AMENDMENT TO FORBEARANCE AGREEMENT


          This Amendment to Forbearance Agreement (the "Amendment") is made this
23rd day of March, 2001, by and among NORTHLAND CRANBERRIES, INC., a Wisconsin
corporation, (the "Company"), NCI FOODS, LLC, a Wisconsin limited liability
company (the "Guarantor"), various financial institutions which are signatories
hereto (together with their respective successors and assigns, collectively, the
"Banks") and FIRSTAR BANK, N. A., a national banking association formerly known
as Firstar Bank Milwaukee, N. A., for itself and as Agent (the "Agent").
Capitalized terms used herein and not otherwise defined herein have the meanings
assigned to such terms in that certain Forbearance Agreement by and among the
Company, the Guarantor, the Banks and the Agent, dated as of December 13, 2000
(the "Forbearance Agreement").

          WHEREAS, the Forbearance Agreement provided that the Forbearance
Period would be in effect through and including February 12, 2001;

          WHEREAS, the Company and the Guarantor have requested, and the
Required Banks have agreed, to extend the term of the Forbearance Period,
provided the terms and conditions of this Amendment are satisfied, and certain
terms and conditions of the Forbearance Agreement are amended, as hereinafter
set forth.

          NOW, THEREFORE, in consideration of the mutual promises hereinafter
set forth and other good and valuable consideration, the receipt and sufficiency
of which is hereby acknowledged, the parties agree as follows:

          1.  Extension of Forbearance Period. The term "Forbearance Period" as
used in the Forbearance Agreement shall be amended to refer to the period
through and including April 30, 2001.

          2.  Conditions Precedent. This Amendment shall become effective upon
execution hereof by the Agent, the Required Banks, the Company, and the
Guarantor and the Agent's receipt of the following:

              (a) An opinion of Foley & Lardner as to the matters  identified on
     Exhibit A attached hereto; and

              (b) A  certificate  of an  officer  of the  Company in the form of
     Exhibit B  certifying,  except as  provided in such  certificate,  that the
     necessary  applications  have been made in all  locations  for  noting  the
     Agent's lien on all titled vehicles owned by the Company,  that none of the
     Company,  the Guarantor  nor any  Subsidiary of the Company owns any assets
     that  following the  deliveries  pursuant to Paragraph  3(a)





     hereof are not subject to properly perfected liens, and that the Company
     does not have any Subsidiaries other than those set forth on such
     Certificate.

          3.  Consideration for Extension of Forbearance. In consideration of
the Required Banks' and the Agent's agreement to forbear from taking certain
actions during the Forbearance Period, as extended pursuant to this Amendment,
the Company agrees that:

              (a) Upon execution of this Amendment by the Required Banks, the
     Company shall have (i) delivered to the Agent a set of sufficiently
     detailed assumptions underlying the projections heretofore provided to the
     Banks; (ii) executed, or caused its Subsidiaries to execute, and delivered
     to the Agent Security Agreements (the "Additional Security Agreements") and
     UCC financing statements in the forms delivered to the Company by the Agent
     with respect to the assets of the Company's Subsidiaries and any assets of
     the Company not previously encumbered; and (iii) executed and delivered to
     the Agent mortgages with respect to the Company's bogs known as Biron,
     Associates East, White Creek, Three Lakes, Fifield and Gordon (the
     "Additional Bog Mortgages"), in the forms delivered to the Company by the
     Agent. Hereafter, the term "Mortgages" as used in the Forbearance Agreement
     shall also include the Additional Bog Mortgages; and

              (b) Upon receipt, but not later than March 12, 2001, the Company
     shall provide the Agent with an executed copy of an agreement between
     Equitable and the Company, in form and substance satisfactory to the Banks
     and the Agent in their sole discretion, pursuant to which Equitable will
     agree (i) to extend the term of its forbearance, as set forth in the
     Forbearance Agreement between Equitable and the Company, as executed on or
     about February 2, 2001, through and including April 30, 2001, and (ii)
     notwithstanding the continuing accrual of interest at a higher rate, to
     accept payments of interest at a rate not greater than five percent (5%)
     through and including April 30, 2001; and

