SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549


                                  FORM 10-Q

              Quarterly Report Pursuant to Section 13 or 15(d)
                   of the Securities Exchange Act of 1934
                for the Quarterly Period Ended March 31, 2001


                        Commission File Number 1-9608

                           NEWELL RUBBERMAID INC.
           (Exact name of registrant as specified in its charter)

              DELAWARE                                36-3514169
    (State or other jurisdiction                   (I.R.S. Employer
         of incorporation or                     Identification No.)
            organization)


                          29 East Stephenson Street
                        Freeport, Illinois 61032-0943
                  (Address of principal executive offices)
                                 (Zip Code)

                               (815) 235-4171
            (Registrant's telephone number, including area code)


        Indicate by check mark whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months, and (2) has been
   subject to such filing requirements for the past 90 days.

                  Yes /x/                       No /  /

        Number of shares of Common Stock outstanding (net of treasury
   shares) as of May 2, 2001:  266,646,855


   PART I.   FINANCIAL INFORMATION

   Item 1.   Financial Statements
             --------------------




                   NEWELL RUBBERMAID INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF INCOME
              (Unaudited, in thousands, except per share data)

                                                                 Three Months Ended
                                                                     March 31,
                                                                     ---------
                                                               2001                  2000
                                                               ----                  ----
                                                                            
       Net sales                                             $1,610,736           $1,628,979
       Cost of products sold                                  1,218,960            1,220,495
                                                             ----------           ----------
               GROSS INCOME                                     391,776              408,484
       Selling, general and administrative expenses             264,607              239,608
       Restructuring costs                                        9,979                  763
       Goodwill amortization and other                           14,073               13,222
                                                             ----------           ----------
               OPERATING INCOME                                 103,117              154,891
       Nonoperating expenses:
               Interest expense                                  39,321               27,849
               Other, net                                         2,809                3,107
                                                            -----------           ----------
               Net nonoperating expenses                         42,130               30,956
                                                            -----------           ----------
               INCOME BEFORE INCOME TAXES                        60,987              123,935
       Income taxes                                              22,566               47,715
                                                            -----------           ----------
               NET INCOME                                   $    38,421           $   76,220
                                                            ===========           ==========
       Weighted average shares outstanding:
               Basic                                            266,618              274,059
               Diluted                                          266,618              284,016
       Earnings per share:
               Basic                                         $     0.14           $     0.28
               Diluted                                             0.14                 0.28

       Dividends per share                                   $     0.21           $     0.21

     See notes to consolidated financial statements.











                                                               -2-





                   NEWELL RUBBERMAID INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                          (Unaudited, in thousands)

                                                      March 31,       December 31,
                                                         2001             2000
                                                         ----             ----
                                                                  
       ASSETS
       CURRENT ASSETS
               Cash and cash equivalents                $   19,873       $   22,525
               Accounts receivable, net                  1,131,531        1,183,363
               Inventories, net                          1,309,991        1,262,551
               Deferred income taxes                       221,979          231,875
               Prepaid expenses and other                  189,469          196,338
                                                        ----------       ----------
               TOTAL CURRENT ASSETS                      2,872,843        2,896,652

       MARKETABLE EQUITY SECURITIES                          7,920            9,215
       OTHER LONG-TERM INVESTMENTS                          74,937           72,763
       OTHER ASSETS                                        342,832          336,344
       PROPERTY, PLANT AND EQUIPMENT, NET                1,719,462        1,756,903
       TRADE NAMES AND GOODWILL                          2,150,125        2,189,948
                                                        ----------       ----------
               TOTAL ASSETS                             $7,168,119       $7,261,825
                                                        ==========       ==========































                                                               -3-





                   NEWELL RUBBERMAID INC. AND SUBSIDIARIES
                     CONSOLIDATED BALANCE SHEETS (CONT.)
                          (Unaudited, in thousands)

                                                              March 31,     December 31,
                                                                2001            2000
                                                                ----            ----
                                                                        
       LIABILITIES AND STOCKHOLDERS' EQUITY
       CURRENT LIABILITIES
               Notes payable                                  $   13,844      $   23,492
               Accounts payable                                  366,475         342,406
               Accrued compensation                               79,945         126,970
               Other accrued liabilities                         758,658         781,122
               Income taxes                                      113,073          73,122
               Current portion of long-term debt                 214,294         203,714
                                                              ----------      ----------
               TOTAL CURRENT LIABILITIES                       1,546,289       1,550,826
       LONG-TERM DEBT                                          2,318,273       2,319,552
       OTHER NON-CURRENT LIABILITIES                             355,070         347,855
       DEFERRED INCOME TAXES                                     103,092          93,165
       MINORITY INTEREST                                           1,026           1,788
       COMPANY-OBLIGATED
           MANDATORILY REDEEMABLE
           CONVERTIBLE PREFERRED
           SECURITIES OF A  SUBSIDIARY TRUST                     499,998         499,998
       STOCKHOLDERS' EQUITY
               Common stock - authorized
                  shares, 800.0 million at
                  $1 par value                                   282,268         282,174
                        Outstanding shares:
                        2001    282.3 million
                        2000    282.2 million
               Treasury stock, at cost                          (408,459)       (407,456)
                        Shares held:
                        2001    15.6 million
                        2000    15.6 million
               Additional paid-in capital                        217,619         215,911
               Retained earnings                               2,513,229       2,530,864
               Accumulated other comprehensive
                   loss                                         (260,286)       (172,852)
                                                              ----------      ----------
       TOTAL STOCKHOLDERS' EQUITY                              2,344,371       2,448,641
                                                              ----------      ----------
       TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY             $7,168,119      $7,261,825
                                                              ==========      ==========

     See notes to consolidated financial statements.






