UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C. 20549
                              _________________________


                                       FORM 8-K

                                    CURRENT REPORT
                           PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934




           Date of Report (Date of earliest event reported) March 24, 1999
                                                            --------------

                                NEWELL RUBBERMAID INC.
                   -----------------------------------------------
                  (Exact Name of Registrant as Specified in Charter)

                 Delaware               1-9608             36-3514169
                 --------               ------             ----------
             (State or Other         (Commission          (IRS Employer
             Jurisdiction of         File Number)      Identification No.)
              Incorporation)


                 29 East Stephenson Street, Freeport, Illinois 61032
                -----------------------------------------------------
                (Address of Principal Executive Offices)   (Zip Code)


          Registrant's telephone number, including area code (815) 235-4171
                                                             --------------



                                      NEWELL CO.
            -------------------------------------------------------------
            (Former Name or Former Address, if Changed Since Last Report)





          ITEM 2.   ACQUISITION OR DISPOSITION OF ASSETS.

               On March 24, 1999, Newell Co., a Delaware corporation (the
          "Registrant"), completed its previously announced merger with
          Rubbermaid Incorporated, an Ohio corporation ("Rubbermaid").
          Pursuant to the Agreement and Plan of Merger, dated as of October
          20, 1999 (the "Merger Agreement"), among the Registrant, Rooster
          Company, a Delaware corporation and a wholly owned subsidiary of
          the Registrant ("Merger Sub"), and Rubbermaid, Merger Sub merged
          with and into Rubbermaid and Rubbermaid became a wholly owned
          subsidiary of the Registrant (the "Merger").  As a result of the
          Merger, each outstanding share of Rubbermaid common stock was
          converted into 0.7883 of a share of Newell common stock, with
          cash to be paid in lieu of the issuance of fractional shares of
          Newell common stock.  Under the terms of the Merger Agreement,
          each option to acquire Rubbermaid common stock was also converted
          on the same basis into an option to acquire Newell common stock. 
          The exchange ratio and other terms of the Merger Agreement were
          determined through arm's length negotiations between
          representatives of the Registrant and Rubbermaid.  

               The Merger was treated as a tax-free reorganization for
          federal income tax purposes and will be accounted for under the
          pooling-of-interests method of accounting.  The text of the joint
          press release of the Registrant and Rubbermaid issued on March
          24, 1999 relating to the completion of the Merger is filed
          herewith as Exhibit 99.1.

               In connection with the Merger, the Registrant also amended
          its Restated Certificate of Incorporation to change its corporate
          name from "Newell Co." to "Newell Rubbermaid Inc."  The text of
          the Restated Certificate of Incorporation, as amended, is filed
          herewith as Exhibit 3.1.

               Pursuant to the Merger Agreement, the Registrant's board of
          directors now consists of the following members: William P. Sovey
          (Chairman); John J. McDonough; Wolfgang R. Schmitt; Tom H.
          Barrett; Scott S. Cowen; Alton F. Doody; Thomas J. Falk; Daniel
          C. Ferguson; Thomas A. Ferguson, Jr.; Robert L. Katz; William D.
          Marohn; Elizabeth Cuthbert Millett; Cynthia A. Montgomery; Allan
          P. Newell; and Gordon R. Sullivan.

          ITEM 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
                    AND EXHIBITS.

               (a)  Financial Statements of Businesses Acquired.

               The audited consolidated financial statements of Rubbermaid
          as of December 31, 1997 and for the years ended December 31,
          1997, 1996 and 1995 have previously been filed with the
          Securities and Exchange Commission (the "Commission") as part of
          the Registrant's Form 8-K/A dated November 20, 1998 and are
          incorporated herein by reference.



                                         -2-





               The unaudited consolidated financial statements of
          Rubbermaid as of October 2, 1998 and for the periods ended
          October 2, 1998 and September 30, 1997 have previously been filed
          with the Commission as part of Rubbermaid's Quarterly Report on
          Form 10-Q for the quarter ended October 2, 1998 and are 
          incorporated herein by reference.

               (b)  Pro Forma Financial Information.

               The unaudited pro forma financial information of the
          Registrant as of and for the year ended December 31, 1998 has
          previously been filed with the Commission as part of the
          Registrant's Form 10-K for the year ended December 31, 1998 and
          is incorporated herein by reference.

               The unaudited pro forma financial information of the
          Registrant as of September 30, 1998,  for the periods ended
          September 30, 1998 and 1997, and for the years ended December 31,
          1997, 1996 and 1995, have previously been filed with the
          Commission on February 4, 1999 as part of the Registrant's
          Registration Statement on Form S-4 (Reg. No. 333-71747) and are
          incorporated herein by reference.

               (c)  Exhibits.

                    2.1  Agreement and Plan of Merger, dated as of October
                         20, 1998, by and between Newell Co., Rooster
                         Company and Rubbermaid Incorporated (incorporated
                         by reference to Exhibit 2.1 to the Registrant's
                         Current Report on Form 8-K dated October 20,
                         1998).

                    3.1  Restated Certificate of Incorporation of Newell
                         Rubbermaid Inc., as amended.

                    3.2  By-Laws of Newell Rubbermaid Inc., as amended.

                    23.1 Consent of KPMG LLP.

                    99.1 Text of joint press release of Newell Co. and
                         Rubbermaid Incorporated issued March 24, 1999.















                                         -3-





                                      SIGNATURES

               Pursuant to the requirements of the Securities Exchange Act
          of 1934,  the Registrant has duly caused this report to be signed
          on its behalf by the undersigned hereunto duly authorized.

                                             NEWELL RUBBERMAID INC.
                                             (Registrant)



          Date: March 24, 1999               By:  /s/ Dale L. Matschullat
                                                  ------------------------
                                                  Dale L. Matschullat
                                                  Vice President -- General
                                                  Counsel






































                                         -4-





                                    EXHIBIT INDEX
                                    -------------


          EXHIBIT          
          NO.       DESCRIPTION
          -------   -----------

          2.1       Agreement and Plan of Merger, dated as of October 20,
                    1998, by and between Newell Co., Rooster Company and
                    Rubbermaid Incorporated (incorporated by reference to
                    Exhibit 2.1 to the Registrant's Current Report on Form
                    8-K dated October 20, 1998).

          3.1       Restated Certificate of Incorporation of Newell
                    Rubbermaid Inc., as amended.

          3.2       By-Laws of Newell Rubbermaid Inc., as amended.

          23.1      Consent of KPMG LLP.

          99.1      Text of joint press release of Newell Co. and
                    Rubbermaid Incorporated issued March 24, 1999.