UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)


[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the quarterly period ended August 2, 1997

[ ]  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(D) OF THE  SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from        to

Commission File Number:  0-21360

                               Shoe Carnival, Inc.
             (Exact name of registrant as specified in its charter)

          Indiana                                            35-1736614
(State or other jurisdiction of                     (IRS Employer Identification
incorporation or organization)                       Number) 


8233 Baumgart Road, Evansville, Indiana                        47711
(Address of principal executive offices)                     (Zip Code)
                                                  
                                 (812) 867-6471
              (Registrant's telephone number, including area code)

                                 NOT APPLICABLE
                (Former name, former address and former fiscal year, 
                         if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.  Yes [X]  No [ ]


                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Common Stock,  no par value,  13,047,287  shares  outstanding as of September 1,
1997.





                               SHOE CARNIVAL, INC.
                          INDEX TO FINANCIAL STATEMENTS


                                               

Part I   Financial Information                                           Page
         Item 1 - Financial Statements (Unaudited)
            Condensed Balance Sheets .................................      3
            Condensed Statements of Income............................      4
            Condensed Statement of Shareholders' Equity...............      5
            Condensed Statements of Cash Flows........................      6
            Notes to Condensed Financial Statements...................      7

         Item 2 - Management's Discussion and Analysis................   8-11

Part II  Other Information


         Item 4.  Submission of Matters to Vote of Security Holders...     12
         
         Item 6.  Exhibits and Reports on Form 8-K....................     12



         Signature....................................................     13





                                       2









                               SHOE CARNIVAL, INC.
                            CONDENSED BALANCE SHEETS
                                    Unaudited

                                                                                         
                                         August 2,    February 1,     August 3,
                                           1997          1997            1996
                                        ----------    -----------     ---------
                                                    (In thousands)

                                     ASSETS
                                                              
Current Assets:
   Cash and cash equivalents...........  $   1,902     $   1,625      $   1,584
   Accounts receivable.................        852           916          1,036
   Notes receivable from shareholders..         22            22             40
   Merchandise inventories.............     68,819        59,240         64,662
   Deferred income tax benefit.........        483           400            811
   Other...............................      1,220           906          3,360
                                         ---------     ---------      ---------
Total Current Assets...................     73,298        63,109         71,493
Property and equipment-net.............     31,451        30,817         31,192
                                         ---------     ---------      ---------
Total Assets...........................  $ 104,749     $  93,926      $ 102,685
                                         =========     =========      =========


                      LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
   Accounts payable....................  $  14,960     $  12,159      $  18,596
   Accrued and other liabilities.......      4,335         5,172          5,928
   Current portion of long-term debt...        717           688            664
                                         ---------     ---------      ---------
Total Current Liabilities..............     20,012        18,019         25,188
Long-term debt.........................     14,355         9,621         13,472
Deferred lease incentives..............      1,404         1,458          1,624
Deferred income taxes..................      1,207         1,056          1,001
                                         ---------     ---------      ---------
Total Liabilities......................     36,978        30,154         41,285
                                         ---------     ---------      ---------

Shareholders' Equity:
   Common stock, no par value, 50,000
    shares authorized, 13,045, 13,032,
    13,022 shares issued and outstanding 
    at August 2, 1997, February 1, 1997 
    and August 3, 1996.................          0             0              0  
   Additional paid-in capital..........     61,616        61,398         61,353
   Retained earnings...................      6,155         2,374             47
                                         ---------     ---------      ---------
Total Shareholders' Equity.............     67,771        63,772         61,400
                                         ---------     ---------      ---------
Total Liabilities and Shareholders' 
   Equity..............................  $ 104,749     $  93,926      $ 102,685
                                         =========     =========      =========











                   See Notes to Condensed Financial Statements


                                       3





                               SHOE CARNIVAL, INC.
                         CONDENSED STATEMENTS OF INCOME
                                    Unaudited

                              Thirteen     Thirteen    Twenty-six    Twenty-six
                             Weeks Ended  Weeks Ended  Weeks Ended   Weeks Ended
                              August 2,    August 3,    August 2,     August 3,       
                                1997         1996         1997          1996          
                             -----------  -----------  -----------   -----------    
                                     (In thousands, except per share data)
                                                            
Net sales..................   $  62,393    $  57,597    $ 121,721     $ 115,805
Cost of sales (including 
   buying, distribution 
   and occupancy costs)....      44,271       41,669       85,269        83,528
                              ---------    ---------    ---------     ---------

Gross profit...............      18,122       15,928       36,452        32,277
Selling, general and 
   administrative expenses.      14,575       14,086       29,619        28,435
                              ---------    ---------    ---------     ---------

