<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND  CRANBERRIES,  INC. AS OF AND FOR
THE 3 MONTHS  ENDED  NOVEMBER  30,  1999 AND IS  QUALIFIED  IN ITS  ENTIRETY  BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              AUG-31-2000
<PERIOD-START>                                 SEP-01-1999
<PERIOD-END>                                   NOV-30-1999
<CASH>                                         801
<SECURITIES>                                   0
<RECEIVABLES>                                  37,711
<ALLOWANCES>                                   (693)
<INVENTORY>                                    124,843
<CURRENT-ASSETS>                               173,135
<PP&E>                                         209,847
<DEPRECIATION>                                 39,846
<TOTAL-ASSETS>                                 386,735
<CURRENT-LIABILITIES>                          47,814
<BONDS>                                        162,794
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       203
<OTHER-SE>                                     160,071
<TOTAL-LIABILITY-AND-EQUITY>                   386,735
<SALES>                                        74,967
<TOTAL-REVENUES>                               74,967
<CGS>                                          51,555
<TOTAL-COSTS>                                  19,948
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             2,911
<INCOME-PRETAX>                                553
<INCOME-TAX>                                   232
<INCOME-CONTINUING>                            321
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   321
<EPS-BASIC>                                  0.02
<EPS-DILUTED>                                  0.02