ASB FINANCIAL CORP.
                     1995 STOCK OPTION AND INCENTIVE PLAN


     1. Purpose.  The purpose of the ASB Financial Corp. 1995 Stock Option and
Incentive  Plan (this  "Plan") is to promote and advance the  interests of ASB
Financial Corp.  (the "Company") and its  shareholders by enabling the Company
to attract, retain and reward directors, managerial and other key employees of
the Company and any Subsidiary  (hereinafter  defined),  and to strengthen the
mutuality of interests  between such directors and employees and the Company's
shareholders,  by  providing  such  persons  with a  proprietary  interest  in
pursuing the long-term  growth,  profitability  and  financial  success of the
Company.

     2. Definitions. For purposes of this Plan, the following terms shall have
the meanings set forth below:

          (a)  "Award"  or  "Awards"  means  an  award  or  grant  made  to  a
     Participant under Section 6 of this Plan.

          (b) "Board" means the Board of Directors of the Company.

          (c) "Code" means the Internal  Revenue Code of 1986, as amended,  or
     any   successor   thereto,   together   with   rules,   regulations   and
     interpretations promulgated thereunder.

          (d)  "Committee"  means the  Committee of the Board  constituted  as
     provided in Section 3 of this Plan.

          (e) "Common  Shares" means the common shares,  without par value, of
     the Company or any  security of the Company  issued in  substitution,  in
     exchange or in lieu thereof.

          (f) "Company" means ASB Financial Corp., an Ohio corporation, or any
     successor corporation.

          (g)  "Employment"  means  regular  employment  with the Company or a
     Subsidiary and does not include service as a director only.

          (h)  "Exchange  Act" means the  Securities  Exchange Act of 1934, as
     amended, or any successor statute.

          (i) "Fair Market Value" shall be determined as follows:

                    (i)  If  the  Common  Shares  are  traded  on  a  national
               securities  exchange at the time of grant of the Stock  Option,
               then the Fair Market  Value shall be the average of the highest
               and the lowest  selling price on such exchange on the date such
               Stock  Option is  granted  or,  if there  were no sales on such
               date,  then on the next prior business day on which there was a
               sale.

                    (ii) If the  Common  Shares  are not  listed on a national
               securities  exchange  at the  time of the  grant  of the  Stock
               Option,  then the Fair Market  Value shall be the mean  between
               the closing high bid and low asked  quotation with respect to a
               Common Share on such date on The Nasdaq Stock Market.

                    (iii) If the  Common  Shares  are not traded on a national
               securities  exchange or quoted on The Nasdaq Stock Market, then
               the Fair Market Value shall be as determined by the Committee.

          (j) "Incentive Stock Option" means any Stock Option granted pursuant
     to the provisions of Section 6 of this Plan that is intended to be and is
     specifically designated as an "incentive stock option" within the meaning
     of Section 422 of the Code.

                                    II-10





          (k)  "Non-Qualified  Stock  Option"  means any Stock Option  granted
     pursuant  to the  provisions  of  Section  6 of this  Plan that is not an
     Incentive Stock Option.

          (l) "OTS" means the Office of Thrift Supervision,  Department of the
     Treasury.

          (m) "Participant"  means an employee or director of the Company or a
     Subsidiary who is granted an Award under this Plan.  Notwithstanding  the
     foregoing, for the purposes of the granting of any Incentive Stock Option
     under this Plan, the term  "Participant"  shall include only employees of
     the Company or a Subsidiary.

          (n) "Plan"  means the ASB  Financial  Corp.  1995  Stock  Option and
     Incentive  Plan,  as set forth herein and as it may be hereafter  amended
     from time to time.

          (o) "Stock Option" means an Award to purchase  Common Shares granted
     pursuant to the provisions of Section 6 of this Plan.

          (p)  "Subsidiary"  means  any  corporation  or  entity  in which the
     Company  directly or indirectly  controls 50% or more of the total voting
     power of all classes of its stock  having  voting  power,  and  includes,
     without limitation, American Savings Bank, fsb.

          (q)  "Terminated  for  Cause" has the  meaning  set forth in Section
     12(c) of this Plan.