Operating income...........       3,547        1,842        6,833         3,842
Interest expense, net......         247          332          478           771
                              ---------    ---------    ---------     ---------

Income before income taxes.       3,300        1,510        6,355         3,071
Income taxes...............       1,337          619        2,574         1,259
                              ---------    ---------    ---------     ---------

Net income.................   $   1,963    $     891    $   3,781     $   1,812
                              =========    =========    =========     =========

Net income per share.......   $     .15    $     .07    $     .29     $     .14
                              =========    =========    =========     =========

Weighted average common 
   shares and common 
   equivalent shares 
   outstanding.............      13,286       13,021       13,170        13,020
                              =========    =========    =========     =========










                   See Notes to Condensed Financial Statements



                                       4











                               SHOE CARNIVAL, INC.
                   CONDENSED STATEMENT OF SHAREHOLDERS' EQUITY
                                    Unaudited



                                                  Additional
                                  Common Stock     Paid-In    Retained
                               Shares     Amount   Capital    Earnings    Total
                               ------     ------  ----------  --------  --------
                                                 (In thousands)
                                                            
Balance at February 1, 1997.... 13,032   $  0    $  61,398   $  2,374   $ 63,772
  Employee stock purchase
       plan purchases..........     13                  60                    60
  Payment on stock purchase....                        158                   158
  Net income...................                                 3,781      3,781
                               -------   ----   ----------   --------  ---------
Balance at August 2, 1997.....  13,045   $  0    $  61,616   $  6,155  $  67,771
                               =======   ====   ==========   ========  =========










                   See Notes to Condensed Financial Statements


                                       5








                               SHOE CARNIVAL, INC.
                       CONDENSED STATEMENTS OF CASH FLOWS
                                    Unaudited

                                                         Twenty-six   Twenty-six
                                                         Weeks Ended Weeks Ended
                                                           August 2,   August 3,
                                                             1997        1996
                                                         -----------  ----------     
                                                              (In thousands)
                                                                  
Cash flows from operating activities:
   Net income...........................................  $   3,781   $   1,812
   Adjustments to reconcile net income to net
     cash provided by operating activities:
     Depreciation and amortization......................      2,840       2,538
     Loss on retirement of assets.......................        190         219
     Deferred income taxes..............................         68       1,084
     Compensation for forgiveness of debt...............        158           0
     Other  ............................................        (54)        (84)
     Changes in operating assets and liabilities:
       Merchandise inventories..........................     (9,579)     (1,963)
       Accounts receivable..............................         64         (50)
       Accounts payable and accrued liabilities.........      2,135       5,273
       Other............................................       (315)      1,299
                                                          ---------   ---------

Net cash (used in) provided by operating activities.....       (712)     10,128
                                                          ---------   ---------

Cash flows from investing activities:
   Purchases of property and equipment..................     (3,850)     (3,661)
   Lease incentives.....................................          0        (241)
   Other................................................         16           2
                                                          ---------   ---------

Net cash used in investing activities...................     (3,834)     (3,900)
                                                          ---------   ---------

Cash flows from financing activities:
   Borrowings under line of credit......................     67,425      97,025
   Payments on line of credit...........................    (62,325)   (102,275)
   Payments on capital lease obligations................       (337)       (310)
   Proceeds from issuance of stock......................         60          16
                                                          ---------   ---------

Net cash provided by (used in) financing activities.....      4,823      (5,544)
                                                          ---------   ---------

Net increase in cash and cash equivalents...............        277         684
Cash and cash equivalents at beginning of period........      1,625         900
                                                          ---------   ---------

Cash and cash equivalents at end of period..............  $   1,902   $   1,584
                                                          =========   =========

Supplemental disclosures of cash flow information:
   Cash paid during period for interest.................  $     473   $     815
   Cash paid (refunded) during period for income taxes..  $   2,379   $  (2,046)
Supplemental disclosure of noncash investing activities:
   Capital lease obligations incurred...................  $       0   $     162








                   See Notes to Condensed Financial Statements



                                       6





                               SHOE CARNIVAL, INC.
                     NOTES TO CONDENSED FINANCIAL STATEMENTS
                                    Unaudited

Note 1 - Basis of Presentation

In the opinion of management,  the accompanying  unaudited  condensed  financial
statements  contain all  adjustments  necessary to present  fairly the financial
position of the Company and the results of its operations and its cash flows for
the periods presented.  Certain information and disclosures normally included in
notes to financial  statements  have been condensed or omitted  according to the
rules and  regulations of the Securities and Exchange  Commission,  although the
Company  believes  that the  disclosures  are  adequate to make the  information
presented not misleading.