                                                               -4-





                   NEWELL RUBBERMAID INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Unaudited, in thousands)

                                                                      For the Three Months Ended
                                                                               March 31,
                                                                               ---------
                                                                        2001                 2000
                                                                        ----                 ----
                                                                                     
       OPERATING ACTIVITIES:
       Net income                                                   $   38,421             $  76,220
       Adjustments to reconcile net income to net cash
           provided by operating activities:
               Depreciation and amortization                            87,551                77,083
               Deferred income taxes                                    11,183                12,498
               Non-cash restructuring charges                            6,691                     -
               Other                                                     1,735                (2,573)
       Changes in current accounts, excluding the effects
           of acquisitions:
               Accounts receivable                                      45,893                61,623
               Inventories                                             (56,123)             (135,967)
               Other current assets                                      7,677                17,837
               Accounts payable                                         24,516               (32,115)
               Accrued liabilities and other                           (43,480)             (100,474)
                                                                    ----------             ---------
       NET CASH PROVIDED BY (USED IN) OPERATING
           ACTIVITIES                                                  124,064               (25,868)
                                                                    ----------             ---------
       INVESTING ACTIVITIES:
               Acquisitions, net                                       (15,367)              (54,445)
               Expenditures for property, plant
                 and equipment                                         (59,744)              (81,188)
               Disposals of non-current assets and other                 4,672                11,989
                                                                    ----------             ---------
       NET CASH USED IN INVESTING ACTIVITIES                           (70,439)             (123,644)
                                                                    ----------             ---------
       FINANCING ACTIVITIES:
               Proceeds from issuance of debt                           19,122               574,537
               Payments on notes payable
                   and long-term debt                                  (18,659)              (58,823)
               Common stock repurchase                                       -              (402,962)
               Cash dividends                                          (55,994)              (57,149)
               Proceeds from exercised stock options
                   and other                                               737                   405
                                                                    ----------             ---------
               NET CASH (USED IN) PROVIDED BY
                   FINANCING ACTIVITIES                                (54,794)               56,008
                                                                    ----------             ---------
       Exchange rate effect on cash                                     (1,483)                 (632)
               DECREASE IN CASH AND CASH
                   EQUIVALENTS                                          (2,652)              (94,136)
       Cash and cash equivalents at beginning of year                   22,525               102,164
                                                                    ----------             ---------
       CASH AND CASH EQUIVALENTS AT END OF PERIOD                   $   19,873             $   8,028
                                                                    ==========             =========
       Supplemental cash flow disclosures -
               Cash paid during the period for:
                        Income taxes, net of refunds                $ (40,819)             $   3,723
                        Interest                                    $  52,529              $  44,396

     See notes to consolidated financial statements.



                                    -5-


                   NEWELL RUBBERMAID INC. AND SUBSIDIARIES
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   NOTE 1 - GENERAL INFORMATION

        The condensed financial statements included herein have been
   prepared by the Company, without audit, pursuant to the rules and
   regulations of the Securities and Exchange Commission, and reflect all
   adjustments necessary to present a fair statement of the results for
   the periods reported, subject to normal recurring year-end
   adjustments, none of which is expected to be material.  Certain
   information and footnote disclosures normally included in financial
   statements prepared in accordance with generally accepted accounting
   principles have been condensed or omitted pursuant to such rules and
   regulations, although the Company believes that the disclosures are
   adequate to make the information presented not misleading.  It is
   suggested that these condensed financial statements be read in
   conjunction with the financial statements and the notes thereto
   included in the Company's latest Annual Report on Form 10-K.


   NOTE 2 - ACQUISITIONS

        The Company acquired Mersch SA on January 24, 2000 and Brio on
   May 24, 2000.  Both are manufacturers and suppliers of picture frames
   in Europe, and now operate as part of Newell Photo Fashions Europe.

        The Company acquired the stationery products business of The
   Gillette Company ("Paper Mate/Parker") on December 29, 2000.  The U.S.
   and Canadian operations were merged into Sanford North America, while
   all other operations were consolidated into Sanford International.

        For these and for other minor acquisitions, the Company paid
   $600.6 million in cash and assumed $15.0 million of debt.  The
   transactions were accounted for as purchases; therefore, results of
   operations are included in the accompanying consolidated financial
   statements since their respective acquisition dates.  The acquisition
   costs were allocated on a preliminary basis to the fair market value
   of the assets acquired and liabilities assumed and resulted in trade
   names and goodwill of approximately $253.6 million.

