5.2  unless  the  aggregate  amount of all  Losses for which the Seller
Indemnified  Parties  would,  but for this  sentence,  be  entitled  to  receive
indemnification  pursuant to Section 5.2 exceeds an amount equal to $200,000 and
then only to the extent of any such aggregate excess; provided, however, that in
no event  will the Seller  Indemnified  Parties  be  entitled  to receive in the
aggregate an amount in excess of $4,000,000 pursuant to Section 5.2, except that
no  deductible  or limit shall apply (i) to the extent that such  liability  for
indemnification  resulted,  directly or  indirectly,  from fraud or  intentional
misrepresentation  on the part of Buyer or from breaches of the  representations
and warranties  contained in Section 3.2 or (ii) to any amounts payable by Buyer
under Section 4.6 hereof.

          (c)  Buyer  acknowledges  and  agrees  that,  from and  after the date
hereof,  its  sole and  exclusive  remedy  with  respect  to any and all  claims
relating  to the  subject  matter of this  Agreement  shall be  pursuant  to the
indemnification  provisions  set forth in this Article V. In  furtherance of the
foregoing,  as a material  inducement  for the  execution  and  delivery of this
Agreement  by Seller  and the  Company,  Buyer,  on  behalf  of  itself  and its
affiliates, hereby waives, from and after the date hereof, to the fullest extent
permitted under applicable law, any and all rights,  claims and causes of action
it  may  have   against   Seller  or  the  Company  (or  their   affiliates   or
representatives)  relating to the subject matter of this Agreement,  the Company
(or its  operations) or otherwise,  whether known or unknown,  including  claims
arising under or based upon any federal, state or local statute, law, ordinance,
rule or regulation,  including  Environmental  Laws, except claims brought under
and subject to the terms of this Agreement.

          (d) Buyer acknowledges and agrees that, other than the representations
and  warranties of Seller  expressly set forth in this  Agreement,  there are no
representations  or  warranties of Seller  expressed or implied  relating to the
subject matter of this Agreement,  Seller or the Company (or its operations) and
that there shall be no claim against  Seller or the Company or their  affiliates
or representatives  or right to indemnification  with respect to any information
(whether written or oral),  documents or materials furnished by such parties (or
any of their affiliates or representatives) to Buyer or any of its affiliates or
representatives,  including any "business plan," "executive  summary,"  offering
memorandum or other marketing materials,  or any information  contained therein,
or any  projections,  estimates  or  budgets  heretofore  delivered  to or  made
available to Buyer of future revenues, expenses or expenditures,  future results
of operations (or any component thereof),  future cash flows or future financial
condition  (or any  component  thereof)  of the  Company.  Except  as  expressly
provided in this Agreement, Buyer is accepting the Company and its properties on
an "AS IS, WHERE IS, with all faults" basis.

          (e)  Amounts  paid in respect of  indemnification  obligations  of the
parties  pursuant  to this  Article V shall be treated as an  adjustment  to the
purchase price paid by Buyer for the Shares. In determining the amount of Losses
to which an  indemnified  party is entitled under this Article V, full allowance
shall be made for any proceeds  available  pursuant to the  indemnified  party's
insurance  policies or from any third  party and for any tax  benefit  resulting
from the indemnified  party's loss, claim or damages. In the event that any such
proceeds or recovery are received by an  indemnified  party after  payment of an
indemnity claim by an indemnifying party hereunder,  the indemnified party shall
promptly pay the amount of such proceeds or other  recovery to the  indemnifying
party to the  extent  it is  duplicative  with the


                                       26





indemnifying  party's prior payment.  For purposes of determining  the amount of
Losses payable in respect of Section 5.1 or 5.2 for a breach of a representation
or  warranty,  references  to any  materiality  qualification  therein  shall be
disregarded.

