FIRST AMENDMENT TO
                            ASSET PURCHASE AGREEMENT


          FIRST AMENDMENT TO ASSET PURCHASE AGREEMENT dated as of March 8, 2000,
by and between CLIFFSTAR CORPORATION,  a Delaware corporation  ("Cliffstar") and
NORTHLAND CRANBERRIES, INC., a Wisconsin corporation ("Northland").


                                    RECITALS

          A.  Cliffstar  and  Northland  have entered  into that  certain  Asset
Purchase Agreement dated as of January 5, 2000 (the "Asset Purchase Agreement").

          B.  Cliffstar  and  Northland  have  agreed  that the  closing  of the
transactions  contemplated in the Asset Purchase  Agreement shall occur on March
8, 2000 (the "Closing").

          C.  In order to address the transition of the operation and management
of the Private Label Juice Business to be acquired by Cliffstar  pursuant to the
Asset  Purchase  Agreement,  Cliffstar and Northland have agreed to enter into a
Transition Agreement at the Closing (the "Transition Agreement").

          D.  Cliffstar  and  Northland  desire  to  amend  the  Asset  Purchase
Agreement in certain respects.

          NOW, THEREFORE, in consideration of the premises and mutual agreements
and covenants set forth herein, the parties hereto agree as follows:

          1.   Definitions. Any and all capitalized terms used herein shall have
the  meanings   ascribed  to  them  in  the  Asset  Purchase   Agreement  unless
specifically defined herein.

          2.   Amendment of Section 1.1.

               (a)  Section  1.1  of the  Asset  Purchase  Agreement  is  hereby
     amended by adding the following  phrase after the  parenthetical at the end
     of the fourth line thereof:

                    "provided,  however, that the transfer, sale and purchase of
                    Raw Materials  Inventory and  Work-In-Process  Inventory (as
                    defined  below)  shall  occur  at the  Termination  Date  as
                    defined  and  set  forth  in  Section  13 of the  Transition
                    Agreement:"



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               (b)  Section  1.1.(a)(iv)  is hereby  amended  by  replacing  the
     amount of 150,000 gallons with the amount of 135,000 gallons.

          3.   Amendment  of  Section  3.2.(b).  Section  3.2.(b)  of the  Asset
Purchase Agreement is hereby amended by substituting the form of Promissory Note
attached as Exhibit A thereto with the form of Promissory  Note attached  hereto
as Exhibit A.

          4.   Amendment  of  Section  3.2.(c).  Section  3.2.(c)  of the  Asset
Purchase Agreement is hereby amended by deleting the first two sentences thereof
and replacing them with the following:

                    "Within 10 business  days after the final  determination  of
                    the Annual  Earnout  Payment  pursuant  to  Section  3.3.(c)
                    below,  Cliffstar  shall pay to Northland an amount equal to
                    the Annual Earnout Amount reduced by principal payments made
                    to Northland on the Promissory  Note due during such Earnout
                    Year.  Earnout  Amount  payments  with respect to an Earnout
                    Year in excess of  principal  payments  made to Northland on
                    the  Promissory  Note due during such  Earnout  Year will be
                    credited  against  future  principal  payments  due  on  the
                    Promissory  Note in inverse order of maturity as provided in
                    the Promissory Note."

          5.   Amendment of Section 3.2.(d).

               (a)  Section 3.2.(d)(i) of the Asset Purchase Agreement is hereby
     replaced with the following:

                    (i)    Interim Inventory Amount.  At the  Closing, Cliffstar
          shall deliver to Northland,  by wire transfer of immediately available
          funds (in  accordance  with  appropriate  wire  transfer  instructions
          previously  delivered by Northland to  Cliffstar),  an amount equal to
          80% of the Finished  Goods  Inventory  Purchase  Price as shown on the
          books of Northland as of the Effective Time. Such amount (the "Interim
          Inventory  Amount")  shall be mutually  agreed to by the parties on or
          before the Closing Date; and



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               (b)  Section 3.2.(d)(ii) is hereby amended by inserting the words
     "Finished Goods" before the word "Inventory" in the second line thereof.

          6.   Amendment of Section  3.3.(a)(vii).  Section 3.3.(a)(vii)  of the
Asset Purchase Agreement is hereby deleted in its entirety and replaced with the
following new Section 3.3.(a)(vii):

                    (vii)  [Intentionally Left Blank]

          7.   Amendment of Section 3.3.(a)(viii).  Section 3.3.(a)(viii) of the
Asset Purchase Agreement is hereby deleted in its entirety and replaced with the
following new Section 3.3.(a)(viii):

                    (viii) [Intentionally Left Blank]

          8.   Amendment of Section 3.3.(c)(i).  Section 3.3.(c)(i) of the Asset
Purchase  Agreement is hereby  amended by deleting the words "the greater of (A)
the  Minimum  Annual  Earnout  Amount  for such Year or (B)" from the second and
third lines thereof.