        The unaudited consolidated results of operations for the three
   months ended March 31, 2001 and 2000 on a pro forma basis, as though
   the Mersch, Brio and Paper Mate/Parker businesses had been acquired on
   January 1, 2000, are as follows (in millions, except per share
   amounts):
                                 Three Months Ended March 31,
                                 ----------------------------
                                    2001             2000
                                    ----             ----
    Net sales                     $ 1,610.7       $ 1,767.4
    Net income                    $    38.4       $    68.1
    Basic earnings per share      $    0.14       $    0.26



                                     -6-


   NOTE 3 - RESTRUCTURING COSTS

        Certain expenses incurred in the reorganization of the Company's
   operations are considered to be restructuring expenses.  Pre-tax
   restructuring costs consisted of the following (in millions):

                                 Three Months Ended March 31,
                                 ----------------------------
                                      2001          2000
                                      ----          ----
    Employee severance and
      termination benefits          $   5.9       $   0.3
    Facility and product line
      exit costs                        1.1           0.5
    Other merger transaction
      costs                             3.0             -
                                     ------        ------
                                     $ 10.0        $  0.8
                                     ======        ======

        Reserves that remained for restructuring costs consisted of the
   following (in millions):

                                   March 31,     December 31,
                                      2001           2000
                                      ----           ----
    Facility and product line
      exit costs                     $  9.7         $ 11.4
    Employee severance and
      termination benefits              6.4            3.3
    Contractual future
      maintenance costs                 4.0            4.6
    Other merger transaction
      costs                             5.2            2.6
                                     ------         ------
                                     $ 25.3         $ 21.9
                                     ======         ======


   NOTE 4 - INVENTORIES

        Inventories are stated at the lower of cost or market value.  The
   components of inventories, net of LIFO reserve, were as follows (in
   millions):

                                   March 31,     December 31,
                                     2001           2000
                                     ----           ----
    Materials and supplies        $   171.3      $   244.8
    Work in process                   180.9          165.3
    Finished products                 957.8          852.5
                                  ---------      ---------
                                  $ 1,310.0      $ 1,262.6
                                  =========      =========


                                     -7-


   NOTE 5 - PROPERTY, PLANT AND EQUIPMENT

        Property, plant and equipment consisted of the following (in
   millions):

                                      March 31,   December 31,
                                        2001         2000
                                        ----         ----
    Land                             $    59.8     $    60.7
    Buildings and improvements           727.7         736.1
    Machinery and equipment            2,441.7       2,421.6
                                     ---------     ---------
                                     $ 3,229.2     $ 3,218.4
    Allowance for depreciation        (1,509.7)     (1,461.5)
                                     ----------    ---------
                                     $ 1,719.5     $ 1,756.9
                                     =========     =========

        Replacements and improvements are capitalized.  Expenditures for
   maintenance and repairs are charged to expense.  The components of
   depreciation are provided by annual charges to income calculated to
   amortize, principally on the straight-line basis, the cost of the
   depreciable assets over their depreciable lives.  Estimated useful
   lives determined by the Company are: buildings and improvements (5-40
   years) and machinery and equipment (2-15 years).


   NOTE 6 - LONG-TERM DEBT

        Long-term debt consisted of the following (in millions):

                                    March 31,     December 31,
                                      2001            2000
                                      ----            ----
    Medium-term notes               $ 1,012.5       $ 1,012.5
    Commercial paper                  1,514.3         1,503.7
    Other long-term debt                  5.8             7.1
                                    ---------       ---------
                                    $ 2,532.6       $ 2,523.3
    Current portion                    (214.3)         (203.7)
                                    ---------       ---------
                                    $ 2,318.3       $ 2,319.6
                                    =========       =========

        At March 31, 2001, $1,514.3 million (principal amount) of
   commercial paper was outstanding.  Of this amount, $1,300.0 million is
   classified as long-term debt because it is supported by a long-term
   $1,300.0 million revolving credit agreement, and the remainder of
   $214.3 million is classified as current portion of long-term debt.







                                     -8-


   NOTE 7 - EARNINGS PER SHARE

        The earnings per share amounts are computed based on the weighted
   average monthly number of shares outstanding during the year.  "Basic"
   earnings per share is calculated by dividing net income by weighted
   average shares outstanding.  "Diluted" earnings per share is
   calculated by dividing net income by weighted average shares
   outstanding, including the assumption of the exercise and/or
   conversion of all potentially dilutive securities ("in the money"
   stock options and company-obligated mandatorily redeemable convertible
   preferred securities of a subsidiary trust).  A reconciliation of the
   difference between basic and diluted earnings per share for the first
   three months of 2001 and 2000 is shown below (in millions, except per
   share data):




                                                                              Convertible
                                           Basic        "In the money"         Preferred           Diluted
                                          Method         stock options        Securities           Method
                                          ------         -------------        ----------           -------
                                                                                       
   Three months ended
       March 31, 2001 (1):
   Net Income                              $   38.4           -                    -               $   38.4
   Weighted average
           shares outstanding                 266.6           -                    -                  266.6
   Earnings per Share                      $   0.14           -                    -               $   0.14

   Three months ended
       March 31, 2000:
   Net Income                              $   76.2           -              $   4.1               $   80.3
   Weighted average
           shares outstanding                 274.1           -                  9.9                  284.0
   Earnings per Share                      $   0.28           -                    -               $   0.28

   (1)  Diluted earnings per share for this period exclude the impact of
        "in the money" stock options and convertible preferred securities
        because they are antidilutive.





















