SCHEDULE 14A

                               (RULE 14a-101)

                   INFORMATION REQUIRED IN PROXY STATEMENT

                          SCHEDULE 14A INFORMATION
              Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934
                             (Amendment No.   )

   Filed by the Registrant  /X/
   Filed by a Party other than the Registrant   / /

   Check the appropriate box:
    / /  Preliminary Proxy Statement       / /  Confidential, for
    / /  Definitive Proxy Statement             use of the
    / /  Definitive Additional Materials        Commission Only (as
    /X/  Soliciting Material Pursuant to        permitted by Rule
         Rule 14a-11(c) or Rule 14a-12          14a-6(e)(2))


                            THE DWYER GROUP, INC.
              (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

         ----------------------------------------------------------
             (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER
                            THAN THE REGISTRANT)

   Payment of filing fee (check the appropriate box):

   /X/  No fee required.

   / /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
        and 0-11.

        1)   Title of each class of securities to which transaction
             applies:

        2)   Aggregate number of securities to which transaction applies:

        3)   Per unit price or other underlying value of transaction
             computed pursuant to Exchange Act Rule 0-11 (Set forth the
             amount on which the filing fee is calculated and state how
             it was determined):

        4)   Proposed maximum aggregate value of transaction:

        5)   Total fee paid:

   / /  Fee paid previously with preliminary materials.

   / /  Check box if any part of the fee is offset as provided by
        Exchange Act Rule 0-11(a)(2) and identify the filing for which
        the offsetting fee was paid previously.  Identify the previous







        filing by registration statement number, or the form or schedule
        and the date of its filing.

        1)   Amount Previously Paid:

        2)   Form, Schedule or Registration Statement No.:

        3)   Filing Party:

        4)   Date Filed:











































                                      2







   Filed by The Dwyer Group, Inc. pursuant to Rule 14a-12 under the
   Securities Exchange Act of 1934.  Subject Company: The Dwyer Group,
   Inc.  Commission File No. 0-15227

   [The following is the transcript of a video communication that was
   disseminated on May 12, 2003.]

                              VIDEO TRANSCRIPT

   On behalf of The Dwyer Group's Board of Directors and our Executive
   Staff, as well as our world headquarters team, I want to thank you for
   taking the time to view this recording.

   I believe you will find this brief message to be exciting and
   inspiring, and most importantly it may help you find the courage
   that's inside of you to dream new dreams and take your own company to
   even higher heights of achievement.

   At The Dwyer Group we have the habit of repeatedly saying, "If you do
   what you've always done, you'll get what you've always gotten."  We
   strive hard to practice what we preach and, while we believe we have
   been achieving great results, and have consistently looked for new
   innovative solutions, we recently decided it is time to enter the
   gateway to even greater opportunities for success.

   It's no accident that our Reunion theme for 2003 is Gateway to Success
   which means an opening, an entrance, a passage to a new frontier or in
   the case of The Dwyer Group a new era.  I'd like to step back in time
   about 10 years when The Dwyer Group had entered what at that time was
   a new era.

   It was 1993 when the late Don Dwyer, my father had the vision of
   taking his company public. Don's primary idea was to create a vehicle
   that would help the company reach a whole new level of growth so that
   all people involved would live happier more successful lives.

   Unfortunately, with his untimely death in 1994, Don had very little
   time to experience the public environment. As most of you know, the
   family, along with the Board of Directors, which had only recently
   been formed at the time of Don's death, and a young management team,
   which had worked together previously, but not without Don's
   leadership, were left the daunting task of moving the company forward.
   That meant keeping Don's dream alive, while also serving the needs of
   stockholders, franchisees and associates.

   From 1995 to 1998 all parties involved worked hard to get our house in
   order and while we made progress we realized by mid-1998 that we were
   at a critical turning point.  We sold two major franchise divisions,
   we acquired Glass Doctor, we reduced our overhead by approximately one
   million dollars and we restructured the management team.
   Subsequently, energized and confident about our future, we
   enthusiastically reminded the public marketplace and investment

                                      3







   community about this thriving company in Waco, Texas...The Dwyer
   Group.

   From 1999 to 2002 we were highly focused on building value for
   associates, franchisees, end-user customers and of course, our
   shareholders. The organization as a whole made progress on all fronts,
   from solidifying our brands to increasing support and services to
   franchisees, ramping up franchise sales and creating our own frontline
   software system.  Despite all the challenges going on in the
   marketplace, from the dot com bubble bursting to the Enron scandals,
   the value of our stock doubled. Even so, management believes that our
   stock price still has never truly reflected the tremendous results we
   have been producing.

   Today it's become more difficult and more expensive to operate public
   companies. Furthermore, in recent years, Wall Street has begun to look
   anew at franchising and certain investors see it as an alternative to
   buying stocks. In the past couple of years, it hasn't been unusual for
   The Dwyer Group to be approached by strategic as well as private
   equity groups that were looking for a shining star to add to their
   portfolios. All of this time, we were constantly evaluating our own
   options and seeking opportunities that would take our well-tuned
   company to a new level. We began to believe that remaining in the
   public marketplace was not our number one choice. Although we never
   lost sight of making long-term investments in our business, we found
   ourselves being somewhat trapped by our desire to constantly achieve
   increases in earnings so that we would gain more market approval and
   appreciation. And yet, the market never quite realized the company's
   true value.

   We decided that the best way to take control of our destiny would be
   to partner up with a first-class organization that would pay The Dwyer
   Group's shareholders a premium price for their shares and offer our
   associates and franchisees a gateway to an even greater future as a
   private company.

