CONFORMED COPY


                                   FORM 10-Q

                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

[X]  QUARTERLY  REPORT  PURSUANT  TO  SECTION  13 OR 15 (d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934
     For the quarterly period ended June 30, 1996.

                                      OR

[ ]  TRANSACTION  REPORT  PURSUANT  TO SECTION 13 OR 15 (d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934
     For the transition period from _________________ to __________________

     Commission file number 0-13507


                            RURBAN FINANCIAL CORP.
            (Exact name of registrant as specified in its charter)

                  Ohio                               34-1395608
     (State or other jurisdiction of              (I.R.S. Employer
      incorporation or organization              Identification No.)

                   401 Clinton Street, Defiance, Ohio 43512
                   (Address of principal executive offices)
                                  (Zip Code)

                                (419) 783-8950
             (Registrant's telephone number, including area code)

                                     None
            (Former name, former address and former fiscal year, if
                          changed since last report.)


              Indicate by check mark whether the  registrant (1) has filed all
     reports  required  to be filed by Section 13 or 15 (d) of the  Securities
     Exchange Act of 1934 during the  preceding 12 months (or for such shorter
     period that the registrant  was required to file such  reports),  and (2)
     has been subject to such filing requirements for the past 90 days.

                Yes  x                No


                The number of common shares of Rurban Financial Corp.
     outstanding was 2,179,378 on August 1, 1996.

                                     -1-





                        PART 1 - FINANCIAL INFORMATION


Item 1.  Financial statements

     The interim  consolidated  financial statements of Rurban Financial Corp.
are  unaudited;   however,  the  information  contained  herein  reflects  all
adjustments  which are, in the  opinion of  management,  necessary  for a fair
presentation of financial  condition and results of operations for the interim
periods presented. All adjustments reflected in these financial statements are
of a  normal  recurring  nature  in  accordance  with  Rule  10-01(b)  (8)  of
Regulation  S-X.  Results of operations for the six months ended June 30, 1996
are not necessarily indicative of the results for the complete year.


                                     -2-




CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)


RURBAN FINANCIAL CORP. AND SUBSIDIARIES

 
                                                      June 30       December 31
                                                       1996             1995
                                                   -----------      -----------
                                                   (Unaudited)         (Note)
ASSETS

 Cash and due from banks .....................     $ 15,910,119     $ 21,067,131
 Federal funds sold ..........................        2,274,799        7,312,525
                                                      ---------        ---------
         TOTAL CASH AND CASH EQUIVALENTS .....       18,184,918       28,379,656
 Interest bearing deposits in other
   financial institutions ....................          180,000          180,000
 Securities available-for-sale ...............       69,014,484       90,329,866

 Loans, net of allowance for losses of
   $4,525,384 and $4,270,000 respectively ....      296,642,115      273,094,844
Loans held for sale ..........................        8,925,700        2,949,293
Premises and equipment, net ..................        7,962,605        8,383,717
Accrued interest and other assets ............        8,756,344        7,908,389
                                                      ---------        ---------
                           TOTAL ASSETS ......     $409,666,166     $411,225,765
                                                   ============     ============


                                     -3-



                                                     June 30        December 31
                                                       1996             1995
                                                   (Unaudited)         (Note)

LIABILITIES AND SHAREHOLDERS' EQUITY
  Deposits:
  Noninterest bearing ........................    $  39,927,569     $ 48,721,000
  Interest bearing ...........................      322,879,946      319,075,538
                                                  -------------     ------------
                        TOTAL DEPOSITS .......      362,807,515      367,796,538

Federal Funds Purchased ......................        2,668,000            - - -
Accrued expenses and other liabilities .......        3,147,396        3,350,736
                                                  -------------     ------------
                      TOTAL LIABILITIES ......      368,622,911      371,147,274

Common stock subject to repurchase
  obligation in ESOP (1996 279,113 shares
    outstanding; 1995 297,467 shares
  outstanding) ...............................        9,350,285        9,333,027

Common stock, stated value $2.50
  a share:
  Authorized--5,000,000 shares
  1996 1,900,265 shares outstanding;
  1995 1,886,911 shares outstanding ..........        4,750,563        4,717,277
Capital Surplus ..............................        5,577,644        5,798,813
Retained earnings ............................       21,448,610       19,779,897
Net unrealized gain/(loss) on available-
  for-sale securities (net of tax of
   $ 43,194 and $231,549 respectively) .......          (83,847)         449,477
                                                  -------------     ------------

             TOTAL LIABILITIES AND
              SHAREHOLDERS' EQUITY ...........    $ 409,666,166     $411,225,765
                                                  =============     ============


See notes to condensed consolidated unaudited financial statements


Note:  The balance sheet at December 31, 1995 has been derived from the
        audited financial statements at that date.