          (f) The representations and warranties in this Agreement shall survive
the Closing  solely for purposes of Sections 5.1 and 5.2 of this  Agreement  and
shall  terminate at the close of business  eighteen  (18) months  following  the
Closing;  provided,  however,  that (i) the  representations  and warranties set
forth in Section  2.18 shall  terminate on the date which is four (4) years from
the Closing Date, (ii) the  representations  and warranties set forth in Section
2.7 shall  terminate on the date on which the applicable  statute of limitations
shall have expired and (iii) the  representations  and  warranties  set forth in
Sections 2.2 and 2.4 shall survive  indefinitely.  The  obligations to indemnify
and hold harmless a Buyer  Indemnified Party or a Seller  Indemnified  Party, as
the case may be, (x)  pursuant to Sections  5.1(a) and 5.2(a),  shall  terminate
when the applicable  representation or warranty terminates,  and (y) pursuant to
the other  clauses  of  Sections  5.1 and 5.2,  shall not  terminate;  provided,
however,  that  such  obligations  to  indemnify  and hold  harmless  shall  not
terminate  with  respect  to any item as to which the  person to be  indemnified
shall have,  before the expiration of the applicable  period,  previously made a
claim by  delivering  a notice  stating in  reasonable  detail the basis of such
claim to the party providing the indemnification.

          (g) Seller shall not have obligation under this Agreement to indemnify
any Buyer  Indemnified  Party  with  respect to any  matter  that was  addressed
through the working capital adjustment procedure pursuant to Section 1.2.

          (h) No Contribution.  Seller waives,  and acknowledges and agrees that
Seller shall not have and shall not exercise or assert or attempt to exercise or
assert,  any right of  contribution  or right of indemnity or any other right or
remedy against the Company in connection with any indemnification  claim against
Seller under Section 5.1 of this Agreement.

     5.4.  Procedures   Relating  to   Indemnification.   (a)  A  party  seeking
indemnification  pursuant to Sections 5.1 or 5.2 (an "Indemnified  Party") shall
give prompt notice to the other party from whom such  indemnification  is sought
(the  "Indemnifying  Party") of the assertion of any claim or assessment (but in
no event shall such notice be given later than 30 days after a senior officer of
such Indemnified  Party has actual  knowledge of such claim or assessment),  and
shall notify the  Indemnifying  Party of the  commencement of any action,  suit,
audit or proceeding by a third party in respect of which indemnity may be sought
hereunder (a "Third Party Claim") within 30 days of such commencement.  Any such
notice shall specify in reasonable detail the claim,  assessment,  action, suit,
audit or proceeding. The Indemnified Party will give the Indemnifying Party such
information  with  respect  thereto  as the  Indemnifying  Party may  reasonably
request.  Thereafter,  the Indemnified  Party shall deliver to the  Indemnifying
Party,  within five business days after the Indemnified Party's receipt thereof,
copies of all notices and documents  (including  court  papers)  received by the
Indemnified  Party  relating to the Third Party Claim.  If the Third Party Claim
involves (and continues to involve) solely monetary  damages,  the  Indemnifying
Party shall have the right,  exercisable by written notice (the "Notice") to the
Indemnified  Party at any time following  receipt of notice from the Indemnified
Party of the  commencement  of or assertion of any Third Party Claim,  to assume
the  defense  of  such  Third  Party  Claim,   using  counsel  selected  by  the
Indemnifying Party. Should the Indemnifying Party


                                       27





so elect to assume the defense of a Third Party Claim,  the  Indemnifying  Party
will not be liable to the  Indemnified  Party  for legal  expenses  subsequently
incurred  by the  Indemnified  Party in  connection  with the  defense  thereof.
Regardless of whether the Indemnifying Party elects to assume the defense of any
such Third Party Claim, the Indemnified Party shall not admit any liability with
respect to, or settle,  compromise or discharge,  such Third Party Claim without
the Indemnifying  Party's prior written consent.  The Indemnifying  Party or the
Indemnified  Party,  as the case may be,  shall in any  event  have the right to
participate,  at its own expense,  in the defense of any Third Party Claim which
the other is  defending;  provided,  however,  that if the parties in any action
shall  include both an  Indemnifying  Party and an  Indemnified  Party,  and the
Indemnified  Party shall have  received  written  advice of counsel that counsel
selected by the  Indemnifying  Party has a conflict of interest under applicable
standards  of  professional   responsibility  because  of  the  availability  of
different or additional defenses to the Indemnified Party, the Indemnified Party
shall  have the right to select  one  separate  counsel  to  participate  in the
defense of such action on its behalf, at the expense of the Indemnifying Party.

