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<LEGEND>
     THE SCHEDULE  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  EXTRACTED FROM THE
     FINANCIAL  STATEMENTS OF NATIONAL  RESEARCH  CORPORATION  AS OF AND FOR THE
     YEAR ENDED  DECEMBER 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
     TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000070487
<NAME>                        NATIONAL RESEARCH CORPORATION
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