EXHIBIT 99 
 
                             NEWS RELEASE 
                            -------------- 
 
 
           NEWELL CO. REPORTS RECORD FOURTH QUARTER RESULTS 
       1995 FULL YEAR SALES AND EARNINGS REACH AN ALL-TIME HIGH 
              1995 FULL YEAR RETURN ON EQUITY REACHES 20% 
 
     FREEPORT, IL, January 29, 1996 -- Newell announced today that 
 
sales and earnings reached record levels for both the fourth quarter 
 
and full year ended December 31, 1995. 
 
     For the 1995 fourth quarter, net sales were a record $669.2 
 
million, up 14% from $584.7 million achieved in the fourth quarter of 
 
1994.  Net income for the fourth quarter of 1995 increased 7% to $66.1 
 
million and earnings per share were 42 cents, an 8% increase from 39 
 
cents achieved in the fourth quarter of 1994. 
 
     The increase in sales for the quarter is primarily attributable 
 
to the incremental sales from the 1994 acquisition of Newell Europe 
 
and the 1995 acquisitions, including Decorel and Berol.  The increases 
 
in net income and earnings per share are primarily attributable to the 
 
contributions from the 1994 acquisition of Eberhard Faber and the 1995 
 
acquisition of Decorel. 
 
     For the full year 1995, sales were up 20% to $2,498.4 million 
 
from $2,074.9 million in 1994.  Net income for the full year 1995 was 
 
$222.5 million, an increase of 14% from $195.6 million in 1994 and 
 
earnings per share were $1.41, up 14% from $1.24 in 1994. 
 
     The increase in sales for the full year 1995 is primarily 
 
attributable to the incremental sales from the 1994 acquisitions of 
 
Home Fashions, Inc., Eberhard Faber and Newell Europe and the 1995 
 
 
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acquisitions, including Decorel and Berol.  The increases in net 
 
income and earnings per share are primarily attributable to 
 
contributions from the 1994 acquisitions and improved profitability at 
 
businesses owned more than two years. 
 
     "We're pleased that we were able to meet or exceed most of our 
 
financial goals during a difficult period in the retail marketplace," 
 
stated William P. Sovey, Newell's Vice Chairman and CEO.  "Credit for 
 
this performance goes to the men and women of Newell, who 
 
distinguished themselves and our entire company by their efforts 
 
throughout the year.  It was their outstanding contribution that 
 
enabled us to turn in record results." 
 
     "We enter 1996 a truly global company, excited about our 
 
opportunities at home and abroad," added Mr. Sovey.  "The rest of the 
 
decade offers us many opportunities and we intend to take advantage of 
 
them so that we may continue to provide above average returns to our 
 
stockholders." 
 
     Newell manufactures and markets high-volume staple consumer 
 
products which are sold through a variety of retail and wholesale 
 
distribution channels.  Product categories include housewares, 
 
hardware, home furnishings, and office products. 
 
 
 
 
 
 
 
 
 
 




 
 
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                                                      NEWELL CO. 
                                     CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED) 
                                          (in millions except per share data) 
 
                                     Three Months Ended December 31,              Twelve Months Ended December 31, 
                               ------------------------------------------    ------------------------------------------ 
                                   1995           1994          % Change         1995           1994          % Change 
                               ------------   ------------    ------------   ------------   ------------    ------------ 
                                                                                           
 Net Sales                          669.2           584.7           14.5%      $2,498.4       $2,074.9            20.4% 
 Cost of products sold              449.9           387.5                       1,715.6        1,403.8 
                               ------------   ------------                   ------------   ------------ 
   GROSS INCOME                     219.3           197.2           11.2%         782.8          671.1            16.6% 
     % of sales                      32.8%           33.7%                         31.3%          32.3% 
 Selling, general &                  94.5            85.2                         363.3          313.2 
   administrative expense 
                               ------------   ------------                   ------------   ------------ 
   OPERATING INCOME                 124.8           112.0           11.4%         419.5          357.9            17.2% 
     % of sales                      18.6%           19.2%                         16.8%          17.2% 
 Nonoperating expenses: 
   Interest expense                  13.0            10.5                          49.8           30.0 
   Interest Income                   (0.7)           (0.3)                         (1.9)          (1.0) 
   Goodwill                           5.4             4.5                          19.3           15.4 
   Other                             (3.5)           (6.2)                        (18.5)         (15.8) 
                               ------------   ------------                   ------------   ------------ 
                                     14.2             8.5                          48.7           28.6 
                               ------------   ------------                   ------------   ------------ 
 INCOME BEFORE TAXES                110.6           103.5            6.9%         370.8          329.8            12.6% 
     % of sales                      16.5%           17.7%                         14.8%          15.9% 
 Income taxes                        44.2            41.4                         148.3          133.7 
     Effective rate                  40.0%           40.0%                         40.0%          40.6% 
                               ------------   ------------                   ------------   ------------ 
    NET INCOME                       66.4            62.1            6.9%        $222.5         $195.6            13.8% 
      % of sales                      9.9%           10.6%                          8.9%           9.4% 
                               ============   ============                   ============   ============ 
    EARNINGS PER SHARE                0.42            0.39           7.7%          $1.41          $1.24           13.7% 
                               ============   ============                   ============   ============ 
 Average shares outstanding         158.6           157.8            0.5%         158.2          157.8             0.3% 
 
 
 
 
 
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