                                     -4-





CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)


RURBAN FINANCIAL CORP. AND SUBSIDIARIES
                                                          Three Months Ended
                                                                June 30
                                                          -------------------
                                                          1996           1995

Interest income:
 Interest and fees on loans ....................      $6,970,866      $6,578,911
 Interest and dividends on securities:
  Taxable ......................................         999,008         814,576
  Tax-exempt ...................................         108,738         105,898
 Other .........................................          64,039         205,719
                                                      ----------      ----------
   TOTAL INTEREST INCOME .......................       8,142,651       7,705,104


Interest expense:
 Deposits ......................................       3,486,198       3,539,606
 Short-term borrowings .........................          61,371           2,671
                                                      ----------      ----------
   TOTAL INTEREST EXPENSE ......................       3,547,569       3,542,277
                                                      ----------      ----------
      NET INTEREST INCOME ......................       4,595,082       4,162,827
Provision for losses ...........................         270,000         265,000
                                                      ----------      ----------
NET INTEREST INCOME AFTER
     PROVISION FOR LOSSES ......................       4,325,082       3,897,827

Noninterest income:
 Trust department ..............................         504,000         479,966
 Service charges on
  deposit accounts .............................         310,052         299,147
 Data processing fees ..........................         522,187         474,397
 Gain on sale of securities available-for-sale..          11,519           6,156
 Other .........................................         127,632         197,024
                                                      ----------      ----------
      TOTAL NONINTEREST INCOME .................       1,475,390       1,456,690

Noninterest expense:
 Salaries and employee
  benefits .....................................       1,934,431       1,655,920
 Net occupancy expense .........................         264,787         209,089
 Equipment expense .............................         472,961         484,770
 Other .........................................       1,406,557       1,429,694
                                                      ----------      ----------
      TOTAL NONINTEREST EXPENSE ................       4,078,736       3,779,473
                                                      ----------      ----------
            INCOME BEFORE
             INCOME TAXES ......................       1,721,736       1,575,044
Applicable income taxes ........................         540,398         521,511
                                                      ----------      ----------
               NET INCOME ......................      $1,181,338      $1,053,533
                                                      ==========      ==========
Net income per Common
 Share (Note D) ................................      $      .54      $      .48


Average shares outstanding (Note D) ............       2,183,554       2,184,378


See notes to condensed consolidated unaudited financial statements

                                     -5-




CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)

RURBAN FINANCIAL CORP. AND SUBSIDIARIES


                                                           Six Months Ended
                                                         --------------------
                                                                June 30
                                                          1996          1995

Interest income:
 Interest and fees on loans ........................   $13,668,407   $12,887,096
 Interest and dividends on securities:
  Taxable ..........................................     2,125,262     1,624,831
  Tax-exempt .......................................       220,163       211,973
 Other .............................................       170,753       296,556
                                                       -----------   -----------
   TOTAL INTEREST INCOME ...........................    16,184,585    15,020,456

Interest expense:
 Deposits ..........................................     7,042,202     6,785,797
 Short-term borrowings .............................        73,180        37,360
                                                       -----------   -----------
   TOTAL INTEREST EXPENSE ..........................     7,115,382     6,823,157
                                                       -----------   -----------
      NET INTEREST INCOME ..........................     9,069,203     8,197,299
 Provision for losses ..............................       526,009       505,000
                                                       -----------   -----------
 NET INTEREST INCOME AFTER
      PROVISION FOR LOSSES .........................     8,543,194     7,692,299

 Noninterest income:
  Trust department .................................     1,012,315       937,359
  Service charges on
   deposit accounts ................................       592,049       571,590
  Data processing fee ..............................     1,139,201       956,055
  Gain on sale of securities available-for-sale ....        11,519         3,113
  Other ............................................       260,240       341,111
                                                       -----------   -----------
       TOTAL NONINTEREST INCOME ....................     3,015,324     2,809,228

 Noninterest expense:
  Salaries and employee
   benefits ........................................     3,886,508     3,341,177
  Net occupancy expense ............................       518,207       424,763
  Equipment expense ................................       991,908       970,829
  Other ............................................     2,730,135     2,802,515
                                                       -----------   -----------
       TOTAL NONINTEREST EXPENSE ...................     8,126,758     7,539,284
                                                       -----------   -----------
             INCOME BEFORE
              INCOME TAXES .........................     3,431,760     2,962,243
 Applicable income taxes ...........................     1,107,735       976,566
                                                       -----------   -----------
                NET INCOME .........................   $ 2,324,025   $ 1,985,677
                                                       ===========   ===========
 Net income per Common
 Share (Note D) ....................................   $      1.06   $       .91