     3. Administration.

          (a) This Plan shall be administered by the Committee to be comprised
     of not less than three of the members of the Board who are not  employees
     of the Company,  to be appointed from time to time by the Board.  Members
     of the Committee shall serve at the pleasure of the Board,  and the Board
     may from  time to time  remove  members  from,  or add  members  to,  the
     Committee.  A majority of the members of the Committee shall constitute a
     quorum for the transaction of business. Action approved in writing by the
     unanimous  consent of the members of the Committee  then serving shall be
     fully as effective as if the action had been taken by unanimous vote at a
     meeting duly called and held.

          (b) The Committee is authorized to construe and interpret this Plan;
     to promulgate,  amend and rescind rules and  regulations  relating to the
     implementation  of  this  Plan;  and to  make  all  other  determinations
     necessary or advisable for the administration of this Plan. The Committee
     may  designate  persons  other than members of the Committee to carry out
     its  responsibilities  under such  conditions  and  limitations as it may
     prescribe.  Any  determination,  decision or action of the  Committee  in
     connection  with the  construction,  interpretation,  administration,  or
     application of this Plan shall be final,  conclusive and binding upon all
     persons  participating in this Plan and any person validly claiming under
     or through persons  participating  in this Plan. The Company shall effect
     the  granting  of  Awards  under  this  Plan  in   accordance   with  the
     determinations  made by the  Committee,  by execution of  instruments  in
     writing in such form as approved by the Committee.

     4. Duration of, and Common Shares Subject to, this Plan.

          (a) TERM.  This Plan shall  terminate  on the date which is ten (10)
     years from the date on which  this Plan is  adopted by the Board,  except
     with respect to Awards then outstanding.  Notwithstanding  the foregoing,
     no Incentive  Stock Option may be granted  under this Plan after the date
     which is ten (10)  years  from the date on which  this Plan is adopted by
     the Board or the date on which this Plan is approved by the  shareholders
     of the Company, whichever is earlier.

          (b) COMMON  SHARES  SUBJECT TO PLAN.  The  maximum  number of Common
     Shares in respect of which Awards may be granted under this Plan, subject
     to adjustment as provided in Section 9 of this Plan, shall be ten percent
     (10%) of the total Common Shares sold in connection  with the  conversion
     of  American  Savings  Bank,  fsb  (formerly  known as  American  Savings
     Association) from mutual to stock form. In addition,  no more than 25% of
     the shares  subject to Awards may be awarded to any  individual,  no more
     than 5% of such shares may be awarded to any non-employee director and no
     more than 30% of such shares may be awarded to non-employee  directors in
     the aggregate.


                                    II-11




     For the purpose of computing the total number of Common Shares  available
for Awards  under this Plan,  there  shall be counted  against  the  foregoing
limitations  the number of Common Shares  subject to issuance upon exercise or
settlement of Awards as of the dates on which such Awards are granted.  If any
Awards are forfeited,  terminated,  expire unexercised, or exchanged for other
Awards, the Common Shares which were theretofore  subject to such Awards shall
again be available for Awards under this Plan to the extent of such forfeiture
or expiration of such Awards.

     Common  Shares  which  may be  issued  under  this  Plan  may  be  either
authorized and unissued  shares or issued shares which have been reacquired by
the Company. No fractional shares shall be issued under this Plan.

     5.  Eligibility and Grants.  Persons  eligible for Awards under this Plan
shall  consist of  directors  and  managerial  and other key  employees of the
Company or a Subsidiary who hold positions with  significant  responsibilities
or  whose  performance  or  potential  contribution,  in the  judgment  of the
Committee,  will benefit the future success of the Company or a Subsidiary. In
selecting  the  directors  and employees to whom Stock Options will be awarded
and the number of shares  subject to such Stock Options,  the Committee  shall
consider the position,  duties and  responsibilities of the eligible directors
and employees, the value of their services to the Company and the Subsidiaries
and any other factors the Committee may deem relevant.

