EXHIBIT 99.1 ------------ PRESS RELEASE ------------- NEWELL RUBBERMAID REALIGNS SEGMENT REPORTING ATLANTA, MARCH 15, 2004 - Newell Rubbermaid Inc. (NYSE: NWL) announced today that it has changed its segment reporting to align public reporting with recent changes in management reporting. The company will now report the following five segments: Cleaning & Organization, Tools & Hardware and Home Fashions, led by Chief Operating Officer James J. Roberts, and Office Products and Other, led by Chief Operating Officer Robert. S. Parker. The realignment schedules, which reflect discontinued operations, along with a listing of divisions in each segment are included in this press release and can also be found on the investor relations portion of the company's web site at www.newellrubbermaid.com. ABOUT NEWELL RUBBERMAID Newell Rubbermaid Inc., is a global marketer of consumer products with 2003 sales of over $7 billion and a powerful brand family including Sharpie{R}, Paper Mate{R}, Parker{R}, Waterman{R}, Colorific{R}, Rubbermaid{R}, Stain Shield{R}, Blue Ice{R}, TakeAlongs{R}, Roughneck{R}, Brute{R}, Calphalon{R}, Little Tikes{R}, Graco{R}, Levolor{R}, Kirsch{R}, Shur-Line{R}, BernzOmatic{R}, Goody{R}, Vise- Grip{R}, Quick-Grip{R}, IRWIN{R}, Lenox{R}, and Marathon{R}. The company, headquartered in Atlanta, Ga., employs approximately 40,000 people worldwide. This press release and additional financial information about the company are available under the Investor Relations section of the company's website at www.newellrubbermaid.com. Newell Rubbermaid Inc. Atlanta, GA Securities Listed NYSE Common Stock (Symbol: NWL) www.newellrubbermaid.com JESSE HERRON Vice President, Investor Relations 6833 Stalter Drive Rockford, IL 61108 Phone: 815-381-8150 SUSAN MASTEN Director, Public Relations 6833 Stalter Drive Rockford, IL 61108 Phone: 770-670-2215 NEWELL RUBBERMAID, INC. SALES, OPERATING INCOME AND IDENTIFIABLE ASSETS 2003 AND 2002 Q1 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ <s> <c> <c> <c> <c> <c> <c> <c> <c> <c> <c> Cleaning & Organization 477.5 40.0 0.3 40.4 8.5% 455.7 47.9 1.9 49.9 10.9% Office Products 322.3 47.0 1.0 48.0 14.9% 334.1 32.2 5.6 37.8 11.3% Tools & Hardware 265.6 35.4 1.5 36.9 13.9% 112.5 10.9 2.4 13.3 11.8% Home Fashions 219.6 4.7 1.2 6.0 2.7% 222.6 9.7 - 9.7 4.4% Other 272.9 20.7 0.3 21.1 7.7% 264.5 14.3 0.1 14.4 5.4% Corporate - (7.2) - (7.2) - (7.5) - (7.5) Impairment - - - Restructuring (24.5) 24.5 - (7.3) 7.3 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,557.9 116.2 28.9 145.1 9.3% 1,389.4 100.2 17.3 117.5 8.5% Discontinued Operations 178.5 (35.1) 35.2 0.1 0.1% 207.6 10.0 2.4 12.4 6.0% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,736.4 81.1 64.1 145.2 8.4% 1,597.0 110.2 19.7 129.9 8.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q2 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 512.4 21.0 0.2 21.2 4.1% 489.5 40.2 0.7 40.9 8.3% Office Products 507.8 114.8 0.1 114.9 22.6% 480.3 103.9 - 103.9 21.6% Tools & Hardware 294.6 47.7 0.6 48.3 16.4% 201.8 19.6 0.4 20.0 9.9% Home Fashions 227.8 7.9 0.7 8.6 3.8% 248.1 20.3 - 20.3 8.2% Other 269.6 21.9 0.0 21.9 8.1% 273.3 7.1 (0.4) 6.7 2.5% Corporate - (6.3) - (6.3) - (7.7) - (7.7) Impairment - - - Restructuring (52.9) 52.9 - (0.1) 0.1 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,812.2 154.1 54.6 208.7 11.5% 1,693.0 183.3 0.8 184.1 10.9% Discontinued Operations 163.9 (13.6) 5.6 (8.0) -4.9% 202.0 (1.6) 8.9 7.3 3.6% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,976.1 140.5 60.2 200.7 10.2% 1,895.0 181.7 9.7 191.4 10.