SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549


                                   FORM 8-K


              Current Report Pursuant to Section 13 or 15(d) of
                     the Securities Exchange Act of 1934


Date of Report (Date of earliest event reported):  May 14, 1999


                             Lithia Motors, Inc.
                             -------------------
            (Exact Name of Registrant as specified in its charter)


Oregon                              0-21789                       93-0572810
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(State or other                   (Commission                   (IRS Employer
jurisdiction of                   File Number)             Identification No.
of incorporation)

      360 E. Jackson St., Medford, Oregon                                97501
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     Address of Principal Executive Office                            Zip Code

Registrant's telephone number including area code                 541-776-6899



(Former name or former address, if changed since last report)   Not applicable
                                                                --------------

                                       1

                            LITHIA MORTORS, INC.
                                   FORM 8-K
                                    INDEX


      Item        Description                               Page

      Item 2      Acquisition or Disposition of Assets        3

      Item 7      Financial Statements and Exhibits           4

                  Signatures                                   6

                                       2


Item 2.  Acquisition or Disposition of Assets

(a) On May 14, 1999,  Lithia  Motors,  Inc. (the  "Company"),  acquired all of
    the   stock   of  seven   commonly   controlled   automotive   dealerships
    constituting the Moreland Automotive Group ("Moreland"),  and the personal
    goodwill of their  principals,  pursuant to seven  Agreements and Plans of
    Reorganization  and related documents (the  "Agreements")  dated effective
    January 1, 1999.  Each of the  dealerships  were  controlled by W. Douglas
    Moreland through various limited  liability  companies he formed.  In four
    dealerships,  the general managers of such stores owned minority interests
    in the dealerships.

    The total initial purchase price consisted of approximately  $35.2 million
    in cash drawn from the  Company's  existing  used  vehicle line of credit,
    1,272,919  shares of the  Company's  Class A Common  Stock with a value of
    approximately $24.1 million at the time of issuance,  and 10,360 shares of
    the  Company's  newly  created  Series M  Preferred  Stock with a value of
    approximately  $6.2  million  at the  time of  issuance.  Pursuant  to the
    Agreements,  additional  amounts  will be  payable  by the  Company to the
    Moreland  Shareholders if the performance of the Moreland Automotive Group
    exceeds  certain  targets set for 1999, as  enumerated in the  Agreements.
    The  Agreements  also grant to the  Company  the option to purchase in the
    future certain other dealerships controlled by W. Douglas Moreland.

    At closing,  Moreland had  approximately  $18.2  million in used  vehicles
    available for flooring  under the  Company's  used vehicle line of credit,
    reducing the Company's net investment in the acquired  dealerships by that
    amount.

    The Company is leasing the land and facilities at these  dealerships  from
    principals of Moreland and certain unrelated third parties.

    Pursuant  to the  Agreements,  the  Board  of  Directors  of  the  Company
    increased  the size of the Board to six positions and appointed W. Douglas
    Moreland to the vacant position effective May 21, 1999.

    There was no previous  relationship  between  the  Company and W.  Douglas
    Moreland, nor any of the Company's or Moreland's  affiliates,  officers or
    directors.

(b) Through the  acquisition  of the stock of Moreland,  the Company  acquired
    vehicle,  parts and supplies inventories,  as well as other assets used in
    the business of vehicle sales,  service and support.  The Company  intends
    to utilize the purchased assets in the same capacity.

                                       3


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

(a) Financial Statements of the Business Acquired

    Financial  statements for Moreland will be filed not later than sixty days
    from the due date for the filing of this Form 8-K.

(b) Pro forma financial Information

    Pro forma financial  information for Moreland will be filed not later than
    sixty days from the due date for the filing of this Form 8-K.

(c) Exhibits

    10.1 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between  Lithia Motors,  Inc. and Moreland Auto Limited  Partnership,
         RLLP and G. Michael Downey and Moreland Auto Corp.,  previously filed
         as Exhibit  10.1 to the  Company's  Form 10-Q for the  quarter  ended
         March 31, 1999 as filed with the Securities  and Exchange  Commission
         on May 12, 1999 and is incorporated herein by reference.

    10.2 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between   Lithia   Motors,   Inc.  and  L.A.H.   Automotive   Limited
         Partnership,   RLLP  and   L.A.H.   Automotive   Enterprises,   Inc.,
         previously  filed as Exhibit 10.2 to the Company's  Form 10-Q for the
         quarter  ended  March  31,  1999 as  filed  with the  Securities  and
         Exchange  Commission  on May 12, 1999 and is  incorporated  herein by
         reference.

    10.3 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors, Inc. and William D. Limited Partnership,  RLLP
         and James  Jannicelli  and  William  D.  Corp.,  previously  filed as
         Exhibit 10.3 to the  Company's  Form 10-Q for the quarter ended March
         31, 1999 as filed with the Securities and Exchange  Commission on May
         12, 1999 and is incorporated herein by reference.

    10.4 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between   Lithia   Motors,   Inc.  and  Cherry  Creek  Dodge  Limited
         Partnership,  RLLP and Cherry Creek Dodge,  Incorporated,  previously
         filed as  Exhibit  10.4 to the  Company's  Form 10-Q for the  quarter
         ended  March  31,  1999 as filed  with the  Securities  and  Exchange
         Commission on May 12, 1999 and is incorporated herein by reference.

    10.5 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors,  Inc. and Colorando Springs Jeep Eagle Limited
         Partnership,   RLLP  and  Alex   Jannicelli   and  Colorado   Springs
         Jeep/Eagle,  Inc.,  previously filed as Exhibit 10.5 to the Company's
         Form 10-Q for the  quarter  ended  March 31,  1999 as filed  with the
         Securities   and  Exchange   Commission   on  May  12,  1999  and  is
         incorporated herein by reference.

                                       4


    10.6 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors,  Inc. and Foothills  Automotive  Plaza Limited
         Partnership,  RLLP and Jerry  Cash and  Foothills  Automotive  Plaza,
         Inc.,  previously  filed as Exhibit 10.6 to the  Company's  Form 10-Q
         for the quarter  ended  March 31,  1999 as filed with the  Securities
         and Exchange  Commission on May 12, 1999 and is  incorporated  herein
         by reference.

    10.7 Agreement  and Plan of  Reorganization  dated January 1, 1999 by and
         between Lithia Motors, Inc. and Reno Auto Sales Limited  Partnership,
         RLLP and Reno Auto Sales,  Inc.,  previously filed as Exhibit 10.7 to
         the  Company's  Form 10-Q for the  quarter  ended  March 31,  1999 as
         filed with the  Securities  and Exchange  Commission  on May 12, 1999
         and is incorporated herein by reference.

    10.8 Assignment  and Licenses of Intangible  Assets dated May 14, 1999 by
         and  between  Lithia  Motors,   Inc.,  W.  Douglas   Moreland,   Alex
         Jannicelli,  James  Jannicelli,  Jerry Cash, G. Michael  Downey,  and
         certain Licensed Dealerships.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


Date: May 26, 1999                        LITHIA MOTORS, INC.


                                          By:  /s/ SIDNEY B. DEBOER
                                             ---------------------------------
                                          Sidney B. DeBoer
                                          Chairman of the Board,
                                          Chief Executive Officer and Secretary
                                          (Principal Executive Officer)


                                          By:  /s/ BRIAN R. NEILL
                                             ---------------------------------
                                          Brian R. Neill
                                          Senior Vice President and
                                          Chief Financial Officer
                                          (Principal Financial and Accounting
                                           Officer)

                                       6