          9.   Amendment of Section 3.3.(c)(iii). Section 3.3.(c)(iii) is hereby
deleted in its entirety and replaced with the following:

                    "If  Northland  disagrees  with any  items on the  Cranberry
                    Profits   Statement  or  Annual  Earnout  Amount  Statement,
                    Northland   shall  notify   Cliffstar  in  writing  of  such
                    disagreement  (such notice  setting forth the basis for such
                    disagreement in reasonable detail) within 30 days of receipt
                    by  Northland  of  the  Cranberry   Profits   Statement  and
                    Northland   may  request   during  such  30-day  period  any
                    additional   information  related  thereto.   Northland  and
                    Cliffstar  shall  thereafter  negotiate  in  good  faith  to
                    resolve any such  disagreements.  If Northland and Cliffstar
                    are unable to resolve any such disagreements  within 15 days
                    of  notification  to  Cliffstar of such  disagreements,  the
                    disagreement  shall be  submitted to an  accounting  firm of
                    nationally  recognized  standing to be mutually  selected by
                    Northland and Cliffstar,  or if no agreement on such firm is
                    reached, to such a firm selected by Northland's  Accountants
                    and   Cliffstar's   Accountants   (the  accounting  firm  so
                    selected,  shall be  referred  to herein  as the  "Resolving
                    Accounting  Firm").  The resolution of such disagreements by
                    the Resolving  Accounting Firm shall be final and binding on
                    Northland  and  Cliffstar.  In  the  event  that  the  final
                    determination  of the Annual Earnout Amount by the Resolving
                    Accounting  Firm  differs  from the



                                      -3-



                    Annual    Earnout   Amount    Statement   (the    "Statement
                    Differential") by five percent or less,  Northland shall pay
                    the fees  and  expenses  of the  Resolving  Accounting  Firm
                    relating to the resolution of any such disagreements. In the
                    event that the Statement  Differential  is greater than five
                    percent,  such fees and expenses shall be paid by Cliffstar.
                    Within five days of resolution of the  disagreements  by the
                    Resolving  Accounting Firm,  Cliffstar or Northland,  as the
                    case may be, shall pay to the other the additional  amounts,
                    if  any,  determined  to  be  owing  as  a  result  of  such
                    resolution."

          10.  Amendment  to  Section  3.3.(e).  Section  3.3.(e)  of the  Asset
Purchase  agreement  is hereby  amended by deleting the words  "Minimum  Earnout
Amount less" in the sixth line thereof.

          11.  Amendment  of  Section  3.4.(a).  Section  3.4.(a)  of the  Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following:

                              3.4.(a)  "Option.  Provided  that all  payments of
                    principal  and  interest  on the  Promissory  Note  and  all
                    payment of the Earnout  Amount due Northland have been made,
                    Cliffstar  shall have a  one-time  option to  terminate  the
                    Earnout  Period.   Such  option  shall  be  exercisable  and
                    effective  after  exercise at any time on or before the last
                    day of the 30th calendar month of the Earnout Period and all
                    remaining obligations to make future payments of the Earnout
                    Amount upon written  notice as provided below and payment to
                    Northland of the "Earnout Termination  Payment." The Earnout
                    Termination  Payment shall be an amount equal to $50,000,000
                    less  the  sum  of  all  principal   payments  made  on  the
                    Promissory Note prior to the date of the Earnout Termination
                    Payment. In the event that Cliffstar elects to terminate the
                    Earnout Period and makes the Earnout  Termination Payment to
                    Northland  pursuant to this  Section  3.4, no payment of the
                    Annual  Earnout  Amount  shall be due for the  Earnout  Year
                    during which  termination  occurs or any succeeding  Earnout
                    Year and this  Agreement  and all  obligations  of Cliffstar
                    under Sections  3.2.(b) and (c) and Section 3.6 hereof shall
                    terminate."