The results of operations for the interim periods are not necessarily indicative
of the results to be expected for the full year.

It is suggested that these financial  statements be read in conjunction with the
financial  statements and financial notes thereto included in the Company's 1996
Annual Report.

Note 2 - Restructuring Charge

In the fourth  quarters  of 1995 and 1994,  the Company  recorded  restructuring
charges related to its plan to close a total of nine unprofitable  stores. Eight
stores were closed during fiscal years 1995 and 1996,  with the remaining  store
being closed in February 1997.

During the first half of 1997 charges applied against the restructuring  reserve
include cash  expenditures  of $107,000 for store closing costs and $171,000 for
equipment and leasehold improvement write-offs. The remaining reserve of $40,000
will be utilized primarily for lease termination costs.

The  restructuring  charges  include  management's  best  estimates  of  amounts
required to be paid for store  closing and lease  termination  costs.  The total
amount of the cash payments ultimately required could differ materially from the
amounts  recorded if  management  is unable to  negotiate  an  acceptable  lease
termination agreement with the landlord.





                                       7








                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS


Results of Operations
                                                                      Comparable        
                        Number of Stores        Store Square Footage Store Sales         
              Beginning                 End of      Net        End     Increase      
Quarter Ended Of Period Opened  Closed  Period   Decrease  of Period  (Decrease)
- ------------- --------- ------- ------- ------- --------- ----------- ----------
                                                      
May 3, 1997       93       0       2       91    (19,000)   1,007,000     4.4%
August 2, 1997    91       0       0       91      5,000    1,012,000     8.8%
Year-to-date      93       0       2       91    (14,000)   1,012,000     6.0%

May 4, 1996       95       2       4       93     (2,000)   1,022,000    (4.4%)
August 3, 1996    93       2       2       93      2,000    1,024,000    (3.2%)
Year-to-date      95       4       6       93          0    1,024,000    (3.8%)



The following table sets forth the Company's results of operations  expressed as
a percentage of net sales for the periods indicated:




                              Thirteen      Thirteen    Twenty-six   Twenty-six
                             Weeks Ended   Weeks Ended  Weeks Ended  Weeks Ended
                              August 2,     August 3,    August 2,    August 3,
                                1997          1996         1997         1996
                            -----------    -----------  -----------  ----------- 

                                                                  
Net sales..................     100.0%        100.0%        100.0%        100.0%
Cost of sales (including 
   buying, distribution 
   and occupancy costs)....      70.9          72.3          70.1          72.1
                            ---------     ---------     ---------     ---------

Gross profit...............      29.1          27.7          29.9          27.9
Selling, general and
   administrative expenses.      23.4          24.5          24.3          24.6
                            ---------     ---------     ---------     ---------

Operating income...........       5.7           3.2           5.6           3.3
Interest expense...........        .4            .6            .4            .6
                            ---------     ---------     ---------     ---------

Income before income taxes.       5.3           2.6           5.2           2.7
Income taxes...............       2.1           1.1           2.1           1.1
                            ---------     ---------     ---------     ---------

Net income.................       3.2%          1.5%          3.1%          1.6%
                            =========     =========     =========     =========




Net Sales

Net sales increased $4.8 million to $62.4 million in the second quarter of 1997,
an 8.3% increase over net sales of $57.6  million in the  comparable  prior year
period. The increase was attributable to an 8.8% comparable store sales increase
and the sales generated by the five new stores opened in 1996,  partially offset
by the  reduction  in sales for the eight  stores  closed in 1996 and 1997.  The
comparable  store sales increase was supported with increases in the majority of
the  product  categories.  Average  footwear  unit prices in  comparable  stores
increased 9.5% while footwear unit sales decreased 1.1%.  Sales of private label
and non-name  brand  footwear  constituted  17.7% of total footwear sales in the
second quarter of 1997 as compared with 16.7% in the prior year quarter.


                                       8




                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Net sales  increased $5.9 million to $121.7 million in the first half of 1997, a
5.1%  increase  over net sales of $115.8  million in the  comparable  prior year
period.  The increase was attributable to a 6.0% comparable store sales increase
and the sales generated by the five new stores opened in 1996,  partially offset
by the  reduction  in sales for the eight  stores  closed in 1996 and 1997.  The
comparable  store sales  increase  was  supported  with  increases  in all major
product categories.  Average footwear unit prices in comparable stores increased
10.5% while  footwear  unit sales  decreased  4.3%.  Sales of private  label and
non-name brand footwear  constituted  17.2% of total footwear sales in the first
half of 1997 as compared with 16.4% in the prior year.

