AMENDMENT NO. 1
                                       TO
                                    AGREEMENT

     This Amendment No. 1 ("Amendment") to that certain Agreement by and between
Shoe Carnival, Inc. ("Shoe Carnival") and David H. Russell ("Russell") dated May
28, 1997 (the  "Agreement") is entered into as of the 8th day of December,  1997
by and between Shoe Carnival and Russell.

      Whereas,  Shoe Carnival and Russell wish to make certain  revisions to the
Agreement pursuant to this Amendment; and

      Whereas,  the  parties  wish the  Agreement  to continue in full force and
effect except as modified in this Amendment;

      NOW  THEREFORE,  in  consideration  of  the  premises  and  the  covenants
contained herein and in the Agreement, the parties hereto agree as follows:

             1.  Paragraph 4 of the  Agreement is deleted in its entirety and in
      lieu thereof the following Paragraph 4 is inserted:

                     4. Restrictive  Covenants.  Russell  acknowledges  that the
             consulting  services he is to render pursuant to this Agreement are
             of a special  and  unusual  character  with a unique  value to Shoe
             Carnival,  the loss of which cannot  adequately be  compensated  by
             damages in an action at law.  In view of the  unique  value to Shoe
             Carnival of the  services  that  Russell is to provide  pursuant to
             this  Agreement,  because  of the  confidential  information  to be
             obtained by or disclosed to Russell,  and as a material  inducement
             to Shoe  Carnival  to  enter  into a  consulting  arrangement  with
             Russell  and  to  pay  Russell  the  compensation  provided  for in
             Paragraph 3, Russell covenants and agrees as follows:

                     (a)   Noncompetition.   Russell   agrees  that  during  the
             Consulting  Term and for a period of 24 months after the end of the
             Consulting Term, he will not, directly or indirectly, whether as an
             owner, stockholder (except as the holder of 5% or less of the stock
             of  a  publicly-held  corporation),   director,  officer,  partner,
             employee, consultant, or otherwise, compete or assist a third party
             in competing  with Shoe  Carnival in the retail  footwear  industry
             within a radius of 75 miles from Evansville,  Indiana,  without the
             prior written approval of Shoe Carnival. *

                     (b)  Extension  of  Restrictions.  If a court of  competent
             jurisdiction   finds  that   Russell  has   violated   any  of  the
             noncompetition restrictions set forth in this Paragraph 4, then the
             parties  agree  that  all  such  restrictions  set  forth  in  this
             Paragraph 4  automatically  shall be extended by the number of days
             that a court  determines  Russell to have been in violation of such
             restrictions.

                     (c)  Confidential  Information.  As used in this Agreement,
             the  term  "Confidential  Information"  means  any  and all of Shoe
             Carnival's trade secrets, confidential proprietary information, and
             all  information  and  data  that is not  generally  known to third
             persons not associated with Shoe Carnival and/or that provides Shoe

             
             
             Carnival  with  competitive  advantages.  The  parties  agree  that
             Confidential   Information  shall  not  cease  to  be  Confidential
             Information  for purposes of this Agreement  simply because another
             individual  with a duty  to  maintain  the  confidentiality  of the
             Confidential  Information  discloses  it in violation of that duty.
             Russell   hereby  agrees  that  he  will  not  at  any  time  after
             termination of his employment with Shoe Carnival use or disclose to
             any  others  any  of  the  Confidential   Information,   except  as
             authorized in writing by Shoe  Carnival.  Russell  agrees that Shoe
             Carnival owns all of the  Confidential  Information and Russell has
             no  rights,   title,  or  interest  in  any  of  the   Confidential
             Information.  Russell  agrees  that  upon  the  termination  of his
             employment  with Shoe Carnival on May 1, 1997,  he shall  surrender
             promptly  to Shoe  Carnival  any and all  trade  secrets,  internal
             memoranda,  and other  documents in his  possession  disclosing any
             Confidential Information.

                     (d) Covenant Not To Raid  Employees.  During the Consulting
             Term and for a period of 24 months after the end of the  Consulting
             Term,  Russell  agrees that he will not,  directly  or  indirectly,
             employ,  solicit for employment or advise or recommend to any other
             person that such person  employ,  or solicit  for  employment,  any
             individual  now or hereafter  employed by Shoe  Carnival so long as
             such  individual  is  employed  by  Shoe  Carnival  or  any  of its
             affiliates;  nor induce or entice any such employee to leave his or
             her  employment  with Shoe Carnival or any of its  affiliates;  nor
             adversely  interfere with any  relationships  between Shoe Carnival
             and any of its past, present or prospective employees.

                     (e) Remedies and Enforcement. Russell acknowledges that any
             violation of this Paragraph 4 by him will cause irreparable  damage
             to Shoe  Carnival,  that such damage will be  incapable  of precise
             measurement,  and that, as a result, Shoe Carnival will not have an
             adequate remedy at law to redress the harm that such violation will
             cause.  Therefore, in addition to any other rights or remedies Shoe
             Carnival may have as a result of the violation of this  Paragraph 4
             by Russell,  Russell agrees that Shoe Carnival shall be entitled to
             injunctive   relief,   including   but  not  limited  to  temporary
             restraining  order and  preliminary  and permanent  injunction,  to
             restrain  any  violation  of this  Paragraph 4 by Russell.  Russell
             hereby  agrees  and  consents  that such  injunctive  relief may be
             entered  in any state or  federal  court of  record in  Vanderburgh
             County, Indiana, or in the state and county in which such violation
             may  occur,  or in any  other  court  having  jurisdiction,  at the
             election of Shoe  Carnival,  without  security.  Russell agrees and
             hereby does submit to personal  jurisdiction  before each and every
             such court for that  purpose.  In addition  to any other  relief to
             which it shall be  entitled,  Shoe  Carnival  shall be  entitled to
             recover  from  Russell  the costs and  reasonable  attorneys'  fees
             incurred by Shoe Carnival in seeking  enforcement of this Paragraph
             4 or relief from any violation by Russell of this Paragraph 4.

             2.  Except for the above  changes  to  Paragraph  4, the  remaining
      provisions of the Agreement are not modified, and the Agreement as amended
      by this Amendment shall continue in full force and effect.



      In witness whereof, the parties hereto have executed this Amendment, as of
the day and year set forth above.

                                                     Shoe Carnival, Inc.


                                                     By:  /s/ Mark L. Lemond
                                                          Mark L. Lemond
                                                          President and CEO


                                                          /s/ David H. Russell
                                                          David H. Russell




*    This  paragraph is intended to apply to the  operation  of footwear  stores
     within  75  miles  of  Evansville,  Indiana.  It  shall  not  prohibit  the
     maintenance  by Russell  of  administrative  offices  and  warehousing  for
     footwear business within the 75 mile radius.