Exhibit 23.1



                       CONSENT OF INDEPENDENT ACCOUNTANTS

  We hereby  consent to the  incorporation  by  reference  in this  Registration
Statement  on Form S-8 of our report  dated  February  2, 2000  relating  to the
financial  statements  and financial  statement  schedule,  which appears in the
Annual Report on Form 10-K of Avid Technology,  Inc. for the year ended December
31, 1999.

/s/ PricewaterhouseCoopers LLP

Boston, Massachusetts
July 18, 2000



                                       7