                                    -9-


   NOTE 8 - COMPREHENSIVE INCOME (LOSS)

        The following tables display Comprehensive Income (Loss) and the
   components of Accumulated Other Comprehensive Income (Loss) (in
   millions):




                                                           Three months ended March 31,
                                                           ----------------------------
                                                            2001                  2000
                                                            ----                  ----
                                                                          
   Comprehensive (Loss) Income:
        Net income                                       $   38.4               $   76.2
        Unrealized loss on marketable securities             (0.8)                  (1.0)
        Derivatives hedging loss                            (17.1)                     -
        Foreign currency translation loss                   (69.5)                  (9.7)
                                                         --------               --------

        Total Comprehensive (Loss) Income                $  (49.0)              $   65.5
                                                         ========               ========





                                          Net              Foreign                          Accumulated
                                       Unrealized         Currency        Derivatives          Other
                                          Loss           Translation        Hedging        Comprehensive
                                     on Securities          Loss              Loss              Loss
                                     -------------          ----              ----              ----
                                                                              
     Accumulated Other
     Comprehensive Loss:
       Balance at
         December 31, 2000              $  (1.1)         $  (171.8)        $       -       $  (172.9)
       Change during
         three months
         ended March 31, 2001              (0.8)             (69.5)            (17.1)          (87.4)
                                        -------          ---------         ---------       ---------

     Balance at March 31, 2001          $  (1.9)         $  (241.3)        $   (17.1)      $  (260.3)
                                        =======          =========         =========       =========




















                                    -10-



   NOTE 9 - INDUSTRY SEGMENT INFORMATION

        On April 2, 2001, the Company announced the realignment of its
   operating segment structure.  This realignment reflects the Company's
   focus on building large consumer brands, promoting organizational
   integration and operating efficiencies and aligning the businesses
   with the Company's key account strategy.  The five new segments have
   been named for leading worldwide brands in the Company's product
   portfolio.  The realignment streamlines what had been six operating
   segments.  Based on this management structure, the Company is
   reporting its results as follows (in millions):

                            For the three months ended March 31,
                            ------------------------------------
   Net Sales                      2001              2000
                                  ----              ----
   Rubbermaid                    $   432.0         $   479.6
   Parker/Eldon                      334.5             263.7
   Levolor/Hardware                  331.0             354.9
   Calphalon/WearEver                276.3             283.0
   Little Tikes/Graco                236.9             247.8
                                 ---------         ---------
                                 $ 1,610.7         $ 1,629.0
                                 =========         =========

                             For the three months ended March 31,
                             ------------------------------------
   Operating Income                 2001              2000
                                    ----              ----
   Rubbermaid                     $   44.6          $  45.0
   Parker/Eldon                       32.4             36.8
   Levolor/Hardware                   22.3             35.1
   Calphalon/WearEver                 22.1             29.0
   Little Tikes/Graco                 13.2             30.6
   Corporate                         (21.5)           (20.8)
                                  --------          -------
                                     113.1            155.7
   Restructuring costs               (10.0)            (0.8)
                                  --------          -------
                                  $  103.1          $ 154.9
                                  ========          =======

                                 March 31,       December 31,
   Identifiable Assets             2001              2000
                                   ----              ----
   Rubbermaid                    $ 1,133.8         $1,185.2
   Parker/Eldon                    1,080.8          1,050.9
   Levolor/Hardware                  770.5            775.9
   Calphalon/WearEver                806.4            849.3
   Little Tikes/Graco                557.7            537.5
   Corporate                       2,818.9          2,863.0
                                 ---------         --------
                                 $ 7,168.1         $7,261.8
                                 =========         ========


                                    -11-


        Operating income is net sales less cost of products sold and
   selling, general and administrative expenses.  Certain headquarters
   expenses of an operational nature are allocated to business segments
   primarily on a net sales basis.  Trade names and goodwill amortization
   is considered a corporate expense and not allocated to business
   segments.  All intercompany transactions have been eliminated and
   transfers of finished goods between areas are not significant.
   Corporate assets primarily include trade names and goodwill, equity
   investments and deferred tax assets.















































                                    -12-


   NOTE 10 - ACCOUNTING PRONOUNCEMENTS

        Since June 1998, the Financial Accounting Standards Board
   ("FASB") has issued SFAS Nos. 133, 137 and 138 related to "Accounting
   for Derivative Instruments and Hedging Activities" ("SFAS No. 133, as
   amended" or "Statements").  These Statements establish accounting and
   reporting standards requiring that every derivative instrument be
   recorded on the balance sheet as either an asset or liability measured
   at its fair value.  The Statements require that changes in the
   derivative's fair value be recognized currently in earnings unless
   specific hedge accounting criteria are met, in which case the gains or
   losses would offset the related results of the hedged item.  These
   Statements require that, as of the date of initial adoption, the
   impact of adoption be recorded as a cumulative effect of a change in
   accounting principle.  To the extent that these amounts are recorded
   in other comprehensive income, they will be reversed into earnings in
   the period in which the hedged transaction occurs.  The impact of
   adopting these Statements on January 1, 2001 resulted in a cumulative
   after-tax gain of approximately $13.0 million recorded in accumulated
   other comprehensive income and had no material impact on net income.
   The adoption resulted in an increase in assets and liabilities of
   approximately $99.0 million and $86.0 million, respectively.

        In May 2000, the EITF issued EITF No. 00-14 "Accounting for
   Certain Sales Incentives."  The EITF subsequently amended the
   transition provisions of this issue in November 2000.  EITF No. 00-14
   prescribes guidance regarding timing of recognition and income
   statement classification of costs incurred for certain sales incentive
   programs.  This guidance requires certain coupons, rebate offers and
   free products offered concurrently with a single exchange transaction
   to be recognized when incurred and reported as a reduction of revenue.

