Exhibit 10.26

                              AVID TECHNOLOGY, INC.

                        1996 EMPLOYEE STOCK PURCHASE PLAN

                                February 12, 1996



      The  purpose  of  this  Plan  is to  provide  eligible  employees  of Avid
Technology,   Inc.  (the  "Company")  and  certain  of  its  subsidiaries   with
opportunities to purchase shares of the Company's  common stock,  $.01 par value
(the  "Common  Stock"),  commencing  on August 1,  1996.  Two  Hundred  Thousand
(200,000)  shares of Common Stock in the  aggregate  have been approved for this
purpose.

      1. ADMINISTRATION. The Plan will be administered by the Company's Board of
Directors  (the  "Board")  or  by  a  Committee  appointed  by  the  Board  (the
"Committee").  The  Board or the  Committee  has  authority  to make  rules  and
regulations  for the  administration  of the  Plan  and its  interpretation  and
decisions with regard thereto shall be final and conclusive.

      2.  ELIGIBILITY.  Participation  in the Plan will neither be permitted nor
denied contrary to the  requirements of Section 423 of the Internal Revenue Code
of 1986, as amended (the "Code"), and regulations  promulgated  thereunder.  All
employees  of the  Company,  including  Directors  who  are  employees,  and all
employees of any  subsidiary of the Company (as defined in Section 424(f) of the
Code)  designated by the Board or the Committee from time to time (a "Designated
Subsidiary"), are eligible to participate in any one or more of the offerings of
Options  (as  defined in  Section 9) to  purchase  Common  Stock  under the Plan
provided that:

            (a) they are  regularly  employed  by the  Company  or a  Designated
      Subsidiary  for more than 20 hours a week and for more than five months in
      a calendar year; and

            (b)  they  have  been  employed  by  the  Company  or  a  Designated
      Subsidiary for at least three months prior to enrolling in the Plan; and

            (c) they are employees of the Company or a Designated  Subsidiary on
      the first day of the applicable Plan Period (as defined below).

      No  employee  may  be  granted  an  option  hereunder  if  such  employee,
immediately  after the option is granted,  owns 5% or more of the total combined
voting  power or  value  of the  stock of the  Company  or any  subsidiary.  For
purposes of the preceding  sentence,  the attribution rules of Section 424(d) of
the Code shall apply in determining the stock ownership of an employee,  and all
stock which the employee has a contractual right to purchase shall be treated as
stock owned by the employee.

      3. OFFERINGS. The Company will make one or more offerings ("Offerings") to
employees to purchase stock under this Plan.  Offerings will begin each August 1
and February 1, or the first business day thereafter (the "Offering Commencement
Dates").  Each Offering Commencement Date will begin a six month period (a "Plan
Period") during which payroll  deductions will be made and held for the purchase
of Common Stock at the end of the Plan Period.  The Board or the Committee  may,
at its discretion,  choose a different Plan Period of twelve (12) months or less
for subsequent Offerings.

      4. PARTICIPATION.  An employee eligible on the Offering  Commencement Date
of any Offering may  participate in such Offering by completing and forwarding a
payroll  deduction  authorization  form to the  employee's  appropriate  payroll
office at least 30 days prior to the applicable Offering  Commencement Date. The
form will authorize a regular payroll  deduction from the Compensation  received
by the employee  during the Plan Period.  Unless an employee files a new form or
withdraws  from the Plan, his deductions and purchases will continue at the same
rate for future  Offerings under the Plan as long as the Plan remains in effect.
The term  "Compensation"  means the amount of money reportable on the employee's
Federal Income Tax Withholding  Statement,  excluding  overtime,  shift premium,
incentive or bonus awards,  allowances and  reimbursements  for expenses such as
relocation  allowances for travel  expenses,  income or gains on the exercise of
Company stock options or stock appreciation  rights, and similar items,  whether
or not shown on the employee's  Federal Income Tax  Withholding  Statement,  but
including,  in the  case  of  salespersons,  sales  commissions  to  the  extent
determined by the Board or the Committee.