          (c) The  Indemnifying  Party,  if it shall have assumed the defense of
any Third Party Claim and if such Third Party  Claim  involves  solely  monetary
damages,  shall have the right to consent to the entry of judgment  with respect
to, or  otherwise  settle such Third Party Claim,  provided  that as between the
Indemnifying  Party and the Indemnified  Party, the Indemnifying  Party shall be
obligated to satisfy and discharge such judgment or settlement.  Otherwise, such
settlement only may be made with the written  consent of the Indemnified  Party,
which consent shall not be unreasonably withheld.

          (d)  Whether  or not the  Indemnifying  Party  chooses  to  defend  or
prosecute  any claim  involving  a third  party,  all the parties  hereto  shall
cooperate  reasonably  in the defense or  prosecution  thereof and shall furnish
such records, information and testimony, and attend such conferences,  discovery
proceedings,  hearings,  trials and appeals as may be  reasonably  requested  in
connection  therewith.  Such  cooperation  shall  include  access  during normal
business hours afforded to the Indemnifying  Party to, and reasonable  retention
by the  Indemnified  Party of,  records  and  information  which are  reasonably
relevant to such Third Party Claim, and making employees available on a mutually
convenient  basis to  provide  additional  information  and  explanation  of any
material  provided  hereunder,  and the  Indemnifying  Party shall reimburse the
Indemnified  Party for all its reasonable  out-of-pocket  expenses in connection
therewith.

          (e) For any indemnity claim which involves environmental  remediation,
monitoring, investigation or post clean-up monitoring ("Remediation"), the level
of clean-up shall be the least stringent level allowed by Environmental Laws and
in  compliance  with all  Environmental  Laws  and  acceptable  to  Governmental
Authorities  and  landlords,  and  the  Indemnifying  Party  may  use  the  most
cost-effective  approach to  Remediation,  as long as such  approach  reasonably
promptly achieves the required goal.

                                   ARTICLE VI

                                  MISCELLANEOUS

     6.1.  Expenses.  All costs and expenses  incurred in  connection  with this
Agreement and the  transactions  contemplated  hereby shall be paid by the party
incurring such costs or expenses,


                                       28





except as may otherwise be expressly  provided in this  Agreement and except for
the fees  associated  with the filings  under the HSR Act,  which shall be borne
equally by Buyer and Seller.

     6.2.  Construction of this Agreement.  All of the parties to this Agreement
have participated jointly in the negotiation and drafting of this Agreement.  In
the event any ambiguity or question of interpretation arises, this Agreement and
the other documents and  instruments  executed in connection with this Agreement
shall be construed as if drafted jointly,  and no presumption or burden of proof
shall arise favoring or disfavoring any party by virtue of the authorship of any
provision of this Agreement or such other  documents and  instruments.  Any item
disclosed on a disclosure  schedule to this Agreement shall be deemed  disclosed
for all other  disclosure  schedules to which such item is applicable,  provided
such  reference is clear.  The term  "including"  in this  Agreement  shall mean
"including  without  limitation."  References in this Agreement to dollar amount
thresholds  shall not, for purposes of this Agreement,  be deemed to be evidence
of  materiality  or a Material  Adverse  Effect.  All  references to immediately
available funds or dollar amounts  contained in this Agreement shall mean United
States  dollars.  All references to GAAP contained in this Agreement  shall mean
United States generally accepted accounting  principles.  The headings contained
in this  Agreement are for  reference  purposes only and shall not affect in any
way the meaning or interpretation  of this Agreement.  References to "schedules"
or  "sections"  herein  shall be  deemed to refer to the  applicable  disclosure
schedule or section of this Agreement.

     6.3.  Assignment.  This  Agreement  and the rights and  obligations  of the
parties hereunder shall not be assigned,  delegated or otherwise  transferred by
Buyer,  Seller or the Company  without the prior written consent of Buyer (where
Seller seeks to assign or delegate rights or obligations) or Seller (where Buyer
or the Company seek to assign or delegate  rights or  obligations),  except that
Buyer may assign its rights under this  Agreement as collateral  security to any
entity providing  financing to Buyer.  This Agreement shall inure to the benefit
of, and be binding upon and  enforceable  against,  the successors and permitted
assigns of the respective parties hereto.