        In January 2001, the EITF issued EITF No. 00-22 "Accounting for
   'Points' and Certain Other Time-Based or Volume-Based Sales Incentive
   Offers and Offers for Free Products or Services to be Delivered in the
   Future."  EITF No. 00-22 prescribes guidance regarding timing of
   recognition and income statement classification of costs incurred in
   connection with offers of "free" products or services that are
   exercisable by an end consumer as a result of a single exchange
   transaction with the retailer which will not be delivered by the
   vendor until a future date.  This guidance requires certain rebate
   offers and free products that are delivered subsequent to a single
   exchange transaction to be recognized when incurred and reported as a
   reduction of revenue.

        The effective dates of EITF No. 00-14 and EITF No. 00-22 are
   March 31, 2001 and June 30, 2001, respectively.  The Company's
   adoption of EITF No. 00-14 and EITF No. 00-22 on December 31, 2000 did
   not impact the results of operations because the Company's past and
   current accounting policy is to report such costs as reductions in
   revenue.





                                    -13-


   PART I.   FINANCIAL INFORMATION

   Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF
             OPERATIONS AND FINANCIAL CONDITION
             --------------------------------------------------


   RESULTS OF OPERATIONS
   ---------------------

        The following table sets forth for the periods indicated items
   from the Consolidated Statements of Income as a percentage of net
   sales.

                                                  Three Months Ended March 31,
                                                  ----------------------------
                                                      2001           2000
                                                      ----           ----
   Net sales                                          100.0%         100.0%
   Cost of products sold                               75.7           74.9
                                                      -----          -----
   GROSS INCOME                                        24.3           25.1
   Selling, general and
        administrative expenses                        16.4           14.7
   Restructuring costs                                  0.6            0.1
   Trade names and goodwill amortization
        and other                                       0.9            0.8
                                                      -----          -----
   OPERATING INCOME                                     6.4            9.5
                                                      -----          -----
   Nonoperating expenses:
   Interest expense                                     2.4            1.6
   Other, net                                           0.2            0.3
                                                      -----          -----
   Net nonoperating expenses                            2.6            1.9
                                                      -----          -----
   INCOME BEFORE INCOME TAXES                           3.8            7.6
   Income taxes                                         1.4            2.9
                                                      -----          -----
   NET INCOME                                           2.4%           4.7%
                                                      =====          =====


              See notes to consolidated financial statements.














                                   -14-


   THREE MONTHS ENDED MARCH 31, 2001 VS. THREE MONTHS ENDED MARCH 31, 2000
   -----------------------------------------------------------------------

        Net sales for the three months ended March 31, 2001 ("first
   quarter") were $1,610.7 million, representing a decrease of $18.3
   million or 1.1% from $1,629.0 million in the comparable quarter of
   2000.  The decrease in net sales is primarily due to internal declines
   of 6.8% due to slowness in the economy offset by contributions from
   Paper Mate/Parker (acquired in December 2000).

        The Company announced the realignment of its operating segment
   structure to reflect the Company's focus on building large consumer
   brands, promoting organizational integration and operating
   efficiencies and aligning the businesses with the Company's key
   account strategy.  The five new segments have been named for leading
   worldwide brands in the Company's product portfolio and streamlines
   what had been six operating segments.  Based on this management
   structure, the Company is reporting its results as follows (in
   millions):

                                                    Percentage
                                                     Increase/
                              2001        2000       Decrease
                              ----        ----       --------
   Rubbermaid                $ 432.0    $  479.6     (9.9)%(1)
   Parker/Eldon                334.5       263.7     26.8  (2)
   Levolor/Hardware            331.0       354.9     (6.7) (1)
   Calphalon/WearEver          276.3       283.0     (2.4)
   Little Tikes/Graco          236.9       247.8     (4.4)
                            --------    --------

        Total               $1,610.7    $1,629.0     (1.1)%
                            ========    ========

        (1)  Internal sales decline due to slowness in the economy.
        (2)  Internal sales decline of 4.4% plus sales from the Paper
             Mate/Parker acquisition.


        Gross income as a percentage of net sales in the first quarter of
   2001 was 24.3% or $391.8 million versus 25.1% or $408.5 million in the
   comparable quarter of 2000.  Excluding charges of $3.1 million ($2.0
   million after taxes) related to recent acquisitions, gross income in
   the first quarter of 2001 was $394.9 million or 24.5% of net sales.
   Excluding charges, gross income declined as a result of decreased
   sales volume.

        Selling, general and administrative expenses ("SG&A") in the
   first quarter of 2001 were 16.4% of net sales or $264.6 million versus
   14.7% or $239.6 million in the comparable quarter of 1999.  Excluding
   charges of $1.1 million ($0.7 million after taxes) relating to recent
   acquisitions, SG&A in the first quarter of 2001 were $263.5 million or
   16.4% of net sales.  Excluding charges, SG&A increased as a result of
   the Paper Mate/Parker acquisition.

                                    -15-


        In the first quarter of 2001, the Company recorded a pre-tax
   restructuring charge of $10.0 million ($6.3 million after taxes).  The
   pre-tax charge included $5.9 million of severance costs, $1.1 million
   of facility exit costs and $3.0 million of other transaction costs.

        In the first quarter of 2000, the Company recorded a pre-tax
   restructuring charge of $0.8 million ($0.5 million after taxes).  The
   pre-tax charge related primarily to costs associated with facility
   closures from non-Rubbermaid acquisitions.

        Trade names and goodwill amortization and other in the first
   quarter of 2001 were 0.9% of net sales or $14.1 million versus 0.8% or
   $13.2 million in the comparable quarter of 2000.  The increases are
   primarily related to an increase in goodwill associated with the
   recent Paper Mate/Parker acquisition.

