<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC.
AS OF AND FOR THE SIX MONTHS ENDED FEBRUARY 29, 2000 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              AUG-31-2000
<PERIOD-START>                                 SEP-01-1999
<PERIOD-END>                                   FEB-29-2000
<CASH>                                         62
<SECURITIES>                                   0
<RECEIVABLES>                                  29,501
<ALLOWANCES>                                   (729)
<INVENTORY>                                    107,150
<CURRENT-ASSETS>                               144,681
<PP&E>                                         212,276
<DEPRECIATION>                                 (42,137)
<TOTAL-ASSETS>                                 357,656
<CURRENT-LIABILITIES>                          (48,734)
<BONDS>                                        (170,495)
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       (203)
<OTHER-SE>                                     (138,224)
<TOTAL-LIABILITY-AND-EQUITY>                   (357,656)
<SALES>                                        143,588
<TOTAL-REVENUES>                               143,588
<CGS>                                          124,596
<TOTAL-COSTS>                                  46,547
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             6,403
<INCOME-PRETAX>                                (33,958)
<INCOME-TAX>                                   (13,244)
<INCOME-CONTINUING>                            (20,714)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (20,714)
<EPS-BASIC>                                  (1.02)
<EPS-DILUTED>                                  (1.02)