     6. Stock  Options.  Stock  Options  granted under this Plan may be in the
form of Incentive Stock Options or Non-Qualified Stock Options, and such Stock
Options  shall be  subject to the  following  terms and  conditions  and shall
contain  such  additional  terms and  conditions,  not  inconsistent  with the
express provisions of this Plan, as the Committee shall deem desirable:

          (a) GRANT. Stock Options may be granted under this Plan on terms and
     conditions not inconsistent  with the provisions of this Plan and in such
     form as the Committee may from time to time approve.

          (b) STOCK OPTION PRICE.  The option  exercise price per Common Share
     purchasable  under a Stock Option shall be determined by the Committee at
     the time of grant; provided, however, that in no event shall the exercise
     price of a Stock  Option be less than one hundred  percent  (100%) of the
     Fair Market  Value of the Common  Shares on the date of the grant of such
     Stock Option. Notwithstanding the foregoing, in the case of a Participant
     who owns Common  Shares  representing  more than ten percent (10%) of the
     outstanding  Common  Shares  at the time the  Incentive  Stock  Option is
     granted,  the option  exercise  price  shall in no event be less than one
     hundred  and ten percent  (110%) of the Fair  Market  Value of the Common
     Shares at the time the Incentive Stock Option is granted.

          (c) STOCK  OPTION  TERMS.  Subject  to the right of the  Company  to
     provide for earlier  termination in the event of any merger,  acquisition
     or  consolidation  involving  the Company,  the term of each Stock Option
     shall be fixed by the Committee;  except that the term of Incentive Stock
     Options will not exceed ten (10) years after the date the Incentive Stock
     Option is granted;  provided,  however, that in the case of a Participant
     who owns a number of Common  Shares  representing  more than ten  percent
     (10%) of the Common Shares  outstanding  at the time the Incentive  Stock
     Option is  granted,  the term of the  Incentive  Stock  Option  shall not
     exceed five (5) years.

          (d)  EXERCISABILITY.  Except  as set forth in  Section  6(f) of this
     Plan,  Stock Options awarded under this Plan shall become  exercisable at
     the rate of one-fifth of the Award per year  commencing  on the date that
     is one year after the date of the grant of the Award and shall be subject
     to such  other  terms  and  conditions  as  shall  be  determined  by the
     Committee at the date of grant.

          (e) METHOD OF EXERCISE. A Stock Option may be exercised, in whole or
     in part, by giving written  notice of exercise to the Company  specifying
     the  number  of Common  Shares  to be  purchased.  Such  notice  shall be
     accompanied  by  payment  in full of the  purchase  price in cash or,  if
     acceptable  to the  Committee in its sole  discretion,  in Common  Shares
     already owned by the Participant,  or by surrendering outstanding Awards.
     The  Committee  may also permit  Participants,  either on a selective  or
     aggregate  basis,  to  simultaneously  exercise  Options  and sell Common
     Shares thereby acquired,  pursuant to a brokerage or similar arrangement,
     approved in advance by the Committee, and use the proceeds from such sale
     as payment of the purchase price of such shares.

                                     II-12




          (f) SPECIAL RULE FOR INCENTIVE STOCK OPTIONS.  With respect to Stock
     Options  granted under this Plan, to the extent the aggregate Fair Market
     Value  (determined as of the date the Incentive  Stock Option is granted)
     of the number of shares with respect to which Incentive Stock Options are
     exercisable  under all plans of the Company or a Subsidiary for the first
     time by a  Participant  during any  calendar  year  exceeds  One  Hundred
     Thousand Dollars ($100,000) or such other limit as may be required by the
     Code,  such Stock  Options  shall be  Non-Qualified  Stock Options to the
     extent of such excess.

     7. Termination of Employment or Directorship.  Except in the event of the
death or  disability  of a  Participant,  upon  the  resignation,  removal  of
retirement from the Board of Directors of any Participant who is a director of
the Company or any  Subsidiary  or upon the  termination  of  Employment  of a
Participant who is not a director of the Company or any Subsidiary, any option
which has not yet become  exercisable  shall thereupon  terminate and be of no
further force or effect.

     8. Non-transferability of Awards. No Award under this Plan, and no rights
or interests  therein,  shall be assignable or  transferable  by a Participant
except by will or the laws of descent and distribution. During the lifetime of
a  Participant,  Stock  Options  are  exercisable  only by,  and  payments  in
settlement  of Awards will be payable only to, the  Participant  or his or her
legal representative.