        Operating income in the first quarter of 2001 was 6.4% of net
   sales or $103.1 million versus operating income of 9.5% or $154.9
   million in the comparable quarter of 2000.  Excluding  restructuring
   costs and other charges in 2001 and 2000, operating income in the
   first quarter of 2001 was 7.3% or $117.3 million versus 9.6% or $155.7
   million in the first quarter of 2000.  The decrease in operating
   income was primarily due to lower than expected sales volume and the
   Paper Mate/Parker acquisition.

        Net nonoperating expenses in the first quarter of 2001 were 2.6%
   of net sales or $42.1 million versus net nonoperating income of 1.9%
   or $31.0 million in the comparable quarter of 2000.  The increase in
   net non-operating expenses is primarily due to $11.5 million of
   increased interest expense as a result of higher debt levels.

        The effective tax rate was 37.0% in the first quarter of 2001
   versus 38.5% in the first quarter of 2000.

        Net income for the first quarter of 2001 was $38.4 million,
   compared to net income of $76.2 million in the first quarter of 2000.
   Basic earnings per share were $0.14 in the first quarter of 2001
   compared to $0.28 in the first quarter of 2000.  Excluding 2001
   restructuring costs of $10.0 million ($6.3 million after taxes) and
   other 2001 pre-tax charges of $4.2 million ($2.7 million after taxes)
   and 2000 restructuring costs of $0.8 million ($0.5 million after
   taxes), net income decreased $29.3 million or 38.3% to $47.4 million
   in the first quarter of 2001 from $76.7 million in 2000.  Earnings per
   share, calculated on the same basis, decreased 36.5% to $0.18 in the
   first quarter of 2001 from $0.28 in the first quarter of 2000.  The
   decrease in net income was primarily due to internal sales declines
   and increased interest expense resulting from higher debt levels.









                                    -16-


   LIQUIDITY AND CAPITAL RESOURCES
   -------------------------------

   Sources:

        The Company's primary sources of liquidity and capital resources
   include cash provided from operations and use of available borrowing
   facilities.

        Net cash provided by operating activities in the first three
   months of 2001 was $124.1 million, representing an increase of $150.0
   million from $25.9 million of cash used for the comparable period of
   2000.  The increase in cash provided from operating activities was
   primarily due to improved working capital management throughout the
   Company.

        The Company has short-term foreign and domestic committed and
   uncommitted lines of credit with various banks which are available for
   short-term financing.  Borrowings under the Company's uncommitted
   lines of credit are subject to discretion of the lender.  The
   Company's lines of credit do not have a material impact on the
   Company's liquidity. Borrowings under the Company's lines of credit at
   March 31, 2001 totaled $13.8 million.

        The Company has a revolving credit agreement of $1,300.0 million
   that will terminate in August 2002.  During 2000, the Company entered
   into a new 364-day revolving credit agreement in the amount of $700.0
   million.  This revolving credit agreement will terminate in October
   2001. At March 31, 2001, there were no borrowings under these
   revolving credit agreements.

        In lieu of borrowings under the Company's revolving credit
   agreements, the Company may issue up to $2,000.0 million of commercial
   paper.  The Company's revolving credit agreements provide the
   committed backup liquidity required to issue commercial paper.
   Accordingly, commercial paper may only be issued up to the amount
   available for borrowing under the Company's revolving credit
   agreements.  At March 31, 2001, $1,514.3 million (principal amount) of
   commercial paper was outstanding.  Of this amount, $1,300.0 million is
   classified as long-term debt and the remaining $214.3 million is
   classified as current portion of long-term debt.

        The revolving credit agreements permit the Company to borrow
   funds on a variety of interest rate terms.  These agreements require,
   among other things, that the Company maintain a certain Total
   Indebtedness to Total Capital Ratio, as defined in the agreements.  As
   of March 31, 2001, the Company was in compliance with these
   agreements.

        The Company had outstanding at March 31, 2001 a total of $1,012.5
   million (principal amount) of medium-term notes.  The maturities on
   these notes range from 3 to 30 years at an average interest rate of
   6.34%.



                                    -17-


        A universal shelf registration statement became effective in July
   1999.  As of March 31, 2001, $449.5 million of Company debt and equity
   securities may be issued under the shelf.

   Uses:

        Cash used in acquiring businesses was $15.4 million and $54.4
   million in the first three months of 2001 and 2000, respectively.  In
   the first quarter of 2001, the Company made minor acquisitions for
   cash purchase prices totaling $6.6 million; in the first quarter of
   2000, the Company acquired Mersch SA and made other minor acquisitions
   for cash purchase prices totaling $31.3 million.  All of these
   acquisitions were accounted for as purchases and were paid for with
   proceeds obtained from the issuance of commercial paper.

        Cash used for restructuring activities was $3.3 million and $0.8
   million in the first three months of 2001 and 2000, respectively.
   Such cash payments represent primarily employee termination benefits
   and other merger expenses.

        Capital expenditures were $59.7 million and $81.2 million in the
   first three months of 2001 and 2000, respectively.

        Aggregate dividends paid during the first three months of 2001
   and 2000 were $56.0 million ($0.21 per share) and $57.1 million ($0.21
   per share), respectively.

        During the first three months of 2000, the Company repurchased
   15.5 million shares of its common stock at an average price of $26 per
   share, for a total cash price of $403.0 million under the Company's
   stock repurchase program.

