UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                            -------------------------


                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                            -------------------------


                     Date of Report
                     (Date of earliest
                     event reported):            March 8, 2000



                           Northland Cranberries, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


          Wisconsin               0-16130                 39-1583759
       ---------------        ----------------        -------------------
       (State or other        (Commission File           (IRS Employer
       jurisdiction of            Number)             Identification No.)
       incorporation)


                      800 First Avenue South, P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
        -----------------------------------------------------------------
           (Address of principal executive offices including zip code)


                                 (715) 424-4444
                       ----------------------------------
                         (Registrant's telephone number)







Item 2.   Acquisition or Disposition of Assets.

          On  March  8,  2000,  Northland  Cranberries,   Inc.  (the  "Company")
consummated the previously announced sale of its private label juice business to
Cliffstar Corporation ("Cliffstar"), based in Dunkirk, New York, pursuant to the
terms of an Asset  Purchase  Agreement,  dated as of January 5, 2000,  and First
Amendment to Asset Purchase Agreement, dated as of March 8, 2000, by and between
the  Company  and  Cliffstar  (together,  the  "Agreement"),  which are filed as
exhibits  to this  Current  Report  on Form 8-K and which  are  incorporated  by
reference herein.

          The private label juice business assets sold by the Company  consisted
primarily  of finished  goods and  work-in-process  inventories,  raw  materials
inventories consisting of labels and ingredients that relate to customers of the
private label juice  business  (other than cranberry  juice and cranberry  juice
concentrates),  certain  trademarks  (MINOT,  CONWAY'S and MIN-OT) and goodwill,
contracts  relating to the purchase of raw  materials  inventory and the sale of
products,  and 135,000  gallons of  cranberry  juice  concentrate.  No plants or
equipment were included in the sale.  Cliffstar also assumed certain liabilities
under  purchased   contracts.   The  Company's   private  label  juice  business
represented  approximately  $43  million  of its $237  million  in  fiscal  1999
revenues.

          In  connection  with  the  sale,  the  Company  received   Cliffstar's
unsecured,  subordinated promissory note for $28 million which will be amortized
over  six  years  and  bears  interest  at a rate of 10% per  annum,  as well as
approximately $6.3 million in cash related to inventory transferred to Cliffstar
on the closing date. The Company will also receive additional amounts related to
inventory  following  completion  of a  transition  period  and final  inventory
adjustments,  as well as approximately $3.5 million in installment payments over
the  remainder of the year 2000 for  cranberry  concentrate  sold to  Cliffstar.
Additionally,  the Agreement  provides that  Cliffstar  will make certain annual
earn-out payments to the Company for a period of six years from the closing date
based generally on operating  profit from  Cliffstar's  sale of cranberry juice,
cranberry  juice  cocktail  and  drinks,  blended  cranberry  juice and  blended
cranberry  juice  cocktail  and  drinks.  Cliffstar  has a  one-time  option  to
terminate its obligation to make earn-out  payments to the Company under certain
circumstances.  That option is exerciseable at any time prior to the last day of
the 30th calendar month after the closing.  If Cliffstar elects to terminate the
earn-out obligation,  it will be required to make a termination payment equal to
$50,000,000 less all principal  payments made on the  aforementioned  promissory
note up to the date of such termination.

          The Company and Cliffstar also entered into:

          o    a Non-Competition  Agreement pursuant to which the Company agreed
               not to compete with  Cliffstar in the United States and Canada in
               the private  label juice  business  for the period  during  which
               Cliffstar is making earn-out  payments to the Company and for two
               years thereafter;

          o    a  Cranberry  Purchase  and Supply  Agreement  pursuant  to which
               Cliffstar  agreed to  purchase a minimum  of  150,000  barrels of
               cranberries from the Company  (subject to downward  adjustment of
               either  quantity  or price in  certain  circumstances)  each year
               during the period in which Cliffstar is making earn-out  payments
               to the Company, commencing with the twelve month period beginning
               November 1, 2000;

          o    a  Trademark  License  Agreement  pursuant  to which the  Company
               licensed  back  from  Cliffstar  the use of the  Minot  name  for
               cranberry sauce and non-juice private label purposes; and





          o    a CoPacking  Agreement  pursuant  to which the Company  agreed to
               pack specified quantities of Cliffstar juice products during each
               year of the period in which Cliffstar is making earn-out payments
               to the Company.

          The Company and  Cliffstar  also agreed to  negotiate in good faith to
enter into a Cranberry Sauce Agreement  pursuant to which Cliffstar would be the
exclusive sales representative for the Company for the sale of private label and
Minot brand  cranberry  sauce for an indefinite  term and  terminable on 3 years
advance notice.

          As a result of the sale,  Northland  expects to  realize an  after-tax
gain on sale of  approximately  $1.2 million,  or  approximately  $.06 per fully
diluted share.

          The  purchase  price  paid for the  assets  was  based on  arms-length
negotiations between the Company and Cliffstar.

Item 7    Financial Statements and Exhibits.

          (b)  The Company will provide pro forma financial information required
by Item 7 by amendment  to this Current  Report on Form 8-K within sixty days of
the date hereof.

          (c)  The Company  has filed the  exhibits  listed in the  accompanying
Exhibit Index as part of this Current Report on Form 8-K.





                                   SIGNATURES

          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                       NORTHLAND CRANBERRIES, INC.



Date:  March 23, 2000                  By: /s/  John Swendrowski
                                          -------------------------------------
                                           John Swendrowski
                                           Chairman and Chief Executive Officer





                           NORTHLAND CRANBERRIES, INC.

                            EXHIBIT INDEX TO FORM 8-K
                           Report Dated March 8, 2000


Exhibit
  No.                              Description
- -------                            -----------

 (2.1)    Asset  Purchase  Agreement,  dated as of January 5, 2000, by and among
          Northland Cranberries, Inc. and Cliffstar Corporation.*

 (2.2)    First  Amendment  to Asset  Purchase  Agreement,  dated as of March 8,
          2000,  by  and  among  Northland   Cranberries,   Inc.  and  Cliffstar
          Corporation.










- --------------------------

*  The schedules and exhibits to this document are not being filed herewith. The
   registrant  agrees to furnish  supplementally  a copy of any such schedule or
   exhibit to the Securities and Exchange Commission upon request.