     9. Adjustments Upon Changes in Capitalization.

          (a) The  existence  of this Plan and the  Awards  granted  hereunder
     shall not affect or  restrict  in any way the right or power of the Board
     or the  shareholders  of the Company to make or authorize any adjustment,
     recapitalization, reorganization or other change in the Company's capital
     structure or its business,  any merger,  acquisition or  consolidation of
     the  Company,  any  issuance  of bonds,  debentures,  preferred  or prior
     preference  stocks ahead of or affecting the  Company's  capital stock or
     the rights thereof,  the dissolution or liquidation of the Company or any
     sale or  transfer  of all or any part of its assets or  business,  or any
     other  corporate act or  proceeding,  including any merger or acquisition
     which would result in the exchange of cash,  stock of another  company or
     options to purchase  the stock of another  company  for any Stock  Option
     outstanding  at the time of such  corporate  transaction  or which  would
     involve the  termination of all Stock Options  outstanding at the time of
     such corporate transaction.

          (b) In the  event of any  change  in  capitalization  affecting  the
     Common  Shares of the  Company,  such as a stock  dividend,  stock split,
     recapitalization,   merger,  consolidation,   split-up,   combination  or
     exchange of shares or other form of  reorganization,  or any other change
     affecting the Common Shares, such proportionate  adjustments,  if any, as
     the Board in its discretion  may deem  appropriate to reflect such change
     shall be made with respect to the  aggregate  number of Common Shares for
     which  Awards in  respect  thereof  may be granted  under this Plan,  the
     maximum  number of Common  Shares  which  may be sold or  awarded  to any
     Participant,  the number of Common  Shares  covered  by each  outstanding
     Award, and the price per share in respect of outstanding Awards.

          (c) The  Committee may also make such  adjustments  in the number of
     shares  covered  by,  and the price or other  value of,  any  outstanding
     Awards in the  event of a  spin-off  or other  distribution  (other  than
     normal cash  dividends) of Company assets to  shareholders.  In the event
     that  another  corporation  or business  entity is being  acquired by the
     Company,  and the Company  agrees to assume  outstanding  employee  stock
     options  and/or the obligation to make future grants of options or rights
     to employees  of the  acquired  entity,  the  aggregate  number of Common
     Shares available for Awards under Section 4 of this Plan may be increased
     accordingly.

     10.  Amendment and Termination of this Plan.  Without further approval of
the shareholders,  the Board may at any time terminate this Plan, or may amend
it from time to time in such respects as the Board may deem advisable,  except
that the  Board  may  not,  without  approval  of the  shareholders,  make any
amendment which would (a) increase the aggregate number of Common Shares which
may be issued under this Plan (except for adjustments pursuant to Section 9 of
this Plan),  (b) materially  modify the  requirements  as to  eligibility  for
participation in this Plan, or (c) materially  increase the benefits  accruing
to  Participants  under this Plan.  The above  notwithstanding,  the Board may
amend this Plan to take into account changes in applicable securities, federal
income tax and other applicable laws.

     11.  Modification  of Options.  The Board may  authorize the Committee to
direct the execution of an instrument  providing for the  modification  of any
outstanding  Stock Option which the Board believes to be in the best interests
of the Company;  provided,  however,  that no such modification,  extension or


                                    II-13





renewal  shall  confer on the holder of such Stock Option any right or benefit
which could not be conferred on him by the grant of a new Stock Option at such
time and shall not materially  decrease the  Participant's  benefits under the
Stock Option without the consent of the holder of the Stock Option,  except as
otherwise permitted under this Plan.

     12. Miscellaneous.

          (a) TAX WITHHOLDING. The Company shall have the right to deduct from
     any settlement,  including the delivery or vesting of Common Shares, made
     under this Plan any federal, state or local taxes of any kind required by
     law to be withheld  with  respect to such  payments or to take such other
     action as may be  necessary  in the opinion of the Company to satisfy all
     obligation  for the payment of such taxes.  If Common  Shares are used to
     satisfy tax  withholding,  such shares  shall be valued based on the Fair
     Market Value when the tax withholding is required to be made.

