SCHULTZ SAV-O STORES, INC. 2001 ANNUAL MEETING OF SHAREHOLDERS - MAY 9, 2001 PROXY THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS The undersigned hereby appoints Walter G. Winding and Elwood F. Winn, and each or either of them as proxies, each with the power to appoint his substitute, and hereby authorizes each or either of them to represent and to vote, as designated below, all the shares of Common Stock of Schultz Sav-O Stores, Inc. held of record by the undersigned on March 20, 2001 at the 2001 annual meeting of shareholders scheduled to be held on May 9, 2001 and any adjournment thereof. This proxy, when properly executed, will be voted in the manner directed herein by the undersigned shareholder. If no direction is made, this proxy will be voted: o FOR the three specified director nominees; o FOR the adoption of the plan of share exchange with Fresh Brands, Inc.; o FOR the amendment to our 1995 equity incentive plan to increase, by 500,000, the number of shares of our stock available under the plan; o FOR the approval the proposed 2001 nonemployee director stock option plan; o FOR the ratification of Arthur Andersen LLP as the Company's 2001 independent public accountants; and o On such other business as may properly come before the meeting in accordance with the best judgment of the proxies named herein. ++ DETACH BELOW AND RETURN USING THE ENVELOPE PROVIDED ++ - ---------- ----------- SCHULTZ SAV-O STORES, INC. 2001 ANNUAL MEETING 1. ELECTION OF DIRECTORS: 1-William K. Jacobson 2-Steven R. Barth WITHHOLD 3-G. William Dierich FOR all nominees AUTHORITY to [ ] listed to the left [ ] vote for all (except as specified nominees listed below). to the left. ----------------------------------------------- (Instructions: To withhold authority to vote for any indicated nominee, write the number(s) of the nominee(s) in the box --------> provided to the right.) ----------------------------------------------- 2. Adoption of the plan of share exchange with Fresh Brands, Inc. [ ] FOR [ ] AGAINST [ ] ABSTAIN 3. Approval of the amendment to our 1995 equity incentive plan to increase, [ ] FOR [ ] AGAINST [ ] ABSTAIN by 500,000, the number of shares of our stock available under the plan. 4. Adoption of the 2001 nonemployee director stock option plan. [ ] FOR [ ] AGAINST [ ] ABSTAIN 5. Ratification of Arthur Andersen LLP as the Company's independent public [ ] FOR [ ] AGAINST [ ] ABSTAIN accounts for 2001. 6. In their discretion, upon such other business as may properly come before the meeting and at any adjournment thereof. Date _____________________ NO. OF SHARES Check appropriate box Indicate changes below: [ ] Name [ ] Address Change? Changes? ----------------------------------------------- ----------------------------------------------- Signature(s) in Box PLEASE SIGN EXACTLY AS YOUR NAME APPEARS HEREON. When shares are held by joint tenants, both should sign. When signing as attorney, executor, administrator, trustee or guardian, please give your full title as such. If a corporation, please sign in full corporate name by the president or other authorized officer. If a partnership, please sign in partnership name by authorized person. - ------- ---------