      5. DEDUCTIONS.  The Company will maintain payroll  deduction  accounts for
all participating employees.  With respect to any Offering made under this Plan,
an employee  may  authorize  a payroll  deduction  in any dollar  amount up to a
maximum of ten percent (10%) of the  Compensation  he or she receives during the
Plan Period or such  shorter  period  during which  deductions  from payroll are
made.  The  Board  or  the  Committee  may  set  a  minimum  payroll   deduction
requirement.

      No  employee  may be  granted  an Option  (as  defined in Section 9) which
permits his rights to purchase  Common Stock under this Plan and any other stock
purchase  plan of the  Company and its  subsidiaries,  to accrue at a rate which
exceeds $25,000 of the fair market value of such Common Stock (determined at the
Offering  Commencement  Date of the Plan Period) for each calendar year in which
the Option is outstanding at any time.

      6. DEDUCTION CHANGES.  An employee may decrease or discontinue his payroll
deduction  once  during  any Plan  Period,  by  filing a new  payroll  deduction
authorization  form. However, an employee may not increase his payroll deduction
during  a  Plan  Period.  If an  employee  elects  to  discontinue  his  payroll
deductions  during a Plan  Period,  but does not  elect to  withdraw  his  funds
pursuant  to  Section  8  hereof,  funds  deducted  prior  to  his  election  to
discontinue will be applied to the purchase of Common Stock on the Exercise Date
(as defined below).

      7. INTEREST. Interest will not be paid on any employee accounts, except to
the extent that the Board or the Committee,  in its sole  discretion,  elects to
credit  employee  accounts  with  interest at such per annum rate as it may from
time to time determine.

      8.  WITHDRAWAL OF FUNDS. An employee may at any time prior to the close of
business  on  the  last  business  day in a  Plan  Period  and  for  any  reason
permanently  draw out the  balance  accumulated  in the  employee's  account and
thereby withdraw from participation in an Offering.  Partial withdrawals are not
permitted.  The employee may not begin  participation again during the remainder
of the Plan Period.  The employee may participate in any subsequent  Offering in
accordance with terms and conditions  established by the Board or the Committee,
except that  employees who are also  directors or officers of the Company within
the meaning of Section 16 of the Securities  Exchange Act of 1934 (the "Exchange
Act") and the  rules  promulgated  thereunder  may not  participate  again for a
period  of at  least  six  months  as  provided  in Rule  16b-3(d)(2)(i)  or any
successor provision.

      9.  PURCHASE OF SHARES.  On the  Offering  Commencement  Date of each Plan
Period,  the  Company  will  grant  to  each  eligible  employee  who is  then a
participant  in the Plan an option  ("Option")  to purchase on the last business
day of such Plan Period (the "Exercise  Date"),  at the Option Price hereinafter
provided  for,  such  number  of whole  shares of  Common  Stock of the  Company
reserved  for the  purposes  of the Plan as does not exceed the number of shares
determined  by  dividing  six  percent  (6%)  of  such   employee's   annualized
Compensation for the immediately  prior six-month period by the price determined
in accordance  with the formula set forth in the  following  paragraph but using
the closing price on the Offering Commencement Date of such Plan Period.

      The  purchase  price for each share  purchased  will be 85% of the closing
price of the Common  Stock on (i) the first  business day of such Plan Period or
(ii) the Exercise  Date,  whichever  closing  price shall be less.  Such closing
price  shall be (a) the closing  price on any  national  securities  exchange on
which the Common Stock is listed,  (b) the closing  price of the Common Stock on
the  Nasdaq  National  Market or (c) the  average of the  closing  bid and asked
prices in the over-the-counter market, whichever is applicable,  as published in
THE WALL STREET  JOURNAL.  If no sales of Common  Stock were made on such a day,
the price of the Common Stock for purposes of clauses (a) and (b) above shall be
the reported price for the next preceding day on which sales were made.