   As you may have already read in the press release, the Board of
   Directors, after several months of due diligence, meetings and
   negotiations is proud to announce the signing of a merger agreement by
   The Dwyer Group and an affiliate of The Riverside Company.  The
   Riverside Company is a private equity firm that specializes in
   acquiring and building companies that it calls "little leaders" - that
   is, smaller companies that exhibit top market share in their specific
   industries.  In its 15-year history, Riverside has worked with the
   management teams at nearly 70 companies to grow operations and
   earnings to a new plateau.  Riverside views its role as a partnership
   and we believe that great things are in store for all of us through
   this team approach.

   These are two cultures that are meant to be together. The Dwyer family
   and members of the executive management will continue their active
   involvement with the business and hold equity interests in the merged

                                      4







   company. With Riverside's financial savvy and resources and the
   experience and commitment of The Dwyer Group's management team, we
   will have truly passed through the gateway to a new frontier.

   I know that you have questions and we want to answer them. In an
   attempt to answer questions as quickly as possible we've identified
   what we believe will be the most frequently asked questions. I'm going
   to ask and answer them during the next few minutes:

   First Question:     What will this merger mean to me as a franchisee?

   Answer:             It means that you will be part of the same
                       exciting company with two differences: your
                       company will no longer be public and it will have
                       the resources and freedom to climb to new levels
                       of accomplishment. Plus, there are four other key
                       points to keep in mind:
                       1.   The existing executive management team will
                            remain in place and we will be responsible
                            for the day-to-day management of the company.
                       2.   We will continue to focus on providing
                            superior service and support to our
                            franchisees to help you build your
                            businesses.
                       3.   We intend to increase the size and
                            capabilities of our franchise sales team so
                            that we can capture market share at a quicker
                            pace, which further enhances the value of the
                            brands.
                       4.   We also plan to focus on acquiring
                            complementary service companies that will
                            enhance our whole value proposition.

   Question:           When will the transaction be complete?

   Answer:             The transaction is subject to approval by the
                       stockholders of The Dwyer Group and other closing
                       conditions.  Because the stockholders' approval is
                       sought through a proxy statement that will be
                       subject to review by the Securities and Exchange
                       Commission, and certain other pieces of the puzzle
                       must fall into place to complete the transaction,
                       the closing may not occur for several months.

   Question:           Those of you who are stockholders are probably
                       asking: What will the merger mean to me?

   Answer:             It means that you will receive a proxy statement,
                       which will contain important information about the
                       merger. You will then be asked to place a vote of
                       your shares to approve the transaction.


                                      5







   Question:           What happens to the existing board of directors?

   Answer:             Upon the closing, the merged company will have a
                       new board of directors, which is expected to
                       initially include four representatives of
                       Riverside, two identified by Dwyer management and
                       me.

   Question:           Will the company's name change?

   Answer:             No

   Question:           What will be Riverside's official role in the
                       business moving forward?

   Answer:             Riverside will be the majority stockholder; yet
                       will rely on the existing management team to run
                       the day-to-day operations. Riverside will be a
                       resource for the management team, financially as
                       well as strategically.

   Question:           As a stockholder, how much money will I get?

   Answer:             The merger consideration is $6.75 per share,
                       payable at the closing.

   Question:           Will the management of my franchise company
                       change?

   Answer:             There are no plans to change franchise company
                       management as a result of the transaction.

   Question:           Does this change my franchise agreement in any
                       way?

   Answer:             No

   I'm sure there will be additional questions and we will answer them as
   time goes on. In closing, I want to say that I personally am more
   excited about the future than ever before and I know that if Don Dwyer
   were here today he would be proud of the courage we had to take this
   step to change the things that we were doing that didn't produce the
   results we wanted and deserved.  We realize that our destiny isn't a
   matter of chance, but a matter of choice. Together let's enter this
   gateway and achieve our grandest dreams.

   SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM
   ACT OF 1995
   This presentation may contain forward-looking statements that involve
   risks and uncertainties.  Important factors, which could cause actual
   operating results to differ materially from those in the forward-
   looking statements, include, but are not limited to, general business

                                      6







   conditions, competition, taxes and government regulations.  The Dwyer
   Group undertakes no obligation to release publicly any revisions to
   any forward-looking statements to reflect events or circumstances
   after the date hereof to reflect the occurrence of unanticipated
   events.

   Investors and security holders are advised to read the proxy statement
   regarding the proposed merger when it becomes available because it
   will contain important information.  Such proxy statement will be
   filed with the Securities and Exchange Commission by The Dwyer Group.
   Investors and security holders may obtain a free copy of the proxy
   statement (when available) and other documents filed by The Dwyer
   Group at the Securities and Exchange Commission's website at
   www.sec.gov.  The proxy statement and other such documents may also be
   obtained from The Dwyer Group by directing such request to The Dwyer
   Group, 1010 North University Parks Drive, Waco, TX 76707, 254/745-
   2400.

   The Dwyer Group and its executive officers and directors may be deemed
   to be participants in the solicitation of proxies from stockholders of
   The Dwyer Group with respect to the transactions contemplated by the
   merger agreement.  Information regarding such officers and directors
   is included in The Dwyer Group's Annual Report on Form 10-KSB filed
   with the Securities and Exchange Commission on March 31, 2003.  This
   document is available free of charge at the Securities and Exchange
   Commission's website at www.sec.gov.



























                                      7