              (c) The Company shall pay outstanding property taxes (together
     with all applicable interest and penalties) on the real estate identified
     on Exhibit C attached hereto in accordance with the schedule for payments
     set forth on Exhibit C. Within three (3) business days after the payments
     are due pursuant to Exhibit C, the Company shall provide the Agent with
     proof of payment to the applicable taxing authorities; and

              (d) The Company acknowledges that interest continues to accrue at
     the default rate provided in Section 2.2 of the Credit Agreement.
     Commencing March 9, 2001, and each Friday thereafter, the Company shall pay
     to the Agent for the pro rata account of the Banks a portion of such
     interest at the rate of five percent (5%) per





     annum on the principal amount outstanding under the Credit Agreement,
     computed in accordance with Section 2.4 of the Credit Agreement; and the
     payment due on March 9, 2001, shall be for such interest accruing for the
     period from February 16, 2001, through March 8, 2001, and thereafter each
     payment shall be for the seven (7) day period ending on the Thursday prior
     to payment.

              (e) On or prior to April 10, 2001, the Company shall pay to the
     Agent for the pro rata account of the Banks, principal of not less than
     Nine Million Dollars ($9,000,000), which payment shall be applied as a
     permanent reduction of the principal amount of the Obligations; and

              (f) No later than seven (7) days following the date this Amendment
     becomes effective, the Company (i) shall have opened a lockbox account with
     the Agent in accordance with the Agent's standard lockbox applications,
     procedures and agreements, which lockbox shall be under the sole custody
     and control of the Agent, acting for itself and as Agent for the Banks (the
     "Lockbox") and, (ii) shall instruct all of its account debtors to make
     payments directly to the Lockbox. Funds received in the Lockbox will be
     deposited in the Collateral Account on the next business day after receipt.
     If, notwithstanding such instructions, the Company receives any payments on
     its accounts, such payments, together with any other payments received by
     the Company or the Guarantor, including any Proceeds, upon receipt, shall
     be immediately endorsed for deposit in the Collateral Account and deposited
     in such account in the same form as received by the Company. Until so
     deposited, the Company or the Guarantor, as applicable, shall hold all such
     payments and Proceeds in trust for and as the property of the Agent and
     shall not commingle such payments and Proceeds with any of its other funds
     or property. The Company acknowledges that it does not have any right,
     title or interest in and to the Lockbox or the Collateral Account or any
     amounts at any time in such accounts. Amounts deposited in the Lockbox and
     in the Collateral Account shall not bear interest and shall not be subject
     to withdrawal by the Company, except after full payment and discharge of
     all of the Obligations and termination of all related credit facilities.
     The Company shall have no right to make or countermand withdrawals from the
     Lockbox or the Collateral Account. The Company hereby pledges to and grants
     the Agent a security interest in all funds received in or on deposit in
     each of the Lockbox and the Collateral Account from time to time and all
     proceeds thereof to secure payment of all of the Obligations whether now
     existing or hereafter arising; and

              (g) No later than three (3) days following the date this Amendment
     becomes effective, the Company shall engage investment bankers, reasonably
     acceptable to the Agent and the Required Banks, to assist it in evaluating
     and assessing strategic alternatives, including a possible sale, merger or
     other business combination of the Company, or one or more of its business
     units, and the Company's





     brand on its own. On that date, it shall provide the Agent with an
     engagement letter from the investment bankers in form and substance
     satisfactory to the Agent and the Required Banks. The engagement letter
     shall include, at a minimum, a description of the nature and extent of the
     engagement, a list of the tasks to be performed, separate projected time
     lines for accomplishing each of those tasks, and a list of the parties they
     intend to contact as potential purchasers. Such investment bankers shall
     have prepared and provided to the Company prior to April 2, 2001 (and the
     Company shall on that date transmit it to the Agent), marketing materials
     to be used by them in the Company's pursuit of such alternatives. Upon the
     request of the Agent, and upon reasonable notice, such investment bankers
     shall meet with the Banks at such times and places as the Agent shall
     select to discuss the status of their efforts; and