      Each  employee  who  continues  to be a  participant  in the  Plan  on the
Exercise  Date shall be deemed to have  exercised his Option at the Option Price
on such date and shall be deemed to have  purchased  from the Company the number
of full  shares of Common  Stock  reserved  for the purpose of the Plan that his
accumulated payroll deductions on such date will pay for pursuant to the formula
set forth  above  (but not in excess of the  maximum  number  determined  in the
manner set forth above).

      Any balance  remaining in an employee's  payroll  deduction account at the
end of a Plan Period will be automatically refunded to the employee, except that
any balance  which is less than the purchase  price of one share of Common Stock
will be carried forward into the employee's  payroll  deduction  account for the
following  Offering,  unless  the  employee  elects  not to  participate  in the
following  Offering  under the Plan, in which case the balance in the employee's
account shall be refunded.

      10. ISSUANCE OF CERTIFICATES.  Certificates  representing shares of Common
Stock  purchased  under the Plan may be issued only in the name of the employee,
in the name of the  employee  and another  person of legal age as joint  tenants
with rights of survivorship, or (in the Company's sole discretion) in the street
name of a  brokerage  firm,  bank or  other  nominee  holder  designated  by the
employee.

      11. RIGHTS ON RETIREMENT, DEATH OR TERMINATION OF EMPLOYMENT. In the event
of a  participating  employee's  termination  of  employment  prior  to the last
business day of a Plan Period,  no payroll deduction shall be taken from any pay
due and owing to an employee and the balance in the employee's  account shall be
paid  to the  employee  or,  in the  event  of the  employee's  death,  (a) to a
beneficiary  previously  designated in a revocable notice signed by the employee
(with any  spousal  consent  required  under state law) or (b) in the absence of
such  a  designated  beneficiary,  to  the  executor  or  administrator  of  the
employee's estate or (c) if no such executor or administrator has been appointed
to the knowledge of the Company,  to such other person(s) as the Company may, in
its  discretion,  designate.  If,  prior  to the last  business  day of the Plan
Period,  the Designated  Subsidiary by which an employee is employed shall cease
to be a  subsidiary  of the  Company,  or if the  employee is  transferred  to a
subsidiary  of the Company  that is not a  Designated  Subsidiary,  the employee
shall be deemed to have terminated employment for the purposes of this Plan.

      12.  OPTIONEES NOT  STOCKHOLDERS.  Neither the granting of an Option to an
employee  nor the  deductions  from his pay shall  constitute  such  employee  a
stockholder  of the shares of Common Stock  covered by an Option under this Plan
until such shares have been purchased by and issued to him.

      13. RIGHTS NOT  TRANSFERABLE.  Rights under this Plan are not transferable
by a  participating  employee  other  than by will or the  laws of  descent  and
distribution,  and are  exercisable  during the employee's  lifetime only by the
employee.

      14.  APPLICATION OF FUNDS. All funds received or held by the Company under
this Plan may be  combined  with other  corporate  funds and may be used for any
corporate purpose.

      15.  ADJUSTMENT IN CASE OF CHANGES AFFECTING COMMON STOCK. In the event of
a  subdivision  of  outstanding  shares of Common  Stock,  or the  payment  of a
dividend in Common Stock,  the number of shares  approved for this Plan, and the
share limitation set forth in Section 9, shall be increased proportionately, and
such other  adjustment  shall be made as may be deemed equitable by the Board or
the Committee. In the event of any other change affecting the Common Stock, such
adjustment  shall  be  made  as may be  deemed  equitable  by the  Board  or the
Committee to give proper effect to such event.

      16.  MERGER.  If the Company shall at any time merge or  consolidate  with
another  corporation  and  the  holders  of the  capital  stock  of the  Company
immediately prior to such merger or consolidation  continue to hold at least 80%
by voting power of the capital stock of the surviving  corporation  ("Continuity
of  Control"),  the holder of each Option then  outstanding  will  thereafter be
entitled to receive at the next  Exercise  Date upon the exercise of such Option
for each share as to which such Option  shall be  exercised  the  securities  or
property  which a holder of one share of the Common  Stock was  entitled to upon
and at the time of such  merger,  and the  Committee  shall  take such  steps in
connection with such merger as the Committee shall deem necessary to assure that
the  provisions  of Paragraph 15 shall  thereafter be  applicable,  as nearly as
reasonably  may be, in relation to the said  securities  or property as to which
such holder of such Option might thereafter be entitled to receive thereunder.

