EXHIBIT 99.1
                                                             ------------

                                PRESS RELEASE
            NEWELL RUBBERMAID ANNOUNCES SALE OF THREE BUSINESSES
           Company Divests Burnes Picture Frame, Anchor Glassware
                        and Mirro Cookware Businesses


   ATLANTA, MARCH 15, 2004 - Newell Rubbermaid Inc. (NYSE: NWL) announced
   today that it has entered into a definitive agreement to sell three
   businesses (Burnes{R} Picture Frame, Anchor{R} Glass and Mirro{R}
   Cookware) to Global Home Products, LLC, an affiliate of Cerberus
   Capital Management L.P.  This transaction is consistent with the
   company's intention to divest nonstrategic businesses and concentrate
   on leveraging brand strength and product innovation in its core
   portfolio of businesses. Closing of the transaction is subject to
   regulatory approval and certain other customary conditions.

   In 2003, the three businesses contributed approximately $695 million
   of sales in the Calphalon{R} Home Segment. Under the terms of the
   agreement, the company will retain the accounts receivable of the
   businesses and expects gross proceeds as a result of the transaction
   to be approximately $310 million. Other terms of the agreement were
   not disclosed.

   Newell Rubbermaid CEO Joseph Galli said, "Divesting non-strategic
   businesses is a priority for 2004, and we are pleased to report
   significant progress against this initiative. Combined with our
   other divestitures this year, we have now completed the bulk of our
   portfolio transformation.  While we still have more work to do, we are
   moving carefully and quickly to transform Newell Rubbermaid into an
   organization capable of consistent growth and profitability through a
   core portfolio of businesses."

   OUTLOOK
   This transaction will be dilutive to earnings approximately $0.11 to
   $0.13 cents. For 2004, the company continues to expect sales to
   decline 1% - 3% and continuing diluted earnings per share to now be in
   the range of $1.36 to $1.46. This range excludes restructuring charges
   of $43 - $63 million ($0.11 - $0.16 per share) and other charges of
   $10 - $20 million ($0.03 - $0.05 per share) primarily related to
   product line exits and charges of $95 - $115 million ($0.31 - $0.39
   per share) primarily for foreign currency translation adjustments
   related to divestitures of non-core businesses.

   For the first quarter 2004, the company continues to expect internal
   sales to decline 1% - 3% and continuing diluted earnings per share to
   be $0.16 - $0.20. This range excludes restructuring charges of $25 -
   $35 million ($0.06 - $0.09 per share) and other charges of $5 - $10
   million ($0.01 - $0.03 per share) primarily related to product line
   exits and charges of $95 - $115 million ($0.31 - $0.39 per share)
   primarily for foreign currency translation adjustments related to
   divestitures of non-core businesses.




   A reconciliation of the 2004 earnings outlook is as follows:

                                           1st Quarter        Full Year
                                           -----------        ---------
   Diluted earnings per share
      continuing operations             ($0.27) - ($0.23)   $0.81 - $0.91
   Diluted earnings per share
      discontinued operations                ($0.02)           ($0.02)
   Excluding:
     Restructuring charges                $0.06 - $0.09     $0.11 - $0.16
     Other charges--product line exits,
       divestitures                       $0.32 - $0.42     $0.34 - $0.44
                                        -----------------   -------------
   Diluted earnings per share,
     excluding charges                    $0.16 - $0.20     $1.36 - $1.46
                                        =================   =============

   CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
   The statements contained in this press release that are not historical
   in nature are forward-looking statements. Forward-looking statements
   are not guarantees since there are inherent difficulties in predicting
   future results, and actual results could differ materially from those
   expressed or implied in the forward looking statements. For a list of
   major factors that could cause actual results to differ materially
   from those projected, refer to Newell Rubbermaid's third quarter 2003
   Form 10-Q, Exhibit 99.1, filed with the Securities and Exchange
   Commission.

   NON-GAAP FINANCIAL MEASURES
   This release contains non-GAAP financial measures within the meaning
   of Regulation G promulgated by the Securities and Exchange Commission.
   Included in this release is a reconciliation of the differences
   between these non-GAAP financial measures with the most directly
   comparable financial measures calculated in accordance with GAAP.

   ABOUT NEWELL RUBBERMAID
   Newell Rubbermaid Inc., is a global marketer of consumer products with
   2003 sales of over $7 billion and a powerful brand family including
   Sharpie{R}, Paper Mate{R}, Parker{R}, Waterman{R}, Colorific{R},
   Rubbermaid{R}, Stain Shield{R}, Blue Ice{R}, TakeAlongs{R},
   Roughneck{R}, Brute{R}, Calphalon{R}, Little Tikes{R}, Graco{R},
   Levolor{R}, Kirsch{R}, Shur-Line{R}, BernzOmatic{R}, Goody{R}, Vise-
   Grip{R}, Quick-Grip{R}, IRWIN{R}, Lenox{R}, and Marathon{R}. The
   company, headquartered in Atlanta, Ga., employs approximately 40,000
   people worldwide.





   This press release and additional financial information about the
   company are available under the Investor Relations section of the
   company's website at www.newellrubbermaid.com.

   Newell Rubbermaid Inc.
   Atlanta, GA
   Securities Listed
   NYSE
   Common Stock
   (Symbol: NWL)
   www.newellrubbermaid.com

   Jesse Herron
   Vice President, Investor Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 815-381-8150

   Susan Masten
   Director, Public Relations
   6833 Stalter Drive
   Rockford, IL 61108
   Phone: 770-670-2215