              (h) The Banks shall retain (at the Company's expense) an
     independent financial advisor to assess the Company's operations,
     projections and strategic alternatives (the "Advisor"). The Company shall
     cooperate fully with the Advisor, and will provide the Advisor with full
     access to the Company's facilities, its books and records and its financial
     projections including the underlying assumptions during normal business
     hours. The Company shall make its employees, officers, directors,
     investment bankers, and third party advisors reasonably available to the
     Advisor, and shall instruct them to provide whatever information is
     reasonably requested by the Advisor other than matters of a privileged
     nature. Within three (3) business days of receipt of the Advisor's invoices
     for services, the Company shall pay to the Agent the reasonable fees and
     out-of-pocket expenses of the Advisor; provided, however, that the Company
     shall not be required to disburse more than Forty Five Thousand Dollars
     ($45,000) during March, 2001 with respect to such obligations. To the
     extent such obligations are not paid in full by April 10, 2001, the Company
     hereby expressly authorizes the Agent to debit the Collateral Account for
     payment thereof; and

              (i) Within three (3) business days of receipt of an invoice, the
     Company shall pay to the Agent (i) all of the reasonable legal fees and
     out-of-pocket expenses incurred through February 28, 2001, by the Banks and
     the Agent in connection with this Agreement and the Obligations, and (ii)
     all of the reasonable legal fees and out-of-pocket expenses incurred after
     February 28, 2001, which will be invoiced on a monthly basis hereafter; and

              (j) During the Forbearance Period:

                  (i)   The Company shall not permit, for each fiscal month of
          the Company ending on the dates set forth below, its Revenue (as
          hereinafter defined) to be less than the amount set forth opposite
          each such fiscal month below:





                    Month Ending                      Minimum Revenue
                    ------------                      ---------------
                  February 28, 2001                      $9,000,000
                  March 31, 2001                        $12,538,304

          "Revenue" shall mean for any applicable period all revenue of the
          Company and its Subsidiaries determined on a consolidated basis for
          products sold which would be classified as revenue in accordance with
          generally accepted accounting principles; plus trade credits
          characterized as "EDLP" and "Off Invoice" to the extent the same have
          been deducted in determining such revenue.

                  (ii)  The Company shall not permit, for each fiscal month of
          the Company ending on the dates set forth below, its Net Income to be
          less than (or in the case of a loss, such Net Loss to be more than)
          the amount set forth opposite each such fiscal month below (with any
          number in ( ) being a loss):

                    Month Ending                      Minimum Net Income
                    ------------                      ------------------
                  February 28, 2001                      ($2,500,000)
                  March 31, 2001                           $143,205

                  (iii) The Company shall not permit, as of each date set forth
          below, its Accounts Receivable to be less than the amount set forth
          opposite such date below:

                        Date                      Minimum Accounts Receivable
                        ----                      ---------------------------
                  February 28, 2001                      $10,000,000
                  March 31, 2001                         $13,490,041

          "Accounts Receivable" shall mean as of any date of determination the
          dollar amount (as determined on a consolidated basis in accordance
          with generally accepted accounting principles) of all accounts
          receivable of the Company and its Subsidiaries, net of reserves both
          as determined or established in accordance with generally accepted
          accounting principles.

                  (iv)  The Company shall not permit, as of each date set forth
          below, its Inventory to be less than the amount set forth opposite
          such date below:

                         Date                        Minimum Inventory
                         ----                        -----------------
                  February 28, 2001                     $40,115,036
                  March 31, 2001                        $40,536,472





          "Inventory" shall mean as of any date of determination the dollar
          amount (as determined on a consolidated basis in accordance with
          generally accepted accounting principles) of all inventory of the
          Company and its Subsidiaries.