        Retained earnings decreased in the first three months of 2001 by
   $17.6 million.  Retained earnings increased in the first three months
   of 2000 by $19.0 million.  The difference between 2001 and 2000 was
   due to weaker operating results in 2001 versus 2000 and restructuring
   costs in 2001 of $10.0 million ($6.3 million after taxes) and other
   pre-tax charges of $4.1 million ($2.7 million after taxes).

        Working capital at March 31, 2001 was $1,326.6 million compared
   to $1,345.9 million at December 31, 2000.  The current ratio at March
   31, 2001 was 1.86:1 compared to 1.87:1 at December 31, 2000.

        Total debt to total capitalization (total debt is net of cash and
   cash equivalents, and total capitalization includes total debt,
   convertible preferred securities and stockholders equity) was .47:1 at
   March 31, 2001 and .46:1 at December 31, 2000.

        The Company believes that cash provided from operations and
   available borrowing facilities will continue to provide adequate
   support for the cash needs of existing businesses; however, certain
   events, such as significant acquisitions, could require additional
   external financing.



                                    -18-


   MARKET RISK
   -----------

        The Company's market risk is impacted by changes in interest
   rates, foreign currency exchange rates, and certain commodity prices.
   Pursuant to the Company's policies, natural hedging techniques and
   derivative financial instruments may be utilized to reduce the impact
   of adverse changes in market prices.  The Company does not hold or
   issue derivative instruments for trading purposes.

        The Company's primary market risk is interest rate exposure,
   primarily in the United States.  The Company manages interest rate
   exposure through its conservative debt ratio target and its mix of
   fixed and floating rate debt.  Interest rate exposure was reduced
   significantly in 1997 from the issuance of $500.0 million 5.25%
   Company-Obligated Mandatorily Redeemable Convertible Preferred
   Securities of a Subsidiary Trust, the proceeds of which reduced
   commercial paper.  Interest rate swaps may be used to adjust interest
   rate exposures when appropriate based on market conditions, and, for
   qualifying hedges, the interest differential of swaps is included in
   interest expense.

        The Company's foreign exchange risk management policy emphasizes
   hedging anticipated intercompany and third-party commercial
   transaction exposures of one year duration or less.  The Company
   focuses on natural hedging techniques of the following form:  1)
   offsetting or netting of like foreign currency flows, 2) structuring
   foreign subsidiary balance sheets with appropriate levels of debt to
   reduce subsidiary net investments and subsidiary cash flows subject to
   conversion risk, 3) converting excess foreign currency deposits into
   U.S. dollars or the relevant functional currency and 4) avoidance of
   risk by denominating contracts in the appropriate functional currency.
   In addition, the Company utilizes forward contracts and purchased
   options to hedge commercial and intercompany transactions.  Gains and
   losses related to qualifying hedges of commercial and intercompany
   transactions are deferred and included in the basis of the underlying
   transactions.  Derivatives used to hedge intercompany loans are marked
   to market with the corresponding gains or losses included in the
   consolidated statements of income.

        Due to the diversity of its product lines, the Company does not
   have material sensitivity to any one commodity.  The Company manages
   commodity price exposures primarily through the duration and terms of
   its vendor contracts.

        The amounts shown below represent the estimated potential
   economic loss that the Company could incur from adverse changes in
   either interest rates or foreign exchange rates using the value-at-
   risk estimation model.  The value-at-risk model uses historical
   foreign exchange rates and interest rates to estimate the volatility
   and correlation of these rates in future periods.  It estimates a loss
   in fair market value using statistical modeling techniques and
   including substantially all market risk exposures (specifically
   excluding equity-method investments).  The fair value losses shown in


                                    -19-


   the table below have no impact on results of operations or financial
   condition as they represent economic, not financial, losses.

                         March 31,    Time     Confidence
                           2001      Period       Level
                           ----      ------    ----------
    (In millions)
    Interest rates         $8.7       1 day        95%
    Foreign exchange       $2.4       1 day        95%

        The 95% confidence interval signifies the Company's degree of
   confidence that actual losses would not exceed the estimated losses
   shown above.  The amounts shown here disregard the possibility that
   interest rates and foreign currency exchange rates could move in the
   Company's favor.  The value-at-risk model assumes that all movements
   in these rates will be adverse.  Actual experience has shown that
   gains and losses tend to offset each other over time, and it is highly
   unlikely that the Company could experience losses such as these over
   an extended period of time.  These amounts should not be considered
   projections of future losses, since actual results may differ
   significantly depending upon activity in the global financial markets.


   EURO CURRENCY CONVERSION
   ------------------------

        On January 1, 1999, the "Euro" became the common legal currency
   for 11 of the 15 member countries of the European Union.  On that
   date, the participating countries fixed conversion rates between their
   existing sovereign currencies ("legacy currencies") and the Euro.  On
   January 4, 1999, the Euro began trading on currency exchanges and
   became available for non-cash transactions, if the parties elected to
   use it.  The legacy currencies will remain legal tender through
   December 31, 2001.  Beginning January 1, 2002, participating countries
   will introduce Euro-denominated bills and coins, and effective July 1,
   2002, legacy currencies will no longer be legal tender.

        After the dual currency phase, all businesses in participating
   countries must conduct all transactions in the Euro and must convert
   their financial records and reports to be Euro-based.  The Company has
   commenced an internal analysis of the Euro conversion process to
   prepare its information technology systems for the conversion and
   analyze related risks and issues, such as the benefit of the decreased
   exchange rate risk in cross-border transactions involving
   participating countries and the impact of increased price transparency
   on cross-border competition in these countries.

