<ARTICLE>                                            9
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
unaudited  condensed   consolidated  financial  statements  of  Umpqua  Holdings
Corporation  for the  three  months  ended  march  31,  1999 , and  the  audited
financial  statements  for the year ended December 31, 1998, and is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<CIK>                         0001077771
<NAME>                        Umpqua Holdings Corporation
<MULTIPLIER>                  1
<CURRENCY>                    US Dollars
       
                                            
<PERIOD-TYPE>                                  YEAR
<FISCAL-YEAR-END>                              DEC-31-1998
<PERIOD-START>                                 JAN-01-1998
<PERIOD-END>                                   DEC-31-1998
<EXCHANGE-RATE>                                1.000
<CASH>                                         17,765,938
<INT-BEARING-DEPOSITS>                         19,201,601
<FED-FUNDS-SOLD>                               0
<TRADING-ASSETS>                               0
<INVESTMENTS-HELD-FOR-SALE>                    84,887,992
<INVESTMENTS-CARRYING>                         0
<INVESTMENTS-MARKET>                           0
<LOANS>                                        186,166,966
<ALLOWANCE>                                    2,663,914
<TOTAL-ASSETS>                                 318,886,982
<DEPOSITS>                                     255,804,721
<SHORT-TERM>                                   0
<LIABILITIES-OTHER>                            1,738,635
<LONG-TERM>                                    25,198,000
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       26,425,200
<OTHER-SE>                                     9,720,426
<TOTAL-LIABILITIES-AND-EQUITY>                 318,886,982
<INTEREST-LOAN>                                15,737,046
<INTEREST-INVEST>                              5,181,052
<INTEREST-OTHER>                               0
<INTEREST-TOTAL>                               20,918,098
<INTEREST-DEPOSIT>                             6,469,912
<INTEREST-EXPENSE>                             7,294,467
<INTEREST-INCOME-NET>                          13,623,631
<LOAN-LOSSES>                                  1,024,650
<SECURITIES-GAINS>                             0
<EXPENSE-OTHER>                                9,477,807
<INCOME-PRETAX>                                6,492,092
<INCOME-PRE-EXTRAORDINARY>                     6,492,092
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   4,110,381
<EPS-PRIMARY>                                  .56
<EPS-DILUTED>                                  .55
<YIELD-ACTUAL>                                 5.37
<LOANS-NON>                                    457,131
<LOANS-PAST>                                   158,984
<LOANS-TROUBLED>                               0
<LOANS-PROBLEM>                                0
<ALLOWANCE-OPEN>                               2,140,970
<CHARGE-OFFS>                                  603,886
<RECOVERIES>                                   102,180
<ALLOWANCE-CLOSE>                              2,663,914
<ALLOWANCE-DOMESTIC>                           0
<ALLOWANCE-FOREIGN>                            0
<ALLOWANCE-UNALLOCATED>                        0