          (b) NO RIGHT TO  EMPLOYMENT.  Neither the  adoption of this Plan nor
     the  granting of any Award shall  confer upon any employee of the Company
     or a Subsidiary any right to continued employment with the Company or any
     Subsidiary,  as the case may be, nor shall it  interfere  in any way with
     the right of the Company or a Subsidiary to terminate  the  employment of
     any of its employees at any time, with or without cause.

          (c)  ANNULMENT  OF  AWARDS.  The grant of any Award  under this Plan
     payable in cash is provisional until cash is paid in settlement  thereof.
     The grant of any Award payable in Common Shares is provisional  until the
     Participant becomes entitled to the certificate in settlement thereof. In
     the  event  the  Employment  or  the  directorship  of a  Participant  is
     Terminated  for  Cause   (hereinafter   defined),   any  Award  which  is
     provisional  shall be  annulled  as of the date of such  termination  for
     cause.  For the purpose of this Section 12(c),  the term  "Terminated for
     Cause"  means any removal of a director or  discharge  of an employee for
     the personal  dishonesty,  incompetence,  willful  misconduct,  breach of
     fiduciary duty involving personal profits, intentional failure to perform
     stated duties, willful violation of a material provision of any law, rule
     or  regulation  (other than traffic  violations or similar  offenses),  a
     material violation of a final  cease-and-desist order or any other action
     of a director or employee  which results in a substantial  financial loss
     to the Company or a Subsidiary.

          (d) OTHER COMPANY BENEFIT AND  COMPENSATION  PROGRAMS.  Payments and
     other benefits  received by a Participant under an Award made pursuant to
     this  Plan  shall  not be  deemed  a  part  of a  Participant's  regular,
     recurring  compensation  for  purposes of the  termination  indemnity  or
     severance  pay law of any country and shall not be included  in, nor have
     any effect on, the  determination  of benefits  under any other  employee
     benefit  plan  or  similar  arrangement  provided  by  the  Company  or a
     Subsidiary   unless   expressly   so  provided  by  such  other  plan  or
     arrangements,  or except where the Committee expressly determines that an
     Award or portion of an Award  should be  included to  accurately  reflect
     competitive compensation practices or to recognize that an Award has been
     made in lieu of a portion of competitive annual cash compensation. Awards
     under this Plan may be made in combination  with or in tandem with, or as
     alternatives  to,  grants,  awards or payments under any other Company or
     Subsidiary  plans.  This  Plan   notwithstanding,   the  Company  or  any
     Subsidiary  may adopt such other  compensation  programs  and  additional
     compensation  arrangements as it deems  necessary to attract,  retain and
     reward directors and employees for their service with the Company and its
     Subsidiaries.

          (e)  SECURITIES LAW  RESTRICTIONS.  No Common Shares shall be issued
     under this Plan unless  counsel for the Company  shall be satisfied  that
     such  issuance will be in compliance  with  applicable  federal and state
     securities laws. Certificates for Common Shares delivered under this Plan
     may be subject to such  stock-transfer  orders and other  restrictions as
     the Committee may deem advisable under the rules, regulations,  and other
     requirements  of  the  Securities  and  Exchange  Commission,  any  stock
     exchange upon which the Common Shares are then listed, and any applicable
     federal or state  securities  law.  The  Committee  may cause a legend or
     legends to be put on any such certificates to make appropriate  reference
     to such restrictions.

          (f) AWARD AGREEMENT.  Each Participant receiving an Award under this
     Plan shall enter into an agreement  with the Company in a form  specified
     by the  Committee  agreeing to the terms and  conditions of the Award and
     such related  matters as the  Committee  shall,  in its sole  discretion,
     determine.

          (g) COST OF PLAN. The costs and expenses of administering  this Plan
     shall be borne by the Company.

          (h) GOVERNING LAW. This Plan and all actions taken  hereunder  shall
     be governed by and construed in accordance  with the laws of the State of
     Ohio, except to the extent that federal law shall be deemed applicable.

                                    II-14





          (i) EFFECTIVE  DATE.  This Plan shall be effective upon the later of
     adoption by the Board and approval by the Company's shareholders.





                                    II-15