EXHIBIT 10.1
                                         As adopted by Board of Directors
                                                         November 9, 2005


                    2006 LONG TERM INCENTIVE PLAN (LTIP)
                    ------------------------------------

   1.1  GRANT OF RESTRICTED STOCK.  Under the terms and provisions of the
   Newell Rubbermaid Inc. 2003 Stock Plan (the "Stock Plan"), the terms
   of which are hereby incorporated by reference, the Committee, at any
   time and from time to time, may grant Shares of Restricted Stock to
   eligible employees in such amounts, as the Board shall determine.
   This Long Term Incentive Plan establishes a methodology for
   determining awards of Restricted Stock under the Stock Plan.  Awards
   made pursuant to this LTIP shall constitute Performance Shares for
   purposes of Section 9 of the Stock Plan and are intended to qualify as
   performance-based compensation under Section 162(m) of the Internal
   Revenue Code.  Based on attainment of the performance goals
   established pursuant to this LTIP, the Committee will grant shares of
   Restricted Stock to eligible Key Employees.  A maximum of 250,000
   shares of Restricted Stock may be granted to any eligible Key Employee
   in any one calendar year pursuant to this LTIP, in each case subject
   to adjustment as provided in the Stock Plan.

   1.2  GUIDELINES.  Each grant of Restricted Stock shall be made based
   on the applicable  target of an employee's base salary set forth
   below:

        *    Salary Level 6 - 25%
        *    Salary Level 7 - 50%
        *    Salary Level 8 and above - 100%

   The following criteria will be used to determine the actual level:

        *    Total Shareholder Return (75%)
        *    Free Cash Flow (25%)

   The total point value will be used as follows:

   *    Total Shareholder Return will be calculated based on the
        following formula:

                  (Change in Stock Price) + (Dividend)
                  -----------------------------------
                       (Beginning Stock Price)

        o    Top 4 of comparator group     =    100% of target
        o    5 - 8  of comparator group    =    75%   of target
        o    9 - 12 of comparator group    =    50%   of target
        o    13 - 16 of comparator group   =    25%   of target
        o    Bottom 4  of comparator group =    0%

    NOTE:  TARGET IS 75% OF THE TOTAL AWARD PAYOUT FOR SHAREHOLDER RETURN




                                         As adopted by Board of Directors
                                                         November 9, 2005


   *    The Free Cash Flow award will be calculated based on the
        following schedule:
        o    > 110% of FCF target          =    100% of target
        o    100 - 110% of FCF target      =    75%   of target
        o    90 - 100% of FCF target       =    50%   of target
        o    80 - 90% of FCF target        =    25%   of target
        o    <80% of FCF target            =    0%

      NOTE:  TARGET IS 25% OF THE TOTAL AWARD PAYOUT FOR FREE CASH FLOW

   The list of eligible employees is determined prior to the beginning of
   the fiscal year. For 2006, all employees of Newell Rubbermaid holding
   the position of Director (Salary Level 6) or above shall be eligible
   to participate in the LTIP.

   1.3  RESTRICTED STOCK AGREEMENT. Each Restricted Stock grant made
   pursuant to this LTIP shall be evidenced by a Stock Award Agreement in
   accordance with Section 10 of the Stock Plan that shall specify the
   Period of Restriction at a 3 year cliff, the number of Shares of
   Restricted Stock granted, and such other provisions as the Committee
   shall determine.

   1.4  TRANSFERABILITY. Except as provided in this Article, the Shares
   of Restricted Stock granted herein may not be sold, transferred,
   pledged, assigned, or otherwise alienated or hypothecated until the
   end of the applicable Period of Restriction established by the
   Committee in its sole discretion and set forth in the Stock Award
   Agreement.  All rights with respect to the Restricted Stock granted to
   an eligible employee under the LTIP shall be available during his or
   her lifetime only to such eligible employee.

   1.5  OTHER RESTRICTIONS. The Committee shall impose such other
   conditions and/or restrictions on any Shares of Restricted Stock
   granted pursuant to the LTIP as it may deem advisable including,
   without limitation, continued employment with Newell Rubbermaid,
   restrictions based upon the achievement of specific company-wide
   performance goals, time-based restrictions on vesting following the
   attainment of performance goals, and/or restrictions under applicable
   federal or state securities laws. The Committee will establish
   performance targets annually in accordance with the standards set
   forth in this LTIP.

        Except as otherwise provided in this Article or pursuant to the
   Stock Plan, Shares of Restricted Stock covered by each award of
   Restricted Stock made pursuant to the LTIP shall become freely
   transferable by the eligible employee after the last day of the
   applicable Period of Restriction.




                                         As adopted by Board of Directors
                                                         November 9, 2005


   1.6  DIVIDENDS AND OTHER DISTRIBUTIONS. During the Period of
   Restriction, eligible employees holding Shares of Restricted Stock
   granted hereunder will be credited with regular cash dividends paid
   with respect to the underlying Shares while they are so held; provided
   that  the Committee may apply any restrictions to the dividends that
   the Committee deems appropriate. Without limiting the generality of
   the preceding sentence, if the grant or vesting of Restricted Stock
   granted to an eligible employee is intended to qualify as performance-
   based compensation, the Committee may apply any restrictions it deems
   appropriate to the payment of dividends declared with respect to such
   Restricted Stock, such that the dividends and/or the Restricted Stock
   maintain eligibility for the Performance-Based Exception.

   1.7  TERMINATION OF EMPLOYMENT/DIRECTORSHIP. Each Stock Award
   Agreement shall set forth the extent to which the eligible employee
   shall have the right to receive unvested Restricted Stock following
   termination of the eligible employee's employment or directorship with
   Newell Rubbermaid. Such provisions shall be determined in the sole
   discretion of the Committee, shall be included in the Stock Award
   Agreement entered into with each eligible employee, need not be
   uniform among all Shares of Restricted Stock issued pursuant to the
   LTIP, and may reflect distinctions based on the reasons for
   termination; provided, however that, except in the cases of
   terminations connected with a Change in Control and terminations by
   reason or death or Total Disability, and certain terminations without
   Cause, the vesting of shares of Restricted Stock which qualify for the
   Performance-Based Exception and which are held by eligible employees
   shall occur at the time they otherwise would have, but for the
   termination.

   1.8  PERFORMANCE GOALS. Following the completion of the performance
   period, the Committee shall determine, in its sole judgment, the
   extent to which such performance goals have been achieved and shall
   authorize the issuance of Restricted Stock to participants in
   accordance with the terms of this LTIP.  No Restricted Stock will be
   awarded pursuant to this LTIP except on the basis of the attainment of
   such performance criteria and in the amount specified herein; provided
   that the Committee retains the discretion to reduce any amount to be
   awarded hereunder or to terminate an individual's participation in
   this LTIP.  No individual who is not employed by the Company or any of
   its affiliates on the date of such determination by the Committee
   shall be eligible to receive an award of Restricted Stock hereunder.

   1.9  CAPITALIZED TERMS. Capitalized terms used but not defined herein
   shall have the meanings assigned to such terms pursuant to the Stock
   Plan.