     6.4. No Third-Party  Beneficiaries.  This Agreement is for the sole benefit
of the parties hereto and their permitted assigns,  and nothing herein expressed
or implied  shall give or be  construed  to give to any  person,  other than the
parties  hereto  and such  assigns,  any  legal or  equitable  rights  hereunder
(except,  in the case of Article V hereof,  the persons  referred to in Sections
5.1 and 5.2).

     6.5. Amendments. No amendment to or modification of this Agreement shall be
effective  unless it shall be in writing  and  signed by each of the  parties to
this Agreement.

     6.6.  Notices.  All  notices  and other  communications  given  under  this
Agreement  shall be in writing and shall be deemed duly given (a) on the date of
delivery, if delivered personally, (b) on the date of transmission,  if sent via
facsimile  transmission to the facsimile  number given below,  and telephonic or
written  confirmation  of receipt  is  obtained  promptly  after  completion  of
transmission, (c) the business day after the date of delivery to a reputable and
recognized  next-day express courier  service,  or (d) three business days after
(or, in the case of a notice or communication  sent overseas,  ten business days
after) being mailed by registered or certified


                                       29





mail  (return  receipt  requested),  postage  prepaid,  to  the  parties  at the
following  addresses (or at such other address for a party as shall be specified
by like notice):

                                    If to Buyer, to:

                                    Nonni's Food Company, Inc.
                                    601 South Boulder
                                    Tulsa, OK  74119
                                    Attention:   Its President
                                    Facsimile:   (918) 560-4108

                                    with a required copy to:

                                    Cooley Godward LLP
                                    One Freedom Square, Reston Town Center
                                    11951 Freedom Drive
                                    Reston, VA  20190-5601
                                    Attention:   Christian E. Plaza, Esq.
                                    Facsimile:   (703) 456-8100


                                    If to Seller or the Company, to:

                                    B&G Foods, Inc.
                                    Four Gatehill Drive
                                    Suite 110
                                    Parsippany, NJ 07054
                                    Attention:   Mr. David L. Wenner
                                    Facsimile:   (973) 630-6550

                                    with a required copy to:

                                    Dechert
                                    30 Rockefeller Plaza
                                    New York, New York 10112
                                    Attention:   Glyndwr P. Lobo, Esq.
                                    Facsimile:   (212) 698-3599


Such  addresses may be changed,  from time to time by means of a notice given in
the manner  provided in this  Section  (provided  that no such  notice  shall be
effective until it is received by the other parties hereto).

     6.7.  Consent  to  Jurisdiction.  Each of  Buyer,  Seller  and the  Company
irrevocably  submits to the exclusive  jurisdiction of (a) the Court of Chancery
for the State of  Delaware,  and (b) the United  States  District  Court for the
District of Delaware,  for the purposes of any suit,  action or other proceeding
arising out of this Agreement or any  transaction  contemplated  hereby.  Buyer,
Seller and the  Company  each  irrevocably  consent to service of process out of
such  courts


                                       30




in any action or  proceeding  by the mailing of copies  thereof by registered or
certified mail, postage prepaid, or by recognized  overnight courier or delivery
service, to Buyer or Seller at their respective addresses set forth herein. Each
of Buyer,  Seller and the Company  irrevocably waives any objection which it may
now or hereafter have to the laying of venue of any of the aforesaid  actions or
proceedings  arising out of or in connection with this Agreement  brought in the
courts referred to above and hereby further  irrevocably  waives and agrees,  to
the full extent  permitted by applicable  law, not to plead or claim in any such
court  that any such  action or  proceeding  brought  in any such court has been
brought in any inconvenient forum.

     6.8. Severability. If any provision of this Agreement or the application of
any such provision to any person or circumstance shall be held invalid,  illegal
or  unenforceable  in any  respect by a court of  competent  jurisdiction,  such
invalidity,  illegality or unenforceability shall not affect any other provision
hereof.