 Average shares outstanding (note D) ...............     2,183,966     2,184,378


 See notes to condensed consolidated unaudited financial statements


                                     -6-



CONDENSED CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (UNAUDITED)

RURBAN FINANCIAL CORP. AND SUBSIDIARIES



                                    Three Months Ended               Six Months Ended
                                         June 30                         June 30
                                   1996            1995            1996           1995
                                                                           
Balance beginning of period   $ 40,748,269    $ 36,984,144    $ 40,078,491    $ 35,674,587
Net Income ................      1,181,338       1,053,533       2,324,025       1,985,677
Cash dividends declared
  ($.15 and $.30 per
  share in 1996 and 1995) .       (327,656)       (327,657)       (655,312)       (655,313)
Retirement of 5,000 shares
  of common stock .........       (170,625)                       (170,625)


Change in net unrealized
  holding gains (losses) on
  available-for-sale
  securities ..............       (388,071)        484,501        (533,324)      1,189,570
                              ------------    ------------    ------------    ------------

Balance end of period .....   $ 41,043,255    $ 38,194,521    $ 41,043,255    $ 38,194,521
                              ============    ============    ============    ============




See notes to condensed consolidated unaudited financial statements

                                     -7-



CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)

RURBAN FINANCIAL CORP. AND SUBSIDIARIES

                                                          Six Months Ended
                                                              June 30
                                                         ------------------
                                                        1996            1995
Cash Flows From Operating Activities
 Cash received from customers' fees and
  commissions ..................................   $  3,003,805    $  2,806,115
 Cash paid to suppliers and employees ..........     (7,782,044)     (8,041,244)
 Loans originated for sale .....................    (14,589,566)          - - -
 Proceeds from sales of loans held for sale ....      8,626,009           - - -
 Interest received .............................     16,038,025      14,681,283
  Interest paid ................................     (7,160,586)     (6,561,120)
  Income taxes paid ............................     (1,386,500)       (696,000)
                                                   ------------    ------------
  Net Cash from operating activities ...........     (3,250,857)      2,189,034
                                                   ------------    ------------

Cash Flows From Investing Activities
 Net decrease in interest earning deposits
  in other financial institutions ..............          - - -         166,324
 Proceeds from principal repayments,
  maturities and calls of:
 Securities available-for-sale .................     29,689,533      15,224,472
 Securities held-to-maturity ...................          - - -         921,359
 Purchase of securities available-for-sale .....     (9,170,699)    (15,950,781)
 Purchase of securities held-to-maturity .......          - - -      (1,309,861)
 Net (increase)/decrease in loans ..............    (24,377,350)     (4,066,258)
 Proceeds from sales of loans ..................          - - -       3,601,800
 Recoveries on loan charge-offs ................        241,296         190,836
 Premises and equipment expenditures ...........       (179,701)       (238,939)
                                                   ------------    ------------
  Net cash from investing activities ...........     (3,796,921)     (1,461,048)
                                                   ------------    ------------

Cash Flows From Financing Activities
 Net increase/(decrease) in deposits ...........     (4,989,023)      5,726,509
 Net increase/(decrease) in short term
   borrowings ..................................      2,668,000           - - -
 Common stock retirement .......................       (170,625)          - - -
 Dividends paid ................................       (655,312)       (655,313)
                                                   ------------    ------------
  Net cash from financing activities ...........     (3,146,960)      5,071,196
                                                   ------------    ------------

Net Change In Cash And Cash Equivalents ........    (10,194,738)      5,799,182

Cash And Cash Equivalents At Beginning Of Year .     28,379,656      25,178,171
                                                   ------------    ------------

Cash And Cash Equivalents At End Of Period .....   $ 18,184,918    $ 30,977,353
                                                   ============    ============

                                     -8-


CONSOLIDATED STATEMENT OF CASH FLOWS - CONTINUED (UNAUDITED)


                                                           Six Months Ended
                                                               June 30
                                                            -------------
                                                          1996          1995