Gross Profit

     Gross profit  increased $2.2 million to $18.1 million in the second quarter
of 1997, a 13.8%  increase over gross profit of $15.9 million in the  comparable
prior year period.  The Company's  gross profit  margin  increased to 29.1% from
27.7%.  As a percentage  of sales,  buying,  distribution  and  occupancy  costs
decreased 0.4%. The increase in merchandise gross profit margin of 1.0% of sales
was broad based with all major product categories  improving over the comparable
prior year period.

     Gross profit  increased  $4.2 million to $36.5 million in the first half of
1997,  a 12.9%  increase  over gross profit of $32.3  million in the  comparable
prior year period.  The Company's  gross profit  margin  increased to 29.9% from
27.9%.  As a percentage  of sales,  buying,  distribution  and  occupancy  costs
decreased .3%. The increase in merchandise  gross profit margin of 1.7% of sales
was broad based with all major product categories  improving over the comparable
prior year period.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased $489,000 to $14.6 million
in the second  quarter of 1997 from $14.1 million in the  comparable  prior year
period.  As  a  percentage  of  sales,  these  expenses  decreased  1.1%.  Total
pre-opening  costs for the two stores opened in the second  quarter of 1996 were
$132,000 or 0.2% of sales. No stores were opened in the second quarter of 1997.

Selling,  general and  administrative  expenses  increased $1.2 million to $29.6
million  in the first half of 1997 from $28.4  million in the  comparable  prior
year period.  As a percentage of sales,  these  expenses  decreased  .3%.  Total
pre-opening  costs for the four  stores  opened  in the first  half of 1996 were
$371,000 or .3% of sales. No stores were opened in the first half of 1997.

Interest Expense

The  reduction in net interest  expense in the second  quarter and the first six
months of 1997 as compared  with in the second  quarter and the first six months
of 1996 resulted from a combination  of reduced  borrowings  and lower  interest
rates.

Income Taxes

The effective  income tax rate of 40.5% and 41.0% in the second quarters and the
first  six  months of 1997 and 1996  respectively  differed  from the  statutory
federal rates due primarily to state and local income taxes,  net of the federal
tax benefit.


                                       9




                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Liquidity and Capital Resources

The  Company's  primary  sources  of funds are cash flows  from  operations  and
borrowings  under its  revolving  credit  facility.  Net cash used in  operating
activities  was  $712,000  during the first half of 1997.  Excluding  changes in
operating assets and liabilities, cash provided by operating activities was $7.0
million in the first half of 1997.  An increase in  merchandise  inventories  of
$9.6 million and a reduction in accounts payable and accrued liabilities of $2.1
million  were  partially  offset  by the  $7.0  million  in  cash  generated  by
operations  before changes in operating assets and liabilities.  The increase in
merchandise inventories was primarily due to seasonal fluctuations.

Working capital  increased to $53.3 million at August 2, 1997 from $45.1 million
at February 1, 1997 and the  current  ratio  improved to 3.7 to 1 from 3.5 to 1.
Long-term  debt as a  percentage  of total  capital was 17.5% at August 2, 1997,
compared to 13.1% at February 1, 1997.

Capital  expenditures  were $3.9  million  in the first  half of 1997.  Of these
expenditures,  approximately  $2.9 million was incurred  for the  remodeling  of
certain  stores.  The remaining  capital  expenditures in the first half of 1997
were primarily for  technological  improvements  in the stores and  distribution
center.

The Company  intends to end fiscal 1997 with 91 stores after the opening of four
stores in the second half of 1997 and the closing of four lower volume stores at
the  expiration  of their  leases.  Two stores  were closed in the first half of
1997.  The  Company  opened four stores in the first half of 1996 and closed six
stores.

     The  actual  amount  of  the  Company's  cash   requirements   for  capital
expenditures  depends in part on the number of new stores opened,  the amount of
lease  incentives,  if any,  received  from  landlords  and the number of stores
remodeled. The opening of new stores will be dependent upon, among other things,
the  availability of desirable  locations,  the negotiation of acceptable  lease
terms and general economic and business  conditions  affecting consumer spending
in areas the Company targets for expansion.  As part of the Company's  effort to
upgrade the image of its stores, a new prototype design has been utilized in all
new and remodeled  stores since the fourth  quarter of 1995.  The size of stores
utilizing  the new  prototype  design has  increased  from 10,000 square feet to
between 12,000 and 18,000 square feet depending upon,  among other factors,  the
location of the store and the population  base the store is expected to service.
Accordingly, capital expenditures for new stores have increased to an average of
approximately  $450,000,  including  point-of-sale  equipment which is generally
acquired  through   equipment  leasing   transactions.   The  average  inventory
investment  in a new store is  expected  to range  from  $550,000  to  $850,000,
depending on the size and sales  expectation  of the store and the timing of the
new store opening. Pre-opening expenses, such as advertising, salaries, supplies
and utilities, are expected to average $60,000 to $80,000 per-store.