                                      -4-




          12.  Amendment of Section 3.5.

               (a)  Section  3.5.(a)  is  hereby  deleted  in its  entirety  and
     replaced with the following:

                              3.5.(a)  Inventory  Purchase  Price  Defined.  The
                    purchase  price for the Inventory (the  "Inventory  Purchase
                    Price") shall be the lower of  Northland's  cost basis (on a
                    first-in,  first-out ("FIFO") basis) or market determined in
                    accordance  with generally  accepted  accounting  principles
                    consistently  applied for (i) the Finished Goods  Inventory,
                    determined as of the  Effective  Time (the  "Finished  Goods
                    Inventory  Purchase  Price") and (ii) the Raw  Materials and
                    Work-In-Process Inventory,  determined as of the Termination
                    Date as  provided  in the  Transition  Agreement  (the  "Raw
                    Materials and WIP Inventory Purchase Price").

               (b)  Section 3.5.(b) of the Asset  Purchase  Agreement  is hereby
     deleted in its entirety and replaced with the following:

                              3.5.(b) Determination of Inventory Purchase Price.

                                      (i)   Finished Goods Inventory. A physical
                              inventory of the Finished Goods Inventory shall be
                              taken as of the Effective Time by  representatives
                              of Northland, Cliffstar and Deloitte & Touche LLP.
                              Within  30  days   following   the  Closing  Date,
                              Cliffstar  shall  deliver to  Northland an updated
                              detailed   schedule  of  its  calculation  of  the
                              Finished Goods  Inventory  Purchase Price based on
                              such   physical   inventory  and  a  copy  of  the
                              workpapers   used  in  the   preparation   of  the
                              inventory and  calculation  of the Finished  Goods
                              Inventory Purchase Price.

                                      (ii)  Raw    Materials    Inventory    and
                              Work-In-Process Inventory. A physical inventory of
                              the Raw Materials  Inventory  and  Work-In-Process
                              Inventory  shall  be  taken at the time and in the
                              manner as  provided in the  Transition  Agreement.
                              Within 30 days of the  completion of such physical
                              inventory,  Cliffstar shall deliver to Northland a
                              detailed  schedule of its  calculation  of the Raw
                              Materials Inventory and Work-In-Process  Inventory
                              Purchase  Price based on such  physical  inventory
                              and a copy of the workpapers used in the taking of
                              the inventory



                                      -5-



                              and   calculation   of  the  Raw   Materials   and
                              Work-In-Process Inventory Purchase Price.

                                      (iii) Resolution  of  Disputes.  Northland
                              may notify Cliffstar in writing within 20 business
                              days following receipt of Cliffstar's  calculation
                              of the Finished  Goods  Inventory  Purchase  Price
                              and/or for the Raw Materials  and  Work-In-Process
                              Inventory  Purchase  Price  that it does not agree
                              with any values set forth  thereon,  in which case
                              Northland  and  Cliffstar   will  use  good  faith
                              efforts during the 30-day period following receipt
                              of such  written  notice or notices to resolve any
                              differences  they may have as to the  calculations
                              thereof.  Any such written  notice shall  identify
                              with  specificity  the items or amounts with which
                              Northland  disagrees.  If Northland  and Cliffstar
                              cannot reach agreement  during such 30-day period,
                              their disagreements shall be promptly submitted to
                              Deloitte  &  Touche,   which  shall  conduct  such
                              additional  review as is  necessary to resolve the
                              specific  disagreements referred to it. The review
                              of  Deloitte  & Touche  will be  restricted  as to
                              scope to address only those specific disagreements
                              referred to it by  Northland  and  Cliffstar.  The
                              final form of the  determination  of the  Purchase
                              Price  for  the  inventories  referred  to in this
                              Section  3.5.(b) shall be determined by Deloitte &
                              Touche as promptly as  practicable  following  its
                              engagement,  shall  confirmed  in writing  to, and
                              shall be final and  binding  upon,  Northland  and
                              Cliffstar  for  purposes of this Article 3. In the
                              event that Northland and Cliffstar agree on either
                              component  of the  Inventory  Purchase  Price,  or
                              both,   without  submission  of  disagreements  to
                              Deloitte  &  Touche,   Cliffstar   shall   provide
                              Northland with written  confirmation  of the final
                              purchase  price so agreed to, which,  upon written
                              acknowledgement  by  Northland,  shall  become the
                              purchase   price  thereof  for  purposes  of  this
                              Section 3.5.



                                      -6-



               (c)  Section  3.5.(c) of the Asset  Purchase  Agreement is hereby
     amended by replacing  the amounts of  $4,350,000  and $435,000 in the third
     line thereof with the amounts of $3,915,000 and $391,500, respectively.

          13.  Amendment  of  Section  6.1.  Section  6.1 of the Asset  Purchase
Agreement is hereby amended by substituting the form of Noncompetition Agreement
attached hereto as Exhibit B thereto with the form of  Noncompetition  Agreement
attached hereto as Exhibit B.