Reconciliation Of Net Income To Net
 Cash From Operating Activities
Net income ......................................   $  2,324,025    $ 1,985,677
Adjustments to reconcile net income to
 net cash from operating activities:
  Depreciation ..................................        600,813        580,214
  Amortization of intangible assets .............        184,000        165,000
  Provision for loan losses .....................        526,009        505,000
  Net (gains)/losses on available-for-sale
   securities ...................................        (11,519)        (3,113)
  Loans originated for sale .....................    (14,589,566)         - - -
  Proceeds from sales of loans held for sale ....      8,626,009          - - -
  Net (gains)/losses on loan sales ..............        (12,850)         - - -
  Increase/(decrease) in deferred loan fees .....         62,774         (7,603)
  (Increase)/decrease in interest receivable ....       (196,484)      (331,570)
  (Increase)/decrease in other assets ...........       (560,728)      (919,809)
  Increase/(decrease) in interest payable .......        (45,204)       262,037
  Increase/(decrease) in income taxes payable ...       (278,765)       280,566
  Increase/(decrease) in other liabilities ......        120,629       (327,365)
                                                    ------------    -----------
   Net cash from operating activities ...........   $ (3,250,857)   $ 2,189,034
                                                    ============    ===========

                                      -9-



NOTES TO CONDENSED CONSOLIDATED UNAUDITED FINANCIAL STATEMENTS


RURBAN FINANCIAL CORP. AND SUBSIDIARIES

NOTE A--BASIS OF PRESENTATION

The accompanying  unaudited condensed  consolidated  financial statements have
been prepared in accordance with generally accepted accounting  principles for
interim  financial   information  and  with  the  instructions  to  Form  10Q.
Accordingly, they do not include all of the information and footnotes required
by generally accepted accounting principles for complete financial statements.

For further  information,  refer to the consolidated  financial statements and
footnotes  included  in the  Corporation's  annual  report  for the year ended
December 31, 1995.

NOTE B--IMPACT OF NEW ACCOUNTING STANDARDS

Several new  accounting  standards  have been issued by the FASB that apply in
1996. SFAS No. 121,  "Accounting  for the Impairment of Long-Lived  Assets and
Long-Lived  Assets To Be Disposed Of",  requires a review of long-term  assets
for  impairment of recorded  value and resulting  write-downs  if the value is
impaired.  SFAS No. 122, "Accounting for Mortgage Servicing Rights",  requires
recognition  of an asset  when  servicing  rights  are  retained  on  in-house
originated  loans that are sold.  These  statements are not expected to have a
material  effect  on the  Corporation's  consolidated  financial  position  or
results of operations.

NOTE C--ELECTION OF DIRECTORS

At the annual Meeting of  Shareholders on April 22, 1996, an election of Class
1 Directors was held with the following results:


                       Votes Cast       Votes Cast
  Nominee                 for            Against         Abstentions
- ---------------        ----------       ----------       -----------
John R. Compo          1,619,008            105              6,521
John Fahl              1,602,339         16,774              6,521
Robert W. Fawcett Jr.  1,603,798         15,315              6,521

The  following  directors  did not stand for election and their term of office
continued after the meeting:

Richard C. Burrows                         Steven D. VanDemark
Richard Z. Graham                          J. Michael Walz
David E. Manz                              Thomas C. Williams
John H. Moore


NOTE D--EARNINGS AND DIVIDENDS PER COMMON SHARE

Earnings per common  share have been  computed  based on the weighted  average
number of shares  outstanding  during  the  periods  presented.  In the second
quarter of 1996 5,000  shares were  retired.  The number of shares used in the
computation  of earnings per common share was 2,183,966 for 1996 and 2,184,378
for 1995.

                                     -10-



Item 2.  Management's Discussion and Analysis of Financial Condition and
Results of Operations

Rurban Financial Corp. ("Rurban") was incorporated on February 23, 1983, under
the laws of the State of Ohio.  Rurban is a bank  holding  company  registered
with the Federal  Reserve Board under the Bank Holding Company Act of 1956, as
amended.  Rurban's  subsidiaries,  The State  Bank and Trust  Company  ("State
Bank"),  The Peoples Banking Company ("Peoples Bank"), The First National Bank
of Ottawa ("First  National  Bank") and the Citizens  Savings Bank  ("Citizens
Bank")  are  engaged  only in the  industry  segment  of  commercial  banking.
Rurban's subsidiary, Rurbanc Data Services ("Rurbanc"),  provides computerized
data processing  services for the  Corporation's  subsidiary  banks as well as
other banks and businesses. Rurban's subsidiary, Rurban Life Insurance Company
("Rurban  Life") has a certificate  of authority  from the State of Arizona to
transact insurance as a domestic life and disability reinsurer.

Liquidity

Liquid assets  consist of cash,  amounts due from banks,  securities,  federal
funds sold and loans held for sale.  These assets  decreased  $25,533,713 from
December 31, 1995 to June 30, 1996.  Liquid assets were 30% of total assets at
December 31, 1995 and 24% of total assets at June 30, 1996. This difference is
the result of a strong loan demand.  Management believes its current liquidity
level is sufficient to meet anticipated future growth.

