<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
NATIONAL RESEARCH CORPORATION'S FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1000

                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                              DEC-31-2000
<PERIOD-START>                                 JAN-01-2000
<PERIOD-END>                                   JUN-30-2000
<CASH>                                         3,724
<SECURITIES>                                   7,623
<RECEIVABLES>                                  2,393
<ALLOWANCES>                                   92
<INVENTORY>                                    0
<CURRENT-ASSETS>                               15,609
<PP&E>                                         12,426
<DEPRECIATION>                                 1,666
<TOTAL-ASSETS>                                 32,005
<CURRENT-LIABILITIES>                          12,156
<BONDS>                                        13
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       7
<OTHER-SE>                                     19,749
<TOTAL-LIABILITY-AND-EQUITY>                   32,005
<SALES>                                        0
<TOTAL-REVENUES>                               9,093
<CGS>                                          0
<TOTAL-COSTS>                                  5,033
<OTHER-EXPENSES>                               2,749
<LOSS-PROVISION>                               39
<INTEREST-EXPENSE>                             (352)
<INCOME-PRETAX>                                1,640
<INCOME-TAX>                                   496
<INCOME-CONTINUING>                            1,144
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   1,144
<EPS-BASIC>                                    .16
<EPS-DILUTED>                                  .16