        The Company believes that the Euro conversion process will not
   have a material impact on the Company's businesses or financial
   condition on a consolidated basis.






                                    -20-


   FORWARD LOOKING STATEMENTS
   --------------------------

        Forward-looking statements in this Report are made in reliance
   upon the safe harbor provisions of the Private Securities Litigation
   Reform Act of 1995.  Such forward-looking statements may relate to,
   but are not limited to, such matters as sales, income, earnings per
   share, return on equity, return on invested capital, capital
   expenditures, working capital, dividends, capital structure, free cash
   flow, debt to capitalization ratios, interest rates, internal growth
   rates, Euro conversion plans and related risks, pending legal
   proceedings and claims (including environmental matters), future
   economic performance, operating income improvements, synergies,
   management's plans, goals and objectives for future operations and
   growth or the assumptions relating to any of the forward-looking
   statements.  The Company cautions that forward-looking statements are
   not guarantees since there are inherent difficulties in predicting
   future results.  Actual results could differ materially from those
   expressed or implied in the forward-looking statements.  Factors that
   could cause actual results to differ include, but are not limited to,
   those matters set forth in this Report and Exhibit 99 to the Company's
   Annual Report on Form 10-K for the year ended December 31, 2000.


































                                    -21-


   PART I.   FINANCIAL INFORMATION

   Item 3.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
             ----------------------------------------------------------

        The information required by this item is incorporated herein by
   reference to the section entitled "Market Risk" in the Company's
   Management's Discussion and Analysis of Results of Operations and
   Financial Condition (Part I, Item 2).


   PART II.  OTHER INFORMATION

   Item 1.   LEGAL PROCEEDINGS
             -----------------

        The Company is subject to certain legal proceedings and claims,
   including the environmental matters described below, that have arisen
   in the ordinary conduct of its business or have been assumed by the
   Company when it purchased certain businesses. Although management of
   the Company cannot predict the ultimate outcome of these matters with
   certainty, it believes that their ultimate resolution, including any
   amounts it may be required to pay in excess of amounts reserved, will
   not have a material effect on the Company's consolidated financial
   statements.

        As of March 31, 2001, the Company was involved in various matters
   concerning federal and state environmental laws and regulations,
   including matters in which the Company has been identified by the U.S.
   Environmental Protection Agency and certain state environmental
   agencies as a potentially responsible party ("PRP") at contaminated
   sites under the Federal Comprehensive Environmental Response,
   Compensation and Liability Act ("CERCLA") and equivalent state laws.

        In assessing its environmental response costs, the Company has
   considered several factors, including: the extent of the Company's
   volumetric contribution at each site relative to that of other PRPs;
   the kind of waste; the terms of existing cost sharing and other
   applicable agreements; the financial ability of other PRPs to share in
   the payment of requisite costs; the Company's prior experience with
   similar sites; environmental studies and cost estimates available to
   the Company; the effects of inflation on cost estimates; and the
   extent to which the Company's and other parties' status as PRPs is
   disputed.

        Based on information available to it, the Company's estimate of
   environmental response costs associated with these matters as of March
   31, 2001 ranged between $15.7 million and $21.6 million.  As of March
   31, 2001, the Company had a reserve equal to $19.3 million for such
   environmental response costs in the aggregate.  No insurance recovery
   was taken into account in determining the Company's cost estimates or
   reserve, nor do the Company's cost estimates or reserve reflect any
   discounting for present value purposes, except with respect to two


                                    -22-



   long term (30 years) operation and maintenance CERCLA matters which
   are estimated at present value.

        Because of the uncertainties associated with environmental
   investigations and response activities, the possibility that the
   Company could be identified as a PRP at sites identified in the future
   that require the incurrence of environmental response costs and the
   possibility of additional sites as a result of businesses acquired,
   actual costs to be incurred by the Company may vary from the Company's
   estimates.

        Subject to difficulties in estimating future environmental
   response costs, the Company does not expect that any amount it may be
   required to pay in connection with environmental matters in excess of
   amounts reserved will have a material adverse effect on its
   consolidated financial statements.


   Item 6.   EXHIBITS AND REPORTS ON FORM 8-K
             --------------------------------

        (a)  Exhibits:

             3.1  Restated Certificate of Incorporation of Newell
                  Rubbermaid Inc., as amended as of April 5, 2001.

             10.  Confidential Separation Agreement and General Release
                  dated as of March 20, 2001, between Daniel DalleMolle
                  and the Company.

             12.  Statement of Computation of Ratio of Earnings to Fixed
                  Charges

        (b)  Reports on Form 8-K:

             Registrant filed a Report on Form 8-K dated March 12, 2001,
        filing the Company's Consolidated Financial Statements and
        Management's Discussion and Analysis of Financial Condition and
        Results of Operations of Newell Rubbermaid Inc. for the fiscal
        year ended December 31, 2000.
















                                    -23-


                                 SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of
   1934, the Registrant has duly caused this report to be signed on its
   behalf by the undersigned thereunto duly authorized.

                                 NEWELL RUBBERMAID INC.
                                 Registrant


   Date: May 11, 2001            /s/ William T. Alldredge
                                 --------------------------------
                                 William T. Alldredge
                                 Chief Financial Officer


   Date: May 11, 2001            /s/ Brett E. Gries
                                 --------------------------------
                                 Brett E. Gries
                                 Vice President - Accounting & Audit




































                                    -24-