Capital Resources

Total  shareholders'  equity was  $41,043,255  (which  includes  $9,350,285 of
common stock subject to repurchase obligation in ESOP) as of June 30, 1996, an
increase of $964,764  over total  shareholders'  equity of  $40,078,491  as of
December 31, 1995. This increase was attributed to earnings of $2,324,025 less
dividends  declared of $655,312  less  retirement  of common stock of $170,625
less change in net unrealized gain/(loss) on available-for-sale  securities of
$533,324.

The following table provides the minimum regulatory  capital  requirements and
the Corporation's capital ratios at June 30, 1996.

                                      Minimum Regulatory      Corporation's
                                     Capital Requirements     Capital Ratio
                                     --------------------     -------------
Ratio of tier 1 capital to
  weighted-risk assets ...................  4.00%                  13.66%
Ratio of total capital to
  weighted-risk assets ...................  8.00%                  14.91%
Ratio of shareholders' equity
  to weighted risk assets ................  4.00%                  14.05%
Leverage Ratio ...........................  4.00%                   9.79%
Ratio of total shareholders'
  equity to total assets .................  None                   10.02%


                                     -11-





The Corporation's  subsidiaries meet the applicable minimum regulatory capital
requirements at June 30, 1996. The Corporation  remains  comfortably above the
minimum  regulatory  capital  requirements.  The Banking  Regulators may alter
minimum capital  requirements as a result of revising their internal  policies
and their ratings of the Corporation's Subsidiary Banks.

As of June 30, 1996, management is not aware of any current  recommendation by
banking  regulatory  authorities  which if they were to be  implemented  would
have,  or are  reasonably  likely to have,  a material  adverse  effect on the
Corporation's liquidity, capital resources or operations.

Supplemental Information

Nonperforming  loans  decreased  $1,170,000 from December 31, 1995 to June 30,
1996 primarily due to the  liquidation of several large  Commercial  loans for
which recognition of future interest income had become questionable.

Material Changes in Financial Condition

There were no  material  changes in  financial  condition  as of June 30, 1996
compared to December 31, 1995.

Material Changes in Results of Operations

Net interest  income for the quarter  ended June 30, 1996 was  $4,595,082,  an
increase  of  $432,255  (10%) over the second  quarter of 1995 and for the six
months was  $9,069,203,  an increase of $871,904 (11%) over the same period in
1995.  These  increases are due mainly to an increase in the amount of earning
assets and a favorable increase in yields on those assets.

There was no material  change in total  noninterest  income (1%) for the three
months ended June 30, 1996 when compared to the same three months in 1995. For
the six months ended June 30, 1996 there was an increase of $206,096 (7%) when
compared  to the six months  ended June 30,  1995 due mainly to an increase of
$74,956  (8%) in Trust  Department  fees and an increase of $183,146  (19%) in
data processing fees.

Total  noninterest  expense  increased  $299,263  (8%) to  $4,078,736  for the
quarter ended June 30, 1996 and $587,474 (8%) to $8,126,758 for the six months
when  compared to the same periods in 1995.  This was  primarily due to normal
increases in salaries and  benefits of $278,511  (17%) and $545,331  (16%) for
the quarter and six months respectively.

Income tax expense for the  quarter was  $540,398,  an increase of $18,887 and
for the six months was  $1,107,735,  an  increase of  $131,169,  over the same
periods in 1995, due to an increase in taxable income.

The result of all these factors is an increase in net income of $127,805 (12%)
for the three months and an increase of $338,348 (17%) for the six month ended
June 30, 1996.

                                     -12-





                          PART 11 - OTHER INFORMATION


     Item 6.  Exhibits and Reports on Form 8-K

       (a)  Exhibits

            See index to exhibits on pages 14 and 15

       (b)  Reports on Form 8-K

            None






                                  SIGNATURES


     Pursuant to the requirements of the Securities  Exchange Act of 1934, the
     registrant  has  caused  this  report to be  signed on its  behalf by the
     undersigned hereunto duly authorized.

                                        RURBAN FINANCIAL CORP.


     Date August 8, 1996               By /s/Thomas C. Williams
                                              ________________________________
                                                 Thomas C. Williams
                                                 President



                                           By /s/David E. Manz
                                              ________________________________
                                                 David E. Manz
                                                 Executive Vice President &
                                                 Chief Financial Officer


                                     -13-



                               INDEX TO EXHIBITS



EXHIBIT NO.                                   DESCRIPTION
- -----------                                   -----------

   27                                         FINANCIAL DATA SCHEDULE