          14.  Amendment  of  Section  6.7.  Section  6.7 of the Asset  Purchase
Agreement is hereby amended by substituting  the form of Cranberry  Purchase and
Supply  Agreement  attached  as  Exhibit  C thereto  with the form of  Cranberry
Purchase and Supply Agreement attached hereto as Exhibit C.

          15.  Amendment  of  Section  6.8.  Section  6.8 of the Asset  Purchase
Agreement is hereby  deleted in its entirety and replaced with the following new
Section 6.8:

                              6.8   Transition   Agreement.   At  the   Closing,
                    Northland  and   Cliffstar   shall  execute  and  deliver  a
                    Transition    Agreement    ("Transition    Agreement")    in
                    substantially the form of Exhibit F attached hereto.

          16.  Amendment of Section  6.10.  Section  6.10 of the Asset  Purchase
Agreement is hereby  amended by  substituting  the form of Co-Packing  Agreement
attached as Exhibit E thereto  with the form of  Co-Packing  Agreement  attached
hereto as Exhibit E.

          17.  Amendment of Section  6.11.  Section  6.11 of the Asset  Purchase
Agreement  is hereby  amended by deleting  the phrase  "Prior to  Closing,"  and
replacing it with the phrase "As soon as is reasonably  practical  following the
Closing,".

          18.  Creation of a New Section  6.13.  A new Section 6.13 of the Asset
Purchase Agreement is created to read as follows:

                              6.13  Subordination  Agreement.  At  the  Closing,
                    Northland  and  Cliffstar  shall enter into a  Subordination
                    Agreement  with HSBC Bank USA  substantially  in the form of
                    Exhibit G attached hereto (the "Subordination Agreement").



                                      -7-



          19.  Amendment  of Section  11.1.(i).  Section  11.1.(i)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.1.(i):

                              11.1.(i)  Transition  Agreement.   The  Transition
                    Agreement  referred  to in  Section  6.8  duly  executed  by
                    Northland.

          20.  Amendment  of Section  11.1.(l).  Section  11.1.(l)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.1.(l):

                              11.1.(l) Subordination        Agreement.       The
                    Subordination  Agreement  referred to in Section 6.13,  duly
                    executed by Northland.

          21.  Amendment  of Section  11.2.(h).  Section  11.2.(h)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.2.(h):

                              11.2.(h)  Transition  Agreement.   The  Transition
                    Agreement  referred  to in  Section  6.8  duly  executed  by
                    Cliffstar.

          22.  Amendment  of Section  11.2.(k).  Section  11.2.(k)  of the Asset
Purchase  Agreement is hereby  deleted in its  entirety  and  replaced  with the
following new Section 11.2.(k):

                              11.2.(k)  Subordination       Agreement.       The
                    Subordination  Agreement  referred to in Section 6.13,  duly
                    executed by Cliffstar and HSBC Bank USA.

          23.  Effective Time. The effective time for all legal,  accounting and
tax purposes for the transactions  contemplated by the Asset Purchase  Agreement
shall be 11:59 p.m. on March 8, 2000.

          24.  Amendment of Section  14.13.  Section 14.13 of the Asset Purchase
Agreement  is hereby  amended by deleting  the  definitions  of "Minimum  Annual
Earnout Amount" and "Minimum Earnout Amount".



                                      8-



          25.  No Other Amendment. Except as expressly amended hereby, the Asset
Purchase  Agreement shall remain unchanged and in full force and effect.  To the
extent any words or provisions of the Amendment conflict with those of the Asset
Purchase  Agreement,  the terms and provisions of this Amendment  shall control.
This Amendment  shall be deemed a part of and hereby  incorporated  in the Asset
Purchase Agreement.

          26.  Counterparts.  This  Amendment  may  be  executed  by the parties
hereto by separate  counterparts,  each of which when so executed and  delivered
shall be an original,  but such counterparts  shall together  constitute one and
the same instrument.

          IN WITNESS  WHEREOF,  the parties  have  executed and  delivered  this
Amendment as of the date first above written.

                                      NORTHLAND CRANBERRIES, INC.


                                      By:  /s/  John Swendrowski
                                         ---------------------------------------
                                           John Swendrowski
                                           Chairman and Chief Executive Officer


                                      CLIFFSTAR CORPORATION


                                      By:  /s/  Robert D. Gioia
                                         ---------------------------------------
                                           Robert D. Gioia
                                           Chairman