The Company's $35 million  credit  facility  provides for a combination  of cash
advances on a revolving basis and the issuance of commercial  letters of credit.
Borrowings under the revolving credit line are based on eligible inventory.  The
credit agreement limits capital expenditures in 1997 to $12 million.  Borrowings
and  letters of credit  outstanding  under this  facility at August 2, 1997 were
$13.6 million and $8.5 million, respectively.

The Company  anticipates  that its existing cash and cash flow from  operations,
supplemented by borrowings  under the credit facility will be sufficient to fund
its planned  expansion and other  operating cash  requirements  for at least the
next 12 months.


                                       10





                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)



Seasonality

The Company's quarterly results of operations have fluctuated,  and are expected
to  continue  to  fluctuate  in the  future  primarily  as a result of  seasonal
variances and the timing of sales and costs  associated with opening new stores.
Non-capital  expenditures,  such as advertising  and payroll,  incurred prior to
opening of a new store are  charged to expense in the month the store is opened.
Therefore,  the Company's results of operations may be adversely affected in any
quarter in which the Company opens new stores.

The Company has three  distinct  selling  periods:  Easter,  back-to-school  and
Christmas.

Factors That May Effect Future Results

This report contains certain forward looking statements that involve a number of
risks and  uncertainties.  Among the factors that could cause actual  results to
differ materially are the following: general economic conditions in the areas of
the United  States in which the  Company's  stores are  located;  changes in the
overall retail  environment  and more  specifically  in the apparel and footwear
retail sectors;  the impact of competition,  weather  patterns,  consumer buying
trends  and the  ability of the  Company to  identify  and  respond to  emerging
fashion trends;  the  availability of desirable store locations and management's
ability  to  negotiate  acceptable  lease  terms and open new stores in a timely
manner;  and changes in the political and economic  environments in the People's
Republic  of China,  where most of the  Company's  private  label  products  are
manufactured,  and the contiuned favorable trade relationships between China and
the United States.



                                       11






                               SHOE CARNIVAL, INC.
                           PART II - OTHER INFORMATION


Item 4.   Submission of Matters to Vote of Security Holders

          The annual meeting of the common  shareholders of the Company was held
          June 11, 1997.

          Election of Director

          David H.  Russell  was  elected  at the  annual  meeting to serve as a
          Director of the Company for a three year term.  Mr.  Russell  received
          11,011,697 votes in favor of his election and none against.

          Other Matters Voted Upon at the Meeting

          Deloitte & Touche LLP was  appointed  as auditor  for the  Company for
          1997.  11,834,360  votes  were cast in favor,  19,150  votes were cast
          against  and 9,587  abstentions  were  recorded  with  respect to such
          appointment.

          Shareholders  approved various  amendments to the Company's 1993 Stock
          Option and Incentive Plan including increasing the number of shares of
          the  Company's  Common Stock  subject to issuance  under the plan from
          900,000 to 1,500,000.  6,630,195  votes were cast in favor,  2,327,498
          votes were cast  against,  19,641  abstentions  and  2,885,763  broker
          non-votes were recorded with respect to such approval.

          Shareholders  approved an amendment to the  Company's  Employee  Stock
          Purchase  Plan  to  allow  officers  of the  Company  to  participate.
          8,215,178  votes were cast in favor,  816,498 votes were cast against,
          9,653  abstentions and 2,821,798  broker  non-votes were recorded with
          respect to such approval.




Item 6.   Exhibits and Reports on Form 8-K

    (a)   Exhibits
          
          (10-E)  1993 Stock Option and Incentive Plan of Registrant   
          
          (10-L)  Employee Stock Purchase Plan of Registrant  

          (27)    Financial Data Schedule

    (b)   Reports on Form 8-K

          A report  on Form  8-K was  filed by the  Company  on June 9,  1997 to
          announce the  retirement  and terms of retirement of David H. Russell,
          the Company's founder and Vice Chairman. 




                                       12






                               SHOE CARNIVAL, INC.
                                    SIGNATURE




Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report to be  signed,  on its  behalf by the
undersigned thereunto duly authorized.



Date: September 12, 1997                                SHOE CARNIVAL, INC.
                                                           (Registrant)



                                                   By:  /s/ W. Kerry Jackson
                                                        W. Kerry Jackson
                                                        Vice President and
                                                        Chief Financial Officer
 





                                       13