      In the  event of a merger or  consolidation  of the  Company  with or into
another  corporation which does not involve Continuity of Control,  or of a sale
of all or  substantially  all of the  assets of the  Company  while  unexercised
Options  remain  outstanding  under the Plan,  (a) subject to the  provisions of
clauses (b) and (c), after the effective date of such  transaction,  each holder
of an  outstanding  Option shall be entitled,  upon exercise of such Option,  to
receive  in lieu of  shares  of  Common  Stock,  shares  of such  stock or other
securities  as the holders of shares of Common  Stock  received  pursuant to the
terms of such  transaction;  or (b) all outstanding  Options may be cancelled by
the Board or the Committee as of a date prior to the effective  date of any such
transaction and all payroll  deductions  shall be paid out to the  participating
employees;  or (c) all outstanding  Options may be cancelled by the Board or the
Committee as of the effective date of any such transaction, provided that notice
of such cancellation shall be given to each holder of an Option, and each holder
of an Option  shall  have the right to  exercise  such  Option in full  based on
payroll  deductions  then credited to his account as of a date determined by the
Board or the  Committee,  which  date  shall  not be less  than  ten  (10)  days
preceding the effective date of such transaction.

      17.  AMENDMENT  OF THE PLAN.  The Board may at any time,  and from time to
time,  amend this Plan in any  respect,  except that (a) if the  approval of any
such amendment by the  shareholders of the Company is required by Section 423 of
the Code or by Rule 16b-3 under the Exchange  Act, such  amendment  shall not be
effected  without such  approval,  and (b) in no event may any amendment be made
which would cause the Plan to fail to comply with Section 16 of the Exchange Act
and the rules promulgated thereunder, as in effect from time to time, or Section
423 of the Code.

      18.  INSUFFICIENT  SHARES. In the event that the total number of shares of
Common Stock  specified in elections to be purchased under any Offering plus the
number of shares purchased under previous  Offerings under this Plan exceeds the
maximum  number of shares  issuable  under this Plan, the Board or the Committee
will allot the shares then available on a pro rata basis.

      19.  TERMINATION  OF THE PLAN.  This Plan may be terminated at any time by
the  Board.  Upon  termination  of this  Plan all  amounts  in the  accounts  of
participating employees shall be promptly refunded.

      20. GOVERNMENTAL REGULATIONS. The Company's obligation to sell and deliver
Common Stock under this Plan is subject to listing on a national  stock exchange
or quotation on the Nasdaq National Market and the approval of all  governmental
authorities  required in connection with the authorization,  issuance or sale of
such stock. The Plan shall be governed by Delaware law except to the extent that
such law is  preempted  by federal  law. The Plan is intended to comply with the
provisions of Rule 16b-3 promulgated under the Securities  Exchange Act of 1934.
Any provision  inconsistent  with such Rule shall to that extent be  inoperative
and shall not affect the validity of the Plan.

      21.  ISSUANCE OF SHARES.  Shares may be issued upon  exercise of an Option
from authorized but unissued  Common Stock,  from shares held in the treasury of
the Company, or from any other proper source.

      22.  NOTIFICATION  UPON SALE OF SHARES.  Each employee agrees, by entering
the Plan,  to promptly  give the  Company  notice of any  disposition  of shares
purchased  under the Plan where such  disposition  occurs within two years after
the date of grant of the Option pursuant to which such shares were purchased.

      23.  EFFECTIVE  DATE AND  APPROVAL  OF  SHAREHOLDERS.  The Plan shall take
effect on February  12, 1996  subject to  approval  by the  shareholders  of the
Company as required by Rule 16b-3 under the  Exchange  Act and by Section 423 of
the Code,  which approval must occur within twelve months of the adoption of the
Plan by the Board.



                                    Adopted by the Board of Directors
                                          on February 12, 1996



                                    Approved by the stockholders on
                                          June 5, 1996