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q3 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 514.4 31.9 0.4 32.3 6.3% 477.6 43.5 (1.2) 42.3 8.9% Office Products 428.7 69.9 0.1 70.0 16.3% 437.8 81.2 3.7 84.9 19.4% Tools & Hardware 299.3 53.4 0.3 53.7 17.9% 232.9 30.7 5.1 35.8 15.4% Home Fashions 223.5 17.5 0.6 18.1 8.1% 248.5 1.0 - 1.0 0.4% Other 281.4 33.6 (0.2) 33.4 11.9% 314.3 38.5 0.6 39.1 12.4% Corporate - (10.9) - (10.9) - (7.5) - (7.5) Impairment - - - Restructuring (32.2) 32.2 - (51.0) 51.0 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,747.3 163.2 33.4 196.6 11.3% 1,711.1 136.4 59.2 195.6 11.4% Discontinued Operations 197.4 (17.7) 17.1 (0.6) -0.3% 237.2 21.0 0.3 21.3 9.0% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 1,944.7 145.5 50.5 196.0 10.1% 1,948.3 157.4 59.5 216.9 11.1% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Q4 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 509.4 (0.9) (0.0) (1.0) -0.2% 479.0 37.4 (2.2) 35.2 7.4% Office Products 422.4 77.8 1.3 79.1 18.7% 431.9 88.8 (0.8) 88.0 20.4% Tools & Hardware 340.2 42.8 (0.2) 42.6 12.5% 235.8 18.0 8.4 26.4 11.2% Home Fashions 230.1 14.3 4.5 18.7 8.1% 236.5 13.3 (6.9) 6.4 2.7% Other 338.5 48.0 1.4 49.4 14.6% 321.3 36.2 1.4 37.6 11.7% Corporate - (5.9) - (5.9) - (8.4) (0.1) (8.5) Impairment (34.5) 34.5 - - - Restructuring (74.6) 74.6 - (43.4) 43.4 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 1,840.6 66.9 116.1 183.0 9.9% 1,704.5 141.9 43.3 185.2 10.9% Discontinued Operations 252.2 (254.1) 261.9 7.8 3.1% 309.2 38.5 11.6 50.1 16.2% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 2,092.8 (187.2) 378.0 190.8 9.1% 2,013.7 180.4 54.9 235.3 11.7% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Full Year 2003 2002 ---------------------------------------------- ------------------------------------------- EX. EX. REPORTED CHARGES CHARGES REPORTED CHARGES CHARGES SALES OI (1) OI MARGIN SALES OI (1) OI MARGIN ----- -------- ------- ------- ------ ----- -------- ------- ------- ------ Cleaning & Organization 2,013.7 92.0 0.9 92.9 4.6% 1,901.8 169.0 (0.7) 168.3 8.8% Office Products 1,681.2 309.6 2.5 312.1 18.6% 1,684.1 306.1 8.5 314.6 18.7% Tools & Hardware 1,199.7 179.2 2.3 181.5 15.1% 783.0 79.2 16.3 95.5 12.2% Home Fashions 901.0 44.4 7.0 51.4 5.7% 955.7 44.3 (6.9) 37.5 3.9% Other 1,162.4 124.2 1.6 125.8 10.8% 1,173.3 96.1 1.7 97.8 8.3% Corporate - (30.3) - (30.3) - (31.1) (0.1) (31.2) Impairment - (34.5) 34.5 - - - - - Restructuring - (184.2) 184.2 - - (101.8) 101.8 - ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Continuing Operations 6,958.0 500.4 233.0 733.4 10.5% 6,497.9 561.8 120.6 682.4 10.5% Discontinued Operations 792.0 (320.5) 319.8 (0.7) -0.1% 956.0 67.9 23.2 91.1 9.5% ------- ------ ----- ----- ---- ------- ------ ----- ----- ---- Total 7,750.0 179.9 552.8 732.7 9.5% 7,453.9 629.7 143.8 773.5 10.4% ======= ====== ===== ===== ==== ======= ====== ===== ===== ==== Identifiable Assets: 12/31/2003 12/31/2004 Cleaning & Organization 1,256.6 1,339.1 Office Products 997.5 998.3 Tools & Hardware 812.1 584.8 Home Fashions 633.5 646.2 Other 569.7 617.7 Corporate 2,719.2 2,629.5 ------- ------- Continuing Operations 6,988.6 6,815.6 Discontinued Operations 492.1 588.8 ------- ------- Total 7,480.7 7,404.4 (1) Charges are primarily related to restructuring, asset impairment, product lines exits, acquisitions and divestitures. NEWELL RUBBERMAID, INC. SEGMENTS AND DIVISIONS CLEANING & ORGANIZATION Rubbermaid Home Products Rubbermaid Food & Beverage Rubbermaid Commercial Rubbermaid Europe Rubbermaid Canada OFFICE PRODUCTS Sanford North America Sanford Europe Sanford Latin America Sanford Asia Pacific TOOLS & HARDWARE IRWIN North America IRWIN Latin America IRWIN Europe Lenox BernzOmatic Shur-Line Amerock HOME FASHIONS Levolor/Kirsch Home Decor Europe Swish UK OTHER Calphalon Cookware Europe Goody Graco Little Tikes DISCONTINUED OPERATIONS Panex Frames Europe Mirro (formerly part of the Calphalon Division) Burnes Anchor