                  (v)   Senior management of the Company shall make themselves
          available, and shall arrange for the Company's investment bankers to
          be available, to meet with the Banks in person or by telephone, as
          determined by the Agent, on a biweekly basis at such time and place as
          the Agent shall select (following reasonable notification to the
          Company) to discuss such matters as the Banks choose regarding the
          Company's performance and the status of its pursuit of its strategic
          alternatives.

                  (vi) The Company shall comply with all of the terms of the
          Obligations; provided, however, that the failure to make regularly
          scheduled payments of principal and interest otherwise due prior to
          the conclusion of the Forbearance Period except as provided in
          Sections 3 (d) and (e) above shall not constitute an Event of Default
          hereunder.

          4.  Representations and Warranties of the Company and the Guarantor.
In order to induce the Banks to enter into this Amendment, and in recognition of
the fact that the Banks and the Agent are acting in reliance thereupon, the
Company (as to the Company and its Subsidiaries (other than the Guarantor)) and
the Guarantor (as to the Guarantor) hereby covenant, represent and warrant to
the Banks and to the Agent that:

              (a) The Company and each of the Subsidiaries (other than the
     Guarantor) is duly incorporated and the Guarantor is duly organized, each
     is validly existing and in good standing under the laws of the State of
     Wisconsin and each has the power and authority and the legal right to own
     and operate its property, to lease the property it operates, and to conduct
     the business in which it is currently engaged.

              (b) Each of the Company and its Subsidiaries (other than the
     Guarantor) and the Guarantor has the power and authority to enter into,
     deliver, issue and perform all of its obligations under this Amendment, the
     Additional Bog Mortgages and the Additional Security Agreements, as
     applicable. This Amendment, when duly executed and delivered on behalf of
     the Company and the Guarantor, each of the Additional Bog Mortgages, when
     duly executed and delivered on behalf of the Company and each of the
     Additional Security Agreements, when duly executed and delivered on behalf
     of the Subsidiaries which are a party thereto, will constitute the legal,
     valid and binding obligations of the Company, the Guarantor or the
     Subsidiary party thereto, as applicable, enforceable against such party in
     accordance with their respective terms.

              (c) No consent or authorization of, filing with, or act by or in
     respect of any governmental authority is required in connection with the
     execution, delivery,





     performance, validity or enforceability of this Amendment, the Additional
     Bog Mortgages or the Additional Security Agreements other than the
     recording of the Additional Bog Mortgages and the filing of UCC financing
     statements with respect to the collateral covered by the Additional
     Security Agreements. The execution, delivery and performance of this
     Amendment, the Additional Bog Mortgages and the Additional Security
     Agreements (i) have been duly authorized by all necessary action, where
     applicable, (ii) will not violate any requirement of law or any contractual
     obligation of the Company, the Guarantor or any Subsidiary, and (iii) will
     not result in, or require, the creation or imposition of any lien on any of
     their respective properties or revenues pursuant to any requirement of law
     or contractual obligation.

              (d) No information, financial statement, exhibit or report
     furnished by the Company or the Guarantor to the Banks and the Agent in
     connection with the negotiation of, or pursuant to, this Agreement, the
     Additional Bog Mortgages or the Additional Security Agreements contains any
     material misstatement of fact, omits to state a material fact, or omits any
     fact necessary to make the statements contained therein, in light of the
     circumstances in which they were made, not misleading.

              (e) None of the Company, the Guarantor or any Subsidiary owns or
     has any interest in any assets which are not subject to a lien or security
     interest.

              (f) The representations and warranties of the Company and the
     Guarantor contained in the Forbearance Agreement, as well as the statements
     set forth in Sections 1, 2 and 3 of the Forbearance Agreement, are true and
     correct in all respects as of the date of this Amendment, except that the
     principal amount currently outstanding under the Obligations is One Hundred
     Fifty Four Million Nine Hundred Fifty Two Thousand Nine Hundred Thirty Two
     and 14/100 Dollars ($154,952,932.14).