     6.9. Waiver. Waiver of any term or condition of this Agreement by any party
shall be effective if in a writing  signed by the party against whom such waiver
is  asserted.  Any  such  waiver  shall  not be  construed  as a  waiver  of any
subsequent  breach or failure of the same term or condition,  or a waiver of any
other term of this Agreement. No failure or delay by any party in exercising any
right, power or privilege  hereunder shall operate as a waiver thereof nor shall
any single or partial  exercise  thereof  preclude any other or further exercise
thereof or the exercise of any other right, power or privilege.

     6.10.  Counterparts.  This  Agreement  may be  executed  in any  number  of
counterparts,  all of which shall be considered one and the same agreement,  and
shall become  effective when one or more such  counterparts  have been signed by
each of the parties to this  Agreement  and delivered to the other  parties,  it
being understood that all parties need not sign the same counterpart.

     6.11. Entire Agreement. This Agreement,  including the disclosure schedules
hereto and the other documents  delivered  pursuant to this Agreement,  contains
the entire agreement and  understanding  between the parties hereto with respect
to the subject  matter hereof  (except for the  Confidentiality  Agreement)  and
supersede   all   prior   and    contemporaneous    agreements,    negotiations,
correspondence,  undertakings and understandings,  oral or written,  relating to
such subject matter (except for the Confidentiality Agreement).

     6.12.  Governing Law. This  Agreement  shall be governed by an construed in
accordance  with the  internal  laws of the  State  of  Delaware  applicable  to
agreements  made and to be  performed  entirely  within  the State of  Delaware,
without regard to the conflicts of law principles of such state.

     6.13. Certain Defined Terms. (a) As used herein,  "Material Adverse Effect"
means  (a) with  respect  to the  Company,  a  material  adverse  effect  on the
business,  liabilities,  assets, financial condition or results of operations of
the Company,  other than with respect to any adverse effects which,  directly or
indirectly,  relate to or result from (i) public or industry knowledge regarding
the  transactions  contemplated  by this  Agreement  or (ii) past,  existing  or
prospective  economic,  regulatory or other conditions  generally  affecting the
industries  in which the  Company  competes,  and (b) with  respect to Buyer,  a
material  adverse  effect on the


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consolidated business,  liabilities,  assets,  financial condition or results of
operations  of Buyer,  other than with  respect to any  adverse  effects  which,
directly  or  indirectly,  relate  to or  result  from (i)  public  or  industry
knowledge  regarding the  transactions  contemplated  by this  Agreement or (ii)
past, existing or prospective economic, regulatory or other conditions generally
affecting the industries in which Buyer competes.

     It is  understood  that Seller may include in the  disclosure  schedules to
this Agreement or elsewhere items which would not have a Material Adverse Effect
within the meaning of the previous  paragraph to avoid any  misunderstanding  or
for  any  other  reason,  and  such  inclusion  shall  not  be  deemed  to be an
acknowledgement  by Seller that such items would have a Material  Adverse Effect
or further  define or bear on the meaning of such term for the  purposes of this
Agreement. When applied to any party to this Agreement, the term "knowledge" and
any  derivatives  thereof  shall refer only to the knowledge of, with respect to
Seller,  the members of Seller's  executive  management listed on Schedule 6.13,
and, with respect to Buyer, the executive  officers of Buyer, in each case after
reasonable  investigation  of the books and records and reasonable  inquiries of
the management-level  employees of that party, in each case, with respect to the
representation and warranty given by such party.

     6.14. Time is of the Essence.  Time is of the essence in the performance of
this Agreement.


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     IN WITNESS  WHEREOF,  the parties  have caused  this  Agreement  to be duly
executed as of the date first written above.

                         NONNI'S FOOD COMPANY, INC.


                         By  /s/ Timothy G. Bruer
                             ----------------------------------------
                             Name: Timothy G. Bruer
                             Title: Chief Executive Officer


                         B&G FOODS, INC.


                         By  /s/ Robert C. Cantwell
                             ----------------------------------------
                             Name: Robert C. Cantwell
                             Title: Executive Vice President


                         BURNS & RICKER, INC.


                         By  /s/ Robert C. Cantwell
                             ----------------------------------------
                             Name: Robert C. Cantwell
                             Title: Executive Vice President


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