              (g) The Company acknowledges and agrees that upon execution and
     delivery of the Additional Security Agreements and the Additional Bog
     Mortgages (collectively, the "New Collateral Documents") and upon the
     filing of the UCC financing statements provided by the Agent and the
     recording of the Additional Bog Mortgages, the Banks and the Agent will
     have a legal, valid, binding, perfected and enforceable security interest
     and lien, valid against all creditors of and against all purchasers from
     the Company or the Subsidiaries (except to the extent otherwise provided in
     the Wisconsin Uniform Commercial Code with respect to buyers in the
     ordinary course of business), in the collateral described therein securing
     payment of the Indebtedness, and such collateral is free and clear of all
     liens whatsoever, other than the lien of the Banks, the Agent and Permitted
     Liens. No indenture, mortgage, security agreement, financing statement,
     equivalent security or lien instrument or continuation statement covering
     all or any part of such collateral is recorded or on file





     with any public office except those in favor of the Banks, the Agent or a
     holder of a Permitted Lien.

          5.  Miscellaneous.

              (a) Each reference in the Forbearance Agreement to "this
     Agreement" shall be deemed a reference to the Forbearance Agreement as
     amended by this Amendment.

              (b) This Amendment shall be governed by and construed in
     accordance with the laws of the State of Wisconsin.

              (c) Except as expressly modified or amended herein, all of the
     terms and conditions of the Forbearance Agreement and each of the
     Obligations and the Guaranty shall continue in effect and shall continue to
     bind the parties hereto. This Amendment is limited to the terms and
     conditions hereof and shall not constitute a modification, acceptance or
     waiver of any other provision of the Forbearance Agreement, the Obligations
     or the Guaranty.

          IN WITNESS WHEREOF, the parties have executed this Amendment to
Forbearance Agreement as of the date first written above.

                                        NORTHLAND CRANBERRIES, INC.


800 First Avenue South                  By:  /s/
Wisconsin Rapids, WI 54495-8020              -----------------------------------
                                        Its:
                                             -----------------------------------


                                        NCI FOODS, LLC


800 First Avenue South                  By:  /s/
Wisconsin Rapids, WI 54495-8020              -----------------------------------
                                        Its:
                                             -----------------------------------


                                        FIRSTAR BANK, N. A., as Agent and a Bank


777 East Wisconsin Avenue               By:  /s/
Milwaukee, WI  53202                         -----------------------------------
                                        Its:
                                             -----------------------------------





                                        WELLS FARGO BANK MINNESOTA, N. A.


730 Second Avenue South, Suite 500      By:
MAC N9314-050                                -----------------------------------
Minneapolis, MN  55479                  Its:
                                             -----------------------------------


                                        U. S. BANK NATIONAL ASSOCIATION


MPFP2516                                By:  /s/
601 Second Avenue South                      -----------------------------------
Minneapolis, MN 55402-4302              Its:
                                             -----------------------------------


                                        BANK OF AMERICA, NATIONAL ASSOCIATION


231 South LaSalle Street                By:  /s/
Chicago, IL  60697                           -----------------------------------
                                        Its:
                                             -----------------------------------


                                        ST. FRANCIS BANK, F.S.B.


13400 Bishops Lane, Suite 190           By:  /s/
Brookfield, WI  53005-6203                   -----------------------------------
                                        Its:
                                             -----------------------------------


                                        M&I MARSHALL & ILSLEY BANK


770 North Water Street                  By:
Milwaukee, WI  53202                         -----------------------------------
                                        Its:
                                             -----------------------------------


                                        FLEET NATIONAL BANK


c/o Woodside Capital                    By:  /s/
70 Russett Hill Road                         -----------------------------------
Sherborn, MA  01770                     Its:
                                             -----------------------------------


                                        BANK ONE, NA


111 East Wisconsin Avenue               By:
Milwaukee, WI  53202                         -----------------------------------
                                        Its:
                                             -----------------------------------





                                        LaSALLE BANK NATIONAL ASSOCIATION


411 East Wisconsin Avenue               By:  /s/
Milwaukee, WI  53202                         -----------------------------------
                                        Its:
                                             -----------------------------------